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Marketing agency and PR specialist appointed for Visit Pembrokeshire

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Visit Pembrokeshire, Wales’ first Destination Management Organisation (DMO), which launched on 16th November 2020, said in a statement that it is delighted to announce that it has appointed both a marketing agency and a PR specialist.

In a statement, Visit Pembrokeshire said: “This is to help bring to life the county’s 2020-25 Destination Management Plan and to deliver a tourism campaign over the next 12 months.

“Following competitive pitches for both positions, Visit Pembrokeshire confirms that mr.h has been appointed as the marketing agency to develop a new brand identity and shared narrative for Pembrokeshire. The company specialises in the travel and lifestyle sectors and has been tasked with raising the profile of Pembrokeshire, including the destination’s year-round offering, dispersing visitors across the county and driving growth in the visitor economy.”

Also appointed is the experienced public relations specialist Travel PR, which will work in partnership with mr.h and the in-house team at Visit Pembrokeshire.

The shared aim of the agencies is to build awareness of Pembrokeshire’s many wonderful attributes, its ease of access and its year-round offerings – from its stunning coastline to its incredible range of authentic experiences. Growing tourism in a responsible and sustainable way is seen as vital.

The marketing campaign is being funded in part through the Enhancing Pembrokeshire Grant, a scheme which raises funds via second-home council tax premiums. Visit Pembrokeshire was awarded funds to launch an integrated 12-month marketing and PR campaign to grow the value of tourism in the county. Says Emma Thornton, Chief Executive, Visit Pembrokeshire: “This is an exciting step forward for Visit Pembrokeshire. These appointments come at an important time and will support destination recovery. Local businesses and the wider community will benefit from the investment, particularly given the challenges that the tourism industry has faced over the past year.”

Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, says: “I’m delighted that Visit Pembrokeshire has made these high-quality appointments which will help to take Pembrokeshire to the next level, ensuring it is rightly seen as a world-class destination. I’m determined to support this industry which is so vital to jobs and our economic vitality, whilst ensuring that we manage the destination in a sustainable way to protect what makes it so special.”

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Business

Bluestone National Park Resort payments expected to end 

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A CALL to end a legal agreement for financial contributions associated with the creation of Pembrokeshire’s Bluestone National Park Resort is expected to be backed next week.

In a submitted application to Pembrokeshire Coast National Park on behalf of Bluestone Resorts Ltd, legal firm Red Kite Ltd asks for a cessation of a 2004 Section 106 legal agreement used to pay towards various projects including enhancements to footpaths and bridges.

In a supporting statement says most agreements of this type are time limited, and “today such an arrangement without a timeframe would likely not be considered acceptable by either side.

“However, no such end date was placed on this one. More recently, it was agreed between the parties that the payments would cease in 2025, also known as a ‘statement of common ground’. This is why a formal agreement now has to be made by each of the parties involved.”

The statement says that, since the agreement was made, Bluestone has paid nearly £280,000 through the agreement, adding: “As part of the Statement of Common Ground, it was agreed by Pembrokeshire County Council, Pembrokeshire Coast National Park Authority and Bluestone that a final fee of £113,000 would be paid, spread over 2023, 2024, and 2025 in annual payments of £38,000.”

A report by national park officers, ahead of the Pembrokeshire Coast National Park Development Management Committee meeting of April 24, where it is recommended for approval, says: “The applicant has applied to discharge the Section 106 Legal agreement but the supporting text notes that they applicant is agreeable to making two final payments.

“Having considered the information submitted, officers consider that provided the two final payments are received the legal agreement has served its purpose and can be discharged.

“In order to ensure the two final payments are made, a modification to the Section 106 legal agreement is supported.  This decision is supported by Pembrokeshire County Council, who have received a concurrent application which is also recommended by officers for modification.”

The report says the £280,000 figure presented by Bluestone actually amounted to £318,703.87, taking into account a 2023 payment of £38,891.73, with Pembrokeshire County Council’s S106 monitoring officer confirming the contributions have been spent on a range of public rights of way improvements, primarily in nearby Canaston Woods.

