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Welsh entrepreneurs launch app

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WELSH entrepreneurs are launching a search for the UK’s most fashionable pet to be the face of their new social petwork app, Fuzmo.

The free photo-sharing app launches live on the IOS and Android app store today (Friday 20th February). As part of the launch, the app is inviting owners to post pictures of their fashionista pets in a bid to become the face of Fuzmo.

The search follows a UK survey, conducted by Fuzmo, which reveals that one in five owners consider their pets to be fashionable while 70% dress up their pet or decorate its home for special occasions.

The results also reveal that UK owners are notably fashion conscious, with a quarter splashing out on pet clothes and two thirds investing in grooming products to style their pet’s look.

The Fuzmo app is an extension of Fuzmo.com, which already attracts 20,000 members worldwide and has more than three million followers on Instagram – including the likes of Katy Perry, Aaron Paul Sturtevant and Christina Perri.

Fuzmo was founded by Welsh entrepreneurs, Elliot Thomas and Jack Morris who launched the start up company with the help of online crowd funding, managing to raise £55,450 in just 11 days.

They then raised a further £50,000 following the success of their initial crowd funding project, receiving backing from three major investors including NewLook founder, Tom Singh.

The duo has recruited seven members of staff since the investment to help manage operations.

Elliot said: “We started by launching the Fuzmo website off our own backs, hoping it would support our business case to crowd fund the app. We knew we were on to something when we had thousands of members signup to Fuzmo.com from all over the world within just two months. Fortunately, many other people saw the potential of Fuzmo, too, and made a decision to invest in us. More than 20 of our initial investors are from the local community and we are so grateful for that vote of confidence which was invaluable in helping us to secure the investment we needed to launch the app. Jack and I make a great team. My background lies in tech and web design and Jack has an uncanny eye for spotting content which is going to be popular online – he can actually look at a photo and tell you how many likes and views it will get. Our combined skills meant that launching Fuzmo seemed to make perfect sense as a business venture.”

Jack said: “Our search for the UK’s most fashionable pet just shows what Fuzmo is all about – pampered pets that love to have their photograph taken and owners that want to share how much they love them with the world. Owners are very passionate about their pets and fill their Instagram, Twitter and Facebook feeds with photos of them getting up to all sorts of mischief. By launching an app which allows pets to have an account of their very own, we hope to host an entire community of people who are passionate about animals and sharing pet-related content. The app will make it easy for owners to upload photos of their pets to Fuzmo when they’re on the move and we’re really excited to see cute and funny contributions from UK animal lovers.”

To take part in the search for the UK’s most fashionable pet, download the app to your device and post a photo of your pet using the hashtag #FaceofFuzmo.

To register an account with Fuzmo, download the app for free on iOS or Android, or visit fuzmo.com.

 

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Community

Teifi river revival project secures £1.4m lottery funding

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COMMUNITIES along the River Teifi are set to play a central role in a major new project aimed at improving the health of one of west Wales’ most important rivers.

The Teifi Fyw — Living Teifi: People and Nature Together project has been given the green light after securing more than £1.4m from The National Lottery Heritage Fund.

The conservation project aims to respond to climate change, biodiversity loss and declining river health, while also recognising the Teifi’s deep cultural and historic importance to the communities which live and work along its catchment.

The first stage will be a two-year development phase, bringing together scientific evidence, local history, lived experience and creative work to help shape future restoration plans.

The project will be coordinated by Natural Resources Wales, working with the West Wales Rivers Trust, the Mining Remediation Authority, Strata Florida Trust, Mentera, Ceredigion County Council, UNESCO-MOST BRIDGES at the University of Wales Trinity Saint David, and The Wildlife Trust of South and West Wales.

It will also build on existing work carried out by the Teifi Nutrient Management Board and local stakeholder projects including Llais yr Afon and P.R.A.M.

Cllr Clive Davies welcomed the announcement, saying he looked forward to seeing the project outcomes realised.

The River Teifi is one of Wales’ best-known waterways, flowing through Ceredigion, Carmarthenshire and Pembrokeshire before reaching the sea at Cardigan.

