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Double acquisition as Certas Energy acquires two Pembrokeshire filling stations

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CERTAS ENERGY has added two West Wales fillings stations to its growing company portfolio with the acquisition of Square & Compass and Letterson Filling Stations, both formerly owned by Roger and Anne Shackleton.

The couple have operated their Pembrokeshire forecourt business for 22 years, its two Gulf branded forecourts are integral to the local community, with large and successful convenience stores and a combined fuel volume of 5.6ml.

“We are delighted to have concluded this deal, it’s a very good fit for our business as we continue to grow our company operation across the UK,” enthuses Richard Billington, Retail Director, Certas Energy. “We already have a strong Gulf presence within Pembrokeshire and these two flagship sites will complement our thriving and expanding Dealer operation.”

“Anne and Roger have put their heart and soul into their business and its standing within the locality is testament to their hard work and that of a very talented team, whom we look forward to working with. We’ll bring the sites into harmony with the rest of our company-owned operation, investing in the latest back-office technology and on-site facilities to future proof the business. We will also remain true to the values established by the Shackletons to be at the heart of the local community.”

Square and Compass filling station in north Pembrokeshire

The two forecourts currently employ 20 people. They are seven miles apart, both situated in the town of Haverfordwest. Dave Morris, Director at specialist business property adviser, Christie & Co, acted on behalf of owners Anne and Roger and comments; “The two forecourts presented a great opportunity for a buyer as they are in a good location and well regarded locally. It has been a pleasure to work for Anne and Roger who have been passionate fuel retailers for over 20 years and we wish them all the best with their retirement. Both sites are a good fit for Certas Energy and we look forward to seeing them transition into Certas’ company owned portfolio.”

Reflecting on his departure from the business, Roger Shackleton says: “We have fantastic staff and a successful business that has been nurtured to the needs of our community. I’ve loved every minute of the ever changing environment of forecourt and convenience retailing. I still get up every morning at 4am to prepare for the day ahead but now seems the right time to retire. Certas Energy and Gulf Retail are better suited to unlock the future potential and get the very best out of our two sites. It’s a very emotive time for us both, we regard our staff as family but we know they are in good hands. The Gulf team are genuine, the process has been relatively smooth and David Morris of Christie and Co. has been brilliant, working tirelessly keep the deal progressing and to get us to this place.”

“When we drive past the sites in the future, we may feel saddened that we are no longer at the helm but in Gulf Retail, we are happy that we have sold to the right people.”

This latest acquisition by Certas Energy increases its company portfolio to 35 sites as it continues to grow the Gulf network in size and scale.

Fuel family’s final farewell

IT WAS an emotional farewell at two north Pembrokeshire filling stations this week as the popular owners Roger and Anne Shackleton handed the reigns over to new owners Certas Energy, Britain’s largest independent distributor of fuels and lubricants.

Staff at Letterston filling station say good bye to old owners Roger and Anne

After 22 years, Roger and Anne are looking forward to a more relaxed life on their farm, and to see more of their family, they told The Herald.

In 1997, the couple sold their pedigree herd and bought Letterston Filling Station. In 2007 Square and Compass Filling Station was purchased and plans were made to rebuild the shop into a convenience store to serve the neighbourhood. They were able to provide a wide range of goods and competitive fuel prices over a long period at both sites, an important resource for the local community in both cases.

The staff at Square and Compass filling station

Roger and Anne said in a statement: “We would like to thank our suppliers, and the loyal and long-standing customers for their support over the years. A final thank you goes to the staff, past and present that have helped make the business what it is today.

They added: “We would like to extend our best wishes to Certas Energy for success in the future with both Letterston and Square and Compass Filling Stations.”

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Port of Milford Haven confirms compliance with National Marine Safety Code

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THE PORT OF MILFORD HAVEN has confirmed its compliance with the Maritime & Coastguard Agency’s Port Marine Safety Code (PMSC).

The confirmation comes following an audit by leading maritime consultants ABPmer.

The Port Marine Safety Code is a national standard that applies to all harbour authorities. The Code and its accompanying guidance provide an essential toolbox to ensure the control of risk and the maintenance of safety in ports and in the marine environment.

Port of Milford Haven’s Harbourmaster and Marine Director Mike Ryan is proud of the Port’s continued compliance with the Code.

“This is further endorsement and confirmation of everyone’s commitment here at the Port of Milford Haven to providing a safe operation for all port users,” said Mike.

Monty Smedley, ABPmer’s Lead PMSC Auditor, who conducted the audit, said: “I am very pleased to confirm to the Port of Milford Haven’s Board that their harbour operations demonstrated compliance with the requirements of the Code, with many examples that we considered to be industry best practice.”

