Business
Wickedly Welsh Chocolate triumphs with ALDI Wales listings
HAVERFORDWEST-BASED chocolatier, Wickedly Welsh Chocolate, has emerged victorious in the competitive world of supermarket listings, securing a prominent spot on the shelves of all 56 ALDI stores in Wales. Renowned as ‘the Willy Wonkas of Wales,’ the family-run business has clinched this success with two of its delectable offerings: the 90-gram Salted Caramel and Milk Chocolate bars.
The announcement comes in the wake of a resounding victory for Wickedly Welsh Chocolate at a consumer-focused supplier event held in Swansea, orchestrated by the retail giant ALDI. The event scrutinized crucial aspects such as flavour, taste, pricing, and the likelihood of repeated purchases, amassing a staggering 16,000 data points during the evaluation process.
Co-founder and Chief Chocolatier at Wickedly Welsh, Karen Owen, expressed her elation at the achievement, stating, “As a family-run and independent business, we are really excited to have secured two product listings across all of ALDI’s Welsh supermarkets. We were blown away at the high scores we received from consumers who took part in the event, and we cannot wait to see our products on the shelves. The entire team here at Wickedly Welsh Chocolate was over the moon when we heard the news.”
The success at ALDI adds another feather to the cap of Wickedly Welsh Chocolate, which already boasts a presence in esteemed establishments such as Fortnum and Mason and Co-op (Wales). The expansion into ALDI signifies a strategic move, tapping into a wider market and enhancing the accessibility of their artisanal chocolates to a diverse customer base.
Julie Ashfield, Managing Director of Buying at Aldi UK, shared her enthusiasm for the collaboration, stating, “We are delighted to be partnering with Wickedly Welsh Chocolate after they received rave reviews at our Swansea supplier event earlier this year. Supporting and helping local businesses to thrive is hugely important to us at Aldi, and I do not doubt that shoppers across Wales will love this new addition to our shelves.”
The partnership between ALDI and Wickedly Welsh Chocolate not only underscores the supermarket’s commitment to championing local enterprises but also highlights the artisanal prowess and quality of Welsh-produced chocolates. As these delightful bars make their way to the shelves, consumers can look forward to a sweet symphony of flavours that have won the hearts of both critics and the public alike.
This collaboration is a testament to the thriving artisanal food scene in Pembrokeshire and positions Wickedly Welsh Chocolate as a beacon of excellence in the world of confectionery. As the chocolatier’s delectable creations find a new home in ALDI stores across Wales, it is a celebration not just for the brand but for the entire Welsh culinary landscape.
Business
Bluestone National Park Resort payments to county to end
A CALL to end a 20-year legal agreement for financial contributions associated with the creation of Pembrokeshire’s Bluestone National Park Resort has been backed by both the county council and the national park.
In related submitted applications to both Pembrokeshire Coast National Park and Pembrokeshire County Council, Bluestone Resorts Ltd asked to end a 2004 Section 106 legal agreement, used to pay towards various projects including enhancements to works including footpaths and bridges.
Bluestone has paid nearly £320,000 to date, and offered two further one-off payments to complete the agreement, reports for the two authorities have said.
Works have been predominantly in the area surrounding Bluestone, but include projects as far afield as Nevern, Solva, and Haverfordwest.
A supporting statement says that, since the agreement was made back in 2004, Bluestone has paid nearly £280,000, with the offer of a final fee of £113,000 being paid, spread over 2023, 2024, and 2025.
A report by national park officers, ahead of the Pembrokeshire Coast National Park Development Management Committee meeting of April 24, where it was recommended for approval, said: “Having considered the information submitted, officers consider that provided the two final payments [the 2023 having been made] are received the legal agreement has served its purpose and can be discharged.
“In order to ensure the two final payments are made, a modification to the Section 106 legal agreement is supported. This decision is supported by Pembrokeshire County Council, who have received a concurrent application which is also recommended by officers for modification.”
The report said the £280,000 figure presented by Bluestone actually amounted to £318,703.87, taking into account a 2023 payment of £38,891.73.
It concluded: “The authority is satisfied that subject to two further payments of £38,000 to be made in August 2024 and August 2025, the obligation no longer serves a planning purpose and can be discharged and as such the obligation should be modified accordingly.”
At the April 23 meeting of the county council’s planning committee, members backed the application by 11 votes to two, following a recommendation for approval by Cllr Brian Hall.
