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Pembrokeshire company Ascona Group shines again

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PEMBROKESHIRE-based Ascona Group, one of the top ten independent forecourt operators in the UK and a noted name on The Sunday Times’ 100 fastest-growing businesses list, has proudly added two more accolades to its award shelf.

For the second consecutive year, the flagship Green Garage service station received the title of Regional Forecourt Trader of the Year for the West Country and Wales, handling up to 4 million litres per annum (mlpa) at the Forecourt Trader Awards 2023. This prestigious award acknowledges Green Garage’s innovative approach to forecourt retailing, with a keen emphasis on adapting to the evolving needs of its local community and its clientele.

Further north, the recently revamped Machynlleth service station clinched the Forecourt Store of the Year award at the esteemed Nisa Exhibition. The recognition came on the back of a significant £3 million redevelopment programme, underpinning Ascona’s vision for the future of roadside retail destinations.

The Machynlleth redevelopment was no minor feat: it saw a considerable expansion of the existing Nisa Retail store, now boasting a sprawling 3,500 sq ft of retail space teeming with an array of products and grab-and-go food selections. The station also introduced a more spacious car park and rolled out brand-new car wash facilities.

These awards not only celebrate the achievements of individual forecourts but are a testament to Ascona’s overarching commitment to operational excellence and top-tier customer service. From its inception, Ascona Group has shown remarkable growth, now operating 61 forecourt locations across the UK. The numbers are staggering, with Ascona serving an impressive 300,000 customers weekly and dealing in over 4.5 million litres of fuel – the equivalent of a convoy of 18 tankers daily.

Darren Briggs, the visionary CEO and Founder of Ascona Group, shared his enthusiasm:

“The awards bestowed upon our Green Garage and Machynlleth stations truly reflect the dedication and hard work of our teams. Recognising Ascona’s relentless pursuit of redefining roadside retail is a testament to our core values and vision. I am immensely proud of what we’ve built and where we’re headed.”

Business

Authentic Turkish flavours come to Haverfordwest with exciting café opening

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A DREAM is set to become reality for Hatice Eltan as she prepares to open Turkish Kitchen Café on Quay Street, Haverfordwest, on February 1, 2025, at 10:00am.

The café promises to bring the vibrant and authentic tastes of Turkish cuisine to Pembrokeshire, offering carefully crafted dishes, aromatic coffee, and a welcoming atmosphere. Open daily from 9:00am to 3:00pm, the café aims to become a hub for both locals and visitors.

Hatice, who moved to Pembrokeshire five years ago with her daughter Eliza and son Deniz, described her excitement: “I’ve always had a passion for cooking and catering, and opening my own café has been a long-standing dream. Pembrokeshire deserves a place where people can experience traditional Turkish food. Many locals love visiting Turkey on holiday, and I want to bring a piece of that experience here.”

The launch event will feature a special food-tasting experience, giving visitors a chance to savour traditional Turkish delicacies such as savoury gözleme, sweet baklava, and refreshing Ayran — a classic yoghurt-based drink. Complimentary samples of Turkish coffee and tea will also be available.

In addition to the tasting, the café will run a raffle where one lucky winner will enjoy a free meal for two, and the first 50 guests will receive a special gift voucher.

Hatice will be joined by her brother-in-law Mustafa Eltan in running the café. Together, they plan to create a warm and inviting space that celebrates Turkish culture and cuisine.

Looking ahead, Hatice has ambitious plans for the café:

“If all goes well, I hope to expand Turkish Kitchen into a full restaurant with extended hours. I already have the necessary licensing to remain open until 3:00am, and I’m excited about the possibilities for the future.”

Hatice, originally from London with Turkish heritage, spoke about her love for Pembrokeshire: “We first visited Pembrokeshire on a weekend trip and instantly fell in love with the community, the beaches, and the slower pace of life. Moving here was one of the best decisions I’ve made for my family.”

Turkish Kitchen Café aims to offer more than just food; it promises an experience — a journey through flavours, tradition, and heartfelt hospitality.

For more information, visit turkishkitchencafe.co.uk.

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Business

Welsh firms expect brighter profits in 2025

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MORE than three-quarters (79%) of Welsh businesses expect greater profitability in 2025, a significant increase from 69% recorded in December 2023, according to Lloyds’ Business Barometer.

The survey also revealed that 73% of firms anticipate a rise in turnover next year. Of those, nearly a third (32%) predict revenue growth of between six and 10%, while over a quarter (26%) expect even higher gains.

Profitability remains the top priority for 55% of businesses, followed closely by staff upskilling (43%) and productivity improvements (33%). Additionally, 17% of firms aim to enhance their technology, including automation and AI, while 18% are focused on improving environmental sustainability.

To achieve these goals, more than a third (35%) of Welsh businesses plan to invest in staff training, with 29% allocating resources towards research and development (R&D) of new products or services.

The Lloyds Business Barometer, which surveys 1,200 businesses monthly and has been running since 2002, provides valuable insights into regional and national economic trends.

Sam Noble, Regional Director for Wales at Lloyds, said: “Welsh businesses are looking ahead to the new year with ambitious plans. While uncertainties remain, these strategies will help them achieve growth and strengthen their resilience against potential challenges. As they move forward, we’ll continue to stand by them with our support.”

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Business

Three daily sailings from Pembroke to Ireland from January 7

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THE PORT OF MILFORD HAVEN has confirmed it will facilitate a third daily ferry sailing from Pembroke Dock Ferry Terminal on a temporary basis from 7th January 2025.  Irish Ferries vessel the ‘Isle of Innisfree’ will call at the Port in addition to the twice-daily scheduled call of the ‘James Joyce’.  

There will now be two sailings to Rosslare and one to Dublin from Pembroke Dock, daily.

Chief Executive at the Port of Milford Haven, Tom Sawyer, said: “Since the temporary closure of Holyhead Port, the Port of Milford Haven has been working in close collaboration with the Department for Transport, Welsh Government and Irish Ferries to identify ways in which it can support the national effort to move freight and passengers between Britain and Ireland. 

“As the UK’s largest energy port responsible for the facilitation of around 20% of the UK’s energy needs, we have had to look carefully at how we can support additional ferry traffic without impacting vital UK energy supplies. 

“After careful analysis we have identified that we can accommodate an additional daily ferry sailing from Pembroke Dock Ferry Terminal on a temporary basis. This third sailing of Irish Ferries vessel ‘Isle of Innisfree’ will be in addition to the usual twice-daily sailing of the ‘James Joyce’.  However, whilst the James Joyce will be departing from Pembroke Dock Ferry Terminal at its usual timetabled slots of 02:45 and 14:45, the Isle of Innisfree departure time will be dependent on other traffic movements, although we will be aiming for a departure time of 0600 where possible.

“Thank you to all our customers for their patience and understanding whilst we have taken time to identify ways to support all traffic movements on the Milford Haven Waterway. Finally, thank you to the community of Pembroke Dock who have endured additional traffic through the town throughout this period.”

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