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St Davids: Backlash to Premier Inn plans from locals

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‘An opportunity that should not be missed’: Applicants put plans on display in St Davids

PROPOSALS for a major hotel and affordable housing development in St Davids are to go on display this weekend (May 19–20).

The proposed development, which would be sited on land off Glasfryn Road, would feature a 63–bedroom Premier Inn and up to 75 new homes.

The applicants behind the project – St Davids Peninsular Community Land Trust, Swangate Developments and Pembrokeshire Housing Association – have suggested that the hotel would add to the town’s economy by increasing visitor accommodation choice and creating around 20 new jobs.

This aspect of the development however, has already come under fire from local residents and visitors, with an online petition titled ‘NO to Premier Inn in St Davids’ having reached nearly 700 signatures at the time of writing.

Those behind the project are encouraging local residents and businesses to attend the public exhibition at Oriel y Parc Gallery and Visitor Centre to learn more about the proposals and contribute to the public consultation, which is taking place ahead of a planning application being submitted.

The applicants intend to submit a planning application later this summer.

Bill Preece, who is leading the proposals for St Davids Community Land Trust, said: “Creating more than 70 new homes on Glasfryn Road is a significant opportunity for St Davids given the shortage of new and affordable homes in the area.

“We have been promoting the site for many years and now have a proposal that is achievable and will make a meaningful contribution to the local housing supply. It is an opportunity that should not be missed.”

The proposals for the housing development are said to include a combination of rented and affordable shared–equity housing, as well as open market properties.

Group Property Services Director at Pembrokeshire Housing Association, Nigel Sinnett, said: “Delivering affordable homes is a serious challenge in Pembrokeshire. With high land values it is often very difficult to make developments financially viable.

“The proposed mix of rented properties, shared equity homes and properties for private sale ensures the development can proceed and will bring much needed new homes on an allocated and accessible site. It will enable families to stay in the local area.”

Public opposition however, would appear firmly aimed at the Premier Inn aspect of the development, as opposed to the housing.

In raising concerns over how the hotel could ‘pave the way for more big chains’, which could destroy ‘independently run businesses’, a spokesperson for the ‘NoPi’ petition said: “Premier Inn won’t support local businesses, it will undermine them.

“The land being sold to Premier Inn is privately owned by someone outside of Pembrokeshire. None of the funds raised will go towards the housing, swimming pool, or back into the community.”

They continued: “Premier Inn are part of a large multinational company. This development could potentially pave the way for more big chains within our beautiful city, destroying independently run businesses and threatening our cultural identity.”

The spokesperson concludes by drawing on the Pembrokeshire National Park Local Development Plan 2010–2021, adding: “The City’s role as an attractive historic centre is protected and enhanced and the hotel and guest house accommodation is adequate to serve the needs of visitors.”

The proposed site is located to the north–west of Glasfryn Road.

According to the applicants, the Premier Inn would be positioned to the east of the site, facing onto Glasfryn Road and the A487, while the new homes would be located to the west and south.

Three accesses are proposed to the site, two from Glasfryn Road and one from the A487.

Acquisition Manager for Whitbread Hotels and Restaurants, Nick Johnston, stated that the proposed ‘lay out separates the hotel from the new homes’, while the elevations of the hotel have been ‘broken up […] to ensure it suits its surroundings’.

Representatives from the joint applicants, as well as Premier Inn and the ‘technical team’ will be present at the exhibition.

Exhibitions will take place on Friday (May 19) between 2pm and 7pm and on Saturday (May 20) between 10am and 2.30pm. Feedback forms will be available at the exhibition.

A further round of statutory consultation will follow once a planning application has been submitted to the Pembrokeshire Coast National Park Authority.

Details of the plans are now available via the website, www.glasfrynroadplans.co.uk.

Feedback can be submitted via the online form or by emailing [email protected]. Alternatively, you can call 0808 168 8296.

The petition can be found here.

 

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IFS report says Wales lags behind UK on economy and poverty

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THE WELSH GOVERNMENT’s key Child Poverty Strategy lacks clarity, has no reliable way of measuring success or failure, and, crucially, does not account for the Welsh Government’s lack of control over the levers needed to deliver on it.

Those are the findings of a new report by the UK’s leading economic policy research body, the Institute for Fiscal Studies (IFS), which looks at Wales’s economic performance and poor employment record.

The IFS report, published on Wednesday (April 1), shows that Wales’s economic performance is the worst of the UK nations, with the lowest employment rate, the lowest incomes, the lowest productivity, and the worst poverty levels.

POVERTY STRATEGY LACKS FOCUS

The Welsh Government launched its Child Poverty Strategy in 2018, with five broad aims to reduce child and youth poverty. However, the IFS criticises how those aims have been set out, finding that the definitions are too broad to be measured accurately and lack focus. In particular, the IFS says the strategy’s aims are so nebulous that they ignore the impact of policy areas over which the Welsh Government exercises direct control, for example, health and education, on how outcomes might be measured.

The IFS report says: “Issues with the data mean a material risk that the Welsh Government might either appear to have met a future poverty target or missed it, by a large margin, when in fact the reverse is true.”

