WELSH darts star Gerwyn Price has declared his support for Reform UK Wales ahead of the Senedd election next week.

Price, known to fans as “The Iceman”, has backed the party as voters prepare to go to the polls on Thursday, May 7.

The former world number one, who is from Markham, Caerphilly, made his views known on social media, writing: “Plaid is Labour so don’t be fooled… they will work together.”

He added: “We need change, we need Reform UK Wales.”

His comments come during a volatile election campaign in which Labour is facing pressure after more than two decades in power in Cardiff Bay, while Reform and Plaid Cymru are both hoping to make major gains.

Reform UK Wales leader Dan Thomas welcomed Price’s support, describing him as a “fellow Valleys boy”.

Mr Thomas said: “I’m chuffed to have fellow Valleys boy Gerwyn Price on board for our campaign.

“Communities like ours have been left behind by the political establishment, and now they are crying out for real change.

“Reform is the only party that can deliver that change.”

Price is one of Wales’ best-known sporting figures. He won the PDC World Championship in 2021 and has previously held the world number one ranking.

His public backing for Reform is likely to attract attention during the final days of the campaign, with all parties battling for votes under the new Senedd voting system.

Reform UK has been attempting to position itself as the party of political change in Wales, while Plaid Cymru and Labour have both strongly rejected suggestions that they represent the same politics.

Voters will elect members to the expanded 96-seat Senedd on Thursday, May 7.

NEW EQUIPMENT TO BOOST COASTAL CLEAN-UP EFFORTS

THE PEMBROKESHIRE COAST CHARITABLE TRUST has thanked the Blakemore Foundation for funding new litter-picking equipment to support beach cleaning efforts across the county.

The equipment will be used during regular beach cleans organised by the Trust, helping volunteers and business groups safely remove waste from some of Pembrokeshire’s most popular and environmentally important beaches.

The Trust said the donation would make a real difference to its coastal conservation work, particularly as more local businesses look for practical ways to support the environment.

Abi Marriot, Funding Officer for the Trust, said: “We’re incredibly grateful to the Blakemore Foundation for their support. Their contribution enables us to equip participants properly, making every clean more impactful. It’s a real boost for our coastal conservation efforts.

“Our recent business-led beach cleans have proved popular, offering teams a refreshing break from the office, a chance to work together in a different environment, and a meaningful way to demonstrate their organisation’s commitment to sustainability.

“Many companies tell us that taking part strengthens team bonds while contributing to visible, positive environmental action.”

The new kit will be used at the next Pembrokeshire Business Big Beach Clean, which will take place at Freshwater West on Thursday, June 4, from 10:00am to 12:00pm.

The event will give local businesses the chance to work together, connect with other organisations, and help protect one of Pembrokeshire’s most iconic stretches of coastline.

The Trust is also welcoming suggestions for future autumn clean-up locations as it plans its next focus areas.

Booking for the Freshwater West event is essential. Businesses wishing to take part can reserve a place by contacting Abi at [email protected] or calling 07773 788196.

NEW LIVE VENUE TO OPEN THIS FRIDAY

A NEW live music venue is set to open its doors in Milford Haven this Friday (May 1), promising an exciting mix of music, creativity and expertly crafted cocktails.

The Jam Cellar, created and run by South African drummer Chad Walton, aims to provide a welcoming space for musicians, performers and music lovers.

Inspired by his passion for live performance and innovative drinks, Mr Walton said he saw an opportunity to bring something fresh to the local scene — a venue where artists can meet, collaborate and perform.

The new venue will host a range of weekly events, including open mic nights every Wednesday, live entertainment on Fridays, and themed evenings on Saturdays.

With doors opening daily from 5:00pm, The Jam Cellar is hoping to become a lively new hub for Milford Haven’s evening and music scene.

Guests are encouraged to follow The Jam Cellar’s social media pages to stay up to date with upcoming gigs, special events and announcements as the venue begins its journey in the town.