The MCA’s Ports and VTS Policy Manager, James Hannon, who leads PMSC compliance for the UK government said: “The Code is recognised across the industry and has been developed in partnership by the UK government and industry over the last two decades. The resources set out how ports can assess risks, design safety management systems, and also install governance processes to ensure that a Designated Person is able to evaluate controls and report directly to port duty holders and boards.”

The Port of Milford Haven’s Board formally declares its compliance with the Port Marine Safety Code to the MCA every three years.

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Pembrokeshire business encourages others to take advantage of free courses

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IN LIGHT of the recent Welsh Government announcement on the re-opening of the Welsh tourism sector, Wales. A Food Destination is running a number of masterclass sessions tailored for the hospitality sector.

Wales. A Food Destination is a project which specialises in supporting retail and hospitality businesses to source, serve and sell Welsh food and drink through cafes, restaurants, shops, farmers markets, food festivals, B&B’s and tourist attractions.

Throughout April virtual workshop sessions will take place, covering a variety of areas such as local food and drink pairing, breakfast menu inspiration, how to offer the best customer experience possible, through to creating an authentic local eating experience, with a particular focus on sourcing local ingredients.

According to Laura Alexander, co-coordinator for Wales. A Food Destination, the aim is to give a helping hand to those in the sector looking to source, serve and sell Welsh food in a post Covid world,

“It is great that we are able to offer such a diverse range of training opportunities to hospitality businesses in Wales as the sector prepares to re-open. We know that a lot of businesses have been closed for a long time now, and are looking forward to re-opening and refreshing what they have to offer. We are keen to support them with opportunities for learning.

“The masterclass sessions will hopefully assist businesses in recognising how our first rate produce can make their offer even more attractive and help in boosting the sector at such a crucial time.”

One business who have benefitted from attending one of the recent workshops is Melin Tregwynt, based in Haverfordwest.

“It was great to take the time to look at what we can do to prepare for whatever re-opening throws our way this year. Also to be able to access such a brilliant resource of recipes, information and ideas. Thank you to all involved in delivering these courses.”

The good news is that all courses are delivered virtually and are fully funded for any business who sources, serves and sells Welsh food.

For a full list of courses available, please visit https://www.foodskills.cymru/wales-a-food-destination/events/

Wales. A Food Destination project offers fully funded one-to-one consultations, so if you are a retail and hospitality business and are looking for support or advice then please contact Laura Alexander at wales@lantra.co.uk.

Wales. A Food Destination is a project funded by the Welsh Rural Communities – Rural Development Programme 2014-2020. Its aim is to support businesses source, serve and sell Welsh Food & Drink.

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Marketing agency and PR specialist appointed for Visit Pembrokeshire

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Visit Pembrokeshire, Wales’ first Destination Management Organisation (DMO), which launched on 16th November 2020, said in a statement that it is delighted to announce that it has appointed both a marketing agency and a PR specialist.

In a statement, Visit Pembrokeshire said: “This is to help bring to life the county’s 2020-25 Destination Management Plan and to deliver a tourism campaign over the next 12 months.

“Following competitive pitches for both positions, Visit Pembrokeshire confirms that mr.h has been appointed as the marketing agency to develop a new brand identity and shared narrative for Pembrokeshire. The company specialises in the travel and lifestyle sectors and has been tasked with raising the profile of Pembrokeshire, including the destination’s year-round offering, dispersing visitors across the county and driving growth in the visitor economy.”

Also appointed is the experienced public relations specialist Travel PR, which will work in partnership with mr.h and the in-house team at Visit Pembrokeshire.

The shared aim of the agencies is to build awareness of Pembrokeshire’s many wonderful attributes, its ease of access and its year-round offerings – from its stunning coastline to its incredible range of authentic experiences. Growing tourism in a responsible and sustainable way is seen as vital.

The marketing campaign is being funded in part through the Enhancing Pembrokeshire Grant, a scheme which raises funds via second-home council tax premiums. Visit Pembrokeshire was awarded funds to launch an integrated 12-month marketing and PR campaign to grow the value of tourism in the county. Says Emma Thornton, Chief Executive, Visit Pembrokeshire: “This is an exciting step forward for Visit Pembrokeshire. These appointments come at an important time and will support destination recovery. Local businesses and the wider community will benefit from the investment, particularly given the challenges that the tourism industry has faced over the past year.”

Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, says: “I’m delighted that Visit Pembrokeshire has made these high-quality appointments which will help to take Pembrokeshire to the next level, ensuring it is rightly seen as a world-class destination. I’m determined to support this industry which is so vital to jobs and our economic vitality, whilst ensuring that we manage the destination in a sustainable way to protect what makes it so special.”

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