News
Council elects new Chairman and deputy
COUNCILLOR Tom Richards took over as the new Chairman of Pembrokeshire County Council from Cllr Arwyn Williams at the annual council meeting Last Friday.
Cllr Wynne Evans will be his new Vice Chairman after he was chosen over Cllr Phil Baker by 40 votes to 15.
Outgoing Chairman Arwyn Williams said: “This is a sad day for me, but it has been a very happy and enjoyable past 12 months. I am pleased to be handing over the role into the very capable hands of Tom Richards”.
Cllr Williams went on to mention various events that he had the privilege of witnessing during his time as chairman – none more so than his visit with the Queen last week.
He also paid tribute to those who had worked tirelessly during the storms at the start of the year.
He concluded by saying: “I want to thank you, the members, I may not have seen eye to eye with all of you but I appreciate your support. I thank you for the honour you bestowed on me 12 months ago, I’ve done my best”.
Cllr Huw George gave a vote of thanks to Cllr Williams saying: “You can look back with pride on what you’ve done. You’ve done a good job, you’ve done it well”.
Cllr Tom Richards said: “I am looking forward to the next 12 months, not only outside but serving here in the chamber. I hope that we can make decisions for the benefit of our county”.
Councillor Tom Richards joined the Council in its inception in 1996 as the member for the Letterston electoral division.
Sixty-year-old Councillor Richards was born in St Ishmaels to a Pembrokeshire farming family which can trace its roots in the county back to the 1700s.
The family moved to farm in Hayscastle in 1963. Councillor Richards attended St Ishmaels and Hayscastle primary schools and later Haverfordwest Grammar School for Boys.
After school, he went back to the family livestock and arable farm in Hayscastle. The 200-acre farm is now tenanted, and Councillor Richards lives in a former rectory nearby with his wife Mel. He also owns a farm in Croesgoch.
Councillor Richards is vice-chairman of the Corporate Governance, Economy Overview and Scrutiny, and Audit committees, as well as being a member of several other committees.
He has also served as a community councillor since his twenties, and is still on Hayscastle Community Council as well as serving as a governor of Ysgol Ger y Llan.
He and Mel, who also comes from an established Pembrokeshire farming family, have two daughters. The eldest, Sophie, is a chemical engineer in France, and the youngest, Julie, is a consultant for Deloittes in London.
Councillor Richards succeeds Councillor Arwyn Williams of Pembroke as Chairman. He was proposed for office by Councillor David Lloyd and seconded by Councillor Rhys Sinnett.
A vote of thanks to the outgoing Chairman was proposed by the Deputy Leader of the Authority, Councillor Huw George.
The Council’s new Vice Chairman is Councillor Wynne Evans who represents the electoral division of Narberth.
Cllr Evans described it as “A very momentous day for me”.
The ceremony in County Hall, Haverfordwest, was attended by the Lord Lieutenant of Dyfed, The Hon Robin Lewis OBE.
Pictured left to right are: (seated) Councillor Arwyn Williams, Chief Executive Bryn Parry-Jones, Councillor Tom Richards, Mrs Mel Richards, Councillor Wynne Evans, The Hon. Robin Lewis, (standing) Mrs Elizabeth Williams, Mrs Sarah Parry-Jones, Councillor Rob Lewis, Councillor Jamie Adams, Councillor Huw George, Mrs Gwyneth John (Vice-Chairman’s Consort) and Mrs Judith Lewis
News
Prince William faces diplomatic tightrope on first Saudi Arabia visit
Energy, trade and human rights concerns collide as UK deploys monarchy’s ‘soft power’
PRINCE WILLIAM will step into one of the most politically sensitive overseas trips of his public life this week as he travels to Saudi Arabia at the request of the UK Government.
Unlike recent royal visits to Estonia, Poland or South Africa, this tour carries significant diplomatic weight, placing the Prince of Wales at the centre of a complex balancing act between strengthening economic ties and confronting a deeply controversial human rights record.
Sources close to the Palace say William “didn’t flinch” when asked to go, viewing such duties as part of his responsibility as heir to the throne.
But Saudi Arabia presents challenges unlike almost anywhere else on the royal calendar.
A country in transition
The visit will focus on energy transition and young people, two areas the kingdom is promoting heavily as it attempts to diversify its oil-dependent economy.
In recent years Saudi Arabia has staged major sporting and cultural events, including Formula One races, international film festivals and high-profile entertainment shows. The country will also host the men’s football World Cup in 2034.
Officials argue this signals modernisation and openness.
Critics say it is “sportswashing” — using global events to distract from repression.
Human rights organisations including Amnesty International continue to raise concerns over restrictions on free speech, criminalisation of same-sex relationships and harsh penalties for dissent.
While reforms have allowed women to drive and increased participation in public life, significant legal and social limits remain.
Meeting a controversial leader
Central to the trip will be talks with Mohammed bin Salman, widely known as MBS, the kingdom’s de facto ruler.
The crown prince is credited with pushing economic reforms but remains internationally divisive.
A US intelligence report concluded he approved the 2018 killing of journalist Jamal Khashoggi inside the Saudi consulate in Istanbul — an allegation he denies and Saudi Arabia rejects.
