Business
Smarter working for a smarter workforce
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THE WAY an organisation responds to challenges is testament to its values, its planning and its employees.
Covid-19 has gathered pace which has been unprecedented – and is a situation that the majority of us could never have anticipated.
Facing this pandemic and being prepared has been a challenge for all tiers of Government – but Pembrokeshire County Council’s capability to reposition its workforce is thanks to embracing the Smarter Working approach.
Our investment in technology has enabled the organisation to have more than 750 staff working flexibly to keep vital services running.
Introduced in the summer of 2018, the Smarter Working project is about harnessing the potential of flexible working in a strategic way, to deliver benefits both for employees and the business.
It is well-recognised that the principles of Smarter Working acknowledge that technology and flexible working patterns are changing the way we work for the better.
Councillor Neil Prior, the Council’s Cabinet Member for Transformation and IT said: “The Council’s employees understand that we are in a fast-changing communication and technology world.
“Culture and behaviour change has enabled us as an organisation to benefit from the advances in IT and an improved flexible use of our estate.
“I’d like to thank the IT team who have been working incredibly hard to support our Business Continuity planning. The investment we have made in technology over the last couple of years has meant that we’ve been able to see a greater number of staff work from home, which is exactly in line with the Government’s advice to ‘work from home where possible’.
“I would also like to thank staff who have adjusted their working patterns and are going over and above in their efforts to prepare our County to respond in the best possible way to the current situation.”
The world of work is changing, and people no longer need be tied to a desk. Pembrokeshire County Council can now work smarter, in a way that saves money, time and improves productivity.
As part of the Council’s approach to smarter working and refining the estate – two key changes were implemented.
The conversion of Haverfordia House – which previously accommodated staff – into a reablement centre also enabled the Council to list the Cherry Grove building in Haverfordwest as surplus to requirements, ensuring cost avoidance over the next 10 years stretching into millions of pounds.
Regarding the response specifically to Covid-19 – the stats are impressive. They include:
- 95 per-cent of IT department working remotely
- Skype – average unique users logged in: 1,200
- almost 14,000 one-to-one skype sessions – this equates to more than 1,200 conferences and in excess of 60,000 audio and video minutes used
- figures showcase the Council’s ability to enable its staff to work flexibly and keep vital services running
- Community Hub has received more than 700 calls
- the Council’s Cabinet is continuing to meet via videoconferencing.
Councillor Prior added: “We take pride in the relationships that we are building with our communities – and I am extremely proud of the work that has gone into the planning and the commitment shown by the Council’s staff.
“Pembrokeshire County Council has a history of positive relationships with our colleagues within health, third sector agencies and emergency services – and we are all working together to support each other through this challenging time.”
Business
New creative space aims to help revitalise Haverfordwest town centre
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A FRESH initiative is bringing a creative spark to Haverfordwest’s high street, with the opening of a new shared studio space designed to support local artists and breathe life into empty shops.
Breakout Gallery, led by Arthur Brooker, officially opened its doors to the public on Friday, February 14, offering both a workspace and a platform for artists to showcase their work.
Arthur, who has been running Breakout Gallery for nearly a decade, has shifted the focus of the business in response to changing times.
“We initially specialised in selling artwork on commission,” Arthur explained. “But after COVID and the cost-of-living crisis, we needed to rethink our approach. Now, our main goal is to help regenerate Haverfordwest by transforming vacant retail spaces into hubs of creativity.”
The gallery has been redesigned to include individual studio units, allowing artists to rent space to create and exhibit their work.
Beyond the studio, Breakout Gallery is well known for its street exhibitions, which add a vibrant touch to local festivals and events. The team also rents out event decorations and manages a space at Westival.
Arthur is now setting his sights on further expansion. “There’s so much potential in Haverfordwest,” he said. “We’re already exploring another premises to offer even more creative space. It’s all about revitalising the town, one shop at a time.”
In addition to providing studio space, the gallery hosts exhibitions and events, with the next major showcase, Heartbreak Hotel by Harriet Davis, set to open on Friday, February 28. Life drawing and oil painting classes are also being introduced to further engage the local artistic community.
A former director at Haverhub, Arthur is passionate about bringing more artists into the fold and ensuring that Haverfordwest becomes a thriving creative hub.
Business
Insolvency figures rise as businesses face growing pressures
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CORPORATE INSOLVENCIES increased in England and Wales by 6.4% in January 2025, reaching 1,971 cases compared to December 2024’s total of 1,852. The figure also marks a 10.7% rise from January 2024’s 1,780 cases and a 13.1% increase from January 2023.
Personal insolvencies, meanwhile, dropped by 3.4% in January 2025 to 9,706, down from 10,045 in December. However, this remains 11.6% higher than January 2024’s figure of 8,698 and 12.5% higher than January 2023’s 8,630.
