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Pembrokeshire County Council appoints Major General as new Chief Executive

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PEMBROKESHIRE COUNTY COUNCIL appointed a military man as Authority’s the new Chief Executive on Wednesday (Mar 31).

After the Senior Staff Committee interviewed the final shortlist of candidates for the position, it took the unusual decision to recommend only one of them for the permanent post at the local authority’s head.

The candidate put forward to councillors has a distinguished record of service both at the sharp end of action and in administering a large organisation.

Major General Will Bramble CBE’s appointment was approved by 48 votes for, to one against (Cllr Stephen Joseph).

After attending the Royal Military academy Sandhurst Will Bramble commissioned into the Royal Regiment of Artillery in 1987.

As a Troop Commander, he saw operational service in Belize, Northern Ireland and in Iraq in 1991 during the liberation of Kuwait.

Further service as a junior officer included operations with the UN, 5th Airborne Brigade and the Air Mobile Brigade.

He attended the Joint Staff College 1997-1999, after which he was Chief of Staff of 4th Armoured Brigade in Kosovo and Germany.

After commanding his Battery, he became Military Assistant to the Chief of the General Staff, General Sir Mike Jackson, 2003-2005. This included a period of significant reorganisation of the Army and increased overseas operations.

He commanded the Intelligence, Surveillance and Reconnaissance Task Force in Kosovo in 2005 and 19th Regiment between 2006-2008, leading them in Afghanistan in 2007.

As a Brigadier, he commanded the Royal Artillery in the 3rd Division and then the current operations division at the UK’s Permanent Joint Headquarters 2012 – 2014, overseeing the day to day running of the UK’s worldwide operations, including the withdrawal of the UK’s 10,000 troops from Southern Afghanistan.

He attended the Royal College of Defence Studies 2014-2015 before being promoted to Major General and deploying again to Kabul 2015-2016 as the senior NATO advisor to the Ministry of Interior and Police.

He was Chief of Staff and Chief Executive Officer of the UK’s NATO Corps between 2016-2019 and is currently the Senior British Officer in Italy and Deputy Commander of the NATO Corps in Italy.

Having represented the Army and UK Armed Forces at Rugby, he was Chairman of the Army Rugby Union 2014-2019.

He is married to Sophie and they have three children.

He is passionate about the outdoors, sustainability, the sea and sailing, remote islands, and sport. He is also an active artist and conservationist.

In terms of his interests outside work, Major-General Bramble looks a close fit for Pembrokeshire. His organisational experience and background are also impressive.

At an Extraordinary Meeting of the Council, that candidate was presented to the members to face their questions. Key topics raised included identifying the new Chief Executive’s priorities in the role and what they could bring to the County to improve services and drive forward the sort of change the Council must make in the years ahead.

A few councillors expressed disquiet about being presented with only one candidate, however, members of the Senior Staff Committee defended the move, saying where a plainly outstanding candidate was ready, willing, and available, there was little point in potentially wasting another candidate’s time by putting them forward to make up the numbers.

Councillors voted overwhelmingly in favour of Major General Bramble’s appointment by 48 votes to 1. Councillor Stephen Joseph opposed the appointment.

As the Cabinet look to build a resilient team for the years ahead, interim Chief Executive Richard Brown – whose performance in the temporary role has attracted praise for his straight-talking – is likely to have a leading role.

The Council appointed business process advisors earlier this year to assess how it can best deliver key services in a shrinking budget. The Council’s services in Legal, Property, Planning, and Leisure are all being examined, as the Cabinet seek to drive through its transformation and improvement agenda

A keen sailor with a passion for the environment and the outdoors, Mr Bramble is looking forward to making the move to Pembrokeshire.

He said: “I am extremely honoured and excited about joining the team and working for the people and communities of Pembrokeshire.

“I’d like to thank the Council for placing their trust in me to deliver their vision and I’d also like to publically thank and praise Richard Brown who has not only headed up the response to the pandemic but has also stepped up and led the team as Interim Chief Executive during this particularly challenging time.”

 

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Lib Dems say new EU deal could help Pembrokeshire businesses and boost defence ties

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Party calls for UK to rejoin Single Market as Brexit anniversary approaches

THE LIBERAL DEMOCRATS have called for Britain to rebuild closer links with Europe, saying a return to the Single Market and Customs Union could help businesses, exporters and major energy projects in Pembrokeshire.

The party says its proposed “Growth and Defence Partnership” with the European Union would cut trade barriers, strengthen national security and help repair what it describes as the economic damage caused by Brexit.

The announcement comes ahead of the tenth anniversary of the 2016 referendum, which saw the UK vote to leave the EU.

For Pembrokeshire, the debate has particular relevance. The county’s economy is closely tied to agriculture, food production, tourism, ports, energy and international trade. Businesses exporting goods into Europe have faced additional paperwork and costs since Brexit, while major projects around Milford Haven, the Celtic Freeport and offshore wind are expected to depend heavily on international investment and cooperation.

Liberal Democrat leader Sir Ed Davey is expected to use a speech to the European Movement to call for immediate talks with the EU on a new deal.

The party wants the UK to join the Single Market through the European Economic Area, alongside countries such as Norway, Iceland and Liechtenstein. It is also calling for a new customs union with the EU.

