Business
Conference speakers urge Welsh Government to listen to tourism industry
TOURISM leaders have called on Welsh Government ministers to listen to the industry when developing policies that will impact businesses.
The call came from Wales Tourism Alliance (WTA) chairman Suzy Davies and Steve Hughson, chairman of both the Mid Wales Regional Tourism Forum and the Event Wales Industry Advisory Group, when speaking at the Mid Wales Tourism Conference.
The sell-out conference, which attracted 120 delegates as well as exhibitors and sponsors, was held at the Metropole Hotel and Spa, Llandrindod Wells. The event was organised by MWT Cymru, an independent organisation representing around 600 tourism and hospitality businesses across Powys, Ceredigion and Southern Snowdonia.

Mrs Davies said the WTA, which represents around 6,000 businesses in all sectors of tourism industry across Wales, was working with others to restore the industry’s relationship with the Welsh Government.
There had been a breakdown in communications stemming from the introduction of the 182-day rule for self-catering accommodation in Wales. Self-catering accommodation that fails to be occupied for 182 days of the year now risks paying much higher council tax.
The WTA has been talking to the Welsh Government about the impact of the 182-day rule, a tourism tax and statutory registration of tourism accommodation, but Mrs Davies said it had not been listening and businesses had lost faith in the consultation processes.
“The current engagement structures don’t work for either the Welsh Government or the tourism industry,” she added. “The industry must be in the room when the Welsh Government shapes and designs policy and we need to be listened to.”
She said there were signs that the Welsh Government was now beginning to listen to the industry’s collective voice, as a review of the 182-day rule had been promised and the tourism tax had been delayed until 2027.
“There is now a much better understanding of what we have been all saying for the past 18 months,” she added. “We must never find ourselves in this position again which is why we have organised a symposium in Newtown in January and we hope the Welsh Government will attend.”
Mr Hughson also stressed the importance of a united tourism industry working closely with the Welsh Government to influence and shape policies to ensure that they work well when introduced.
“We can get the Welsh Government and Visit Wales to change, so long as we work in partnership in a polite, respectful and evidence-based way,” he said. “It has never been more important that we work together.”

Regional tourism forums across Wales had an important role in making Welsh Government ministers in different policy areas aware of the cumulative effect of their policies on the tourism industry, he added.
MWT Cymru chairman Rowland Rees-Evans thanked both Mrs Davies and Mr Hughson for their work on behalf of tourism businesses during a challenging time for the industry.
He referred to four consultation papers issued by the Welsh Government. “They will undoubtedly have a major impact on the industry when the legislation is implemented,” he said.
“We are already starting to see the effect of 182-day rule on self-catering holidays. As it stands at the moment, next year we will also have full business rates to contend with, among other changes.
“MWT Cymru has always tried to look after its members, business partners and community groups with help and support from our great team who try to get ahead of the curve whenever new legislation, rules and regulations are being put in front of us.”
Despites concerns about new legislation, he said there were positive signs that 2024 could be a better year for tourism businesses. Forward bookings were healthier than the same time last year and there was feeling that people, who did not take a holiday in Mid Wales this year due to the cost of living crisis, would return in 2024.
Business
A proper Pembroke local: Inside the warm welcome of The Old Cross Saws Inn
Family-run pub on Main Street combines homemade food, live music, affordable rooms and a strong tradition of raising money for good causes
THE OLD CROSS SAWS INN has earned a loyal following in Pembroke by offering something that is becoming harder to find – a true local pub where community spirit still comes first.
Run by Michelle and Will, the family-run venue on Main Street has become a popular meeting place for regulars, visitors and families alike, with customers drawn in by its friendly atmosphere, homemade food, live entertainment and genuine welcome.
Whether people are calling in for a quiet pint, gathering for a Saturday night band session, enjoying a hearty Sunday lunch or taking part in the pub’s much-loved charity bingo afternoons, the aim is always the same – to make everyone feel at home.
Karen said: “We just want people to feel welcome when they walk through the door and enjoy themselves – whether it’s for Sunday lunch, live music or just a drink with friends.”
That simple approach has helped The Old Cross Saws Inn become one of the town’s best-loved pubs, with customers regularly praising both the hospitality and the sense of belonging they find there.
One customer said: “Very friendly, everyone knew the drinks we were having after the first order. We went on a band night and had a brilliant time.”