WG NOT IN CONTROL OF OWN POVERTY STRATEGY

In any event, several of the most direct policy levers available to influence employment and earnings, including minimum wages, employment law and benefits policy, are reserved to Westminster. However, even if these policy levers were available, it would be very challenging to achieve large, rapid reductions in child poverty with them. In addition, Labour has ruled out using the tax system to generate additional income to help it meet its aims.

Wales’s highest-earning regions are along the North East Wales border with England and in the Cardiff and Newport areas. In addition, proportionately more Welsh employees are public sector workers, who are also, far and away, the best paid in Wales. The average public sector wage is around £5,000 higher than the average private sector wage. And those jobs, too, are disproportionately centred in Cardiff, Newport and North East Wales. The best-performing areas by employment rate, Monmouthshire and Newport, are within easy reach of the English border.

POVERTY CONCEALED BY LOWER PROPERTY VALUES

Compared with the rest of the UK, the gap between men’s and women’s pay is lower in Wales, as are the differences in income and in the highest and lowest property prices. However, property prices are far lower in Wales than in England, as are incomes overall; in addition, there are so few higher-rate tax earners in Wales that the Welsh Government increasing their income tax would have a negligible effect on its revenue. In addition, because Welsh housing prices are much lower than elsewhere in the UK, and because housing costs are a factor in how poverty is measured, housing costs improve one of the key poverty metrics.

 

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Carol Vorderman urges Welsh voters to reject Reform UK ahead of Senedd election

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TV presenter and commentator to appear at Cardiff event aimed at mobilising anti-Reform voters before May 7

CAROL VODERMAN has urged voters in Wales to reject Reform UK at next month’s Senedd election, as she prepares to appear at a live political event in Cardiff focused on keeping the party out of power.

Speaking ahead of an emergency Guilty Feminist Welsh Election Special at the New Theatre, Cardiff, on Sunday, April 12, Vorderman said Wales faced a crucial choice at the ballot box.

She said: “Wales has a chance for a new beginning in May. But Reform, the chaotic London-based, privately educated, failed Tory party, needs to be sent packing.

“Already numerous of their 96 Welsh candidates have resigned or been sacked for revolting actions. Their last Welsh Reform leader Nathan Gill is serving time in jail for accepting Russian bribes while serving in the European Parliament. Their new Welsh leader was a Tory living in London until a few months ago.

“Farage is a thin-skinned and proven liar. Everyone must come out to vote to save our country. Cymru Am Byth.”

Vorderman is due to appear alongside Guilty Feminist host Deborah Frances-White, with Welsh comedians Kiri Pritchard-McLean and Priya Hall also on the bill. Organisers say the night will mix comedy, music and political discussion, with the aim of building strategy ahead of the election.

Frances-White said polling suggested the Senedd result could be close and argued that “it really matters who ends up making decisions about our lives”, adding that the event was intended as a “get-in-the-room” night to work out how to respond.

Reform UK’s current leader in Wales is Dan Thomas, who was unveiled by Nigel Farage in Newport in February. Thomas is a former Conservative leader of Barnet Council in London, although he grew up in Blackwood.

Vorderman’s reference to Nathan Gill points to a highly embarrassing chapter in the party’s recent history. Gill, a former Reform UK politician and ex-MEP, was jailed last year after admitting taking bribes from pro-Russian figures in exchange for speeches and statements in the European Parliament.

Asked for a response to Vorderman’s remarks, a Reform UK Wales source replied briefly: “Does she even live in Wales?”

It was a short answer, but perhaps not one likely to end the argument. With the campaign heating up, and with high-profile voices now piling in from outside formal party politics, the battle for attention ahead of May 7 is only getting louder.

 

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Accommodation providers in Wales will be required to register under new law

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ANYONE who hosts paying guests in Wales will soon be required by law to register their visitor accommodation with the Welsh Revenue Authority (WRA).

The new legal requirement will apply to all paid visitor accommodation across Wales, including spare rooms, holiday cottages, cabins, campsites and hotels. Registration will be required whether accommodation is let for a single night, occasionally, seasonally or all year round.

The register is being introduced to give a clearer picture of the visitor accommodation available in Wales and to support councils that decide to introduce the Visitor Levy. Registration will open in October 2026, and both informal hosts and professional accommodation providers will be required to comply or risk facing penalties.

Accommodation providers can prepare now by visiting gov.wales/registeryourplace to find out what information they will need and sign up for updates and reminders. Registration is free for providers and is expected to take less than 15 minutes to complete.

When registration opens, accommodation providers will be asked to provide information, including:
• contact details
• accommodation address
• type of accommodation
• how many people can stay
• when the accommodation is usually open for bookings

Who needs to register?

Any individual or business that takes bookings for overnight accommodation must register by law.

This includes:
• self-catering accommodation and homestays, including on Airbnb or similar
• hotels, guesthouses or bed and breakfasts
• campsites or camping pitches
• hostels or bunkhouses
• caravans, chalets, lodges, shepherd’s huts or glamping
• temporary accommodation for events, including festivals

Rebecca Godfrey, Welsh Revenue Authority Chief Executive, said: “If you take bookings for overnight stays in Wales, you’ll need to register with us. We want to make this process as straightforward as possible, and we’re here to support accommodation providers to register correctly and on time.

“We’ll be publishing further guidance before registration opens in October 2026. In the meantime, I’d encourage providers to visit gov.wales/registeryourplace to find out what to expect and sign up for updates.”

 

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