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Clubs can re-sell Wales tickets with new scheme

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WRU1THE WELSH RUGBY UNION and Ticketmaster, a Live Nation Entertainment company, have recently launched an initiative to create an official secondary market of international ticket sales by member clubs and the public to supporters.
The WRU has agreed the terms of a ground-breaking new deal, appointing Ticketmaster’s resale business, Seatwave, as the official ticket resale marketplace of rugby tickets for Welsh international matches at Principality Stadium – with more details and access to tickets available here: http://www. seatwave.com/wru
Under the terms of the arrangement the WRU will allow a limited number of tickets to be resold above face value by clubs via Seatwave, with clubs then allowed to retain any extra money raised through the sales.
There will be no restrictions placed on debenture holders, supporters’ club members or members of the public when reselling tickets via Seatwave, but all parties will benefit from the verification process on offer.
The WRU and Seatwave will seek to advise on pricing providing guidance to clubs and sellers over the prices to be charged, communicating average listing and selling prices.
The tickets resold will be verified by the Union and then re-issued to the buyer via the WRU Ticket Office. This verification process will ensure ticket buyers can be as confident buying resold tickets on the official marketplace as buying a ticket direct from the WRU.
Also under the terms of the arrangement all supporters will be informed, at the point of sale, of face value tickets if they are available.
As part of the agreement, the WRU, which allocated more than £22m back into Welsh rugby in the last financial year, has agreed that Ticketmaster will invest in the game in Wales.
The WRU has presented details of the new secondary market to member clubs through the district committees and the WRU Board has approved the initiative.
“Within the spirit of the new arrangement the WRU will actively promote the means of obtaining face value tickets so that they are always offered to customers if available,” said Craig Maxwell, WRU Group Head of Sales and Marketing.
“It remains the priority of the WRU to encourage supporters to obtain tickets directly from their local club at face value.
“However, we have chosen to review our position on the use of a secondary market for selling tickets following many years of trying to regulate secondary ticketing sites.
“In this time many sporting bodies have actually seen an increase in the use of secondary ticketing and supporters of the WRU and clubs have been and are continuing to use the secondary market to obtain tickets for Welsh international matches.
“The WRU have taken the decision to follow supporter demands and provide a service that is clearly being used already, but with the guaranteed safety and security for the ticket purchaser that only the WRU can offer.
“Supporters know that when they are using Seatwave, the tickets are genuine and they are guaranteed to see the match.
“We are pleased to be able to work with Ticketmaster, our long-standing ticketing partner, to offer a safe and secure secondary marketplace with an integrated verification process.
“This new arrangement seeks to protect supporters and promote our clubs as the primary sources for tickets to Welsh rugby matches and ensuring further investment into community clubs.”
Commenting on the agreement, Adam Newsam, Managing Director of Ticketmaster Sport, said: “This is a unique partnership that will benefit Welsh rugby, clubs and fans alike, as well as the grass-roots game.
“It’s a credit to the WRU that they have actively engaged with resale recognising the growing demand among fans to buy and sell tickets with confidence.
“We are delighted to be working in partnership with the WRU on this innovative market-based response to the challenges and opportunities around ticket resale.
“Their fans will be offered greater choice, flexibility and protection, whilst at the same time the WRU will obtain a greater level of insight and influence on the ticket resale sector for their matches.
“This forward-looking approach to ticket resale will deliver real benefits for the game, and keeps the revenue within the sport and will eradicate the risk of fraud for verified ticket sales.”
Welsh Rugby fans can access the official ticket resale platform online at http://www.seatwave.com/wru. For more information, fans should follow Welsh Rugby Union and Seatwave on social media.

 

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    December 29, 2025 at 10:55 pm

    Great post! I’m looking forward to reading more of your work.

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Sport

Joe Allen to leave Swansea coaching role after final game

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NARBERTH’S Joe Allen left his role on Swansea City’s coaching staff after Saturday’s final game of the season against Charlton Athletic.

The Pembrokeshire-born former Wales midfielder, 36, returned to the Swans’ backroom team in November alongside fellow club favourite Leon Britton to support head coach Vitor Matos.

The move was always expected to be short-term, with Allen stepping in after Matos was initially unable to bring in some of his staff from previous club Maritimo due to work permit issues.

