News
Why is Pembrokeshire looking at a massive council tax hike?

SENIOR Pembrokeshire councillors are expected to call for council tax increase as high as 21 per cent next week against a backdrop of the council facing its worst-ever financial position.
Pembrokeshire is currently facing a projected funding gap of £31.9m, by far the largest funding gap ever seen by the council.
This figure is even bleaker in the next few years; the projected funding gap for the Medium Term Financial Plan 2024-25 to 2027-28 is £82.2m.
A report before Pembrokeshire County Council’s Cabinet, meeting on February 12 says: “This projected funding gap will need to be bridged through a combination of an increase in council tax, use of council tax premiums and budget savings.
“Any use of reserve funding will only be considered where there is a clear plan in place to reduce base budgets by the levels required for 2025-26 onwards and to replenish the reserve balances over the term of the Medium Term Financial Plan, in line with the Strategy for Holding and Utilising Reserves.”
In total, Pembrokeshire is facing financial pressures totalling £41.3m, partly offset by funding – some of which is yet to be fully confirmed – bringing that figure down to £31.9m.
Simple options to address this gap are
- to cut expenditure, which would require £31.9m in savings
- increase funding through a council tax rise alone, which would need an eye-watering 42 per cent rise
- a combination of the two, which is proposed.
Cabinet members are asked to recommend one of three options for a council tax increase, along with large budget savings.
The increases range from 16.31 per cent, 18.94 per cent, to a 20.98 per cent increase.
These increases would raise the annual council tax bill by £219.02, £254.34, and £281.73 respectively for the average Band D property.
Associated savings needed for the three levels would be £12.8m, £10.9m, and £9.3m.
A report for members stated: “Any Band D Council Tax increase below 16.31 per cent will have very significant impact, including statutory failure in some service areas and so is not considered to be a financially sustainable option.”
The report said options for a 15 and 12.5 per cent council tax increase were modelled, but “this would have resulted in very significant budget savings being required and some services no longer being able to meet their statutory requirements”.
One of the reasons for the financial situation in Pembrokeshire – and in neighbouring Ceredigion – is a lower-than-expected Provisional Local Government Settlement from Welsh Government.
Every year the Welsh Government allocates funding for each local authority, and for 2024-25 Pembrokeshire will only receive a 2.5 per cent increase in that funding against a 14.4 per cent increase in service costs.
This equates to £5.3m additional Aggregate External Finance (AEF) funding for Pembrokeshire County Council, £1.3m lower than assumptions of a 3.1 per cent increase.
This lower than-expected settlement is part of a general decline in central government support for councils, council Leader David Simpson has said.
“During the past decade, funding levels from UK Government to Welsh Government and on to councils have not kept pace with the ever-increasing pressures.
“Due to this, we have had to make significant budget savings of £96.7 million over this time, supported by your suggestions in our annual budget consultation. We have always endeavoured to minimise the impact to service users, especially the most vulnerable in our communities.”
Council Tax accounts for 26.05 per cent of the council’s general funding, with more reliance on council tax funding due to AEF reductions during the austerity period whilst council tax increased.
Council tax accounted for only 18.4 per cent in 2013-14.
Pembrokeshire is also facing an “unprecedented” increase in demand for both adult and children’s social care that has added more than £23m in pressures.
In five years, children’s social care costs have risen from six per cent of the budget to 10.3 per cent.
Social care and education costs now make up 78 per cent of overall pressures with social care costs exceeding education costs for the first time this year, Council Leader David Simpson has said.
In 2024/25 the budget for social care will be more than all other services combined, excluding schools.
There has also been a huge increase in the number of people needing temporary accommodation, from 78 in March 2019 to 507 in March 2023, leading to a £1.145m pressure for 2024/25.
Another issue in Pembrokeshire has been historically low levels of council tax, the county still having the lowest rate in Wales, despite having increases of 12.5%, 9.92%, 5.00%, 3.75%, 5.00% and 7.50% since 2018-19.
The average Band D base council tax for Pembrokeshire is £1,342.86, compared to Ceredigion and Carmarthenshire at £1,553.60 and £1,490.97 respectively.
If the council had Ceredigion’s level of council tax for 2023-24, it would have had an additional £11.758m income and if it had Carmarthenshire’s it would have had an additional £8.264m.
Ceredigion County Council Cabinet’s has proposed a 13.9 per cent increase in council tax, which would take a Band D property to £1,769.55 per year; if Pembrokeshire increased its Band D rate to £1,769.55 it would generate an additional £23.902m.
The final decision on the council tax level – and any savings – will be made by full council when it sets the annual budget on March 7.
Neighbouring Ceredigion will make its final decision on February 29.
Crime
Domestic abuse a ‘public health emergency’, say campaigners