Recommending approval, the report adds: “The authority is satisfied that subject to two further payments of £38,000 to be made in August 2024 and August 2025, the obligation no longer serves a planning purpose and can be discharged and as such the obligation should be modified accordingly.”

The 500-acre Bluestone resort near Narberth has, since its opening, contributed to “more than £100 million to local suppliers, £7 million annually into the local supply chain, £13 million annually into the Pembrokeshire economy through its payroll, and more than £1.5 million spent annually on marketing Bluestone and Pembrokeshire.”

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Business

Plans for new Pembrokeshire ‘staycation’ dog daycare kennel

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A RESUBMITTED scheme for a twice-refused south Pembrokeshire dog boarding and day care centre, later dismissed on appeal, has been lodged with county planners.

Michelle Surname Bramwell, of Little Langdon, near Kilgetty, has resubmitted re-sited plans for a commercial dog boarding and day care centre with upgrade to access, parking and ecological enhancements at Little Langdon following the previously-refused application and appeal.

Kilgetty-Begelly Community Council support the application but asked for conditions relating to the access and increase in traffic at times be considered.

A supporting statement by agent Hayston Developments & Planning Ltd said: “Two previous applications to establish such a facility have recently been refused by the council with the latter application having also been dismissed at appeal in October 2023.

“In dismissing the appeal, although the Inspector concluded that such a business in this location could be acceptable in principle, the Inspector expressed concerns over the scale, siting and visual impact of the proposed development and how possible outdoor noise disturbance from associated activities could be satisfactorily controlled, such as through mitigation measures.

“This further application seeks to fully address the concerns expressed by both the council and the appeal Inspector. Therefore, significant revisions have been made to the layout and design details of the proposed development.”

Key changes include re-siting the development away from the lane, changes to the appearance, a reduction in size, and planting and landscaping, said Hayston.

It added: “One of the key benefits of such a proposal, as fully acknowledged by the appeal Inspector, was that with the proximity of several local visitor attractions it would provide a useful service to their customers, amongst other clients.

“As part of the appeal application, it was contended that with staycation on the rise and the increase in pet ownership, boarding kennels and day care services are in demand.

“The proposal would allow tourists to visit, knowing their dogs can board within a reasonable distance of their holiday accommodation. It would allow tourists to visit nearby attractions which quite often have no-pets policies, such as Oakwood, Manor Wildlife Park, the Dinosaur Park, Heatherton and Folly Farm.

“Further, there is a B & B facility at Langdon Farm Guest House located a short distance to the south of the application property which has a no pet policy.

“In our view, the establishment of this boarding kennels and day care facility would only benefit the economy of the local area.”

Hayston said that support for the application had been received from local holiday businesses including Celtic Holiday Parks, Reynalton; Hill Park Caravans, Pentlepoir; Stone Pitt Holiday Park, Begelly; and Langdon Guest house nearby.

The application will be considered by county planners at a later date.

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Business

Milford Waterfront major events partnership with Round Table

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FOLLOWING on from its successful partnership in 2023, Milford Waterfront is supporting Milford Haven Round Table as its Major Events Partner this year.

The partnership means that the group of local volunteers will be supported in their calendar of events throughout the year, which will enable them to raise funds for local good causes, as well as creating fantastic events for visitors and the local community to enjoy.

Upcoming events this year include:

  • The Big Beer Festival – Saturday 25th May
  • Milford Haven Carnival – Saturday 6th July
  • Fireworks Extravaganza Event – Tuesday 5th November

Speaking about the partnership, Natalie Hunt, Destination Manager at Milford Waterfront said: “We are very pleased to be continuing our strong partnership with the Milford Haven Round Table.

“The events they arrange for Milford Haven are always showstoppers that bring so much fun to the area. We are sure everyone will join us in our excitement to bring them back this year!”

Rob Allen, Chair of the Milford Haven Round Table added: “We extend our heartfelt gratitude to Milford Waterfront for their unwavering support of Milford Haven Round Table. Their commitment to community involvement enriches our events and fosters stronger connections within Milford Haven.

“We eagerly anticipate collaborating with them on future endeavors to further enhance our community together.”

Former volunteers and family members of those involved in past years are especially welcomed. We look forward to seeing you.

See the website www.pdht.org also Facebook and X for further details.

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