News
Pembrokeshire County Council appoints Major General as new Chief Executive

PEMBROKESHIRE COUNTY COUNCIL appointed a military man as Authority’s the new Chief Executive on Wednesday (Mar 31).
After the Senior Staff Committee interviewed the final shortlist of candidates for the position, it took the unusual decision to recommend only one of them for the permanent post at the local authority’s head.
The candidate put forward to councillors has a distinguished record of service both at the sharp end of action and in administering a large organisation.
Major General Will Bramble CBE’s appointment was approved by 48 votes for, to one against (Cllr Stephen Joseph).
After attending the Royal Military academy Sandhurst Will Bramble commissioned into the Royal Regiment of Artillery in 1987.
As a Troop Commander, he saw operational service in Belize, Northern Ireland and in Iraq in 1991 during the liberation of Kuwait.
Further service as a junior officer included operations with the UN, 5th Airborne Brigade and the Air Mobile Brigade.
He attended the Joint Staff College 1997-1999, after which he was Chief of Staff of 4th Armoured Brigade in Kosovo and Germany.
After commanding his Battery, he became Military Assistant to the Chief of the General Staff, General Sir Mike Jackson, 2003-2005. This included a period of significant reorganisation of the Army and increased overseas operations.
He commanded the Intelligence, Surveillance and Reconnaissance Task Force in Kosovo in 2005 and 19th Regiment between 2006-2008, leading them in Afghanistan in 2007.
As a Brigadier, he commanded the Royal Artillery in the 3rd Division and then the current operations division at the UK’s Permanent Joint Headquarters 2012 – 2014, overseeing the day to day running of the UK’s worldwide operations, including the withdrawal of the UK’s 10,000 troops from Southern Afghanistan.
He attended the Royal College of Defence Studies 2014-2015 before being promoted to Major General and deploying again to Kabul 2015-2016 as the senior NATO advisor to the Ministry of Interior and Police.
He was Chief of Staff and Chief Executive Officer of the UK’s NATO Corps between 2016-2019 and is currently the Senior British Officer in Italy and Deputy Commander of the NATO Corps in Italy.
Having represented the Army and UK Armed Forces at Rugby, he was Chairman of the Army Rugby Union 2014-2019.
He is married to Sophie and they have three children.
He is passionate about the outdoors, sustainability, the sea and sailing, remote islands, and sport. He is also an active artist and conservationist.
In terms of his interests outside work, Major-General Bramble looks a close fit for Pembrokeshire. His organisational experience and background are also impressive.
At an Extraordinary Meeting of the Council, that candidate was presented to the members to face their questions. Key topics raised included identifying the new Chief Executive’s priorities in the role and what they could bring to the County to improve services and drive forward the sort of change the Council must make in the years ahead.
A few councillors expressed disquiet about being presented with only one candidate, however, members of the Senior Staff Committee defended the move, saying where a plainly outstanding candidate was ready, willing, and available, there was little point in potentially wasting another candidate’s time by putting them forward to make up the numbers.
Councillors voted overwhelmingly in favour of Major General Bramble’s appointment by 48 votes to 1. Councillor Stephen Joseph opposed the appointment.
As the Cabinet look to build a resilient team for the years ahead, interim Chief Executive Richard Brown – whose performance in the temporary role has attracted praise for his straight-talking – is likely to have a leading role.
The Council appointed business process advisors earlier this year to assess how it can best deliver key services in a shrinking budget. The Council’s services in Legal, Property, Planning, and Leisure are all being examined, as the Cabinet seek to drive through its transformation and improvement agenda
A keen sailor with a passion for the environment and the outdoors, Mr Bramble is looking forward to making the move to Pembrokeshire.
He said: “I am extremely honoured and excited about joining the team and working for the people and communities of Pembrokeshire.
“I’d like to thank the Council for placing their trust in me to deliver their vision and I’d also like to publically thank and praise Richard Brown who has not only headed up the response to the pandemic but has also stepped up and led the team as Interim Chief Executive during this particularly challenging time.”
Community
West Wales sewage crisis: New calls for accountability amid environmental concerns

THE SEWAGE pollution crisis engulfing West Wales continues to deepen, with new data and growing public pressure exposing serious environmental failures across multiple river catchments — including the River Teifi and the Cleddau.

Teifi among UK’s most polluted rivers
According to 2024 monitoring data, the River Teifi now has been ranked the fifth most sewage-polluted river in the UK, suffering 2,232 discharges lasting a combined 22,288 hours. The discharges, all recorded by Dŵr Cymru Welsh Water, underscore the dire state of the region’s infrastructure and regulation.
Meanwhile, Ceredigion emerged as the most sewage-polluted area in England and Wales, with 8,252 discharges lasting 94,836 hours—an unprecedented scale of pollution that has alarmed residents, politicians, and environmental groups alike.

Cleddau declared worst-performing SAC river in Wales
Concerns have also intensified in Pembrokeshire, where the Cleddau River has now been classified by Natural Resources Wales (NRW) as the worst-performing Special Area of Conservation (SAC) river in Wales, failing to meet environmental standards across key metrics. The designation has triggered political mobilisation and grassroots activism.
The Cleddau River Project and Surfers Against Sewage have been particularly prominent.
A public meeting held last month at Haverfordwest Rugby Club last week drew more than 150 concerned residents, bringing together politicians, scientists, campaigners, and regulators to discuss solutions. Organised by local advocacy group The Cleddau Project, the event was chaired by Henry Tufnell MP, who vowed to raise the issue in Westminster.

