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Pembrokeshire dogs in for a treat

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A LUXURY dog boarding facility in Pembrokeshire is expanding, with the success of the business driven largely by social media.

The demand for places at Millin Brook Luxury Dog Boarding, a country retreat for dogs in Wiston, has blown away owners Sian and Dave Smith, who only launched the company in April 2018.

There are no traditional metal kennels to be seen, with the husband and wife team offering complete comfort on their 10-acre property. Fully-licensed and insured, they can currently take up to five dogs at a time.

The expansion will increase this to 30 as well as create jobs. Sian and Dave are not alone in working closely with the canines that come to stay. Their sons Ben, 9, and Jacob, 7, help with walks, and their head of guest services and entertainment is Barnaby, the family’s black Labrador.

Sian, who is a retired police officer of 20 years’ service, with 13 years as a mounted police officer, said: “We wanted to create somewhere that we would be happy to send our dog. In spring, we will have 10 state-of-the-art five star suites each with a large living area, play room, luxury beds, underfloor heating, automatic-filling water bowls, and our own-brand dog biscuits. We will also play classical music and infuse the air with lavender oil to help keep the dogs calm and relaxed.

“Our guests will also have chance to use the spa and be pampered and groomed before a photoshoot in a purpose-built studio.

“This would not be possible without the amazing success of the business, which has been driven largely by Facebook. I attended a Superfast Business Wales course on digital marketing to understand more about this area of running a business and I learnt so many things that I have been able to apply to Millin Brook.

“It’s taught me all about the different social media platforms, what to use them for, how to keep branding and hashtags consistent across all channels, and how to use them to their full potential.

“For example, we used Facebook advertising to introduce the business, but we kept the cost down by targeting people by interest and location. Facebook now accounts for 70 per cent of our turnover. I also found out about Google my Business, which is very important to promote us locally in Google search results, and our website accounts for the other 30 per cent of turnover.”

Sian also uses social media to give owners peace of mind so they can enjoy their holiday safe in the knowledge their companion is having a blast.

She added: “We take the dogs on adventures around the stunning Pembrokeshire beaches and countryside and publish pictures and videos to Facebook.

“If a guest is staying with us for at least a week, we also send a postcard of them enjoying their stay. The owners often share the postcards on social media, which helps to spread the word about our brand.

“Our popularity is incredible. We even had someone re-arrange their holiday because we were fully booked!”

A follow up one-to-one with a Superfast Business Wales adviser also revealed further digital solutions to help the business during its growth.

Sian added: “We use a paper diary, which is ok when it’s just five dogs. However, when we take on more we require a more sophisticated system. We will use kennel management software, Kennelbooker, which will manage bookings as well as store vital information including emergency contact details, vet details, vaccinations, custom notes, food and medical requirements, and photos.

“We will be able to access the app remotely so if we are walking a guest on the beach and we need to know something, we have that information in the palm of our hand. We can also use it for invoicing, which will reduce time spent on admin.

“I didn’t realise how much support was out there. I’ve gained so much useful advice and information.”

To find out more about Millin Brook Luxury Dog Boarding, visit http://millinbrook.co.uk/

 

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Haverfordwest Castle redevelopment on track for 2028 reopening

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Major project will create new visitor attraction, events space, museum and improved town links

HAVERFORDWEST Castle is on course to reopen in 2028 following a major redevelopment project aimed at transforming the historic site into a high-quality visitor attraction.

County Councillor Thomas Tudor, who represents the Castle Ward in Haverfordwest, recently visited the site to see the progress being made.

He said: “As County Councillor for the Castle Ward in Haverfordwest, it was lovely to visit the Haverfordwest Castle Redevelopment Project and see the progress that has been achieved.

“I am very much looking forward to the Castle reopening in 2028.”

The project will see the mediaeval castle conserved for future generations, while the Inner Bailey has been landscaped so it can host events for up to 500 people.

These could include concerts, plays, craft fairs, Christmas markets and other community events.

The wider castle grounds are also being improved, with new interpretation explaining the history of the site, as well as family-friendly activities.

The building which houses Haverfordwest Museum, the Governor’s House, is being conserved, while the museum exhibition inside will be completely refurbished and modernised.

The former gaol building will also be transformed into a visitor attraction telling the story of Pembrokeshire’s past and future in an interactive and family-friendly way.

The attraction will include a café, shop, community spaces and exhibition areas.

Work is also taking place to improve the physical route between the castle and the town centre at Castle Back, with better signage planned to help visitors find the castle and navigate Haverfordwest more easily.

The castle is expected to reopen in 2028.

 

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Plaid Cymru celebrates historic victory as Rhun ap Iorwerth arrives at Cardiff Bay

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CROWDS gathered outside the Senedd as Plaid Cymru leader Rhun ap Iorwerth arrived in Cardiff Bay following his party’s historic victory in the Welsh election.

Supporters waving Welsh flags and Plaid banners cheered as ap Iorwerth made his way through crowds of activists, journalists and newly elected Members of the Senedd, in scenes unlike anything seen in modern Welsh devolved politics.

The election result marks a political earthquake in Wales, with Plaid Cymru emerging as the largest party in the Senedd for the first time since devolution began in 1999.

Ap Iorwerth was greeted by supporters, posed for photographs and embraced well-wishers as he arrived at the waterfront venue before addressing media gathered outside.

The atmosphere around Cardiff Bay was jubilant, with many supporters describing the result as a “turning point” for Wales.

Plaid’s breakthrough came after a dramatic night which saw Labour suffer major losses across Wales, while Reform UK also made significant gains under the new expanded Senedd voting system.

In emotional scenes, ap Iorwerth hugged supporters and thanked campaigners who had travelled from across Wales to witness the moment.

One photograph captured the Plaid leader embracing a young supporter as crowds packed the entrance area overlooking Cardiff Bay, while another showed hundreds gathered outside as he addressed the media beneath Welsh flags.

The result leaves Plaid Cymru in pole position as discussions begin over how the next Welsh Government will be formed in a hung Senedd.

Speaking after arriving at the Bay, Plaid figures said voters had delivered a “clear message that Wales wants change.”

The historic scenes are likely to become defining images of a new era in Welsh politics.

 

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Ken Skates appointed interim Welsh Labour leader

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WELSH Labour has appointed Ken Skates as its interim leader following the party’s bruising Senedd election result.

The decision was made after meetings of Welsh Labour’s Executive Committee and the newly elected Welsh Labour Group.

Skates, who was first elected to the Senedd in 2011, has held a number of Welsh Government roles, including Transport Secretary and Economy and Infrastructure Secretary.

He was re-elected for Fflint Wrecsam yesterday and received unanimous support from the new Welsh Labour Group.

Speaking after his appointment, Skates said: “Today is just the beginning of a process that will help us to understand what we got wrong. Because we did get it wrong.

“There is no reading of this result that endorses every action we have taken as a party, and our task now is to take the time needed and work out what has happened.

“It is a task that will require every single one of us to take part in — every member, every councillor, every MS, MP, Lord and all roles in between. But it is not a task that is beyond us.”

He added: “Welsh Labour is at its best when we are the champions of the people of Wales. Our role is to serve, and to fight for the issues that matter most.

“We are a party with an incredible history of serving Wales and her people, and we have so much more to give.”

Paying tribute to Eluned Morgan, Skates said: “I would like to thank Eluned for everything she has done over the past two years as our First Minister, and in her 30 years of service to Wales and the Labour Party.

“She broke the glass ceiling, and her role in history as the first woman to lead our party and country is an achievement second to none.”

Skates will serve as interim leader until a timetable is set for a full leadership election in line with Welsh Labour rules.

 

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