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Marketer scoops top industry award

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top industry awardA WELSH marketer has been honoured as one of the UK’s leading marketing professionals in a top national business industry award.

Marie Edwards, Communications and Marketing Manager for the Pembrokeshire Coast National Park Authority, was the only Welsh marketer honoured in the 2013 Chartered Institute of Marketing’s Women in Marketing Awards, held in London on November 13.

Marie was awarded Best Female Marketer in the Consumer category, and was awarded alongside peers heading up the marketing divisions
of leading multinational companies including P&G, Diageo, NewsUK and MediaCom UK.

It was the first time in the awards’ four-year history that a public sector marketer has taken a top prize, with the judges praising Marie’s creativity, leadership, innovation and delivery of exceptional results as part of her win.

Speaking of the award, Marie said:

“I’m absolutely thrilled to be awarded as one of the UK’s leading marketers in a field of outstanding candidates.

“The awards highlight the exceptional work being carried out by marketers across the UK and I’m extremely proud to have gained recognition not only for marketing in Wales, but also across the public sector.

“I’ve demonstrated, with the support of a great team, that it’s possible not only to deliver creative campaigns on limited budgets and gain a return, but also to support the delivery of national high-profile projects as a way of generating additional income.”

The awards, which were founded by the volunteer Ade Onilude and are organised by the Chartered Institute of Marketing, celebrate the achievements of women in marketing roles across agencies and brands.

Onilude said: “The awards allow us to shine a light on extraordinary women who are making a difference in a profession that touches the public in millions of ways every day.

“By highlighting these women’s stories we’re not only celebrating marketing excellence, but also the skills, behaviours and expectations of modern leadership, providing inspirational and aspirational role models for future generations of marketers and business leaders.”

Congratulating Marie on her accolade, National Park Authority Chairman, Cllr Mike James added:

“I am thrilled for Marie and delighted that both she and the Authority have been recognised through this prestigious award.

“The award is testament to the fact that a relatively small public sector organisation can deliver exceptional results in a challenging climate and find new and innovative ways of delivering award-winning national campaigns and projects.”

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Community

Santa to tour Neyland before festive grotto opens at Community Hub

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NEYLAND will welcome Father Christmas on Friday 19 December as the town’s annual sleigh tour and Christmas grotto return, organised by Neyland Town Council with support from Gareth Hughes Motors.

The Christmas Fairy announced the event on social media with the seasonal message: “It’s tiiiiiiimmmmmmeeee! I hope you’ve all been good… come and meet the big man himself. You might even get a little treat if you’re on Santa’s good list. We can’t wait to see you all there.”

Santa will begin his sleigh ride around Neyland at 5:30pm, with the elves from Gareth Hughes Motors escorting him through several of the town’s residential streets. The planned route will take in Rose and Willow at 5:30pm, Springfield Avenue, the entrance to Gordon Parry, the Forresters, Policeman’s Bank, the Yacht Club area, and Riverside Avenue by the cenotaph.

The sleigh will then arrive at Neyland Community Hub at 6:30pm, where Santa’s Grotto will open for families to visit. Hot festive food will be available to buy from The Hub’s kitchen throughout the evening.

The event is free to attend, with the Town Council encouraging as many families as possible to come along and enjoy the festivities.

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Community

Flood alert updated for Pembrokeshire coast as high tides and storms approach

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NATURAL Resources Wales (NRW) has updated a flood alert for the Pembrokeshire coast, warning that flooding is possible between St Dogmaels, Cardigan and Amroth over the next two days.

The alert, which covers the stretch of coast from St Dogmaels down to Amroth, was first issued on Friday (Dec 5) and was updated around midday today (Sunday, Dec 7). NRW says the risk comes from a combination of high tides, large waves and unsettled weather, with the greatest impacts currently expected around Tuesday’s tides.

Flooding of low-lying land and roads is expected around the time of each high tide on Monday (Dec 8) and Tuesday (Dec 9). A further spell of wet and windy weather is also expected to keep river and surface water levels high across parts of south-west Wales.

Residents in coastal communities and estuary areas are being urged to be prepared and to take some simple precautions. NRW’s advice includes:

What people are being urged to do

  • Follow your household flood plan if you already have one.
  • Check where your loved ones and pets are, and think about how you would move them to safety if water starts to rise.
  • Move sentimental items, important documents and valuables to higher shelves or upstairs where possible.
  • Keep your mobile phone charged and switched on so you can receive warnings and updates.
  • Make sure you know how to turn off your electricity, gas and water supplies.
  • Pack a small grab-bag in case you need to leave home in a hurry – including medication, phone and charger, warm clothing, baby and pet supplies, sanitary products and insurance documents.
  • Consider moving cars, livestock and equipment away from low-lying or exposed areas that are likely to flood.

What not to do:

Officials are again stressing that people should not drive or walk through floodwater. Just 30 centimetres (around one foot) of fast-moving water can move a car, and as little as 15 centimetres can knock an adult off their feet.

  • For the latest official information on this alert, residents can visit the NRW flood warning page for the Pembrokeshire coast (area code 102WABT02), or call Floodline on 0345 988 1188 and use quick dial number 503013.

Up-to-date river, rainfall and sea level data is also available via the ‘river, rainfall and sea data’ pages on the Natural Resources Wales website.

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Community

Plan to offer construction and hospitality roles to young people in west Wales

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Government invests £820m to tackle rising youth unemployment, with targeted support across south-west Wales

YOUNG people on Universal Credit in West Wales will be offered new training and work experience placements in sectors such as construction, hospitality, and health and social care, as part of a UK Government drive to bring down rising youth unemployment.

The programme – funded from the £820m announced by Chancellor Rachel Reeves in last month’s Budget – will create 350,000 training and work-experience places across the UK, and guarantee 55,000 jobs in areas judged to be most in need from spring 2026. South-west and south-east Wales are among the regions singled out for focused support.

Ministers say the measures aim to move young people aged 16–24 off long-term benefits and into stable work. Almost one million young people across the UK are currently classed as NEET (not in education, employment or training), a figure that has been rising steadily since 2021.

Work and Pensions Secretary Pat McFadden said the new pathways would give out-of-work young people “a fair chance to make something of their lives”. The support will include a dedicated work session for every claimant aged under 25, followed by four weeks of intensive coaching before they are placed on one of six routes: paid work, work experience, an apprenticeship, wider training, classroom learning, or a workplace-based training scheme with a guaranteed interview.

Focus on sectors vital to the West Wales economy

For West Wales – where seasonal work, rural isolation and limited transport links have long affected youth employment – the concentration on construction, hospitality, and social care is likely to be significant. These industries remain major employers across Pembrokeshire, Carmarthenshire and Ceredigion, with businesses regularly reporting difficulties recruiting local staff.

The Herald understands that officials expect more than 1,000 young people nationally to move into jobs within the first six months, with additional programmes promised as the government prepares to publish its national youth strategy.

Political dispute over the impact

The Conservatives accused the Chancellor of “driving youth unemployment up” through recent tax decisions, claiming the new scheme “gives with one hand while taking with the other”. However, ministers insist the investment represents a “downpayment on young people’s future” and will help address the rise in long-term sickness and disability among under-25s – one of the biggest barriers to work.

Further announcements are expected next week, including new details on the government’s pledge to make apprenticeships for under-25s at small and medium-sized businesses completely free.

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