News
Travelodge confirms Tenby as one of the key locations for firm’s expansion
TRAVELODGE has announced that it is actively looking for seven new hotels sites across Wales and Tenby has been chosen as one of the key locations. This will be Travelodge’s first hotel to open in Tenb, the firm said.
The other six locations to make the Travelodge Wales expansion programme are: Aberystwyth, Penarth, Pwllheli, Swansea, Torfaen/Blaenau and Wrexham.
Collectively this expansion programme represents an investment of £45 million for third party investors and will create 200 new jobs which include 25 in Wrexham.
Tenby has been identified as a key target area, as it is growing from strength to strength and attracting record visitor numbers. However there remains a shortage of good quality, low cost accommodation.
Opening a Travelodge hotel in Tenby would represent an investment of around £7 million for third party investors and create 25 new jobs.
The new hotel would also help attract new visitors to the area and boost the local economy, as Travelodge research shows its customers spend, on average, double their room rate with local businesses which equates to a multimillion spend annually.
This expansion programme was announced today at the official opening of Rhyl Seafront Travelodge, the hotel company’s 576th hotel and it’s 27th in Wales.
Rhyl Seafront Travelodge is the company’s first hotel in Rhyl and it is the first branded hotel to open by the beach. The hotel represents a £5 million investment for the landlord, Denbighshire County Council and has created 25 new jobs. Rooms are available from £29.
Tony O’Brien, Travelodge Development Director said: “As Wales’ first branded budget hotel chain we are delighted to celebrate 32 years of trading in Wales by opening our first hotel in Rhyl and announcing plans to open a further seven hotels including our first in Tenby.”
Tony O’Brien continued: “During the last three decades we have become symbolic in Wales for offering great value. However, with locations such as Tenby growing from strength to strength there is a shortage of good quality and low cost accommodation to fulfil demand. Therefore we are looking to expand our portfolio in Wales with a further seven hotels, this will boost our presence to 34.”
Collectively this investment represents an investment of £45 million for third party investors, and would create 200 new jobs. The other locations are: Aberystwyth, Penarth, Pwllheli, Swansea, Torfaen/Blaenau and Wrexham.”
This expansion is also great news for the Welsh economy, as our research shows Travelodge customers spend double their room rate with local businesses during their stay which equates to a multimillion spend annually.
Tourism into Tenby is continuing to grow thanks to the area being the most iconic seaside town in Wales, rivalling places like Mevagissey and Polperro for quaintness and charm.
Crime
Man charged with strangulation and assault offences after October incident
A MAN recorded in court as having no fixed abode has appeared before magistrates charged with intentional strangulation and two further assault offences.
Michael Sudbury, 50, whose address was not read out in court, but in Herald records is Glan Hafan, Llangwm, appeared before the bench facing multiple charges.
The charges relate to an incident on 22 October 2025 and include:
- Intentional strangulation, contrary to section 75A of the Serious Crime Act 2015
- Common assault
- Assault by beating
No further details of the alleged incident were opened in court, and no plea was entered at this stage.
Sudbury was remanded on conditional bail, with the case listed to return to magistrates later this month.
Crime
Haverfordwest man sent to Crown Court on multiple serious charges
Defendant remanded in custody
A HAVERFORDWEST man has been sent to Swansea Crown Court to stand trial on a series of A 49-year-old Haverfordwest resident has been committed to Swansea Crown Court to face trial on multiple serious charges deemed too grave for magistrates to handle.
David Guy, of Market Street, Haverfordwest, appeared before Haverfordwest magistrates facing a series of allegations stemming from a single case. The charges, which were not detailed in open court, include:
- Assault occasioning actual bodily harm (ABH)
- A second count of assault
- Criminal damage
- An additional allegation of interpersonal violence
- A public order offence
Magistrates declined jurisdiction, determining that the matters exceeded their sentencing powers, and sent the case in its entirety to Swansea Crown Court.
Guy was remanded in custody pending his next appearance. The court register notes: “Sent to Crown Court for trial in custody – next hearing at Swansea Crown Court.”
A date for the initial Crown Court hearing will be set administratively. Guy will remain in custody until then.
The Pembrokeshire Herald will provide further updates as the case progresses in the Crown Court.
Crime
Castlemartin man back before magistrates over multiple alleged assaults
Defendant remanded on conditional bail ahead of further hearing
A CASTLEMARTIN man has appeared repeatedly before magistrates this month over a string A 40-year-old man from Castlemartin has made repeated appearances before magistrates this month in connection with a series of serious alleged offences, including assault occasioning actual bodily harm (ABH), intentional non-fatal strangulation, common assault, and criminal damage.
Anthony Alcock, of Pwll Street, Castlemartin, is facing six linked charges stemming from incidents said to have occurred earlier this year. These appear to relate to the same complainant in what is understood to be a single ongoing domestic abuse prosecution.
During recent administrative hearings at Haverfordwest Magistrates’ Court, Alcock did not enter pleas while matters of bail and case management were addressed.
Charges Include:
- Assault occasioning actual bodily harm (ABH)
- Intentional non-fatal strangulation
- Common assault on a woman
- Criminal damage in a domestic context
- Additional assault allegations involving the same complainant
- Breach of bail conditions
Alcock was initially granted conditional bail but was subsequently brought before the court on two occasions for alleged breaches. On those instances, magistrates remanded him in custody ahead of further hearings. He was later re-granted conditional bail, subject to strict conditions such as no contact with the complainant and exclusion from specified locations.
Magistrates have now declined jurisdiction, ruling that the case—particularly the more serious charges involving non-fatal strangulation—is too grave for summary trial. It has been committed to Swansea Crown Court for plea, trial, or sentencing.
No detailed evidence has been presented in open court at this preliminary stage. Alcock remains on conditional bail pending his next appearance at the Crown Court.
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