At the heart of the community
The Old Cross Saws Inn is not just a place to eat and drink. Over recent years, it has also become a hub for charity fundraising, with the pub and its regulars raising thousands of pounds for good causes close to people’s hearts.
Among the causes supported are Ty Hafan Children’s Hospice, Greenacres Animal Rescue, Wales Air Ambulance Charity and Tan-Yard Youth Club.
In total, £3,400 has been raised for Ty Hafan, £2,000 for Greenacres Animal Rescue, £2,000 for Wales Air Ambulance Charity and £500 for Tan-Yard Youth Club.
Much of that fundraising has come through the pub’s weekly charity bingo afternoons, which have built up a devoted following and become a valued part of local life.
Held every Thursday from 1:30pm to 3:00pm, the bingo offers a relaxed and sociable afternoon out while helping to support worthwhile causes. Regulars have become known affectionately as the pub’s “amazing bingo family”, a reflection of the close-knit atmosphere that has grown around the event.
With the games wrapping up before the school run, it has also proved popular with people looking for a friendly midweek break that fits around everyday life.
Live music and sport

Entertainment plays a big part in the pub’s appeal. Every Saturday from 8:30pm, live music helps turn the venue into a lively weekend destination, attracting a strong crowd and creating the kind of atmosphere that keeps people coming back.
For sports fans, The Old Cross Saws Inn also offers Sky Sports and TNT Sports throughout the week, along with horse racing coverage, making it a go-to spot for those wanting to catch the big game or enjoy a drink with friends in good company.
Whether it is a packed band night, a major sporting fixture or simply a casual evening at the bar, the pub has built its reputation on offering a welcoming setting for all.
Homemade food with a local reputation
Food is another big part of the attraction. The pub’s Sunday lunch, served from 12:00pm to 3:00pm, has developed a strong reputation locally for generous portions, homemade cooking and good value.
One visitor described it as: “Like your mum’s Sunday lunch – tasty, homemade and great value.”
During the week, food is served from Monday to Thursday between 2:00pm and 8:00pm. Fresh rolls and pies are also available during the day, giving customers the option of anything from a quick bite to a relaxed sit-down meal.
That focus on straightforward, satisfying pub food has become another reason why so many customers return time and again.

A garden, rooms and a warm welcome
When the weather is kind, the south-facing beer garden offers another attraction. With umbrellas, covered seating and even an outdoor television, it provides a comfortable place to enjoy a drink in the sunshine while still keeping up with live sport.
The pub is also dog-friendly and family-friendly, adding to its broad appeal.
For those visiting Pembroke and the surrounding area, The Old Cross Saws Inn also offers affordable rooms, giving guests a convenient base from which to explore the town, coastline and nearby attractions.
Each room includes tea and coffee facilities, a fridge and a sink, while a microwave is available on the landing for guest use.
Its Main Street location places it around five minutes from Pembroke railway station, within walking distance of Pembroke Castle and the Millpond, and roughly fifteen minutes by car from Tenby.
A proper local
In an age when many pubs face growing pressures, The Old Cross Saws Inn continues to show the value of doing the basics well – good food, friendly service, strong community ties and a welcoming atmosphere.
It is a place where people can come together for entertainment, support local causes, share a meal or simply enjoy a drink among friends.
And thanks to the support of its customers, that community spirit is having an impact far beyond the bar itself, helping to raise vital funds for charities and local organisations.
For Michelle, Will and the team, that is what being a proper local pub is all about.
The Old Cross Saws Inn is at 109 Main Street, Pembroke, SA71 4DB. Charity bingo takes place every Thursday from 1:30pm to 3:00pm, while live music is held on Saturdays from 8:30pm.
Follow The Old Cross Saws Inn on Facebook for details of upcoming events, live music nights and Sunday lunch updates.