Report finds NHS training ‘inconsistent’ as victims fall through the cracks
DOMESTIC abuse should be treated as a public health emergency, a leading charity has warned, after a new report exposed widespread failings by the NHS in identifying and supporting victims.
According to the latest Office for National Statistics figures, more than 12 million people in England and Wales—around one in four adults—have experienced domestic abuse. The charity Standing Together Against Domestic Abuse (Stada) says that, despite frequent contact with both victims and perpetrators, NHS staff are often ill-equipped to intervene.
Stada reviewed domestic homicide and suicide cases published during 2024 and found that in 9 out of 10 cases, the NHS had failed in its safeguarding duties. The most common failing was a lack of proper training for staff on recognising signs of abuse.
Although national guidance recommends mandatory training for frontline NHS staff, the report found that provision remains patchy and inconsistent across services. Failures to record risk properly, share information between agencies, and link victims with mental health or alcohol support services were also highlighted.
The warning comes as a separate study in The Lancet found that more than one in four women who died by suicide and were under secondary mental health care had previously suffered domestic abuse.
Cherryl Henry-Leach, chief executive of Stada, said: “Treating domestic abuse purely as a criminal justice issue costs lives. The NHS is uniquely placed to help, but it must be properly resourced and trained to do so.”
The report urges the government to fund standardised training and improve data sharing. Without urgent reforms, Stada warns that the government’s stated aim of halving violence against women and girls by 2034 will not be met.
Tim Woodhouse, a suicide prevention expert, said as many as 1,800 suicides a year may be linked to domestic abuse, calling it “a national scandal”.
Andrea Simon, from the End Violence Against Women Coalition, said healthcare workers are often the only professionals victims may encounter: “They must be trained to spot the signs and know what to do. Inaction can lead to serious harm or even death.”
Professor Kamila Hawthorne, chair of the Royal College of General Practitioners, added: “Given the trusted relationships GPs have with patients, it is deeply worrying that chances to help might be missed.”
In response, an NHS spokesperson said: “All NHS staff must complete safeguarding training which includes domestic abuse, and this training is currently being reviewed and updated.”
A UK Government spokesperson said a new strategy to prevent domestic abuse is due later this year. “We remain committed to protecting victims, holding perpetrators accountable, and ensuring healthcare professionals have the tools to support survivors,” they said.
Help is available for domestic abuse victims in Pembrokeshire
Support services offer confidential advice, refuge and counselling
Anyone experiencing domestic abuse in Pembrokeshire is urged to seek help. Support is available 24 hours a day, and no one should suffer in silence.
If you are in immediate danger, call 999.
There are several local and national organisations offering confidential support, practical advice and emergency accommodation:
Key Helplines
- Live Fear Free Helpline (24/7, confidential):
📞 0808 80 10 800
📱 Text: 07860 077333
📧 Email: [email protected] - Victim Support (for anyone affected by crime):
📞 0808 16 89 111 - Refuge National Helpline (for women and children):
📞 0808 2000 247
Local Services in Pembrokeshire
- Pembrokeshire Domestic Abuse Services (PDAS)
Offers outreach, one-to-one support, refuge, counselling, and children’s programmes.
📞 01554 752 422 - Stori (formerly Hafan Cymru)
Provides housing support, drop-in advice and specialist help for women, men and families.
📍 8 High Street, Haverfordwest, SA61 2DA
🕘 Open Monday to Friday, 9:00am – 5:00pm
📞 01437 768 761
📧 Email: [email protected] - Welsh Women’s Aid
A national organisation working with local providers to ensure survivors get the help they need.
Contact via the Live Fear Free Helpline above.
You are not alone.
Whether you need immediate safety, someone to talk to, or long-term support, these services are here to help. All calls are confidential and support is available for women, men and children.
Business
Mayor welcomes Eyemazy to Tenby with official opening

