Business
Sauna Uno brings coastal wellness experience to West Wales
Bespoke mobile sauna offers sea views, cold-water immersion and private group bookings along the Pembrokeshire coast
A UNIQUE mobile sauna experience is bringing a fresh take on relaxation and wellbeing to the West Wales coast, combining traditional heat therapy with sea air, cold-water immersion and some of the region’s most dramatic views.
Sauna Uno is a custom-built mobile sauna designed to offer guests the benefits of a Nordic-style sauna experience in a striking coastal setting. Operating from selected locations in West Wales, it allows visitors to step from the warmth of a wood-fired sauna into the open air, with the option of a cold plunge or sea swim as part of the ritual.
Set against the backdrop of beaches, cliffs and Atlantic skies, the experience is built around contrast — intense heat followed by cold water, shared conversation followed by quiet reflection, and the comfort of the sauna against the raw beauty of the Pembrokeshire coastline.

Designed for comfort
Inside, Sauna Uno has been carefully designed to create a welcoming and practical space for both individuals and groups. The sauna includes a spacious seating area, large viewing windows, heated changing facilities, and a selection of herbal teas, cold water and natural essential oils to enhance the experience.
The aim is to combine the health benefits of sauna use with the calming effect of the coastal environment, creating something that feels both restorative and memorable.
Its owners say the concept is about more than simply getting warm.
Sauna Uno is intended to offer people the chance to slow down, reconnect with nature and enjoy a moment of calm in a busy world — whether that is after a sea swim, as part of a wellness session, or simply as a social experience with friends.

Popular for groups and private hire
The mobile sauna has proved especially popular for group bookings, with enough space for friends, families and small parties to enjoy the experience together.
Bookings are regularly made for birthdays, private gatherings, group wellness sessions and retreat-style coastal days out. The setting, combined with the shared nature of the sauna experience, has made it an increasingly attractive alternative to more traditional celebrations.
To encourage group celebrations, Sauna Uno is currently offering a ten per cent discount on birthday group bookings.
That offer is expected to appeal to those looking for something a little different — an occasion centred on wellbeing, the outdoors and spending quality time together rather than the usual restaurant or nightlife options.
A growing wellness trend
Sauna culture has grown in popularity across the UK in recent years, with more people turning to heat therapy, cold-water immersion and outdoor wellness experiences as a way to support both physical and mental health.
Regular sauna use is commonly linked to improved circulation, muscle recovery, reduced tension and stress relief. Many enthusiasts also say the combination of heat and cold helps improve mental clarity, resilience and overall wellbeing.
At coastal sites, that effect can be heightened by the surrounding landscape, fresh air and sea views, turning a sauna session into a more immersive experience.
Visitors to Sauna Uno have praised the quality of the heat, the design of the sauna and the peaceful atmosphere created by the coastal locations. Sunset sessions and winter bookings have proved particularly popular, with many describing the combination of hot sauna and cold sea air as both invigorating and deeply calming.
Making the most of the coast
By operating as a mobile unit, Sauna Uno is able to make use of carefully chosen coastal spots across West Wales, bringing the experience closer to the sea and giving guests access to some of the area’s most scenic locations.
For many, that sense of place is what sets it apart.
Rather than being tucked away indoors, Sauna Uno makes the natural environment part of the experience itself — offering a way to enjoy the coast in all seasons, whether under clear skies, in the golden light of sunset, or with wild weather rolling in off the Atlantic.
With interest continuing to grow and weekend sessions often booked in advance, organisers are encouraging people to plan ahead for private hire, birthday bookings and group visits.
To book a session or make an enquiry, search “Sauna Uno” on Google or Facebook, visit sauna-uno.co.uk, or WhatsApp directly on 01437 601205.
Their Facebook page can also be found by searching Sauna Uno.
Business
Council seeks senior officer with salary of £132,063 – £145,050 plus perks
PEMBROKESHIRE County Council is on the lookout for a new senior officer with a salary, including allowances, that could top £150,000 a year.
In an advertisement posted on its own social media page, the council is seeking a new Deputy Chief Executive and Director of Place.
It says: “Are you an experienced leader with a passion for place, regeneration and economic growth? Pembrokeshire County Council is seeking a Deputy Chief Executive and Director of Place to help shape the county’s future.
“This influential role will lead on regeneration, economic development, planning, transport, environmental services, climate change and major capital projects, supporting ambitious investment opportunities including the Celtic Freeport.
“Based in Haverfordwest/agile, Pembrokeshire: £132,063 – £145,050 plus £9,576 lease car allowance and relocation package.
“If you have a strong track record of delivering growth and transformation in complex environments, we’d love to hear from you.”

