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Early potatoes get European protection

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early potatoesTHE famous Pembrokeshire Early Potato has joined the ranks of Champagne, Parma Ham and Melton Mowbray Pork Pies by being awarded protected food name status by the European Commission.

From this week the Pembrokeshire Earlies/ Pembrokeshire Early Potatoes names are protected by the European Protected Geographical Indication (PGI) status, which is one of three special European Protected Food Name (PFN) designations. Under the EU’s protected food name scheme certain food and drink products receive Europe-wide legal protection against imitation and misuse.

The application for PGI status was made to the European Commission by DEFRA on behalf of Haverfordwest based majority farmer-owned company Puffin Produce Ltd. Achieving PGI status is a long and complicated procedure, and Puffin has been helped through the process by the Welsh Government.

Through its ‘Blas Y Tir’ (Taste of the Land) brand, the company has been spearheading the campaign to re-invigorate the place of the Pembrokeshire Early Potato on the plates of Wales and further afield. Earlier this year as part of the campaign the Pembrokeshire Earlies ‘starred’ in a television advertisement – the first television advert for a Welsh vegetable brand.

Pembrokeshire Earlies have been grown in the county’s fertile red sandstone soil since the mid-1700s and it is one of the county’s most treasured products.

“Preparing the seed and soil then planting, nurturing and harvesting these special potatoes is both a science and an art,” said Puffin’s field manager, Stephen Mathias.

“The growers have an innate knowledge of the local growing conditions and many skills have been passed down from one generation to the next.

“The potatoes are often handpicked especially earlier in the harvest season. Maris Peer and Lady Christl varieties – among others – are ideal for the Pembrokeshire soil, climate and production methods. The result is a tiny (15-70mm diameter) bright white potato, creamy in texture and so fine-skinned that the first crop harvested in May in its purest earth covered form, to keep its delicate skin intact.”

These first of the season Pembrokeshire Earlies have a distinctive nutty flavour and aroma.

“The Pembrokeshire Early potato is one of the best products in Wales,” said Puffin’s managing director, Huw Thomas.

“Achieving PGI status has been a long and rigorous process, but we’re absolutely delighted with the outcome and we can’t wait until next year’s Pembrokeshire Earlies to celebrate in style.”

“Consumers can now be absolutely sure that when they buy Pembrokeshire Early Potatoes they are getting a product which has been grown, picked, and packed in Pembrokeshire.

“This is tremendous news for Wales, Pembrokeshire and our growers who put their heart and soul into producing the best potatoes and vegetables you’ll find anywhere in the world.”

The PGI designation puts Pembrokeshire Early Potatoes on a par with Welsh Lamb and Welsh Beef, which also received protection under European law. Added Huw Thomas,

“You could say we are now three quarters of the way to having a full PGI dinner from Wales!”

Alun Davies, Minister for Natural Resources and Food, congratulated Puffin Produce saying:

“Gaining protected food name status is a fantastic achievement and is the recognition our delicious Pembrokeshire Earlies deserve.

“This excellent news yet again demonstrates some of the world class food Wales has to offer.”

Pembrokeshire Earlies grower, Walter Simon welcomed the PGI news saying it “recognises the quality of the product and the hard work and dedication of growers in Pembrokeshire and it is great that horticulture in West Wales is being recognised in this way.”

He added, “The discerning publicwill recognise the PGI logo from other great products around Europe which have a special connection to their locality – such as Welsh Lamb which has a reputation world-wide.”

Pembrokeshire County Council Food Development Manager, Kate Morgan said,

“Pembrokeshire Earlies have a proud history in this part of Wales and we are delighted that ‘one of our own’ food products has been recognised by Europe in this way.”

Said Caroline Evans of the Potato Council, “Shoppers continue to be interested in provenance and it presents opportunities to build interest and excitement in the potato category. It is good to see Pembrokeshire growers investing in their identity and being recognised with PGI status.”

