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Competing with Netflix: Welsh language TV to be protected with more digital content

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NEW measures will enshrine importance of regional and minority language in UK broadcasting law, The UK Government has said. A package of support for Welsh broadcaster S4C to produce digital content has been announced.
The plan is to expand S4C’s digital and online services and to remove current geographical broadcasting restrictions amid a shake-up on broadcasting rules. On Thursday, the Secretary of State for Digital, Culture, Media and Sport, Nadine Dorries, revealed as part of a white paper, such changes would help the Welsh language broadcaster broaden its reach and offer content on a wide range of platforms.
This comes after the UK Government announced that S4C had secured an improved funding deal in January, which will include an additional £7.5m each year through the BBC license fee to support its digital offering. According to the UK Government, changes to broadcasting rules “will enable S4C to continue to support the Welsh economy, culture and society, reach more Welsh language speakers including younger audiences, and the UK government’s commitment to support the ambition of 1 million Welsh speakers by 2050.”

Decades-old broadcasting regulations will be updated to give the UK’s vital public service system a deal fit for the streaming age and make sure the importance of programmes broadcast in the UK’s regional and minority languages is recognised in the public service broadcaster (PSB) remit for the first time.
The broadcasting white paper published this week also includes plans for regional and minority language content published on digital platforms to be captured in S4C, STV and other broadcasters’ public service remit.
Geographical broadcasting restrictions will be removed from the Welsh language broadcaster S4C so people can enjoy Welsh content no matter where they are in the UK – supporting the Welsh economy, culture and society, and the UK government’s ambition to see one million Welsh speakers by 2050.
Moves to boost the prominence of programming by channels such as BBC, S4C and STV will support Welsh and Gaelic language broadcasting in Wales and Scotland by ensuring they are available and easy to find on smart TVs, streaming sticks and set-top boxes. These are part of plans to give PSBs greater flexibility in how they meet their obligations and strengthen their ability to target younger audiences amid a rapidly changing media landscape.
UK Media Minister Julia Lopez said: “Broadcasting in regional and minority languages provides a crucial opportunity for speakers to enjoy a range of quality shows in a language familiar to them, and a means of cultural expression for communities across the UK.
“We will – for the first time – make the importance of programmes broadcast in the UK’s regional and minority languages clear in law by including it in our new public service remit for television.”
Following the publication of the paper, Nadine Dorries took to social media to explain the changes further. She tweeted: “Noswaith dda… Newyddion da i S4C… The Broadcasting white paper published today expands your remit, secures your prominence and recognises your unique and critical role in British culture. Pob lwc!”
Secretary of State for Wales Simon Hart said: “Hundreds of thousands of people access Welsh-language content every week and our plans will provide greater support to broadcasters like S4C and make it easier for audiences to find content in the language of their choice.
“Welsh-language broadcasting and production plays a crucial part in the creative industries and the UK Government will continue to support the sector as we work towards our ambition to see one million Welsh speakers by 2050.
“Today’s announcement follows our commitment of £7.5m a year for S4C’s digital development, ensuring the widest possible range of platforms”
The Welsh Conservatives have also welcomed the news. The Shadow Minister for Culture, Tourism and Sport, Tom Giffard MS, said the changes “will help broadcasters – including S4C – compete with some of the big streaming giants like Netflix and Amazon Prime”.
The government will continue to support long-term commitments to support cross-border broadcasting on the island of Ireland including funding for the Northern Ireland digital terrestrial television multiplex that has carried RTÉ and TG4 services to Northern Ireland since 2012. It will also consider the scope to ensure the prominence of regional and minority language services.
The government’s Broadcasting White Paper sets out a huge range of measures to protect British content by giving public service broadcasters a more flexible remit for the programmes they produce and show.

This includes plans to better give viewers of video-on-demand services the same protections from harmful content as TV viewers by establishing a new Ofcom code and regulatory powers on content standards.

The government will pursue a change of ownership of Channel 4 to give it the tools it needs to succeed in the future as a public service broadcaster while protecting its distinctiveness.

 

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Welsh Government urged to honour Senedd vote on school support staff pay body

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WELSH LABOUR has called on the Plaid Cymru Government to set out whether it will act on a Senedd vote backing the creation of a new negotiating body for school support staff.

The proposed School Support Staff Negotiating Body would provide a national forum for discussing pay, terms and conditions for workers such as teaching assistants, caretakers, cleaners, cooks, administrative staff and lunchtime supervisors.

Supporters say the body is needed to address long-standing inconsistencies in pay and conditions across Wales, including concerns over term-time-only contracts, limited career progression and the lack of a dedicated national bargaining structure for non-teaching school staff.

The issue was raised in the Senedd by Welsh Labour’s Huw Thomas following the passing of an Opposition Day motion last week. The motion, tabled by Labour, secured cross-party support and called for progress on establishing a Welsh SSSNB.

