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Academics warn voters need clear reporting ahead of historic Senedd election

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Cardiff University experts say misinformation, coalition arithmetic, public finances and devolved powers are among the key issues facing Wales

CARDIFF UNIVERSITY academics have warned that clear reporting and proper scrutiny will be vital as Wales prepares for one of the most significant Senedd elections since devolution.

The intervention comes ahead of polling day on Thursday (May 7), when voters will elect a larger 96-member Senedd under a new voting system.

Professor Stephen Cushion, from Cardiff University’s School of Journalism, Media and Culture, said UK-wide or English-produced news remained the main source of political information for many people in Wales.

He warned that reporting on devolved issues such as health, education and law and order did not always explain clearly which government was responsible.

Professor Cushion said this could leave people confused about what applies to Wales, particularly when audiences increasingly see political headlines on social media without reading the full context.

Dr Maxwell Modell, a research associate at the same school, said some political news items presented parties arguing with each other without enough independent assessment of their claims.

He said broadcasters sometimes set out several party positions side by side, leaving viewers to make sense of them without journalistic scrutiny.

Dr Keighley Perkins said turnout could be higher than at any point since devolution began, given the possibility of political change.

She said coverage should focus less on perceived disengagement and more on the issues facing the next Welsh Government and scrutiny of party policy positions.

Misinformation warning

Dr Bethan Davies, based in Cardiff University’s Security, Crime and Intelligence Innovation Institute, warned that there was significant scope for misinformation and disinformation to spread during the campaign, particularly with the rise of AI-generated content.

She said inauthentic accounts sometimes used the logos of reliable news outlets on videos to make audiences believe they were genuine.

Professor Martin Innes, co-director of the same institute, said foreign interests seeking to influence or interfere in politics remained a persistent problem.

He said there should be clear ministerial and senior official accountability for combating foreign online political interference, with resources matching the scale of the challenge.

Economy and public finances

Professor Melanie Jones, of Cardiff Business School, said the future performance of the Welsh economy should be a key focus for the next Welsh Government.

She said improving living standards depended on addressing Wales’ productivity gap with the rest of the UK, which would require long-term commitment and investment in people and infrastructure.

Professor Robert Huggins, of the School of Geography and Planning, said Cardiff was developing as a hub for creative and high-tech industries, but regeneration was less obvious in the South Wales Valleys.

He said the next Welsh Government would have “much work to do” to improve prospects for people living in those areas.

Guto Ifan, from the Wales Fiscal Analysis programme, said difficult choices over spending and taxation were likely after the election.

He warned that if the UK Government sticks to its current spending plans, growing NHS spending alongside manifesto commitments on childcare, education, transport, social care and taxation would require significant cuts to some public services or tax rises.

He said manifestos were largely silent on how those trade-offs would be managed.

Welsh identity and coalition arithmetic

Professor Richard Wyn Jones, of the Wales Governance Centre, said Wales was becoming “less British”, with younger voters increasingly identifying as Welsh only or moving away from national identity altogether.

He said those who felt Welsh but not British tended to be more left wing and socially liberal than those who felt both Welsh and British, which he said was good news for Plaid Cymru.

Professor Laura McAllister said the expanded Senedd would need sharper scrutiny and the ability to challenge government if the increase in members was to be justified.

She said Wales also needed to avoid a “race to the bottom” in political behaviour if public trust was to be rebuilt.

Dr Jac Larner said the general polling trend showed the race to be the largest party remained between Plaid Cymru and Reform UK, with other parties competing for third place or below.

However, he said finishing first could matter less than it appeared.

He said whichever party led on seats would face coalition arithmetic, adding that Plaid Cymru had more credible potential partners in Labour and the Greens, while Reform had fewer options.

The Herald has carried detailed election coverage in recent weeks, including candidate interviews, graphics, explainers on the new voting system, and analysis of the Ceredigion Penfro contest.

Cardiff University said the experts were available for further comment throughout the campaign.

 

Community

Surfers take sewage protest to Broad Haven beach

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CAMPAIGNERS took to the sea at Broad Haven today in a colourful protest demanding urgent action over sewage pollution in Welsh waters.

Surfers, paddleboarders, swimmers and families gathered on the beach on Saturday, with banners calling for cleaner seas and an end to pollution incidents affecting rivers and coastal waters.

The protest was part of the Surfers Against Sewage campaign, with demonstrators carrying placards reading “Keep the sea clean”, “Stop the pollution” and “Cut the crap”.

Mid and South Pembrokeshire MP Henry Tufnell attended the demonstration and made a speech supporting calls for tougher action. He has also recently written to Welsh Water raising concerns about pollution and water quality in the Tenby area.

