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Pembrokeshire dogs in for a treat

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A LUXURY dog boarding facility in Pembrokeshire is expanding, with the success of the business driven largely by social media.

The demand for places at Millin Brook Luxury Dog Boarding, a country retreat for dogs in Wiston, has blown away owners Sian and Dave Smith, who only launched the company in April 2018.

There are no traditional metal kennels to be seen, with the husband and wife team offering complete comfort on their 10-acre property. Fully-licensed and insured, they can currently take up to five dogs at a time.

The expansion will increase this to 30 as well as create jobs. Sian and Dave are not alone in working closely with the canines that come to stay. Their sons Ben, 9, and Jacob, 7, help with walks, and their head of guest services and entertainment is Barnaby, the family’s black Labrador.

Sian, who is a retired police officer of 20 years’ service, with 13 years as a mounted police officer, said: “We wanted to create somewhere that we would be happy to send our dog. In spring, we will have 10 state-of-the-art five star suites each with a large living area, play room, luxury beds, underfloor heating, automatic-filling water bowls, and our own-brand dog biscuits. We will also play classical music and infuse the air with lavender oil to help keep the dogs calm and relaxed.

“Our guests will also have chance to use the spa and be pampered and groomed before a photoshoot in a purpose-built studio.

“This would not be possible without the amazing success of the business, which has been driven largely by Facebook. I attended a Superfast Business Wales course on digital marketing to understand more about this area of running a business and I learnt so many things that I have been able to apply to Millin Brook.

“It’s taught me all about the different social media platforms, what to use them for, how to keep branding and hashtags consistent across all channels, and how to use them to their full potential.

“For example, we used Facebook advertising to introduce the business, but we kept the cost down by targeting people by interest and location. Facebook now accounts for 70 per cent of our turnover. I also found out about Google my Business, which is very important to promote us locally in Google search results, and our website accounts for the other 30 per cent of turnover.”

Sian also uses social media to give owners peace of mind so they can enjoy their holiday safe in the knowledge their companion is having a blast.

She added: “We take the dogs on adventures around the stunning Pembrokeshire beaches and countryside and publish pictures and videos to Facebook.

“If a guest is staying with us for at least a week, we also send a postcard of them enjoying their stay. The owners often share the postcards on social media, which helps to spread the word about our brand.

“Our popularity is incredible. We even had someone re-arrange their holiday because we were fully booked!”

A follow up one-to-one with a Superfast Business Wales adviser also revealed further digital solutions to help the business during its growth.

Sian added: “We use a paper diary, which is ok when it’s just five dogs. However, when we take on more we require a more sophisticated system. We will use kennel management software, Kennelbooker, which will manage bookings as well as store vital information including emergency contact details, vet details, vaccinations, custom notes, food and medical requirements, and photos.

“We will be able to access the app remotely so if we are walking a guest on the beach and we need to know something, we have that information in the palm of our hand. We can also use it for invoicing, which will reduce time spent on admin.

“I didn’t realise how much support was out there. I’ve gained so much useful advice and information.”

To find out more about Millin Brook Luxury Dog Boarding, visit http://millinbrook.co.uk/

Business

Ferry Terminal ‘extremely busy’ due to ongoing Holyhead closure

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PEMBROKE DOCK Ferry Terminal has been experiencing significant congestion today as ferry services remain under immense pressure following the closure of Holyhead Port earlier this month.

The disruption, caused by storm damage, has rerouted ferry traffic through Pembrokeshire, leading to long queues and crowded facilities at the terminal.

The Herald can confirm that it has been very busy today with cars, lorries, and foot passengers queuing in large numbers. Staff are working tirelessly to manage the influx, directing vehicles and assisting passengers as they prepare to board the heavily booked ferries.

A spokesperson for the Port of Milford Haven said: “We are working closely with ferry operators and local authorities to ensure traffic flows as smoothly as possible, but the sheer volume of vehicles is causing unavoidable delays.”

Travelers are being urged to arrive early for their sailings and to remain patient as the terminal operates at full capacity.

Both Stena Line and Irish Ferries have increased capacity on their Pembrokeshire routes, deploying larger vessels, including the Stena Adventurer and the MV James Joyce, to handle the surge in demand.

From our position at the terminal, our photographer has captured photos showing long lines of vehicles, groups of foot passengers carrying luggage, and port staff coordinating efforts to ease congestion.

Authorities are advising non-essential travelers to consider rescheduling their journeys where possible and to monitor updates from ferry operators closely.

(Photos: Martin Cavaney/Herald)

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Community

Festive celebrations at St Davids Cathedral this weekend

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ST DAVIDS Cathedral is set to host two special events on Sunday (Dec 22), offering a blend of joyful participation and traditional carol singing to mark the Christmas season.

In the morning, families are invited to the Scratch Nativity at 11:00am. Attendees are encouraged to come dressed as wise men, angels, sheep, or shepherds and take part in an unrehearsed retelling of the Christmas story. Canon Leigh described the event as: “Complete, wonderful chaos for an hour… but with some poignant, thought-provoking moments to centre ourselves on the real meaning of Christmas.”

Later in the evening, the Festival of Nine Lessons and Carols by Candlelight will take place at 7:00pm, featuring the Cathedral Choir. The event, steeped in tradition, will see the cathedral bathed in candlelight as carols and scripture readings fill the historic space.

Doors will open at 5:45pm for those seeking unreserved seating, and a large turnout is expected for this beloved Christmas celebration.

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Crime

Three men from London admit their guilt over illegal cannabis farm

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THREE men admit their guilt after police discover over 700 cannabis plants during a raid on a former school building in Llandysul.

Officers from Dyfed-Powys Police executed a warrant at the former Ysgol Gynradd Llandysul on Heol Llyn Y Fran on November 15. Inside, they found 737 cannabis plants spread across multiple rooms.

Armeld Troksi, 29, and Njazi Gjana, 27, both from Empire Avenue in Edmonton, London, along with Ervin Gjana, 24, from Durham Avenue in Romford, were arrested at the scene and later charged with producing cannabis.

The three men appeared before Swansea Crown Court, where they admitted their involvement in the illegal operation. Defence solicitor Joshua Scouller requested a pre-sentence report for Ervin Gjana, which was granted by Judge Geraint Walters.

Sentencing is scheduled for January 20.

A Dyfed-Powys Police spokesperson said: “Following a warrant executed at the former school on Heol Llyn Y Fran, officers discovered a significant cannabis grow containing 737 plants.

“We are grateful to the local community for their continued support and cooperation. Officers will remain in the area while the site is secured.

“Our commitment remains firm in disrupting drug production and supply networks across our force area.

“We encourage residents to report any suspicious activity, no matter how small it may seem. Every piece of information can make a difference, and reports can easily be submitted through our website.”

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