Business
Bertie’s celebrates one year of trading in Pembroke Dock
A PEMBROKE DOCK business is next week celebrating one year of trading in the town.
Located at 34 Dimond Street, Bertie’s Mercantile is a “twenty first century rag and bone merchants,” stocking vintage, antique and crafted goods. The shop opened on the 21st of December last year and has survived the year, but only just, as owner Tess told us.
“It’s been a tough year” she explained. “I knew the town had got a lot quieter since I last lived here thirty years ago, but I didn’t bargain on just how quiet” She went on, “other established businesses in town have told me it’s very quiet for them lately compared to previous years, so I’m pretty chuffed to have lasted.”
Pembroke Dock is not the only town feeling the effects of the post Covid pinch on the high street. All our local towns are showing similar signs of being much less busy since everyone grew accustomed to buying online during the pandemic.
The ongoing cost of living crisis means people have less in their pockets to spend on items they may not need.
“A lot of people didn’t like to buy online before Covid, but once they had to, they got used to it, and it’s much easier, so why not? We all do it.
No-one is more guilty than anyone else, but it does make you wonder what will happen to our high streets.” Tess told us. “Surviving the year meant I had no choice but to sell online, even though I used to hate it. It’s become much easier now, with better systems for sending parcels. Perhaps it’s the only way retailers can survive.”

It is said that our high streets will become more centred towards community, and that may be so. “People do still like to go into shops. That will never change” said Tess, “and the there are some great businesses in the Dock, some lovely shops up here on Dimond Street.
In the new year I’m planning on setting up a museum area in the shop, for toys and puppets and all the other amazing things that are interesting but not necessarily sell-able.
People are always telling me they love coming in because it’s like going to a museum and getting a nice nostalgia hit. So I may as well go with the flow.
After all, my dream job really would be as a toy museum curator. There are plenty of empty buildings in the dock that are big enough for great projects, but they’re sitting empty. I looked into taking on the old Woolworths building, but the rates were complete nonsense. No wonder the towns are dying. And if big retailers like Wilkos are having trouble with their bricks and mortar stores, what hope do we have, realistically?
We need to diversify somehow, but the councils also need to play ball, and help local businesses instead of putting constant obstacles in their way.”
So does that mean Bertie’s Mercantile is a temporary venture? “No” said Tess. “It’s only as temporary as circumstances permit. As long as my building doesn’t get sold, which happened to my old music shop in Narberth, and for as long as I can keep going I will. Ultimately, I suppose, the town will decide. Two or three shops in town have closed over the last year. Most of the buildings around me are empty. I may end up up just being a museum, or a puppet theatre! Who knows? I’m not keen to leave though, so stay tuned I guess!”
Business
Tax deadline for self-employed and landlords as digital system goes live in April
Quarterly online reporting to become mandatory for higher earners under HMRC shake-up
MORE than 860,000 sole traders and landlords across the UK are being urged to prepare now for major changes to the way they report tax, with new digital rules coming into force in just two months.
From April 6, thousands of self-employed workers and property landlords earning over £50,000 a year will be required to keep digital records and submit quarterly income updates to HM Revenue & Customs under the Government’s Making Tax Digital scheme.
The changes form part of a wider overhaul designed to modernise the tax system and reduce errors.
Instead of submitting figures once a year, those affected will use approved software to record income and expenses throughout the year and send short quarterly summaries to HMRC. Officials stress these are not extra tax returns, but updates intended to spread the workload and avoid the usual January rush.
Free and paid software options are available, with the system automatically generating the figures needed for submission.
At the end of the tax year, users will still file a Self Assessment return, but most of the information will already be stored digitally.
Craig Ogilvie, HMRC’s Director of Making Tax Digital, said the move should make tax reporting simpler.
He said: “With two months to go until MTD for Income Tax launches, now is the time to act. The system is straightforward and helps reduce errors. Thousands have already tested it successfully.
“Spreading your tax admin throughout the year means avoiding that last-minute scramble to complete a tax return every January.”
More than 12,000 quarterly updates have already been submitted during a voluntary trial.
Phased rollout
The new rules will be introduced gradually:
• From April 2026 – those earning £50,000 or more
• From April 2027 – those earning £30,000 or more
• From April 2028 – those earning £20,000 or more
To ease the transition, HMRC says it will not issue penalty points for late quarterly submissions during the first 12 months.
After that, a points system will apply, with a £200 fine only triggered once four late submissions are reached.
Anyone unable to use digital tools for genuine reasons can apply for an exemption.
Tax agents and accountants are advising clients to prepare early to avoid last-minute problems.
Further guidance, webinars and sign-up details are available via GOV.UK.
