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Marketer scoops top industry award

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top industry awardA WELSH marketer has been honoured as one of the UK’s leading marketing professionals in a top national business industry award.

Marie Edwards, Communications and Marketing Manager for the Pembrokeshire Coast National Park Authority, was the only Welsh marketer honoured in the 2013 Chartered Institute of Marketing’s Women in Marketing Awards, held in London on November 13.

Marie was awarded Best Female Marketer in the Consumer category, and was awarded alongside peers heading up the marketing divisions
of leading multinational companies including P&G, Diageo, NewsUK and MediaCom UK.

It was the first time in the awards’ four-year history that a public sector marketer has taken a top prize, with the judges praising Marie’s creativity, leadership, innovation and delivery of exceptional results as part of her win.

Speaking of the award, Marie said:

“I’m absolutely thrilled to be awarded as one of the UK’s leading marketers in a field of outstanding candidates.

“The awards highlight the exceptional work being carried out by marketers across the UK and I’m extremely proud to have gained recognition not only for marketing in Wales, but also across the public sector.

“I’ve demonstrated, with the support of a great team, that it’s possible not only to deliver creative campaigns on limited budgets and gain a return, but also to support the delivery of national high-profile projects as a way of generating additional income.”

The awards, which were founded by the volunteer Ade Onilude and are organised by the Chartered Institute of Marketing, celebrate the achievements of women in marketing roles across agencies and brands.

Onilude said: “The awards allow us to shine a light on extraordinary women who are making a difference in a profession that touches the public in millions of ways every day.

“By highlighting these women’s stories we’re not only celebrating marketing excellence, but also the skills, behaviours and expectations of modern leadership, providing inspirational and aspirational role models for future generations of marketers and business leaders.”

Congratulating Marie on her accolade, National Park Authority Chairman, Cllr Mike James added:

“I am thrilled for Marie and delighted that both she and the Authority have been recognised through this prestigious award.

“The award is testament to the fact that a relatively small public sector organisation can deliver exceptional results in a challenging climate and find new and innovative ways of delivering award-winning national campaigns and projects.”

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St Davids Cathedral strengthens spiritual ties with St Patrick’s Cathedral in Armagh

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THE DEEP spiritual connection between Wales and Ireland was celebrated this St Patrick’s Day as Dean Sarah Rowland Jones of St Davids Cathedral presented prints of the icons of St David and St Patrick to Dean Shane Forster of St Patrick’s Cathedral, Armagh (Anglican, Church of Ireland).

The presentation took place after Dean Sarah delivered a sermon at the St Patrick’s Day service in Armagh, where she spoke about the shared Christian heritage of the two patron saints and their enduring influence on the faith communities of both nations.

A legacy of faith and unity

St David and St Patrick, both pivotal figures in the early Christian church, played key roles in spreading the Gospel and establishing monastic traditions. Their legacies have continued to shape the spiritual landscapes of Wales and Ireland for centuries.

Dean Sarah reflected on these historical connections during her sermon, highlighting the common themes of faith, devotion, and service that unite the two saints. She also shared the last recorded words of St David with the congregation:

“Be joyful, keep the faith, and do the little things.”
“Byddwch lawen, cadwch y ffydd, a gwnewch y pethau bychain!”

These words, spoken by St David in the 6th century, remain central to the ethos of Welsh Christianity, encouraging believers to find meaning in small acts of kindness and faithfulness.

A symbolic exchange

The exchange of icon prints between the two cathedrals served as a symbol of ongoing friendship and unity between the Welsh and Irish Anglican communities. Both cathedrals hold significant historical and religious importance, drawing thousands of pilgrims each year who seek to connect with their deep Christian heritage.

Speaking about the event, Dean Sarah said: “The ties between St Davids and Armagh are more than just historical—they are deeply spiritual. We are reminded that the Christian faith transcends borders, uniting us through shared traditions, values, and a commitment to serving others.”

The service in Armagh marked yet another step in fostering a strong relationship between the two cathedrals, reinforcing the historic and spiritual bonds between Wales and Ireland.

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Firefighters to rally against shift changes in Mid and West Wales

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FIREFIGHTERS across Mid and West Wales are set to stage a rally in protest against changes to their working patterns, with concerns raised over the impact on work-life balance and mental wellbeing.

The demonstration, organised by the Fire Brigades Union (FBU), will take place at 9:30 am on Monday, March 24, 2025, outside the headquarters of Mid and West Wales Fire and Rescue Service on Lime Grove Avenue, Carmarthen.

The union has criticised senior management for pushing through a transition to 12-hour shifts, arguing that the change is being forced upon frontline staff without proper consultation. The FBU claims the new shift pattern will be particularly damaging to firefighters with caring responsibilities and could negatively affect both mental and physical health.

A spokesperson for the FBU said: “There is no justification for these changes. Senior managers are refusing to listen to the valid concerns of firefighters, who are already working in a high-pressure environment. This decision will make it even harder for them to balance their personal and professional lives.”

Around 80 firefighters are expected to attend the rally, with FBU officials also present. The event will provide opportunities for media coverage, including interviews, photographs, and filming.

The dispute over shift patterns comes amid wider concerns about resources and working conditions within fire services across Wales. The Herald understands that tensions have been growing between staff and management over what many see as a disregard for frontline workers’ welfare.

A response from Mid and West Wales Fire and Rescue Service has been sought.

The rally is expected to draw significant attention, with firefighters standing united against what they see as an unjustified overhaul of their working hours.

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Community

Lucky escape for sleeping showmen as fairground lorry catches fire

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A FIRE broke out in the cab of an articulated lorry at Pembroke Fair in the early hours of Sunday (Mar 16), prompting a call-out for Pembroke Dock firefighters.

Showmen sleeping in their caravans at the Commons had a lucky escape when their generator truck caught fire in the middle of the night. By the time the alarm was raised, the vehicle was already well alight.

Thanks to the swift actions of those at the scene, the blaze did not spread to nearby caravans—a potentially deadly situation due to the presence of sleeping occupants and Calor Gas bottles used for heating and cooking.

The incident occurred near Commons Road, Pembroke, with Mid and West Wales Fire and Rescue Service (MAWWFRS) receiving the call at 2:42am.

A MAWWFRS spokesperson said: “The crew responded to a vehicle fire involving the cab of an articulated lorry.

“The main fire was out on the crew’s arrival, and firefighters used one hose reel jet to dampen down the area. A thermal imaging camera was deployed to check for remaining hot spots.

“Safety information and guidance were given to the vehicle’s driver.

“The crew left the scene at 3:18am.”

No injuries were reported.

(Pic: File image)

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