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St Davids: Controversial Premier Inn remains on development plan

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DEVELOPMENT plans for St Davids have been revised – and still feature a controversial 63-bedroom Premier Inn, which residents have been opposed to.

The site,  to the west of Glasfryn Road, will consist of 70 new homes, 38 of which will be affordable properties, in addition to the hotel.

The plans are proposed by four Applicants including Pembrokeshire Housing Association (PHA), Mill Bay Homes, Swangate Developments and Whitbread, the parent company of Premier Inn. If approved, the development will make an important contribution to meeting the need for affordable homes in St Davids and the Pembrokeshire Peninsular.

“Working with the Applicants, we are able to deliver a significant number of new homes in an area that desperately needs them” said Nigel Sinnett, Group Property Services Director at Pembrokeshire Housing Association.

“More than 50% of the homes proposed at Glasfryn Road are affordable homes, double the target for the site, which we will be able to deliver quickly should the application be approved.”

Through the involvement of Mill Bay Homes, the ‘for sale’ properties will also contribute indirectly to providing affordable homes as the surplus from the sale of these properties will be covenanted to Pembrokeshire Housing Association to fund affordable homes elsewhere.

Latest figures from the Pembrokeshire Coast National Park Authority states a need for 370 affordable homes in the National Park.

“An important objective of the development is to ensure local people benefit”, commented Matthew Owens, Operations Manager at Mill Bay Homes.

“A number of the ‘for sale’ properties will be offered as shared ownership homes, helping to make them more affordable to buyers. We also propose to explore the possibility of offering local residents or individuals with a connection to the local area, the first opportunity to buy the for-sale properties when the development is marketed.”

The plans to redevelop the allocated site were initially launched in May 2017.

“The plans have generated a lot of interest”, said Kevin Murray, Head of Property Acquisitions (North) who is leading Whitbread’s involvement in the Glasfryn Road site.

“We are convinced the new Premier Inn hotel will benefit St Davids. By contributing towards the planning application costs, we are also helping to facilitate the delivery of the new affordable homes in an area that desperately needs them.”

Planning policy in Wales encourages development on sites that can be freed from planning, physical and ownership constraints in order to create sustainable communities where people want to live. Increased ‘serviced’ hotel accommodation, such as that provided by Premier Inn, is also supported by national and regional planning policy.

“Our customers are very loyal to our brand”, continued Kevin.

“We are very good at marketing our hotels to our customer base. As well as diversifying the range of accommodation on offer in the Peninsular, a new Premier Inn hotel in St Davids will attract additional visitors to the city throughout the year, supporting the local economy. This has certainly been our experience at other seaside and traditional leisure destinations where we have opened.”

An independent economic assessment undertaken as part of the planning application estimates 40,000 guests will stay at the St Davids Premier Inn throughout the year.

These guests are anticipated to spend an additional £1.5 million per year in the local economy as they go out to eat and drink and enjoy the attractions and experiences in St Davids and the wider Peninsular.

Approximately 20 permanent year-round jobs will also be created at the hotel on opening.

The Applicants intend to submit a planning application to the Pembrokeshire Coast National Park Authority for determination in early 2018. Before doing so, the Joint Applicants will undertake a statutory consultation on the proposals starting on December 1. The consultation will run until Monday, January 8, 2018.

During this statutory consultation, the planning application documents will be available to view on the www.glasfrynroadplans.co.uk website. Comments on the application can also be submitted directly to the Applicants and will be reported within the final planning application documents.

Following the submission of the planning application, the National Park Authority will also consult St Davids’ residents on the development proposals. A decision on the proposed development is expected in spring / summer 2018.

 

Education

Leadership questions raised after Milford Haven school stabbing

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Headteacher absent as council confirms support plan and oversight visits

CONCERNS have been raised about leadership and staffing at Milford Haven Comprehensive School following last week’s alleged stabbing of a teacher on site.

The Herald has been contacted by a member of teaching staff who described the school as “rudderless” in the days after the incident and questioned whether enough senior management support was in place.

The teacher, who asked not to be named, said staff morale had been affected and claimed there had been little direct communication from the headteacher, who has been absent due to injury.

They said: “We teachers are all saying the same thing. The school feels rudderless. This is a time when a leader needs to step up and let us know they’re still in charge and concerned.”

Concerns were also raised about administrative capacity, with the business manager role reportedly unfilled.

A spokesperson for Pembrokeshire County Council confirmed the current arrangements.

The council said headteacher Ms C. A. Morris remains in post but is currently absent, with deputy headteacher Mr Daryl John deputising.

It added that the business manager position is a matter for the school.

Additional support has been put in place for staff and pupils, including the Education Psychology team on site, access to counselling services and an increased presence from the School Police Liaison Officer throughout the week.

The authority also said the Director of Education is in daily contact with the deputy head.

In terms of oversight, the council confirmed Steven Richards-Downes, Director of Education, has visited the school 35 times and met staff on two occasions. Cllr Guy Woodham, Cabinet Member for Education and Welsh Language, has made eight visits since taking up the role in May 2019.

Last week’s incident saw a 15-year-old male charged grievous bodily harm with intent and possession of a bladed article.

At an initial hearing it was explained that the teacher, who was named as Vicky Williams, has since been discharged from hospital.

The prosecution explained to the court that the boy attacked Williams with a kitchen knife.