Business
Bid to convert office space into chocolate factory, salon and laundrette
A CALL for the retrospective conversion of office space previously connected to a Pembrokeshire car hire business to a chocolate factory, a beauty salon and a laundrette has been submitted to county planners
In an application to Pembrokeshire County Council, Mr M Williams, through agent Preseli Planning Ltd, sought retrospective permission for the subdivision of an office on land off Scotchwell Cottage, Cartlett, Haverfordwest into three units forming a chocolate manufacturing, a beauty salon, and a launderette, along with associated works.
A supporting statement said planning history at the site saw a 2018 application for the refurbishment of an existing office building and a change of use from oil depot offices to a hire car office and car/van storage yard, approved back in 2019.
For the chocolate manufacturing by ‘Pembrokeshire Chocolate company,’ as part of the latest scheme it said: “The operation comprises of manufacturing of handmade bespoke flavoured chocolate bars. Historically there was an element of counter sales but this has now ceased. The business sales comprise of online orders and the delivery of produce to local stockist. There are no counter sales from the premises.”
It said the beauty salon “offers treatments, nail services and hairdressing,” operating “on an appointment only basis, with the hairdresser element also offering a mobile service”. It said the third unit of the building functions as a commercial laundrette and ironing services known as ‘West Coast Laundry,’ which “predominantly provides services to holiday cottages, hotels and care homes”.
The statement added: “Beyond the unchanged access the site has parking provision for at least 12 vehicles and a turning area. The building now forms three units which employ two persons per unit. The 12 parking spaces, therefore, provide sufficient provision for staff.
“In terms of visiting members of the public the beauty salon operates on an appointment only basis and based on its small scale can only accommodate two customers at any one time. Therefore, ample parking provision exists to visitors.
“With regard to the chocolate manufacturing and commercial laundrette service these enterprises do not attract visitors but do attract the dropping off laundry and delivery of associated inputs. Drop off and collections associated with the laundry services tend to fall in line with holiday accommodation changeover days, for example Tuesday drop off and collections on the Thursday.
“With regard to the chocolate manufacturing ingredients are delivered by couriers and movements associated with this is also estimated at 10 vehicular movements per week.”
The application will be considered by county planners at a later date.
Business
First Minister criticised after ‘Netflix’ comment on struggling high streets
Government announces 15% support package but campaigners say costs still crushing hospitality
PUBS, cafés and restaurants across Wales will receive extra business rates relief — but ministers are facing criticism after comments suggesting people staying home watching Netflix are partly to blame for struggling high streets.
The Welsh Government has announced a 15% business rates discount for around 4,400 hospitality businesses in 2026-27, backed by up to £8 million in funding.
Announcing the package, Welsh Government Finance Secretary Mark Drakeford said: “Pubs, restaurants, cafés, bars, and live music venues are at the heart of communities across Wales. We know they are facing real pressures, from rising costs to changing consumer habits.
“This additional support will help around 4,400 businesses as they adapt to these challenges.”
The announcement came hours after Eluned Morgan suggested in Senedd discussions that changing lifestyles — including more time spent at home on streaming services — were contributing to falling footfall in town centres.
The remarks prompted political backlash.
Leader of the Welsh Liberal Democrats, Jane Dodds, said: “People are not willingly choosing Netflix over the high street. They are being forced indoors because prices keep rising and wages are not.
“Blaming people for staying at home is an insult to business owners who are working longer hours just to survive.”
Industry groups say the problem runs deeper than consumer behaviour.
The Campaign for Real Ale (CAMRA) welcomed the discount but warned it would not prevent closures.
Chris Charters, CAMRA Wales director, said: “15% off for a year is only the start. It won’t fix the unfair business rates system our pubs are being crushed by.
“Welsh publicans need a permanent solution, or doors will continue to close.”
Across Pembrokeshire, traders have repeatedly told The Herald that rising energy bills, wage pressures and rates — rather than a lack of willingness to go out — are keeping customers away.
Several town centres have seen growing numbers of empty units over the past year, with independent shops and hospitality venues reporting reduced footfall outside the main tourist season.
While ministers say the relief balances support with tight public finances, business groups are calling for wider and longer-term reform.
Further debate on rates changes is expected later this year.

-
Crime1 day agoSex offender jailed after living off grid in Pembrokeshire and refusing to register
-
Health11 hours agoHealth board targets rise in steroid and gym drug use across west Wales
-
News3 days agoPrincess of Wales visits historic Pembrokeshire woollen mill
-
Crime7 days agoPembroke man accused of child sex offences sent to Swansea Crown Court
-
Health4 days agoDoctor struck off after sexual misconduct findings at Withybush Hospital
-
Crime13 hours agoTeacher injured and teenager arrested for attempted murder at Milford Haven School
-
Community7 days ago50s women threaten legal action over pension compensation refusal
-
Education5 days agoIndustry insight helps marine cadets chart career course











