PEMBROKESHIRE BUSINESSES WARNED OF PRESSURE FROM FUEL, TRANSPORT AND SUPPLIER COSTS

WELSH business confidence improved in April, but firms are still facing falling orders, job cuts and rising costs, according to the latest NatWest Wales Growth Tracker.

The report, compiled by S&P Global, found that confidence among Welsh businesses picked up from March’s recent low, amid hopes of stronger demand over the coming year.

However, the overall picture remains challenging. The Wales Business Activity Index rose to 47.9 in April, up from 46.2 in March, but remained below the 50 mark which separates growth from contraction.

For Pembrokeshire businesses, particularly those in tourism, hospitality, transport, food, farming supply chains and small-scale manufacturing, the figures point to continued pressure from higher fuel, materials and delivery costs.

The report found that output and new orders were still falling, although at a slower pace than in March. New sales declined for a third month running, with firms blaming weak customer demand and wider economic uncertainty.

Employment also fell sharply. Welsh businesses recorded the steepest drop in workforce numbers of any of the 12 UK nations and regions monitored, with firms cutting staff or not replacing workers who had left.

Cost pressures were a major concern. Operating expenses rose at the fastest rate since November 2022, driven by higher fuel, transportation and supplier costs. Firms increased their own prices in response, but not by enough to fully offset the rise in costs.

Jessica Shipman, Chair of the NatWest Cymru Board, said: “Welsh business confidence ticked higher on hopes of stronger customer demand and planned investment in building resiliency.

“However, we saw contractions in output and new orders soften during April, but underlying business conditions told a challenging tale. A further drop in new sales led to sharper falls in backlogs of work and employment, as firms sought to cut costs and streamline processes.”

She added that pricing remained a key concern, with higher fuel and transport costs putting further pressure on businesses.

The report also found that Welsh export conditions improved only slightly, with weaker performance in Germany and France weighing on the outlook.

For Pembrokeshire, where many businesses rely on seasonal trade, logistics, hospitality and supply chains linked to agriculture, energy and the port economy, the figures suggest that confidence may be recovering, but margins remain under pressure ahead of the summer trading period.

MENTAL HEALTH support has become a key issue for businesses in Wales as employers face growing pressure to help staff manage financial strain, stress and wellbeing at work.

The issue is being highlighted during Mental Health Awareness Week, with new insight from Reed showing that support for employee wellbeing is now an important part of attracting and retaining staff.

Workers in Wales said they need an annual income of £42,000 to live comfortably, compared with an average regional salary of £36,000. That leaves a “comfort gap” of £6,000.

Reed’s latest salary guides also show that 71% of workers say pay has become more important since the cost-of-living crisis, with many employees feeling the pressure of rising everyday costs.

The strain is not only financial. Separate research shows almost one in four workers in Wales, 24%, say they have previously been formally diagnosed with a mental health condition — the highest reported proportion of any UK region.

Pay alone ‘not enough’

Becky Hole, Regional Director at Reed, said employers now needed to look beyond salary alone.

She said: “In Wales, financial pressure and mental health challenges are closely linked. Our data shows that many employees are placing greater importance on stability and support, particularly where salary growth is constrained.

“This means benefits that support work-life balance and mental wellbeing are becoming a much more important part of how valued people feel at work.

“Organisations that prioritise employee wellbeing also benefit in tangible ways. By providing stronger support for mental health, employers can lower staff turnover and reduce the long-term costs linked to ongoing recruitment and the loss of skilled, experienced employees.”

What workers want

WHEN asked what would help them manage stress, 35% of workers in Wales said they wanted more flexible working, 34% wanted better mental health training for managers, and 30% wanted clearer communication about support already available.

However, Reed said there remains a gap between what workers want and what they receive.

The most common benefits currently reported by workers in Wales are onsite parking, at 28%, flexi time, at 26%, and hybrid working, at 23%. Nearly one in five workers, 18%, said they receive no benefits at all.

Ms Hole added: “What this shows is a disconnect between what employees say would most help them manage stress and how clearly mental health support is currently embedded and communicated.

“However, Wales stands out when it comes to flexi time, with a higher proportion of employers offering this benefit compared to other regions — a positive step given its proven role in supporting employee wellbeing and work-life balance.

“Flexible working, open conversations about mental health and managers who are properly trained all come through strongly as priorities.

“Employers have a responsibility to look after their people, and those who want to help their workforce truly destress need to ensure their benefits are visible, accessible and actively support everyday mental resilience.”

Reed said businesses that take wellbeing seriously are more likely to retain skills, stability and trust over the long term.

A CALL to site specialist diesel generators at Pembroke Power Station to help keep the lights on in the event of a National Grid shutdown has been given the thumbs-up by county planners.

In a screening application to Pembrokeshire County Council, RWE Generation UK PLC, through Ove Arup & Partners Ltd, sought to site up to six containerised diesel generators, diesel storage tank(s) and electrical connections at Pembroke Power Station, Pwllcrochan, near Pembroke.

The application site is within the site of the existing Pembroke Power Station, a combined-cycle gas turbine (CCGT) station which began commercial operation in September 2012, with a gross consented capacity of about 2,199 megawatts electric (MWe), replacing the previous oil-fired power station which operated for almost 30 years and was decommissioned in 1999.

A supporting statement says, subject to confirmation, it is considered to comprise permitted development, the scheme “a standalone plant, with its own fuel supply, capable of starting up, operating and shutting down independently from the power station”.

It adds: “It is required only in an emergency to maintain plant status and keep the power station operationally ‘ready’ in the event of a total or partial shutdown of the National Grid system. It is not required for the normal operation of the power station and does not extend its capacity, which remains as already consented, therefore it is not considered a change or extension.”

On need, it says it is mandatory that all electricity generators of over a megawatt have to adopt a new minimum standard of asset resilience; power stations “must be capable of restoring demand on the National Grid electricity transmission system in the event of a total or partial shutdown of the National Grid system,” the Power Station not currently meeting this new asset resilience standard.

It says construction is hoped to start in July 2026, lasting approximately nine to 12 months, the main part across the summer months.

The application was considered by officers to fall under permitted development, saying it “does not require Environmental Impact Assessment because the development, including cumulatively with other development in the locality, is not likely to have significant effects on the environment”.