News

Visit Pembrokeshire’s campaign: Play your part – prepare, protect and preserve

Published

5 years ago

August 6, 2021

AS PART of its summer campaign to encourage visitors to Pembrokeshire to explore the region safely and responsibly, Visit Pembrokeshire has launched a new radio campaign featuring a series of local and national celebrities and figures.

With record numbers of visitors expected to descend on Pembrokeshire over the school summer holidays, the campaign is targeting day visitors, asking them to pledge to look after each other, to support local businesses and to take responsible steps such as disposing of rubbish correctly, planning journeys ahead of time and making bookings for activities, restaurants etc. in advance.

The campaign is running until the end of the school holidays on Capital South Wales Radio, National Radio Wales and Radio Pembrokeshire, also covering Chepstow via the South Wales valleys, Swansea, Carmarthenshire, and Aberystwyth, in order to reach day trippers planning summer outings to Pembrokeshire.

The radio campaign will feature two Pembrokeshire locals, and one national treasure who has come to love this part of Wales:

Samuel Fecci: Seven-year-old Samuel lives in Tenby and wanted to help the campaign because, during lockdown, he didn’t have an outside space, so he used Tenby’s Harbour Beach as his playground. He asks visitors to look after the environment, use good hygiene and to leave only footprints, so that everyone stays safe and happy.

Matthew Brown: RNLI lifeguard, Matthew, is based at Whitesands beach and asks visitors to play their part by choosing a lifeguarded beach. Visitors should only swim between the red and yellow flags, they should immediately tell him or one of his colleagues if they spot someone in trouble or call 999 and ask for the coastguard.

Carol Vorderman: Carol grew up in North Wales and has now fallen in love with Pembrokeshire, where she spends a lot of her time; she also asks visitors to play their part in keeping the landscape looking beautiful this summer. Carol says, “When somewhere is as extraordinary as Pembrokeshire and its beauty continually takes your breath away, it’s our duty to know how privileged we are to enjoy it, and for us to look after it. Please keep it special.”

Says Emma Thornton, Chief Executive, Visit Pembrokeshire: “We are delighted to welcome day visitors to Pembrokeshire this summer and, with our new radio campaign featuring proud Pembrokeshire ambassadors, we would like to encourage day trippers to tread lightly and to act as sustainably as possible. Our aim is to protect this glorious part of south-west Wales so that it can be enjoyed by many more generations to come.”

Crime

Neighbourhood policing boosted across Dyfed-Powys

Published

3 hours ago

March 20, 2026

Tom Sinclair

DYFED-POWYS POLICE has announced a significant expansion of its Neighbourhood Policing and Prevention Teams (NPPT), with more officers being deployed to frontline roles where demand is greatest.

From Monday (Mar 16), teams across the force area have been strengthened, with a renewed focus on tackling antisocial behaviour and preventing crime at its source.

The force says the move is aimed at reducing repeat demand by addressing the root causes of offending, rather than simply responding to incidents.

To achieve this, a number of officers have been redeployed from central departments back into frontline policing, while new posts are also being created to bolster capacity.

Temporary Chief Superintendent Steve Davies, head of uniform policing, said: “These changes are about increasing frontline visibility and ensuring we have the right resources in the right places.

“They form part of a wider programme of improvements across the force to enhance effectiveness and efficiency, while also supporting the wellbeing of our officers and staff.

“This is positive news for our communities, who will benefit from stronger neighbourhood teams focused on local priorities and proactive policing.”

The expansion has been made possible through Home Office funding under the Neighbourhood Guarantee scheme, which is designed to strengthen community safety and crime prevention.

Dyfed-Powys Police has been allocated £1.4 million for 2025/26, enabling the recruitment of police staff and freeing up officers previously in support roles to return to operational duties.

As a result, four sergeants and 29 police officers have now been reassigned to neighbourhood teams across the force.

Each NPPT area will also have a named officer, with full team details available via the ‘Your Area’ section of the Dyfed-Powys Police website.

The force has also secured early access to 2026/27 Neighbourhood Guarantee funding, which will see a further 12 officers recruited between April and the autumn—adding to overall officer numbers in the region.

Police and Crime Commissioner Dafydd Llywelyn said: “Neighbourhood policing is about more than numbers—it’s about relationships.

“Greater visibility helps build trust, strengthens community ties, and reassures the public that policing is present, responsive, and committed to keeping people safe.

“I remain committed to improving police visibility across our communities, and these additional officers will help turn that ambition into reality.”

Crime

Broad Haven man remanded in custody over sexual harm prevention order breach

Published

3 hours ago

March 20, 2026

Court Reporter

Defendant admitted using Xbox without informing police as required under court order

ANTHONY COOMBES, aged 26, of Sand Banks, Broad Haven, appeared before Llanelli Magistrates’ Court on Thursday (Mar 20) charged with breaching a sexual harm prevention order.

The court heard that between February 26 and March 19, 2026, at Haverfordwest, Coombes repeatedly breached the order by using an Xbox device without informing police within three days, as required.

The offences relate to a sexual harm prevention order imposed at Swansea Crown Court on October 20, 2021.

Coombes indicated guilty pleas to the offences at the first hearing.

Magistrates committed the case to Swansea Crown Court for sentence.

He was remanded in custody ahead of the next hearing, which is due to take place at 9:00am on Friday, April 3, at Swansea Crown Court.

The court refused bail on the grounds that he was likely to offend, citing the nature and seriousness of the offences and his previous record and character.

A pre-sentence report was ordered.