Business
Llanelli MP Nia Griffith discusses Government’s proposed packaging regulations
AT A VISIT to the home meals delivery company, Wiltshire Farm Foods’ Burry Port depot (6.4.23), Llanelli MP, Dame Nia Griffith, has listened to concerns shared by the company that consumers will be bearing the brunt of pending legislation with increased costs, at a time when they can ill afford it.
The UK government plans to introduce new regulations for what is called “extended producer responsibility” (EPR), to tackle the growing problem of packaging waste. These regulations aim to shift the waste and recycling costs of packaging from local authorities to the businesses that produce it – a principle that industry is supportive of.
However, Wiltshire Farm Foods, along with the food industry at large, is saying that the government has not thought through the proposed regulations properly and it has significant concerns about some unjustifiable omissions.
Not least, that there is no recognition of responsible businesses that have invested large amounts in future-looking systems that improve rates of re-use and recycling. These businesses will in effect, be paying twice, a price which ultimately will be paid for by the consumer.
Dame Nia was shown crates of plastic trays which Wiltshire Farm Foods has collected from customers, and which under its trailblazing recycling programme are sent for recycling into completely new trays containing a minimum of 80% recycled plastic.
With a customer base that averages 83 years of age, and which is passionate to reduce waste and support environmental improvements, Wiltshire Farm Foods is proud of the scheme which it believes is a world-first and means its ready meal trays are not part of the kerbside recycling process but represents a better model with increased collection and recycling rates.
Yet having invested heavily in the process, it will now still fall under the proposed regulations and be asked to pay accordingly.
Lee Sheppard, Director of Policy for Wiltshire Farm Foods, who hosted the visit from Dame Nia says it is little more than another tax and the company is being penalised for doing the right thing and investing in responsible practice to support government policy, saying: “Whilst we fully support the principles of EPR, this is a missed opportunity for government to address packaging waste in a way that rewards good behaviour and without adding cost to consumers.
“It’s disappointing that after years of operation, only 36% of UK plastic PTT (pots, tubs and trays) are collected from households and furthermore, 59% of those collections are actually sent abroad for processing with uncertain results. The reality is that some of it simply ends up in landfill.
“With our own system, after just one year of operation, we see far better collection rates closer to 50% and furthermore guarantee that 100% of the trays we collect are reformed into new trays – results far better than achieved through domestic recycling.”
Mrs Griffith agreed that the proposals needed clarification and said she would be raising this with government ministers following the Parliamentary Easter recess. She says:
“It is vital that we tackle waste and increase recycling including through legislation, but the legislation needs to recognise the efforts Wiltshire Farm Foods have made.
“Here we have a pretty unique situation with conscientious regular customers washing the food trays and returning them directly on the doorstep to Wiltshire Farm Foods’ delivery staff when they arrive with a fresh order, and the company then recycling the whole tray to make new trays. This puts them ahead of the legislation so the question is, can we find a way to refine the proposed legislation to recognise this.
“I will be pursuing this matter vigorously with government ministers. Let’s give credit where credit is due and keep down costs.”
Wiltshire Farm Foods delivers its high-quality, award-winning, prepared meals to more than 150,000 customers across the UK.
With over 170,000 individuals over 80 years of age living in Wales, its current customer base includes an estimated 5,000 across Wales alone.
Customers can choose from a range of delicious traditional favourite mail meals and popular desserts and lighter snacks as well as meals with extra dense calories for those with small appetites.
Sheppard concludes:
“We implore the government to reconsider its EPR legislative proposals before it’s too late and customers who can ill afford to pay more are penalised”.
Business
Caws Cenarth celebrates growing success with Tesco partnership
WEST WALES cheesemaker Caws Cenarth is celebrating a successful first few months in Tesco stores after its artisan cheeses were launched into the retailer’s Grab and Go range.
The award-winning family business, based in Carmarthenshire, says strong customer demand has followed the launch in selected large Tesco stores across Wales.
The range includes Thelma’s Original Caerffili PGI, Perl Wen, Cenarth Brie and Perl Las, which have proved popular with shoppers looking for high-quality Welsh produce in a convenient format.

Business growth
The success has marked a significant step forward for Caws Cenarth, which has expanded its team and appointed Paul Garnish as Commercial Director to support continued growth.
He will work on strengthening retail partnerships, identifying new opportunities and building on the momentum created by the Tesco launch.
Founded in West Wales, Caws Cenarth has built a reputation for producing artisan cheeses using locally sourced milk and traditional cheesemaking techniques.
The company says the Tesco partnership reflects growing appetite among customers for premium Welsh produce that combines quality, convenience and strong local provenance.
Tesco praise
Tesco Wales buyer Nathan Edwards said: “We’re delighted to see Caws Cenarth go from strength to strength with their artisan cheeses in our Grab and Go range.
“Customers are increasingly looking for high-quality, locally sourced options, and this success is a fantastic example of how Welsh suppliers like Caws Cenarth are meeting these needs.
“Caws Cenarth’s commitment to craftsmanship and quality really stands out, and we’re proud to support their continued growth.”

