WELSH financial, legal and technology businesses could gain improved access to the Swiss market under a major new trade agreement announced by the UK and Switzerland.

The UK Government estimates the agreement could increase British services exports to Switzerland by £5.2 billion a year in the long term, although no separate estimate has been published for the potential benefit to Wales.

However, Wales already has an established services trading relationship with Switzerland.

UK Government analysis found that Welsh businesses exported £175 million of services to Switzerland in 2020, with financial and insurance services making up the largest category.

The new Free Trade Agreement is intended to make it easier for lawyers, accountants, architects, consultants and digital businesses to sell their expertise in Switzerland.

It will also reduce barriers for businesses transferring employees between the two countries and provide greater certainty for firms considering investment or expansion.

Cardiff-based Capital Law, which already works in Switzerland and advises Swiss clients, said the agreement could strengthen the Welsh capital’s position as a growing professional services centre.

Christopher Nott, senior partner at Capital Law, said: “This FTA is a terrific result for Capital Law, our clients and Cardiff’s growing reputation as a leading professional services hub.

“The agreement locks in legal market access, reduces unnecessary barriers and provides the certainty we need to pursue opportunities in Switzerland.

“As a firm that already works in Switzerland and advises Swiss clients, with one of our partners based there, we understand the value of a strong and predictable trading relationship.

“It’s exactly the kind of practical, modern trade deal that helps UK businesses compete and succeed internationally.”

The agreement could also create opportunities for Welsh businesses operating in life sciences, financial technology, cyber security, digital services and the creative industries.

Switzerland is the UK’s sixth-largest services export market, with bilateral services trade worth more than £30 billion during 2025.

Services account for around 81 per cent of UK economic output and 83 per cent of employment, making improved access particularly significant for regions seeking to grow professional and technology-based businesses.

Secretary of State for Wales Jo Stevens said the agreement would open new doors for businesses across Wales.

She said: “The UK-Switzerland trade deal shows how the UK Government is delivering real results for businesses in Wales and across the UK.

“Wales already has a thriving services sector. This landmark agreement supports further economic growth and encourages job creation by opening new doors for businesses and enhancing Wales’s reputation on the world stage.”

Under the agreement, UK services professionals will be able to travel visa-free to Switzerland for up to 90 days a year.

British businesses will also be able to transfer employees to work in Switzerland for periods of up to five years without being subjected to some of the economic needs tests currently applied to work permit applications.

The Government said this would make it easier for British professionals and graduates working in areas including finance, insurance and consultancy to obtain Swiss work permits.

The deal also aims to reduce paperwork, support digital payments and remove requirements for certain back-office functions to be physically based in Switzerland.

Provisions will lock in future liberalisation of Swiss services markets, meaning British companies would automatically benefit from further easing of trading rules.

British travellers are also expected to receive practical benefits.

Under a separate initiative announced alongside the agreement, UK passport holders will soon be able to use electronic passport gates at Swiss airports.

The UK and Switzerland also intend to remove international mobile roaming surcharges, allowing tourists and business travellers to use their phones as part of their normal contracts without additional charges.

Around 800,000 visits are made to Switzerland by UK residents each year.

Prime Minister Sir Keir Starmer said: “Whether you’re growing a business or travelling for work, this agreement is about making life easier and creating more opportunity for people across the UK.

“It means British firms will find it easier to sell their expertise in one of our most important markets in Europe, supporting jobs and investment here at home.

“British people will also be able to enjoy using their mobile in Switzerland without extra roaming charges and, alongside the FTA, they will soon also have quicker trips through Swiss airports.”

Trade Secretary Peter Kyle described it as the most significant services trade agreement negotiated by the UK.

He said: “This deal will mean faster journeys through the border, cheaper phone use for families and business travellers to Switzerland, and new opportunities for British firms selling their world-class services overseas.”

Government figures estimate that exports to Switzerland supported 171,400 UK jobs in 2022, including 144,800 linked to services exports.

Those employment figures are based on economic modelling and include people employed directly by exporters and those working for businesses within their supply chains.

