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City stars in new TV advert

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city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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Crime

Waste dumped at recycling centre leads police to drug factory near Cardigan

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Man jailed after drug discovery sparked by vigilant staff

A TIP-OFF from staff at an Aberystwyth recycling centre has led to the discovery of a large cannabis factory in a derelict property near Cardigan — and landed a 20-year-old man behind bars.

Manuel Nerguti was sentenced to six months in prison at Swansea Crown Court on Friday (July 11) after pleading guilty to producing a class B drug.

The court heard that on May 1 this year, workers at the Aberystwyth recycling centre reported a suspicious delivery: four to five bags of cannabis stalks, apparently dumped by men in a hired Ford Transit van.

Police acted quickly and intercepted the van later that afternoon on the road between Aberystwyth and Cardigan. Nerguti and two other men were arrested on suspicion of being concerned in the supply of cannabis, but were released without charge at the time, as no grow site had been located.

However, a month later, acting on new intelligence, Dyfed-Powys Police executed a warrant at a derelict house in Bridell, near Cardigan. Inside, they discovered a sophisticated cannabis cultivation operation: 260 mature plants spread across five rooms and an attic, with the electricity supply illegally bypassed.

During the raid on June 7, Nerguti attempted to flee but was found hiding behind a washing machine in the garage.

He was charged and later pleaded guilty to producing cannabis.

Detective Constable Sam Garside, who led the investigation, praised the recycling centre staff for their quick thinking.

He said: “This result is thanks to the staff at the recycling centre for recognising that criminal activity was taking place and for alerting police quickly.

“We rely on the public to inform us of anything suspicious going on in their communities and we encourage people to get in touch if they suspect anything. We were able to use our local knowledge and police intelligence to execute a successful warrant and shut down an illegal cannabis factory.

“We are committed to continuing our drug operations across Dyfed-Powys and bringing offenders like Nerguti to justice.”

Police estimate the cannabis seized had a potential street value of up to £242,000.

More information on Operation Scotney — Dyfed-Powys Police’s campaign to tackle cannabis cultivation — including how to spot signs of a drug grow, can be found on their website.

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Pembrokeshire County Council group to review ‘climate emergency’

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A CALL for a group to review Pembrokeshire County Council’s decision to declare a climate emergency some six years ago has been backed by councillors.

In May 2019, the council declare a climate emergency following a notice of motion by Cllr Joshua Beynon calling on the authority to back the global consensus that climate change poses a risk to the well-being of future generations.

He had urged county councillors to back a motion to take “bold, decisive action” to fight “truly, catastrophic” climate change.

He called on the council to commit to becoming a zero-carbon local authority by 2030.

At the July meeting of Pembrokeshire County Council, a notice of motion by Cllr Mike Stoddart called for the establishment of a working group to review the decision made by the council to declare a climate change emergency.

Cllr Stoddart’s motion said: “Given the turbulence on the global financial markets; the parlous state of the UK’s public finances; Pembrokeshire County Council’s projected funding gap; and the government’s softening of its policies on the switch to EV vehicles and heat pumps, this council establishes a seven person, politically balanced working group to review the authority’s decision to declare a climate emergency at its meeting on May 9, 2019.

“The working group will be asked to: (a) examine the effect of the emergency declaration on the level of council tax in Pembrokeshire and particularly the extent to which any such increases militate against the authority’s anti-poverty policies.

“(b) The cost of decarbonising the council’s housing stock and the effect this has had on the authority’s ability to finance the building of new housing.

“(c) The extent to which the council’s decarbonisation programme has contributed to a reduction of the risk of runaway global temperature increases, and (d) any other effects that the working group considers may have adversely impacted the wellbeing of the residents of Pembrokeshire.”

Cllr Stoddart’s notice of motion was previously supported at the June meeting of the council’s corporate overview and scrutiny committee, with a recommendation to full council in July meeting, to reinstate the Net Zero Working Group to review the contents of the notice of motion and, subject to the outcome of this review, review the future delivery of the Net Zero Action Plan.

Cllr Stoddart’s call was backed by Cllr Steve Alderman, and Cllr Rhys Jordan, who said: “I fully support this, it couldn’t come sooner; around England and Wales councils are looking at this, there’s been a huge push for a ‘net zero’ agenda at any cost, I don’t think we’re in a position to drive that.”

Cllr Aaron Carey said: “We’ve set ourselves some lofty goals, but we haven’t got the money to back it up.”

Members overwhelmingly agreed to back the June committee recommendations.

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Urgent appeal to save 1,000 hens in Pembrokeshire and beyond

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British Hen Welfare Trust seeks homes before Friday deadline

AN URGENT appeal has been launched to find homes for more than 1,000 hens due to be rehomed next weekend – including from a rescue centre in Boncath, Pembrokeshire.

The British Hen Welfare Trust (BHWT) is coordinating the rehoming effort on Saturday (July 26), aiming to rescue ex-caged hens from slaughter and instead place them into loving homes. The appeal also covers rehoming centres in Locking, near Bristol, and Kineton in Warwickshire.

The charity says the hens have come to the end of their commercial egg-laying lives, but remain healthy and can thrive as pets. However, they must be rehomed by Friday (July 25) to avoid being needlessly killed.

“This is a time-sensitive and visual story that resonates locally,” said Andy Hill, Marketing & Communications Officer for the BHWT. “These hens have worked hard their whole lives and deserve a second chance.”

The organisation recently marked the rehoming of its one millionth hen – which was adopted by King Charles III – and the upcoming effort is part of its continued mission to improve hen welfare across the UK.

Local spokespeople are available for interview, and high-resolution images are available for media use.

For more information or to register interest in adopting hens, visit: www.bhwt.org.uk

Image for illustration purposes only

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