‘Just the beginning’
Caws Cenarth Managing Director Carwyn Adams said: “We’re absolutely delighted with how our cheeses have been received by Tesco customers.
“It’s incredibly rewarding to see more people enjoying what we do, especially as a family business rooted in West Wales.
“We’ve always believed in making cheese the right way – with care, quality ingredients and respect for tradition – and it’s exciting to be able to share that with a wider audience.
“This is just the beginning, and we’re looking forward to building on this momentum.”
The partnership forms part of Tesco’s wider commitment to supporting local suppliers and bringing regional produce to customers across the UK.

Business
Tudor Glen Caravan Park Pembrokeshire planning call
A CALL for a Pembrokeshire caravan site to be allowed static caravans in lieu of touring ones, which the applicant says was allowed back in 1988, has been submitted to the national park.
In an application to Pembrokeshire Coast National Park, Keith Stevens of Tudor Glen Caravan Park, Jameston, through agent Lambe Planning & Design Ltd, seeks a certificate of lawfulness of an existing use of the site to establish the status of a 1988 planning permission.
Essentially what that means is the applicant is seeking confirmation of details of that permission as to whether it includes static or touring caravans.
A supporting statement says: “Tudor Glen Caravan Park is a long-established family owned and operated Holiday Park. The Park extends to approximately six acres and caters for families within static caravans, touring caravans, motorhomes and tents.
“The Park is exceptionally well run and achieved the 2025 runner up award for Best Family Campsite South Wales. The Park has a range of modern purpose-built facilities including a heated swimming pool, laundrette, dedicated play area, games room and full amenity facilities.”
Covering the 1988 approval of removing two previous conditions connected to the site, granting permission for up to 50 caravans and occupancy of March 1 to January 9, it says: “It does not stipulate that the caravans must be removed from the site during the ‘close period’ as would be the case if the consent related to touring caravans,” adding: “It is therefore clear that the intentions of that planning application and the consent granted relates to the siting of up to 50 caravans and not specifically touring caravans.
“If that consent were to be partially restricted to touring, a touring condition would have been imposed and / or a condition requiring that the caravans must be removed from the site during a close period – it doesn’t.”
It concludes: “Whilst the park has been operated on the basis of providing both Static Caravan and Touring Caravan Pitches, [the 1988] Planning Approval clearly gives permission for any type of caravan which complies with the Legal Definition of a Caravan.
“That permission does not restrict the type of unit to either static or touring caravans and does not restrict the layout of the holiday park it is therefore concluded that [the 1988 permission] allows for the siting of any unit which complies with the legal definition of a caravan, and does not restrict the layout or location of the units.
“The applicant therefore seeks confirmation from the LPA to that effect via this Certificate of Lawful (proposed) Use application.”
The application will be considered by park planners at a later date.
Business
Pembrokeshire Lydstep Beach Village development refused
A CALL for an extra sign advertising a Pembrokeshire holiday park, adding to exiting unauthorised ones, which planners say would create “visual clutter and intrusion” and a distraction to drivers, has been refused.
In an application to Pembrokeshire Coast National Park, permission was sought, through Lakeside Signs Limited, for an additional sign advertising Haven’s Lydstep Beach Village, near Tenby, the sign proposed for North Lodge where the holiday park joins the main road.
Pembrokeshire County Council’s highways authority raised no concerns regarding the specific location of the sign, but said “there remains a broader concern regarding the cumulative impact of signage along this section of highway,” adding: “The increasing proliferation of signs in this location has the potential to create a visually cluttered environment, which may distract drivers and, in turn, give rise to road safety implications.”
A Park officer report recommending refusal said: “Currently, there are eight flagpoles, one A-frame banner type sign, one pole mounted panel sign, and a further panel sign, located behind the stone wall on the western side of the park’s entrance. None of these advertisements have the benefit of advertisement consent.”
It added: “The increasing number of signs in this location has the potential to create a distraction to drivers, which may result in road safety implications. In addition, the proliferation of signage would create clutter that would result in visual intrusion in this countryside location affecting amenity. As such, the recommendation is to refuse.”
It went on to say: “Whilst it is not deemed that the proposed advertisement would result in harm being caused to the specific special qualities of this area, there are concerns that the display of this advertisement would, along with the remainder of the advertisements, which are unauthorised, result in a proliferation of advertisements, which in turn would cause visual clutter and intrusion.
“This is especially problematic in a countryside location where development is strictly controlled. Should the existing signage be consolidated and rationalised, the Authority may support the proposed sign, however, currently, any additional signage would not be deemed appropriate.”
The application was refused on the grounds that it would, along with the exiting signage, “result in visual clutter and intrusion which would detract from the visual amenity of this countryside location, and would result in potential distraction to drivers, which in turn would rise to road safety implications”.
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