While ministers have presented the agreement as a major opportunity for Welsh businesses, its precise economic value to Wales remains uncertain.

The £5.2 billion estimate applies to the whole of the UK and the Government has not yet published a Wales-specific assessment of the expected increase in trade, investment or employment.

The agreement will now move towards formal signature and implementation, subject to the usual parliamentary scrutiny.

A CALL for Pembrokeshire to again push Welsh Government for a review of the contentious 182-day rule for self-catering holiday properties in order to avoid paying second homes tax is to be heard next week.

Self-catering businesses not meeting the 182-day criteria end up paying the second homes council tax premium, currently 125 per cent on top of the general rate, in the county, along with similar premiums for the other elements of the overall bill such as the police precept.

In a submitted question to be heard at the July 16 meeting of Pembrokeshire County Council, Cllr Huw Murphy asks: “Most councillors are aware that much of Pembrokeshire relies on tourism and hospitality for its economic success. A key element of a successful Pembrokeshire tourism industry is the self-catering sector.

“Plaid Cymru in its manifesto made several pledges for its first 100 days in office, one under the headline of ‘Unleashing Wales Economic Potential’ which made no specific mention of the 182 letting day rule that was introduced by the previous Labour Government under their co-operation agreement with Plaid Cymru.

“However, Plaid Cymru prior to Senedd elections in May 2026, stated that they would review the 182-day threshold which has been a disaster for many self-catering businesses, many of whom are in rural and coastal communities. I have raised this matter on several occasions since being elected.

“Through speaking to those operating in the self-catering sector there is a clear need to reduce the 182-day threshold. I should point out that in the past I have suggested it be reduced to 140 days and still hold that view.

“Over 50 days have now passed since the Senedd Elections, but we have not heard any details of a review of the 182-day letting rule. Therefore, will the Leader write off to the First Minister outlining the concerns of many Pembrokeshire county councillors with regards to the 182 days letting rule and ask for a reply setting out when Welsh Government intend to commence a review of this policy, which is much needed?”

Back in 2023, Cllr Murphy submitted an unsuccessful notice of motion to full council calling for the 182-day rule in Pembrokeshire to be lowered, proposing a figure of 140 days.

At the time of the 2023 call it was instead agreed to review the situation and for the council to raise its concerns to Welsh Government.

A LOCAL pet treat business has celebrated a major milestone after opening its second shop on Narberth High Street.

The Pembrokeshire Pet Bakery welcomed customers through the doors of its new Narberth store on Saturday, marking the latest stage in the growth of the independent business founded by Ali and Kelly.

Despite the hot weather, the opening attracted a strong turnout, with customers visiting to explore the bakery’s range of nutritious and colourful treats for dogs, cats and other much-loved pets.

The new premises joins the company’s established Haverfordwest store, allowing the team to serve customers from two Pembrokeshire town centres.

Ali and Kelly said the opening had been the result of years of hard work, determination and belief in their business.

They said: “What started as a big dream is now a reality, and seeing everyone flock through the doors on Saturday, despite the heat, has been one of our proudest moments to date.

“We are still pinching ourselves, to be honest, and it probably won’t sink in for a while yet.”

The pair also thanked residents and neighbouring businesses for the warm welcome they had received since arriving in Narberth.

They added: “The response and support from our friends, followers, customers and visitors has been absolutely incredible.

“Thank you doesn’t seem to cut it, but thank you all so very much. We are a little overwhelmed.”

The Pembrokeshire Pet Bakery specialises in fun and nutritious handmade treats, with products available for a range of animals including dogs, cats, rabbits, horses, birds and small pets.

The owners said they were now looking forward to building on the success of the opening weekend and continuing to serve customers in both Narberth and Haverfordwest.

The new shop adds another independent name to Narberth’s busy High Street, which is widely known for its mix of locally owned shops, cafés and specialist businesses.

Picture caption: Ali and Kelly outside the new Pembrokeshire Pet Bakery shop on Narberth High Street.