Business
Conference speakers urge Welsh Government to listen to tourism industry

TOURISM leaders have called on Welsh Government ministers to listen to the industry when developing policies that will impact businesses.
The call came from Wales Tourism Alliance (WTA) chairman Suzy Davies and Steve Hughson, chairman of both the Mid Wales Regional Tourism Forum and the Event Wales Industry Advisory Group, when speaking at the Mid Wales Tourism Conference.
The sell-out conference, which attracted 120 delegates as well as exhibitors and sponsors, was held at the Metropole Hotel and Spa, Llandrindod Wells. The event was organised by MWT Cymru, an independent organisation representing around 600 tourism and hospitality businesses across Powys, Ceredigion and Southern Snowdonia.

Mrs Davies said the WTA, which represents around 6,000 businesses in all sectors of tourism industry across Wales, was working with others to restore the industry’s relationship with the Welsh Government.
There had been a breakdown in communications stemming from the introduction of the 182-day rule for self-catering accommodation in Wales. Self-catering accommodation that fails to be occupied for 182 days of the year now risks paying much higher council tax.
The WTA has been talking to the Welsh Government about the impact of the 182-day rule, a tourism tax and statutory registration of tourism accommodation, but Mrs Davies said it had not been listening and businesses had lost faith in the consultation processes.
“The current engagement structures don’t work for either the Welsh Government or the tourism industry,” she added. “The industry must be in the room when the Welsh Government shapes and designs policy and we need to be listened to.”
She said there were signs that the Welsh Government was now beginning to listen to the industry’s collective voice, as a review of the 182-day rule had been promised and the tourism tax had been delayed until 2027.
“There is now a much better understanding of what we have been all saying for the past 18 months,” she added. “We must never find ourselves in this position again which is why we have organised a symposium in Newtown in January and we hope the Welsh Government will attend.”
Mr Hughson also stressed the importance of a united tourism industry working closely with the Welsh Government to influence and shape policies to ensure that they work well when introduced.
“We can get the Welsh Government and Visit Wales to change, so long as we work in partnership in a polite, respectful and evidence-based way,” he said. “It has never been more important that we work together.”

Regional tourism forums across Wales had an important role in making Welsh Government ministers in different policy areas aware of the cumulative effect of their policies on the tourism industry, he added.
MWT Cymru chairman Rowland Rees-Evans thanked both Mrs Davies and Mr Hughson for their work on behalf of tourism businesses during a challenging time for the industry.
He referred to four consultation papers issued by the Welsh Government. “They will undoubtedly have a major impact on the industry when the legislation is implemented,” he said.
“We are already starting to see the effect of 182-day rule on self-catering holidays. As it stands at the moment, next year we will also have full business rates to contend with, among other changes.
“MWT Cymru has always tried to look after its members, business partners and community groups with help and support from our great team who try to get ahead of the curve whenever new legislation, rules and regulations are being put in front of us.”
Despites concerns about new legislation, he said there were positive signs that 2024 could be a better year for tourism businesses. Forward bookings were healthier than the same time last year and there was feeling that people, who did not take a holiday in Mid Wales this year due to the cost of living crisis, would return in 2024.
Business
Much-loved Narberth restaurant Madtom closes and goes on the market

A POPULAR restaurant in Narberth has closed its doors and is now up for sale.
Madtom Land & Sea, known for its fresh seafood and highly rated dining experience, announced the closure this week, bringing an end to six years of trading in the bustling Pembrokeshire town.
The team behind Madtom shared the news on social media, saying the decision had been made “with a heavy heart” and that it was “time to slow down a little, gather our thoughts and focus on the next chapter.”
The restaurant, which boasts more than 300 Tripadvisor reviews and a near-perfect Facebook recommendation rating, has now been listed for sale. Interested parties are encouraged to get in touch to arrange viewings.
The statement thanked customers and staff, saying: “Thank you to everyone who has supported us over the past six years, and to our fantastic team—we couldn’t have done it without you.”
The announcement prompted an outpouring of messages from loyal customers and locals.
Kevin Clarke wrote: “Amongst the best dining experiences in Pembrokeshire. Good luck for the next chapter.”
Sue James-Davies said: “Very sorry you are closing but wish you all the very best for the future. Narberth won’t be the same without you.”
Caroline Husecken added: “So sad that you have closed—you will be so missed by us all in Narberth. You have been a huge asset to the town.”
The business is currently being marketed via private enquiry.
Business
Specsavers founder awarded CBE in King’s Birthday Honours