TENBY Mayor Cllr Dai Morgan officially welcomed a unique new business to the town on Sunday (June 23) with the opening of Eyemazy, a creative studio specialising in transforming photographs of the human iris into striking pieces of personalised art.
Speaking at the launch, the Mayor said: “Tenby has always been a place of breathtaking beauty, creativity, and warm community spirit. Today, we celebrate something new that captures all of that—and more.”
Eyemazy, which offers cutting-edge imaging and custom artwork services, allows visitors to turn a close-up image of their eye into a one-of-a-kind visual display. The studio adds to Tenby’s growing reputation as a hub of artistic innovation and tourism.
“This innovative studio transforms something truly personal—your iris—into a unique work of art,” added the Mayor. “It’s a celebration of individuality, creativity, and the beauty within each of us. Eyemazy not only brings artistic flair to Tenby but also strengthens our local economy and continues our proud tradition of blending creativity with commerce.”
Cllr Morgan concluded by offering a warm welcome to the Eyemazy team and said he looked forward to the studio becoming a popular destination for both residents and tourists.
News
Tenby station rebranded as ‘Home of Long Course Weekend’ in sustainable travel push

Sporting event teams up with Transport for Wales to promote greener travel and boost local economy
TENBY Railway Station has been officially rebranded as The Home of Long Course Weekend in a new partnership between Transport for Wales (TfW) and the internationally renowned endurance festival.
The move is part of Long Course Weekend’s wider Sustainability Strategy, aimed at encouraging athletes, families and spectators to travel to Tenby by train—not only for the event itself but also for training breaks and year-round holidays in one of the UK’s most picturesque regions.
Launched in Tenby in 2010, Long Course Weekend has grown into a global phenomenon with editions in New Zealand, Australia, Belgium, the Netherlands, Mallorca and Yorkshire. Despite its international expansion, the event’s roots remain firmly in Wales, drawing over 50,000 visitors to Pembrokeshire each year and generating more than 160,000 bed nights annually—contributing millions to the local economy.

Now in its 15th year, the event is reaffirming its local commitment by transforming Tenby’s railway station into a branded celebration of sport, sustainability and community pride. The initiative comes as Transport for Wales increases services to the coastal town for the summer season.
Matthew Evans, founder of Long Course Weekend, said: “It’s incredible to see how far LCW has come, but Tenby is—and always will be—our first home. Partnering with TfW helps us open the door to a more sustainable future, inviting athletes, families and visitors to arrive in style while reducing their environmental impact. The increased train services this summer are fantastic for Tenby and for Pembrokeshire’s ambition to be a global leader in sustainable tourism.”
Victoria Leyshon, Partnership Marketing Manager at Transport for Wales, added:
“We’re thrilled to work with LCW to celebrate what makes Wales special—from world-class sporting events to stunning destinations like Tenby. By encouraging rail travel, we’re supporting a cleaner, greener Wales and welcoming thousands to an iconic coastal location.”
Tenby Mayor David Morgan welcomed the initiative, saying: “It’s great to see the strides made by Long Course Weekend and Transport for Wales—from the new station branding to the real improvements in local transport. Most importantly, the increased train services over the summer will benefit both visitors and the people who live here. We’re looking forward to another brilliant event.”
Cllr Sam Skyrme-Blackhall added: “We are delighted to see LCW and TfW promoting sustainable travel for athletes year-round. It’s exactly the kind of forward-thinking partnership we should be celebrating.”
More than a station makeover, the project represents a gateway to Wales and a call to explore its landscapes—anchored in community, sport and sustainability.
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