News
City stars in new TV advert
ST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.
Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.
The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.
Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”
The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.
Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”
Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.
“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.
“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”
The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).
Business
Mayor opens new Sapphire showroom in Milford Haven
New Charles Street base brings windows and doors firm closer to Pembrokeshire customers
THE MAYOR OF MILFORD HAVEN has officially opened a new showroom for Sapphire Windows & Doors in the town centre.
The company welcomed visitors to its new base at 61 Charles Street on Monday (May 18), with Mayor Mark Woodward attending the opening.
Sapphire Windows & Doors, established in 1989, supplies and installs windows, doors and glazing products across South and West Wales.
The new Milford Haven showroom has been opened following growing demand from customers in Pembrokeshire, many of whom had previously travelled to the company’s Ammanford showroom.
The Charles Street premises will allow customers to view products in person, compare colours and finishes, try different styles, and speak directly with the Sapphire team.
Products on display include uPVC windows, composite and aluminium entrance doors, aluminium sliding and bifold systems, and internal and external Crittall-style aluminium and steel doors.
Shaun Matthews, Director of Sapphire Windows & Doors said: “We are incredibly excited to open our new Milford Haven showroom and welcome both returning and new customers through the doors.
“We have already received such a lovely welcome on Charles Street, and we are looking forward to becoming part of the local community.
“When people are investing in new windows and doors, it is important they feel confident in what they are choosing. The showroom gives customers the opportunity to properly see the products, explore the options available, try them for themselves and receive clear, honest advice from our team.”
The company manufactures its own uPVC products in-house at its factory in Ammanford, while installations are carried out by directly employed fitting teams.
Sapphire says it offers free, no-obligation quotes and takes a no-pressure approach to sales.
Every installation is backed by a ten-year guarantee and a FENSA insurance-backed warranty.
The new showroom is now open at 61 Charles Street, Milford Haven, SA73 1SA.
For more information visit sapphirewindows.info.
Community
Cardigan family’s urgent appeal after father suffers devastating stroke
Former pilot left unable to speak or swallow after collapsing while mowing lawn
A CARDIGAN family has launched an urgent appeal for help after a 72-year-old father suffered a massive stroke while mowing his garden, leaving him unable to speak, swallow or move the right side of his body.
Les Bell collapsed on Monday, May 11, after suffering what doctors described as an intracerebral haemorrhage (ICH) – a serious form of haemorrhagic stroke caused by bleeding in the brain.
His daughter, Jessica Grieve, said the bleed was extensive and that her father remains in a critical condition on an acute stroke ward.
The former pilot, who now works as a flight training consultant at Gatwick Airport, is currently being fed through a tube and can only communicate through eye contact, small nods and grunts.
Jessica said: “Dad has lost the right-hand side of his body, has to be tube fed as he’s not conscious enough to perform a swallow test, although it would seem the muscles on the right side of his throat aren’t working.
“He can’t talk. He can only communicate with brief eye contact, small nods and grunts.”
She added that doctors are still unable to predict her father’s long-term prognosis.
“We don’t know the prognosis, only time will tell, but he is in a critical condition and it’s likely to remain that way for some months,” she said.
The family is now facing a financial crisis after Les, who was the main income earner, became suddenly incapacitated.
Jessica said her father managed all household finances, while her mother is unable to work due to disabilities and her brother, Jake, is still suffering the effects of cancer treatment and cannot work full-time.
She is now applying for lasting power of attorney in order to access her father’s bank accounts, but said the process could take up to ten weeks.
In the meantime, the family say they are struggling to pay rent, bills and other essential costs.
Jessica has launched a GoFundMe appeal to support the family during the coming months.
She said: “I’m asking for donations of any kind to help them pay for the urgent bills while we’re waiting for other benefits and LPA to begin.
“If we can get them through the next couple of months we’d be so, so grateful.”
Anyone wishing can visit the GoFundMe page here: Help for the Family of Les Bell.
Photo caption:
Family by his side: Les Bell in hospital after suffering a devastating stroke while mowing the garden (Pic: GoFundMe).
Crime
Police probe ball bearing damage in Haverfordwest
POLICE are investigating reports of criminal damage in Haverfordwest after suspected metal ball bearings were used to damage a vehicle and a property.
Dyfed-Powys Police said damage was caused to the wing mirror of a blue Range Rover Evoque on Glenfields Road sometime between 11:10am and 11:20am on Sunday, May 10.
Officers believe metal ball bearings may have been used.
A second incident was reported at around 2:30pm on Tuesday, May 12, when the window of a property on Glenfields Road was allegedly struck by a suspected metal ball bearing.
Police said local officers are continuing to speak with residents after receiving a number of calls about ball bearings being found in the Glenfields Road and Old Hakin Road areas.
Anyone who witnessed anything, or who has information that could help the investigation, is asked to contact Dyfed-Powys Police online, by emailing [email protected], or by calling 101.
Information can also be given anonymously to Crimestoppers on 0800 555 111 or via crimestoppers-uk.org.
Quote reference: 26*375605.
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