The Liberal Democrats say this would remove many of the barriers currently faced by businesses trading with Europe.

Welsh Liberal Democrat Westminster spokesperson David Chadwick MP said Wales had been badly affected by Brexit.

He said: “Wales was one of the hardest hit parts of the UK by the failed Brexit experiment that was masterminded by the likes of Nigel Farage and Boris Johnson.

“We shouldn’t have to live with the bad deal they’ve lumped us with. People deserve far better than that.

“That’s why we are calling for a bold new deal with Europe to boost growth, create jobs and keep our country safe.”

The party is also calling for closer defence cooperation with European allies, including a new European Security Council and greater joint procurement.

Sir Ed is expected to argue that the threat from Vladimir Putin’s Russia, together with uncertainty over American foreign policy under Donald Trump, makes closer UK-European defence cooperation essential.

The proposals are likely to reopen political arguments over Brexit. Labour has so far ruled out rejoining the Single Market or Customs Union, while the Conservatives and Reform UK remain opposed to reversing Brexit.

But the Liberal Democrats say the economic case for closer European ties is now impossible to ignore.

For Pembrokeshire, the question is not only ideological. Farmers, food producers, hauliers, tourism businesses, port operators and energy companies all depend on smooth trading links, investment confidence and international cooperation.

Ten years after the referendum, the party says Britain must stop treating closer European cooperation as a taboo and start focusing on what would help communities, businesses and public services.

 

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Entertainment

Saundersfoot film to premiere where it was made

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A PEMBROKESHIRE-made feature film is to receive its big-screen premiere next month in the very harbour where much of it was shot.

Near and Distant Things, written and directed by Saundersfoot filmmaker Emily Batty, will be shown outdoors at Saundersfoot Harbour on Saturday, July 18, as part of the Torch Theatre’s Sunset Cinema series.

The drama, filmed in summer 2025, tells the story of a grieving fisherman trying to support his daughter after she returns home, while experiencing dreamlike visions of his late wife.

The film makes strong use of the Saundersfoot landscape, with scenes filmed at the harbour, The Royal Oak pub, Monkstone Point and other familiar local locations.

Emily, 22, who grew up in Saundersfoot and recently graduated from the University of Oxford with a geography degree, has described the project as “a love letter to home”.

She said: “Watching a film set in Saundersfoot, with recognisable faces and locations on screen, in the heart of the harbour itself where we filmed many scenes, feels incredibly full-circle.

The crew pause for a team-photo (Pic: Rachell Lambert Photography)

“I can’t wait to share that experience with people.”

The film was made with the support of a small team and a largely local cast and crew.

Emily said the production had only been possible because of the “incredible amount of local support” received during filming.

She also praised composer and sound designer Zach Worthington, whose work helped shape the atmosphere of the film.

She said: “The score and soundtrack feel so entangled with the landscape of home.

“It’s a little bit folk, a little bit Celtic, and rather emotional.”

Emily, who has written and directed the film under the name Emily Florence, said some of the ideas behind the film had been with her for several years.

Saundersfoot Harbour was used as a filming location and will now host the premiere (Pic: Rachell Lambert Photography)

She said: “Some of the images within the film have been in my head since I was 18.”

She added that Pembrokeshire remains a major source of inspiration for her future work.

“I have a couple of screenplays in the works – I never stop writing – and I’m looking to get agented,” she said.

“I’m excited to continue to tell stories, in whatever capacity that may be.

“I can say that Pembrokeshire is still my muse, and I don’t think I’m done telling stories about home.”

The outdoor screening will take place on the harbour decking, with gates opening at 6:00pm and the film beginning at 7:00pm.

The film is rated PG, but includes themes of bereavement, mental health, domestic abuse and references to suicide which some viewers may find upsetting.

Emily said she hoped the premiere would be a moment of shared pride for the village.

She said: “So many people helped bring this film to life.

“There’s something very special about sharing a story set in Saundersfoot, surrounded by the landscape that inspired it.”

Tickets are available through the Torch Theatre website, with advance booking recommended.

 

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Welsh Government consults on new protections for leaseholders

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LEASEHOLDERS in Wales could be protected from unfair building safety costs under new Welsh Government proposals.

A consultation has been launched on the first steps to implement the Building Safety (Wales) Act 2026, which was passed unanimously by the Senedd.

The proposals are aimed at residents living in multi-occupied buildings and focus on who should pay when safety defects need to be put right.

The consultation covers three main areas: limiting the costs that can be passed on to leaseholders for remediation work, creating a tribunal-based system for remediation orders and remediation contribution orders, and setting out how the height of regulated buildings should be calculated.

The Welsh Government says the aim is to ensure residents are not left paying for building safety failures they did not cause.

Cabinet Minister for Local Government, Housing and Planning, Siân Gwenllian said: “No leaseholder in Wales should pay for building safety failures they did not cause, and those failures should be rectified as soon as possible.

“This consultation is a crucial step in making sure the Building Safety (Wales) Act 2026 delivers real protection for the people it was designed to serve.

“As we mark the ninth anniversary of the Grenfell Tower tragedy, we have a duty to turn this legislation into lasting change — and this Welsh Government is determined to work with partners to make that happen as quickly as possible.”

The consultation is open to residents, leaseholders, building owners and other interested parties.

It closes on September 7, 2026.

 

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