Business
Taberna Inn, Herbranston, cannot be turned into house
AN APPEAL against a refusal of a call to convert an ‘unviable’ former Pembrokeshire village pub to a house has been dismissed.
In a partly retrospective application refused by Pembrokeshire Coast National Park in July 2025, Ms G Key, through agent Evans Banks Planning Limited, sought permission for the conversion of the former Taberna Inn and associated flat, Herbrandston Village, Milford Haven, to one residential dwelling.
A supporting statement through the agent said the property was only operated as a pub for a short time after purchase before closing.
It said the loss of the pub to the village will not be felt as strongly as elsewhere as Herbrandston has an alternative venue, Herbrandston Hub, which opened in February 2020.
Local community council Hebrandston objected to the proposal on the grounds the village has already lost amenities in recent years, with the community hub only open part-time.
The application was refused on grounds including it would “result in the unacceptable loss of an existing community facility,” and “the applicant has failed to demonstrate the potential for continued use of the facility as unviable”.
Since that refusal an appeal was lodged with Planning and Environment Decisions Wales (PEDW) by the applicant.
The inspector, in dismissing the appeal, said planning policy recognising “that public houses can play a vital economic and social role and their loss can be damaging to a local community,” adding the Taberna “constitutes a community facility”.
The inspector’s report said the purchase of the Taberna Inn in March 2020 in a “closed and condemned condition” just before the global pandemic “meant that the property was never operated as a public house, and although the appellant could have reopened the pub following the pandemic, she has chosen not to”.
It added: “As a result, the appellant has been unable to provide any financial information in the form of audited accounts which show the historic trading to help gauge the past performance of the premises or to demonstrate that the public house is not commercially viable.”
It went on to say the appellant’s view the pub is not a valued community asset, was contrasted by residents and the community council opposing the change of use; the Herbrandston Hub opening on a limited time basis, saying “the ability of the Hub to be classed as a viable and direct replacement to the Taberna Inn is questionable”.
It concluded: “Overall, the evidence before me is insufficiently thorough and wide ranging to constitute a solid case for the proposed development in the balance of harm to the community. As a result of this, I am not persuaded that it has been clearly demonstrated that the pub cannot become a viable business in the future.
“I also consider that it has not been demonstrated that there has been a commitment by the appellant, since purchasing the property in March 2020, to ensuring the long-term viability of the Taberna Inn as a going concern over an appropriate period.”
Business
Plans submitted to add gym and café to ferry terminal
PLAN for a gymnasium and café occupying the majority of Pembroke Dock’s ferry terminal building have been submitted.
In an application to Pembrokeshire County Council, Lee Brookes of Westside Fitness Ltd, through agent William Beynon, seeks permission for a change of use of part of the existing ferry terminal building, Pembroke Dock to a gymnasium and café.
Details accompanying the application are currently sparse but a supporting statement dealing with a flood consequence assessment, by Francis Saint Ltd, says: “It is proposed to convert part of the existing Pembroke Dock Ferry Terminal Building (75 per cent) into a Gymnasium and café area while retaining the remainder of the building for its current use (25 per cent).”
It adds: “The building, however, lies in a Zone 3 flood area, as shown on the Flood Maps For Planning, and shown to be potentially at risk of tidal flooding during a one-in- 200-year event, with 100 years of climate change. Francis Sant were, therefore, asked to undertake a Flood Consequence Assessment to evaluate the risk. Even with 100 years of climate change the site is not at risk of flooding from a river or from surface water, during a 1 in 1000-year event.
“In addition, the site is also not expected to be at risk from reservoir failure and the risk of ground water flooding is considered to be low.”
It goes on to say: “Located within the Haven, the site is protected from the more severe wave action. In addition, the plateaux to the north of the site would provide additional protection causing the waves to break onto the plateaux before reaching the building. Any water or spray reaching the building or the surrounding area is likely to flow back into the Haven posing a minimal risk to the development.
“As the building already exists there will be no loss of flood storage capacity, even if the building was at risk of flooding, and, as a surface water drain is already in place, there will be no increase in the rainfall runoff rate.”
The application itself, along with any further documentation, will be considered by county planners at a later date.
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