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Community

Family pays tribute to ‘gentle giant’ Alfie Copeland, 22

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Police appeal for witnesses and dashcam after fatal A487 crash near Cardigan

THE FAMILY of a 22-year-old man who died in a road traffic collision on the A487 near Cardigan have paid tribute to him, describing him as “bright, happy, hilarious, adventurous, ambitious, kind and a gentle giant”.

Alfie Copeland died following the collision on the A487 northbound, close to the junction with Caemorgan Road, at around 1.05pm on Saturday (Jan 17).

In a statement released through Dyfed-Powys Police, his family said Alfie “had a bright future and so many plans”.

They added: “We will never stop missing him, always in our hearts.”

Officers investigating the circumstances of the collision are continuing to appeal for anyone who may have witnessed what happened to come forward.

Police are particularly keen to hear from drivers who were in the area at the time and may have dashcam footage which could support the investigation.

Anyone with information is asked to contact Dyfed-Powys Police online, email [email protected], or call 101, quoting reference DP-20260117-139.

Photo caption: Much-loved: Alfie Copeland has been described by his family as “kind and a gentle giant” (Pic: family).

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News

Older people’s commissioner urges rethink after UK rules out water social tariff

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Vulnerable households ‘should not have to cut back on washing or flushing the toilet’ to keep bills down, Rhian Bowen-Davies says

THE OLDER PEOPLE’S Commissioner for Wales has hit out at the UK Government after ministers declined to take forward a recommendation to introduce a national “social tariff” for water bills.

Rhian Bowen-Davies said she was “very disappointed” by the decision, which followed proposals from the Independent Water Commission. Campaigners have argued that a social tariff would bring consistent, meaningful support for people on low incomes, rather than the current patchwork of discounts that can vary between areas and companies.

In a statement, Ms Bowen-Davies warned that many households are already rationing basic water use in an effort to keep bills down.

“People on low incomes, including many older people, are already being forced to cut back on washing, laundry and even flushing the toilet to try to keep bills down,” she said.

She described that situation as “simply not acceptable”, arguing that people should not have to restrict water use “just to make ends meet”. She said doing so can increase the risk of illness and infection and can also lead to “stress, stigma, and social isolation”.

Ms Bowen-Davies said a national social tariff would provide “much needed, meaningful and consistent support” and help tackle what she described as a growing problem of water poverty.

She also warned that the issue is expected to worsen over the coming years, with projections suggesting it could affect around a million older households across the UK by 2029.

The Commissioner urged the UK Government to rethink its stance and work with the water industry and other stakeholders to ensure that customers who are struggling financially can access the support they need.

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Education

Help shape the future of post-16 education in Wales, says minister

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POST-16 sector invited to respond to evidence paper as rising costs, skills needs and participation gaps come under scrutiny

UNIVERSITIES, colleges, schools, learners and businesses across Wales are being urged to share their views on the future of post-16 education and research.

The call was issued by the Minister for Further and Higher Education, Vikki Howells, following the publication of a Welsh Government evidence paper titled The Future of Tertiary Education in Wales.

The document sets out a range of challenges facing further and higher education and seeks responses to help build an evidence base that will inform future policy.

Among the issues highlighted are participation gaps, rising costs for both learners and institutions, demographic change, competition between education providers, and the need to better align skills provision and research with the needs of the Welsh economy.

Announcing the call for evidence, Vikki Howells said the system faced pressures that could not be tackled by government alone.

“The challenges facing our post-16 education system are too complex for us to solve alone,” she said. “Universities, colleges, schools, employers and learners hold vital insights about what is working, what is not, and what is possible.”

She said reforms had already been delivered, including the establishment of Medr and the maintenance of the Welsh Government’s approach to student support, but warned there were further challenges that needed to be addressed.

“This call for evidence is our opportunity to build on our progress, and your expertise will shape Wales’s future,” she said. “This is your opportunity to influence the future direction for your institution, your staff, your learners and your communities.”

The minister said she would be visiting Bangor University and Coleg Meirion Dwyfor this week to meet staff and students and hear their views on the pressures facing the sector.

“These conversations will build on my ongoing dialogue with the sector, and will be an essential part of this work,” she said.

The call for evidence is open from January to March 2026.

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