During questions to the Cabinet Minister for Effectiveness and the Constitution, Mr Thomas pressed the Welsh Government on whether work had begun on legislation.

He asked: “Can you confirm that as the Cabinet Minister responsible for the legislative agenda, you are respecting the Senedd’s wishes and have begun preparing legislation for a School Support Staff Negotiating Body?”

Welsh Labour says the proposal would bring Wales into line with England, where legislation has already been taken forward to create a School Support Staff Negotiating Body for workers in state-funded schools.

The policy was also a Welsh Labour manifesto pledge and has been backed by trade unions including UNISON and GMB, which have campaigned for better recognition, fairer pay and clearer career structures for school support staff.

Labour argues that support staff play a vital role in the day-to-day running of schools and in supporting pupils’ learning, wellbeing and safety, but that their pay and conditions have not always reflected the importance of their work.

Mr Thomas, Welsh Labour’s spokesperson for Finance, Democracy, Citizenship and the Welsh Language, also pressed ministers for assurances that manifesto commitments would appear in the Programme for Government in the form originally promised.

Labour said the Plaid Cymru Cabinet Minister declined to give an unambiguous commitment that all manifesto pledges would be carried forward.

However, Opposition Day motions passed by the Senedd do not in themselves create legislation. They place political pressure on ministers to respond, but the Welsh Government is not automatically required to introduce a Bill.

Any new negotiating body would also require detailed work on funding, the role of local authorities, union representation, school budgets and how national terms would interact with existing council and school employment arrangements.

Welsh Labour says ministers must now provide a timetable for legislation and explain how they intend to work with unions, councils, schools and support staff on the creation of the body.

 

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News

Plaid accused of sending mixed messages over school phone ban

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PLANS for new guidance on mobile phone use in Welsh schools have sparked a political row, after Labour accused Plaid Cymru of sending mixed messages over whether phones could be banned during the school day.

Education Minister Anna Brychan has announced that the Welsh Government will bring forward guidance aimed at restricting pupils’ use of mobile phones in schools.

The guidance is expected to set out what schools should consider when managing phone use, amid growing concern about distraction in classrooms, behaviour, social media use, and the impact of smartphones on pupils’ wellbeing.

The move could lead to tighter rules across Wales, although the question of whether there should be a national ban — or whether individual schools should retain flexibility — remains politically sensitive.

Welsh Labour said schools needed clarity, claiming the guidance had originally been commissioned while Labour was in government.

A Welsh Labour spokesperson said: “Schools need clear guidance on what is expected of them when it comes to the use of mobile phones. We commissioned this guidance when we were in government.

“Just a few weeks ago the First Minister seemed to rule out banning phones in schools, but today the Education Minister has been clear that could still be an option. Schools need clarity.

“What’s important is that schools and unions are engaged with and the school workforce is supported in these decisions.”

The row comes as ministers face pressure to address the growing role of smartphones in young people’s lives, both inside and outside school.

Supporters of tougher restrictions argue that phones are a major source of distraction and can contribute to bullying, anxiety and poor concentration.

Others have warned that schools need clear, practical rules that staff can enforce, with proper engagement with teachers, unions, pupils and parents.

The debate now centres on whether Wales should move towards a national ban, or leave individual schools to decide how far restrictions should go.

 

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Entertainment

Hawkstone Farmers’ Choir to perform at Royal Welsh Show

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THE HAWKSTONE FARMERS’ CHOIR, winners of ITV’s Britain’s Got Talent, will perform at the 2026 Royal Welsh Show.

The choir will sing in the main ring on the afternoon of Monday, July 20, the opening day of the show at Llanelwedd, Builth Wells.

Formed by Jeremy Clarkson as part of an advertising campaign for his Cotswolds-based brewing business, the choir has since grown into a national success story, using its platform to raise awareness of mental health within the farming community.

Aled Rhys Jones, chief executive of the Royal Welsh Agricultural Society, said: “We are absolutely delighted to welcome the Hawkstone Farmers’ Choir to the Royal Welsh Show.

“Their performance on the Monday in the main ring, in front of thousands of visitors, will be a truly special occasion.”

He added that it would be the choir’s first official performance in Wales since winning Britain’s Got Talent, and said many choir members had strong links with the Royal Welsh.

Lead soloist Rosie Jones, a beef and sheep farmer from Mid Wales, said: “What an honour to be invited to sing at the Royal Welsh Show 2026.

“This fairytale journey just keeps growing, but the greatest thing to come from it is the community we’ve built within the choir and beyond.”

The Royal Welsh Show is one of Europe’s leading agricultural events, celebrating Welsh farming, food and rural life.

Picture caption:

The Hawkstone Farmers’ Choir (Pic: Britain’s Got Talent / ITV).

 

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