“The Cleddau is a vital natural resource, and last night’s discussion highlighted the urgent need for action,” said Tufnell. “The insight shared by our expert panel and members of the community reinforced the importance of tackling pollution at its source and ensuring our regulatory bodies are held accountable. I will be raising these issues in Parliament and pushing for stronger regulations and enforcement.”
Campaign leader Ric Cooper, of The Cleddau Project, added: “It was encouraging to see so many people engaged in this discussion, but we need to ensure that words translate into concrete action.”

Residents raised concerns about illegal discharges, agricultural runoff, and what they described as a systemic failure of enforcement by authorities.
At the meeting Jennifer Grubb from Welsh Water said: “We can do better. We need to do better.”
Political pressure mounts
Across West Wales, political figures are now facing increasing scrutiny. The Welsh Liberal Democrats have lambasted both Welsh Labour and the UK Conservative Government for what they describe as regulatory complacency.
Sandra Jervis, Welsh Lib Dem Senedd candidate for Ceredigion, said: “Welsh Labour has remained asleep at the wheel—using Dŵr Cymru’s status as an arm’s-length body as an excuse to avoid proper regulation and accountability. Residents deserve transparency and action.”

Party leader Jane Dodds MS added: “The Welsh Labour Government must get to grips with this crisis, properly regulate Welsh Water, and ensure there are real, enforceable punishments for breaking the rules and damaging our waterways.”
Welsh Water responds
Dŵr Cymru Welsh Water has attributed the vast number of discharges to the limitations of outdated rural infrastructure and reliance on Combined Sewer Overflows (CSOs).
A company spokesperson said: “We acknowledge the public concern and are committed to transparency and improvement. We’ve pledged £2.5 billion over the next five years, including £889 million specifically to improve storm overflows, to meet the challenges of climate change and aging infrastructure.”
Despite this, the company’s environmental record remains under intense scrutiny.
Regulatory failings and rising enforcement
Natural Resources Wales reported 107 sewage pollution incidents involving Welsh Water in 2023, with the number of serious incidents increasing from five to seven. Meanwhile, Ofwat has launched enforcement actions against all water companies in England and Wales, including Dŵr Cymru, amid growing concern that routine sewage releases have become normalised.
Impact on health and ecosystems
The effects are being felt far beyond the water’s edge. Campaign group Surfers Against Sewage reported 1,853 illness cases in 2024 linked to contaminated waters across the UK, many of them in Wales. Tourists and locals have also raised alarm over poor water quality at beaches in Cardigan Bay, New Quay, and along the Cleddau estuary.
The ecological cost has been severe. Local groups such as Save the Teifi have warned of dead fish, algae blooms, and collapsing biodiversity. “This is ecological vandalism,” said campaigner Lowri James. “Our rivers are dying before our eyes.”
From the Teifi to the Cleddau, the evidence is now overwhelming: sewage pollution is not confined to one catchment or one company—it is a widespread crisis demanding national attention. With communities, scientists, and politicians increasingly aligned in their calls for change, the question now is whether those in power will act before irreversible damage is done.
Cover image:
Surfers against sewage at Broad Haven in May 2024 (Image: Martin Cavaney)
Charity
Charity distances itself from viral post as £4,000 theft claim goes viral

A VIRAL Facebook post accusing a man of stealing £4,000 from a veterans’ charity has been described as “unauthorised and irresponsible” by a senior member of the organisation.
The post, shared more than 2,100 times, was made by campaigner Eddy Cooper and alleges that Darren Edmundson — also known locally as “Pembrokeshire Patriot” — took money raised for PTSD Camp Bath while entrusted with access to the charity’s accounts.
However, when contacted by The Herald, Steve, who identified himself as second in command at PTSD Camp Bath, strongly criticised the claims and distanced the organisation from the social media post.
He said: “The post put out by Eddy Cooper was done without authorisation from the camp. He did this of his own volition, and if he is going down to Pembrokeshire to find Darren, then he is doing that on his own.”
“It was very irresponsible of Eddy Cooper to have shared that post on Facebook. I am not on there myself, so I have not seen anything.”
Steve confirmed he remains in contact with Darren Edmundson, who has reportedly lost his phone but is still communicating by email.
“We understand that he is down in Pembrokeshire on welfare business, and we expect him to return.”
On the main allegation of financial wrongdoing, he said: “Darren has no access to money which is ringfenced, and as of yet the accusation is unsubstantiated — we haven’t even seen the account to determine if anything is missing.”
He also rejected one of the most serious claims in the post — that Mr Edmundson had taken money from a 73-year-old Royal Marine staying at the camp.
“That accusation is false,” he said. “Because that is me. I shall be having a word with Eddy Cooper.”
He added: “If we do find money is missing, then it becomes a police matter.”
The organisation, he said, is aware of the concerns raised and will be issuing a formal statement shortly.
The Herald also spoke to Jo Drayson, who runs PTSD Camp Bath with her husband Dion. Mrs Drayson confirmed she had contacted the police and was advised that the situation could be a civil matter, rather than criminal.
This is because Darren Edmundson is legally authorised to access the account as its registered holder.
Mrs Drayson said she had not yet contacted the account provider, SumUp, to verify whether any funds had been spent, but planned to do so shortly.
She also claimed that she had been removed as a signatory on the account and that Mr Edmundson had allegedly changed the passwords, which could make access difficult.
The Herald has approached Avon and Somerset Police for comment.
News
Man dies after medical emergency in Saundersfoot

A 62-YEAR-OLD man has died following a medical emergency in Saundersfoot on Wednesday (Apr 16).
Emergency services were called to The Strand at around 3:20pm, but despite their efforts, the man was pronounced dead at the scene.
Dyfed-Powys Police confirmed that the death is not being treated as suspicious.
The man’s family have been informed and the matter has been referred to the Coroner.
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