CO-FOUNDER and Chair of Specsavers Doug Perkins, has been made a Commander of the Order of the British Empire by His Majesty King Charles in this year’s Kings Birthday Honours List, for his services to business and trade.
Specsavers was formed by Doug and his wife Dame Mary, from Carmarthenshire, in 1984 and is now the largest private eye and hearing care provider in the world, winning global recognition for its famous ‘Should’ve Gone to Specsavers’ strapline and humorous approach to marketing. As well as an innovative approach to pricing and advertising, Doug applied a pioneering joint-venture partnership model to the optical industry. Each Specsavers business, which now number more than 1,000 in the UK alone, is part-owned and managed by its own directors, who are shareholders, supported by a comprehensive supply chain and specialists in various support offices, providing services such as marketing, accounting and IT.
Doug has always been very much involved with the day-to-day running of the business and is passionate about innovation and clinical excellence. He spearheaded the rollout of OCT scanners in all Specsavers stores and continues to champion the role optometrists and audiologists play in supporting the NHS and delivering healthcare in the community.
‘I can’t tell you how honoured I feel to receive this award for services to business as I have dedicated my entire career to helping people to see and hear more clearly. But more importantly, this is recognition for the 45,000 people around the world who work for Specsavers and for our ophthalmic surgery business Newmedica and their dedication to changing people’s lives through better sight and hearing,’ he says.
‘Together, we have achieved so much since we started this business more than 40 years ago from pretty humble beginnings and it’s really quite incredible that we are now offering our services to more than 48 million people, as far afield as Canada and New Zealand, and have a robust supply chain that spans the world from the UK and Europe to Asia Pacific. None of that could have been achieved without loyal, hardworking, visionary colleagues and partners. My wife Mary and I recognised from the very beginning, when we started the business together, that we needed to surround ourselves with people with the right skills to propel as forward if we were to achieve our goals of offering value for money and experts who truly care.’
Born in Llanelli, Wales, in 1943, the son of a police sergeant and a farmer’s daughter, Doug has been industrious from a young age and had jobs as an errand boy, laundry delivery driver and assistant at a local chemist. He credited this experience as instilling in him the value of hard work and inspiring in him a passion for healthcare and retail.
Doug qualified as an optometrist from Cardiff College of Advanced Technology in 1965 where he met Mary Bebbington. Together they founded Bebbington and Perkins Opticians, which they sold in 1980 before moving to the island of Guernsey to be closer to Mary’s parents, who had retired there. Doug still goes into the Guernsey office every day and travels extensively to support business growth and the industry sector as a whole.
‘I am just as passionate now as I ever was about the future of optometry, ophthalmology and audiology, as well as further opportunities and expansion of the Specsavers group, which includes our Newmedica eye hospitals in England. Improving access to expert eye and hearing care for everyone, regardless of their circumstances or where they live, has been and will continue to be our driving force and I have no intention of retiring as long as I can continue to be useful to that cause,’ he says.
The company was put into a family trust some years ago to ensure that it would continue to operate under the Perkins stewardship and prevent it being sold into private equity. It remains very much a family business, with son John Perkins as CEO and four of their seven grandchildren already very much involved in the organisation.
Business
West Wales Holiday Cottages celebrates 20 years of success

Tourism firm marks milestone with community celebration in Cardigan
WEST WALES Holiday Cottages marked two decades in business last week with a special anniversary event that brought together cottage owners, local partners, and tourism supporters from across the region.
The event, held at the popular Pizza Tipi venue in Cardigan, was an opportunity to reflect on 20 years of championing independent stays and promoting tourism across Ceredigion, Pembrokeshire, and Carmarthenshire.
Founded in 2005 as a small family-run business, the company has grown from managing a handful of properties to showcasing almost 600 holiday cottages across West Wales.
Managing Director Lisa Stopher said: “We are so proud of our achievements over the last 20 years. We started with just a few cottages and now offer something for everyone. Some of our owners have been with us since the very early days, which is a testament to the fantastic team we have on board. We have exciting plans for the future and look forward to welcoming guests to West Wales for many more years.”
Guests at the celebration enjoyed food, conversation, and speeches highlighting the firm’s growth and impact on the region’s self-catering industry.
The company has played a significant role in supporting independent tourism and boosting the local economy by connecting visitors with unique places to stay across some of Wales’s most scenic landscapes.
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