Allen, who came through Swansea’s academy, retired as a player last May after his second spell with the club.

He first made his name at Swansea, helping the club win promotion to the Premier League in 2011 before moving to Liverpool. He later spent six years with Stoke City before returning to the Swans in 2022.

Allen also won 77 caps for Wales and was a key figure in the national side’s most successful modern era, including the run to the semi-finals of Euro 2016.

His departure from Swansea’s coaching set-up will come alongside that of head of goalkeeping Martyn Margetson, who is also leaving this summer.

For Pembrokeshire football fans, Allen remains one of the county’s most successful sporting exports, having gone from Narberth to the Premier League, Anfield, and the Wales midfield.

 

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Fresh Hamilton wage claims raise new questions for Haverfordwest County fans

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Scottish reports of late and short wages add a new and more immediate concern for Bluebirds supporters already watching problems elsewhere in the same football network

REPORTS in Scotland that Hamilton Academical players were paid late, with some allegedly underpaid ahead of the club’s final game of the season, have added to scrutiny around the football network linked to Haverfordwest County AFC chairman Rob Edwards.

The latest claims were reported by Lanarkshire Live Sport and the Daily Record.

The relevance for Pembrokeshire lies in the links between Hamilton and Haverfordwest through Rob Edwards and Morley Sports Management.

Hamilton has previously stated that Morley Sports Management owns 100 per cent of 1874 Holdings Limited, and that 1874 Holdings in turn owns 97.5 per cent of Hamilton Academical FC.

Haverfordwest County has previously said Morley Sports Management has been the business vehicle behind Edwards’ takeover and funding of the Bluebirds since 2020.

Earlier this month, Haverfordwest County A.F.C. Ltd faced an HM Revenue & Customs winding-up petition at the High Court in London. The case was dismissed on April 15, but only after reaching a live hearing at the Rolls Building, with costs ordered against the company.

Separately, 1874 Holdings has faced a winding-up petition in Scotland. Hamilton later issued a statement acknowledging that petition, while saying the claim is disputed and that the company is seeking dismissal.

The latest Scottish wage claims come against a background of previous disciplinary action involving Hamilton. Earlier this year, the club was punished over failures to pay players on time and in full, resulting in a points deduction following an independent disciplinary process. Hamilton acknowledged that outcome in a club statement.

Companies House has also shown 1874 Holdings with overdue accounts and a strike-off notice. Those are separate processes from a winding-up petition, but they add to the list of recent off-field issues involving companies in the same football network.

There are also operational links between the two clubs. Haverfordwest publicly credited chief executive Beccy Nuttall with key work during the club’s licensing process earlier this month, while Hamilton has also announced Rebecca Nuttall in a senior role there.

The timing of the Haverfordwest case also drew attention because the club announced on April 8 that it had secured both its UEFA licence and FAW Tier 1 licence for the 2026-27 season, even though the HMRC petition remained live at that stage and was not disposed of until April 15.

The Herald contacted the Football Association of Wales for comment on the licensing position last week, but had received no response at the time of publication.

The Hamilton wage claims remain reports from Scotland, and there is no suggestion that Haverfordwest County AFC is facing the same issue. However, the developments are likely to be of interest to Bluebirds supporters because they concern companies and senior figures linked to the same wider football operation.

 

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Sport

Young Crymych players step up to senior stage

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Five youth team players earn praise after impressing at championship level

CRYMYCH RUGBY CLUB has hailed the contribution of five of its youth players after they stepped up to feature in a senior side at championship level.

The young players, who remain part of the club’s youth setup, were given the opportunity to test themselves in a higher-level fixture, and impressed coaches and supporters alike with their attitude and commitment on the field.

Club representatives said it was “fantastic to see” the dedication shown by the youngsters, who rose to the occasion in what was described as a special experience for both the players and the club.

The match provided a valuable opportunity for development, allowing the next generation of Crymych players to gain experience in a more competitive environment while contributing to the senior squad.

The rugby club said the move reflects its long-term focus on nurturing homegrown talent and creating a clear pathway from youth rugby into the senior game.

Officials added that the future of the club looks bright, with the performance of the young “Teirw” – or Bulls – offering reassurance that the next generation is ready to carry the club forward.

The club congratulated the players on their achievement and said it hopes to see more youth players progressing through the ranks in the coming seasons.

 

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