Henry Tufnell MP speaking at the protest (Pic: Martin Cavaney / Herald)

Local community councillor Jeff Tierney, who works on and in the water at Abereiddy, said he fully supported the campaign.

Cllr Tierney said: “As a surfer, local community councillor and someone who works on and in the water at Abereiddy, I fully support the Surfers Against Sewage campaign.

“We are lucky at Abereiddy our water is excellent, but it’s clear the water companies have failed to invest adequately in ageing infrastructure over the past decades, allowing unregulated sewage discharges, poorly maintained drains and outdated treatment systems to become the norm.

“The result is that some of the treatment works are completely overwhelmed with sewage now effectively bypassing the treatment process, resulting in some rivers and coastal areas at times becoming unsafe and hazardous for swimmers, surfers, fishermen and other water users.

Making a stand: Surfers, swimmers and campaigners gathered at Broad Haven beach to protest over sewage pollution in Welsh waters (Pic: Martin Cavaney / Herald)

“Clean water should not be viewed as a luxury. It’s essential for public health, tourism, local livelihoods and the environment.

“The more this issue is brought into the public domain to make the public aware and put pressure on Natural Resources Wales to do their job properly, the better.”

Campaigners said the issue is no longer just an environmental concern, but one affecting public health, tourism, local businesses and confidence in Wales’ coastal waters.

Broad Haven, like many Pembrokeshire beaches, is central to the county’s identity and visitor economy.

Saturday’s protest showed the strength of feeling among those who use the sea regularly and believe not enough is being done to protect it.

Making a stand: Surfers, swimmers and campaigners gathered at Broad Haven beach to protest over sewage pollution in Welsh waters (Pic: Martin Cavaney / Herald)

 

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Health

New NHS regional body raises questions over future hospital services in Pembrokeshire

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Health bosses promise better joined-up care — but patients will want assurances over Withybush and travel distances

PEMBROKESHIRE patients are likely to be asking what a major NHS shake-up means for the future of hospital services closer to home after a new regional health body formally took over planning across south west Wales.

Health chiefs this week confirmed that regional working has formally transferred from ARCH (A Regional Collaboration for Health) to the South West Wales Regional Joint Committee (RJC), bringing together Hywel Dda and Swansea Bay university health boards under a new leadership structure.

The move is being presented by NHS leaders as a way to improve coordination, reduce waiting times and strengthen specialist healthcare across the region.

Key programmes expected to continue under the new body include cancer care, stroke services, vascular treatment, orthopaedics, pathology and eye care.

But for many in Pembrokeshire, the announcement may trigger familiar concerns about whether “regional working” could eventually mean more services being delivered further east, requiring patients to travel longer distances to Carmarthen or Swansea.

Withybush Hospital remains fiercely valued by local communities, and previous changes to hospital services have often sparked strong public reaction.

For patients in more rural parts of Pembrokeshire — including St Davids, Fishguard, Newport, Crymych and Tenby — access to healthcare can already involve journeys of 40 to 60 miles or more for appointments and treatment.

While health officials insist the new structure is about improving care and making better use of expertise across the region, questions are likely to be asked locally over how Pembrokeshire’s voice will be represented in decisions affecting frontline services.

Among the issues patients may want clarified are whether services currently provided at Withybush could be affected, how travel difficulties for rural communities will be considered, and whether the new regional approach will improve care locally or lead to greater centralisation.

The Regional Joint Committee replaces ARCH, which since 2015 brought together Swansea Bay University Health Board, Hywel Dda University Health Board and Swansea University to support healthcare innovation and service planning.

Health leaders say the new committee will continue to support research, technology and partnership working, while involving patients and communities in shaping services.

But in here Pembrokeshire, many will this plan weaken Withybush, not strengthen it.

 

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Crime

Man used vulnerable victim’s bank card at Milford Haven Tesco

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A 41-YEAR-OLD man has been given a suspended prison sentence after using a vulnerable man’s bank card at Tesco Extra in Milford Haven.

Mark Anthony Hambrook, of Keeston, admitted fraud by false representation when he appeared before magistrates.

The court heard that Hambrook dishonestly used the card on April 29, 2025, spending £220.

Magistrates said the offence crossed the custody threshold because it involved a breach of trust, a vulnerable victim, and was committed while Hambrook was on post-sentence supervision.

He was sentenced to 16 weeks in prison, suspended for 12 months.

Hambrook was also ordered to pay £220 compensation, together with a £154 surcharge and £85 costs.

 

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