The following day, the related application came before national park planners, with three members leaving the meeting as they had declared related interests in the item.
Cllr Rhys Jordan, who had also been present at the previous day’s meeting, moved approval: “The economic benefit of this facility is huge to Pembrokeshire; whilst these contributions may come to an end, the contribution to the county is huge.
“Bluestone has been at the forefront of all things hospitality, and everything they do is with the environment in mind.”
That application was unanimously approved by members present.
Business
Largest Welsh port appoints communications and marketing director
THE Port of Milford Haven has announced that Anna Malloy has been appointed as its first Communications and Marketing Director.
Anna is appointed to the Senior Management Team and this new role will be pivotal to the delivery of the Port’s long-term growth and diversification agenda and in ensuring that its obligations to coastal communities, future generations and to nature are honoured.
Tom Sawyer, CEO of the Port of Milford Haven, congratulated Anna and said: “Anna has a key role to play in our future and it’s doubly lovely to see ‘port-grown-talent’ flourish and for colleagues to progress up through our organisation.”
Anna will lead across the public affairs, marketing, sustainability, media relations, and community relations activities. She will therefore play a central role in the development of new and existing partnerships, including the Celtic Freeport, the Milford Haven Energy Cluster and the Celtic Collection; sitting alongside the delivery of major projects like Milford Waterfront and the Pembroke Dock Renewables Terminal.
“This is such an exciting opportunity. I am proud to be joining the Senior Management Team and look forward to delivering our ambitious strategy,” commented Anna Malloy, Communications and Marketing Director.
She added: “The Port of Milford Haven is playing a key role in the transition of South-West Wales’ economy to a decarbonised future. A beautiful place, with great people, that I am privileged to call my home.”
Business
Welsh producers to showcase at UK’s leading food and drink show
WALES’ finest food and drink companies are gearing up to showcase their innovative spirit and exceptional quality produce at a pivotal show in the UK food and drink calendar.
The group includes 44 Welsh food and drink companies who will be attending the Farm Shop & Deli Show 2024 being held at the NEC in Birmingham between 29 April – 1 May. This event will serve as a prime opportunity for both established companies and emerging stars from Wales to exhibit their products to a national audience.
Supported by the Welsh Government, 13 of Wales’ well-known food and drink companies will be exhibiting on the Welsh Government Pavilion at the show. A further 20 Welsh up and coming and emerging stars will be exhibiting as part of the Cywain Showcase stand, while another 11 Welsh companies will be exhibiting for 1 day during the show on the Cywain Test Trading stand, these companies will change each day.
Welsh Government Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, said, “The Farm Shop & Deli Show provides unparalleled opportunities for Welsh companies to showcase the exceptional quality and innovation of their products. These events are crucial for promoting Welsh products and reinforcing Wales’ reputation for quality and innovation in food and drink.
“The Welsh Government is dedicated to supporting our producers, ensuring they have the platforms needed to succeed and contribute to Wales’ reputation as a place of outstanding natural produce. We are committed to helping them thrive in these important markets and continue to build on Wales’ esteemed reputation.”
Welsh producers exhibiting as part of the Welsh Government Pavilion includes Calon Wen Organic Dairy, Cradoc’s Savoury Biscuits Ltd, Crwst Ltd, Golden Hooves, Hive Mind Mead & Brew Co, Mario’s Ice Cream, Morning Foods, Rural Foodies Ltd/Coco Pzazz, Snowdonia Cheese Company Ltd, The Anglesey Sea Salt Company/Halen Môn, Tregroes Waffles, Welsh Hills Bakery and Welsh Lady Preserves.
The 31 Welsh companies making up the showcase under the support of Cywain, a Welsh Government funded project that works with food and drink producers across Wales, helping them grow and develop their businesses, will feature products from alcohol, coffee, tea, chocolate, cheeses, rapeseed oil to preserves, sauces and spices.
Commenting on being part of the Welsh Government delegation, owner Alison Lea-Wilson from Anglesey sea salt company Halen Môn said, “We’ve attended Food & Drink Expo several times and always find it an interesting mix of people giving us a chance to stay updated on the food and drink industry. We’re looking forward to catching up with our current customers at the Farm Shop & Deli Show this year and are excited about the possibility of meeting new ones, particularly ingredient suppliers.