Project leaders say the aim is to ensure that restoration work is not only based on environmental evidence, but also reflects the values and priorities of the people who know the river best.

 

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Farming

Clean cut key to maximising wool value 

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BRITISH WOOL recently reported that fleece value is at its highest for 10 years. With the shearing season underway for 2026, Heiniger’s Hefin Rowlands suggests that there has never been a better opportunity for farms to realise the best price for wool.

“The average payment increased to 68p per kilo last year, which was up from just 40p. Higher grade wools from breeds such as Cheviots are returning 85p per kilo. This makes the preparation for shearing and the shearing process all the more important,” he says.

Mr Rowlands points to the need for preparation to make the process better for shearers and sheep.

Top tip: It helps to dag ewes and make sure the fleece is clean before shearing

“Fasting, dagging and separating ewes from lambs will help, whether a farm is bringing in professional shearers or not. Straw, dirt and dung in fleeces seriously detracts from wool value, so both sheep and the area being used to shear should be as clean as possible,” he says.

He suggests that using the best quality equipment will also play a big part in how efficient the shearing process is.

“Factory sharp blades and the correct clothing are essential to any shearer. Heiniger has been manufacturing world-leading shears since 1946, so we know how important the right shears are to getting the best cut.  But even the best shears need to have clean, sharp combs and cutters, which is why we offer free postage for servicing our equipment,” he says.

British Wool suggests that returns for the 2026 cut could rise by a further 25p-30p per kilo, meaning some wool will realise prices in excess of £1 per kilo.

“There is strong demand and it pays to meet this with the best quality wool. Investing in equipment and a good set of shears has never been more important for farms looking to take advantage of rising wool prices. However, nothing beats experience and this is where professional shearers can help make all the difference,” he says.

Above all, Mr Rowlands advocates that farms give shearing the attention it deserves, especially in a year when returns are projected to be high.

“Spending on the right equipment, preparing sheep well and working carefully to produce a clean fleece will pay dividends. The average fleece weight is around 4 kilos which means a flock of 250 ewes could return upwards of £1000 this year, and that makes investing time and effort in shearing a worthy choice to maximise returns,” he concludes.

 

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Nigel Farage faces standards probe over £5m gift

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Reform UK leader denies wrongdoing as parliamentary watchdog examines undeclared payment

NIGEL FARAGE is facing a parliamentary standards investigation over a £5 million gift from a major Reform UK donor.

The Reform UK leader, who has been MP for Clacton since July 2024, was referred to Parliamentary Commissioner for Standards Daniel Greenberg after reports emerged that he had received a previously undeclared payment from Thailand-based cryptocurrency investor Christopher Harborne in 2024.

The investigation is understood to relate to the rules requiring MPs to register relevant financial interests, including certain benefits received in the 12 months before entering Parliament.

Mr Farage has strongly denied wrongdoing and has said the money was a personal, unconditional gift connected to his safety and security, not his political activity.

A Reform UK spokesman said: “Mr Farage’s office is in communication with the Parliamentary Commissioner for Standards.

“He has always been clear that this was a personal, unconditional gift and no rules were broken.

“We look forward to this being put to bed once and for all.”

Mr Harborne has previously been identified as a significant donor to Reform UK. Reports say the £5 million payment was made before Mr Farage announced he would stand in Clacton at the 2024 general election.

The opening of an investigation does not mean Mr Farage has been found to have breached parliamentary rules.

However, the case is politically sensitive because of the size of the payment and because of Mr Farage’s prominent role as leader of Reform UK.

If the commissioner ultimately finds there has been a breach, the matter could be dealt with by correction in less serious cases, or referred to the Commons Standards Committee in more serious circumstances.

In the most serious cases, MPs can face suspension from the House of Commons. A suspension of ten sitting days or more can trigger a recall petition, potentially leading to a by-election if enough constituents sign it.

Mr Farage has previously been subject to a standards rectification process over late declarations of financial interests. The latest inquiry comes at a time of heightened scrutiny over political donations and party funding, with Reform UK under growing attention as it seeks to build on recent electoral gains.

Mr Farage remains entitled to the presumption that no breach has occurred unless and until the parliamentary standards process reaches a conclusion.

 

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