Whether William raises such issues privately is unlikely to be disclosed. Kensington Palace does not comment on confidential conversations.
However, the prince will be briefed extensively by the Foreign Office and the British Embassy before any meetings.
Soft power diplomacy
Government insiders describe William as a key diplomatic asset.
One source said the monarchy acts as a “secret weapon”, able to open doors politicians sometimes cannot.
This form of so-called soft power has long been part of the Royal Family’s overseas role — building relationships first, leaving governments to handle the harder negotiations.
Dr Neil Quilliam of Chatham House says Saudi leaders value high-level recognition from Britain.
“Deploying Prince William sends a signal that the UK takes the relationship seriously,” he said.
Energy cooperation and investment are expected to dominate talks, particularly as Britain seeks new partners during the global shift away from fossil fuels.
Echoes of the past
The visit also reflects longstanding links between the two royal families.
King Charles III has travelled to Saudi Arabia numerous times over the decades and is said to maintain warm relations with senior figures there.
William is now expected to assume a more prominent global role as he prepares for future kingship.
A delicate balancing act
For many observers, images of handshakes between William and MBS will be uncomfortable.
Yet world leaders continue to engage with Riyadh, citing its strategic and economic importance.
The prince’s task is unlikely to involve grand statements. Instead, it will be quiet diplomacy — maintaining dialogue while representing British values.
It is a careful, sometimes uneasy role.
But it is one the monarchy has long performed: building bridges in places where politics alone struggles to tread.
Community
Ice rink campaign launched for Pembrokeshire
Survey underway as resident explores sites and funding for year-round skating facility
PLANS to bring a permanent ice skating rink to Pembrokeshire are gathering momentum after a local resident began talks with council officers and launched a public survey to test demand.

Jemma Davies, from Newgale, says the county is missing out on a major leisure attraction that could benefit families, schools and visitors while creating new jobs.
At present, the nearest full-time rink for Pembrokeshire residents is in Cardiff — a round trip of several hours — making regular skating sessions difficult for many families.
She believes a local facility could change that.
“I think it would give people something completely different to do here,” she said. “It’s exercise, it’s social, and it’s something children could take up after school instead of having to travel out of the county.”
Early talks with council
Jemma has already met officers from Pembrokeshire County Council’s sport and recreation department to discuss whether the idea could be viable.
She is also hoping to approach Sport Wales to explore possible funding streams and support.
To measure interest, she has set up an online questionnaire asking residents whether they would use an ice rink and how far they would be willing to travel.
She said early responses have been positive, with families, young people and skating enthusiasts backing the idea.
Reusing empty buildings
Rather than constructing a new arena, Jemma is investigating whether vacant premises could be converted, reducing costs.
Potential options include a former retail unit in Haverfordwest or a large hangar-style building near existing leisure attractions.
She said: “If we can reuse a building that’s already there, it keeps the costs down and brings life back into empty spaces at the same time.”
As part of her research, she plans to visit Vindico Arena to better understand the practicalities of running a rink.
More than just skating
Beyond public sessions, she believes a rink could host school trips, birthday parties, events and competitions, while encouraging young people to take up winter sports.
“Pembrokeshire has produced plenty of sporting talent over the years,” she said. “There’s no reason we couldn’t develop figure skaters or ice hockey players here too.”
Residents who want to share their views can complete the online survey.
Cover image:
Jemma Davies: Hopes to bring a permanent ice rink to Pembrokeshire (Pic: Supplied).
Cymraeg
Moonpig’s Welsh fail still on sale as mistranslated St David’s Day card sparks laughs
A GREETING card meant to celebrate St David’s Day has become an accidental comedy hit after shoppers spotted its Welsh message makes absolutely no sense – and, even better, it is still on sale.
The card, sold by online retailer Moonpig, reads: “Hapus Dewi Sant Dydd.”
Unfortunately for the designers, that translates back into something closer to “Happy David Saint Day” or “Day Saint David Happy” rather than the correct Welsh phrase, “Dydd Dewi Sant Hapus.”
In other words, the words are right – just in completely the wrong order.
The mistake was first highlighted by Nation.Cymru, prompting plenty of amusement online, with some joking it looked like the result of a lazy copy-and-paste from an automatic translator.
The Herald decided to check for itself.
And yes – as of today – the card is still live and available to buy on Moonpig’s website.
Customers can personalise it and add it to their basket just like any other design, with no sign the message has been corrected.
One reader joked: “It’s like they put the words in a hat and picked them out at random.”
Another described it as “peak AI Welsh”.
For Welsh speakers, the error is immediately obvious. Welsh sentence structure differs from English, so simply translating each word individually rarely works. It’s the linguistic equivalent of writing “Birthday happy you” on a cake.
There was also online chatter that the dragon artwork may be facing the wrong direction – though by that point, the language had already stolen the show.
With St David’s Day cards meant to celebrate Welsh culture, the gaffe feels particularly ironic.
Still, if you fancy a collector’s item or a bit of office wall décor, you might want to be quick. Once someone at Moonpig finally runs it past an actual Welsh person, this one could quietly disappear.
Photo caption: The mistranslated St David’s Day card still available for sale on the Moonpig website (Pic: Moonpig).
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