The case has been sent to Swansea Crown Court.

 

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Community

Facebook ‘news’ site targeting Herald editor collapses after community backlash

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Page disappears hours after offensive post sparks outrage across Pembrokeshire

A FACEBOOK page that presented itself as a local news outlet but repeatedly targeted The Pembrokeshire Herald and its editor has disappeared following a wave of public criticism from residents and charity workers.

Big ambition: Clear Line News statement in December 2025

The page, operating most recently under the name Clear Line News, published a lengthy post on Sunday (Feb 9) describing Pembrokeshire in highly offensive terms and mocking community groups, volunteers and local reporting.

Within hours, the post triggered widespread condemnation online.

By the end of the day, users reported the page had changed its name to “The Devil’s Feed” before becoming unavailable altogether.

Criticism arose after Marty Jones, PR manager for Sandy Bear Children’s Bereavement Charity, shared a screenshot of the post on his personal Facebook page and questioned its tone.

Dozens of residents replied, describing the language as “vile”, “nasty” and “beyond comprehension”.

Several said they had been blocked by the page after challenging it.

Others expressed particular anger at comments they said were directed towards a bereaved mother connected to a local fundraiser.

One commenter wrote: “How they can speak to a bereaved mother that way is beyond my comprehension.”

Name change and closure

As criticism mounted, users reported the page had been renamed before disappearing completely.

By Monday morning, it could no longer be accessed.

Earlier identity

The page’s history has also drawn scrutiny.

Before operating as Clear Line News, the account previously used the name “Dyfed-Powys Neighbourhood Watch”, presenting itself in a way that some residents believed suggested an official or community safety organisation.

Ajay Owen: Admitted previously controlling the Clear Line News page

A company using a similar name — GWARCHOD Y GYMDOGAETH DYFED-POWYS NEIGHBOURHOOD WATCH LIMITED — was incorporated on Nov 4, 2024, according to Companies House records.

The filing listed the director as Ajay Owen, recorded as “Lord Ajay Owen”, with a correspondence address in Llanfyrnach.

The company’s stated activities included public relations, communications and public order and safety functions.

Companies House records show the company was dissolved on Feb 18, 2025.

During the period when the page appeared to carry Neighbourhood Watch-style branding, it accumulated more than 1,000 followers, including engagement from public bodies such as Mid and West Wales Fire and Rescue Service.

After several rebrands, the page later emerged as Clear Line News in late 2025, adopting the look of a local news site.

Much of its content, however, focused on opinion pieces and attacks on local institutions and individuals.

Distancing statement

Following Sunday’s controversy, Mr Owen posted a statement saying he previously owned the page but no longer controlled it and had requested its removal.

Shortly afterwards, the account disappeared.

He told The Herald in December that he had sold the page for £10 within days of relaunching it under the new name. The purported new owner could not be contacted and no independent details confirming the transfer were provided.

Community response

While Pembrokeshire residents accept robust debate and scrutiny, many said they rejected what they saw as inflammatory or abusive social media content masquerading as journalism.

One resident wrote: “We should be grateful for where we live and try to make it better, not tear it down.”

Whether the page returns under another name remains unclear.

For now, it appears a site that set out to criticise the community ended up undone by that same community’s response.

 

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Community

Nacro grant boosts neurodiverse support in Carmarthen

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A £1,000 grant from Nacro is set to strengthen grassroots support for neurodivergent children, young people and adults across Carmarthenshire.

CANDO (Carmarthen Aberystwyth Neurodiverse Outreach Group) has secured the funding through the Connecting Carmarthenshire Preventative Service, enabling the volunteer-led organisation to expand its practical, person-centred work with local families.

Operating under the message “We see your future whatever the past”, CANDO supports people who often struggle to access the right help, feel heard, or find stability in everyday life. The new funding will increase capacity, provide resources for inclusive sessions, and improve access to early support for those who might otherwise slip through the net.

https://choosewhere.com/public/images/_m7jA6G/shutterstock_1564082023.webp

The group works closely with individuals and families to reduce barriers and build confidence — whether through education guidance, wellbeing support, advocacy, or help navigating local services. Leaders say the grant will allow them to respond more quickly to growing demand and keep sessions welcoming, accessible and consistent.

A CANDO spokesperson said: “This grant is amazing news for our community. Neurodivergent people can face extra pressures — from isolation and anxiety to difficulties being understood in education and services. This support will help us reach more people, provide practical help, and keep showing up for those who need someone on their side.”

Nacro’s wider mission mirrors that approach. The charity works across education, housing, justice, health and wellbeing, providing tailored support to help people build independence and move forward. Alongside frontline services, it also campaigns to remove systemic barriers and give disadvantaged people a stronger voice.

For CANDO, that bigger picture is felt locally. Families often face complicated pathways, long waits and fragmented services, and need clear guidance and community-based help that understands neurodiversity. By intervening early — before challenges escalate — the group believes it can improve mental health, education outcomes and overall wellbeing.

The £1,000 grant will fund additional outreach, materials and practical resources, helping more people feel safer, more confident and better equipped to move forward.

CANDO added: “We’re proud to work alongside Nacro’s vision of a society where everyone has the chance to succeed. This funding will do real good — right here in Carmarthen and beyond — and we’re grateful for the belief it shows in our community.”

 

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