Rising costs drive business closures
Bethan Evans, Wales Chair of R3, the UK’s insolvency and restructuring trade body, said the rise in corporate insolvencies is largely due to an increase in Creditors’ Voluntary Liquidations and Administrations.
She said: “This suggests that many directors are opting to close their businesses after years of tough trading conditions, particularly ahead of the upcoming rise in the National Minimum Wage and Employers’ National Insurance Contributions in April. As a result, corporate insolvencies have hit their highest January level in over five years.
“There is some positive news in the form of increased Administration numbers, which suggests that more companies may be rescued through sales out of Administration.”
Evans added that creditor pressures and ongoing costs remain key factors driving insolvencies, as rising expenses and reduced consumer spending continue to take a toll.
“Creditors have largely abandoned the more lenient approach they took post-pandemic, with HMRC now returning to pre-COVID levels of debt collection,” she said.
Sectors including retail, construction, and hospitality have struggled. While retailers saw an increase in sales during the festive season, Evans noted that much of this was driven by discounts rather than sustained consumer demand. The construction sector has been hit by rising costs and client caution, while hospitality businesses failed to see the Christmas revenue boost they had hoped for.
Looking ahead, she said: “The projected cut in economic growth has affected business confidence, with many firms hesitant to invest in expansion or hiring ahead of April’s wage and tax changes. However, the Bank of England’s decision to cut the base interest rate could help improve access to rescue finance.”
Household debt remains a concern
On personal insolvencies, Evans pointed to a rise in Debt Relief Orders (DROs), attributing this to changes in debt thresholds and the removal of administration fees last year.
“Breathing Space numbers are at their highest in a year, reinforcing the fact that household debt remains a serious issue in England and Wales,” she said.
“With winter costs for heating and food still high, financial worries are mounting. Many people are keeping a close watch on their outgoings and remain uncertain about their financial future.”
She urged those struggling with debt to seek help early.
“Discussing financial problems—whether personal or business-related—can be difficult, but seeking advice early often provides more options. Most R3 members in Wales offer free initial consultations to help people understand their financial situation and explore potential solutions.”
Business
Special meeting to decide new £2.3m holiday development at deer park
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PLANS for £2.3m disability-friendly holiday lodges at a Pembrokeshire deer park attraction have been backed for a second time, but a final decision will have to be made by full council.
In an application recommended for refusal at the February 18 meeting of Pembrokeshire County council’s planning committee, Mr and Mrs Evans are seeking permission for 15 lodges at Great Wedlock, Gumfreston, near Tenby, the site of a 176-acre deer farm attraction, which includes animals from the late Queen’s estate, and a more recently-granted market traders’ barn.
The application had previously been recommended for refusal at the January meeting, but members went against officer recommendations with a ‘minded to’ approval, meaning the scheme returned to the February meeting after a ‘cooling off period’.
Reasons for refusal given to members included it was outside of an identified settlement boundary in a countryside location, and was considered to have an adverse impact on visual amenity.
The applicants have previously said build costs to complete the development would be circa £2.3m.
St Florence Community Council did not support a previous application, but has supported the latest amended scheme.
At the February meeting, officers repeated their concerns, also raising a recent court judgement against the council for a previously-granted holiday park scheme in Stepaside, which had been backed despite repeated calls by officers for its refusal, saying there was a possibility of a similar situation arising.
Applicant Andrew Evans thanked members for their previous support for the scheme, saying it would be “completely unique to Pembrokeshire,” providing a facility “for those less fortunate than ourselves,” adding: “Persons with disabilities can come and stay and be one of the majority, and not the minority.”
He said issues on visual intrusion had been addressed by screening which had already cost some £2,000, saying: “The only way you’d see this development is from a helicopter.”
Mr Evans told members some £2.3m was being sunk into the scheme, estimating an annual £1.5m spend in the county when wages, visitor expenditure and other factors were taken into account.
He said, if full approval was given, the first builds could be up-and-running this year, with all finished by February 2026.
Tenby-born Mr Evans quoted a recently-submitted Network Rail scheme to the national park to improve disability access at the town’s railway station, adding: “We’re going for something that no-one else caters for; 24 per cent of people suffer a disability.”
Local member, Cllr Rhys Jordan called once again for the scheme to be supported, saying the recent judgement of the Heritage Park scheme was “a different set of circumstances,” with the likelihood of a judicial review on an application that had “not received one objection” and was supported by the local community council “slim to none”.
Councillor Alan Dennison, who moved approval, seconded by Cllr Jordan, said: “With respect to the recent court case, everyone supports this.”
Concerns were raised by councillors Brian Hall and Alistair Cameron, the former warning it could “open the door” for applications previously refused.
Members voted nine in favour to five against supporting the scheme.
This second approval against officer recommendations based on policy means the final decision on the scheme will have to be made by full council, the matter expected to be heard at the March meeting.
The applicants’ previous scheme for a trading barn took an identical route, being decided by full council after repeatedly being recommended for refusal.
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