A linked page quotes Chief Executive Will Bramble, which also features a video of him promoting the county as a place to work: “Pembrokeshire is a great place to learn, live and grow. With some of the finest natural assets in the whole of Wales, we are immensely proud of our county and everything it has to offer.
“Since I joined Pembrokeshire as Chief Executive in 2021, I have been hugely impressed by the passion and dedication of our officers and members, and their shared commitment to delivering the best possible outcomes for our residents.
“As part of our journey towards being an even better organisation, we are looking to recruit for this critical post.”
Business
Development on Pembrokeshire farm with 700 herd approved
A RETROSPECTIVE call for amendments to a previously granted building and slurry lagoon at a 700-herd Pembrokeshire dairy farm has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, Bill Ridge of Vaynor Farm Ltd, Bethesda sought retrospective permission for a replacement agricultural building for cattle housing, the retention of a slurry lagoon as built and associated works at Talybont Farm, Llawhaden.
A supporting statement through agent Cynllunio RW Planning Ltd said: “Bill Ridge farms at Vaynor Farm, trading as Vaynor Farm Ltd. The farm is a 645-acre farm compromising of owned and rented land, this supports a dairy herd of circa 700 cows. The dairy system is an extensive grass-based spring calving system.
“The application is made following receipt of a letter from the local authority planning enforcement department stating that the replacement agricultural building which had recently been erected required planning permission and that the lagoon also recently built seemed not to be in line with the approved plans of [the 2022 application] recently approved on site for the lagoon.
“Therefore, this application seeks retrospective planning permission for the retention of the building as built and the lagoon as built.”
It said the 22.72 by 13.33-metre agricultural building “will house the farm’s dairy replacement heifers as a replacement to the previous building on site,” and the lagoon is of a similar size, depth and capacity to the previously approved one, other than slight changes in positioning and orientation, providing 4,500square metres of slurry storage, which in combination with the existing store of 6,900cubic meters at Vaynor will provide over 170 days’ storage.
It went on to say: “All development is reasonably required for the purpose of agriculture. The applicant does not intend to increase the farm’s stocking rate as a result of this development.”
An officer report recommending approval said the application had been amended since being submitted to improve the proposed green infrastructure, adding: “Information has been provided during the course of the application that proposal is not intended to result in, or support, an increase in the herd numbers of the agricultural enterprise.”
It concluded: “Based upon the information provided within the application, it is considered that the development would be reasonably necessary for the purpose of agriculture.”
The application was conditionally approved.
Business
Former St Davids GP surgery to holiday let and home conversion conditionally approved
PLANS to convert a former GP surgery in Pembrokeshire’s only city to a home and to build a holiday let in its grounds have been given the go-ahead by the national park.
In an application to Pembrokeshire Coast National Park, Alice and Danjal Joensen, through agent Oochitecture, sought permission for a change of use of the ground floor of the former GP surgery, Eryl Mor, 36, New Street, St Davids, merging with an existing first-floor apartment to create a larger single dwelling house, along with the creation of an attached short-term holiday let.
The GP surgery is currently vacant, following its closure in October 2024 after new partners could not be secured.
A supporting statement says, prior to being a GP surgery, the two-storey element was a single dwelling house.
It adds: “The house would consist of an open plan kitchen-living space to the ground floor, along with a study, lounge and utility room. The first floor includes four double bedrooms with ensuite and main bathroom.
“The new unit of accommodation would form a holiday-let with two double bedrooms, shower room, and an open plan kitchen-living space.
“The GP surgery is currently vacant, following its closure in October 2024 after new partners could not be secured, therefore the proposed change of use will provide a viable long-term future use for the property.”
It said minimal external alterations are proposed to the property with existing entrances utilised for both the main house and holiday-let, adding: “The existing concrete ramp to the front elevation will be retained with proposed works including extending the upper level and steps to provide a connection to the front door, allowing for accessible entrance to the property.
“There will be no changes to vehicular or pedestrian access, with the site continuing to be accessed via the existing entrance from New Street. Parking will be provided for the main house and holiday-let on the existing tarmac driveway off New Street.”
An officer report recommending approval said the application included a unilateral undertaking agreement for a contribution towards off-site affordable housing.
Of the loss of the surgery itself, it said: “Given that the loss of the surgery was a high-level decision made by the Health Board, it is not considered that the current proposal would have a detrimental impact upon the community.”
The application was conditionally approved by Park planners, conditions including the affordable housing contribution.
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