“It’s also our first time here as a B Corp business, which is a big step for us, and we’re launching our new Beetroot ketchup, adding a vibrant touch to our product line.”
Cradoc’s Savoury Biscuits Ltd is set to feature their new Gluten Free range at the Farm Shop & Deli Show, with products ready to order alongside their traditional offerings. The company is also proud finalists for the Artisan Food and Drink Business of the Year at the Wales Food and Drink Awards 2024.
Reflecting on a year of innovation and growth, Allie Thomas from Cradoc’s Savoury Biscuits said, “2023 was a pivotal year for Cradoc’s. We embarked on a journey of transformation, starting with a significant update to our packaging, which is our main sales tool and we invest as much as possible in protecting the authenticity of the Cradoc’s brand. Working with Zero2Five Food Industry Centre led to enhancements that resonate with our customers, emphasizing our Net Zero Carbon Manufacturing status and sustainability efforts.
“We have recently got the go ahead for our new gluten free bakery, which is testament to our commitment to inclusivity and innovation. We’re looking forward to seeing what visitors to these shows think of our new three gluten free flavoured crackers: Rosemary and Garlic, Chilli Ginger and Cumin and Cheddar Cheese and Chives.”
After a successful rebranding launch and a Farm Shop & Deli Gold Award win for their Traditional Mead at last year’s Farm Shop & Deli Show, Hive Mind Mead & Brew Co are set to showcase their modern mead to a wider audience at this year’s show.
“Our presence at the Farm Shop & Deli Show is testament to our growth and the significant demand for our products over the last 5 years, but in particular within the last 12 months which has seen us stocked in Selfridges and in 3 Michelin Restaurants” says Kit Newell, Co-founder of Hive Mind Mead & Brew Co.
“Our rebranding to Hive Mind Mead & Brew Co in 2023 was a milestone of our progress and our commitment to modernising mead. This year, we’re not just expecting to showcase our products to those unfamiliar with contemporary mead; we’re here to forge lasting connections with larger retailers and regional distributors, and to reaffirm our relationships with those who have supported us from the start. The Farm Shop & Deli Show is more than an event for us—it’s a platform to test the pulse of the market, to ensure our products resonate with current trends through direct consumer feedback.”
“Our achievements, such as winning the Golden Fork Award for Wales, are symbols of our dedication to quality and taste. Alongside our flagship wine-style meads and modern sparkling varieties we will have our special edition meads that celebrate and support bee charities such as Bees For Development, made using honey from forests in Zambia. Our Spiced Honey Rum, launched in February, is the newest addition to our family of products, and we’re excited to see it take its place in the spotlight.”
Also, within The Restaurant Show, there will be a Geographical Indication (GI presentation) and tasting taking place on the Restaurant Stage between 15:30 – 16:15 on Monday 29 April.
Farm Shop & Deli Show is packed with new launches, fresh industry insights and trend-setting food and drink to help you get face-to-face with the people driving the market forward in 2024.
Whether you’re an independent farm shop, delicatessen, or artisan food outlet, you can help grow your business along with your passion at Farm Shop & Deli Show. At the show you’ll find all the big ideas to help you discover fresh thinking and practical tips and techniques to increase your profits with our exciting line up of live events and sessions. The show will also reveal the winners of the Farm Shop & Deli Retailer Awards 2024.
Farm Shop & Deli Show will run alongside Food & Drink Expo, National Convenience Show, The Forecourt Show and The Restaurant Show in 2024 as part of the UK Food & Drink Shows, bringing together the grocery, specialist retail, wholesale, foodservice and hospitality sectors under one roof. With over 1200 exhibitors and 25000+ visitors to five shows over 3 days, the event is a must-visit for anyone in the food and drink industry.
Other Welsh companies participating independently at the other shows include Cygnet Distillery, Dewkes Ltd, Gasm Drinks, Heartsease Farm, Meadowvale Foods, Peter’s Food Ltd, Brain Blasterz and Celtic Frozen Drinks.
Come and visit the Welsh food and drink companies at the Farm Shop & Deli Show from the 29 April – 1 May:
- Welsh Government Pavilion | Hall 20 | Stands S160 & S170
- Cywain Showcase Stand | Hall 20 | Stands S180, S190, S200
- Cywain Test Trading Stand | Hall 20 | Stands S200
For more information on how the Welsh Government can assist your business with reaching new markets through trade event visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events
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