Community
Success of People PWR pilot supporting families celebrated
PEMBROKESHIRE COUNTY COUNCIL and Citizens Advice Pembrokeshire (CAP) are celebrating the success of their welfare rights focused project People PWR (Pembrokeshire Welfare Rights).
People PWR launched in 2023 and is a pilot project that takes a holistic approach to supporting families affected by or at risk of poverty and the associated effects.
Inspired by the success of Maximise! in Scotland, the People PWR team focus on engaging with families who have school age children, with a clear aim of creating greater financial stability for households, addressing inequalities and improving financial capability.
Whilst families can self-refer into the project, schools are the main referral route, and the close working links developed between CAP and Pembrokeshire Schools has been key to the success of this project.
Once a referral is accepted they conduct in essence a financial MOT, focusing on welfare rights and income maximisation, ensuring that clients are claiming all that they are entitled to whilst at the same time helping families to identify and address the underlying issues contributing to hardship.
In 2023, 259 families benefitted from the support of People PWR and the team have realised financial gains for local families of £118, 347 in unclaimed benefits. The average amount gained for each family was £2,878.
However, it’s about more than just the money, there is also a lasting legacy for families whereby they have a better understanding, improved confidence and often a feeling of empowerment that can help them achieve a more positive financial future.
James White, Head of Engagement and Communities, said: “I am very pleased with what People PWR has already achieved in its first year.
“More and more clients are being helped as word about the service has spread, and almost £120,000 has been put into the pockets of Pembrokeshire residents, most of which will be spent locally.
“For some clients this service has been life-changing. I look forward to seeing the project continue to grow and further expand its reach in the year ahead.”
Geraldine Murphy, CEO of Citizens Advice Pembrokeshire, said: “In this first year of the project, our team of three advisers are going from strength to strength.
“They’re enthusiastic about helping parents to find solutions to their financial problems. They have forged strong links with schools and community organisations and headteachers and engagement officers tell us they have already seen the benefit of our service to their parents and children. Together we are building an effective and joined-up approach to helping families.”
If you are a family with a school age child in Pembrokeshire and think that you could benefit from connecting with the People PWR team, please visit the Pembrokeshire CAB website for more project information or email [email protected] to contact the team directly to request support.
Charity
Haverfordwest businesswomen launch 2026 charity calendar.
Bold fundraiser aims to boost breast cancer support and celebrate local female entrepreneurs
HAVERFORDWEST Business Women have launched their 2026 charity calendar, with 100% of profits from every sale being donated to breast cancer charities.
The calendar, revealed this week, features a striking and humorous design promoting body positivity while celebrating the women who run and shape businesses across the town. Organisers say the project has a two-fold purpose: to raise vital funds for breast cancer research and to highlight the diverse and growing range of female-led enterprises operating in Haverfordwest.
Each purchase will help fund life-saving research and provide essential support to those affected by breast cancer — a cause many within the group say is deeply personal to them.
A spokesperson for Haverfordwest Business Women said: “A huge thank you to all the fantastic ladies brave enough to ‘bare all’ for such an important charity. This project shows the strength, humour and solidarity of the incredible women involved.”
Calendars are available now from Victoria Book Shop and other local stockists in Haverfordwest, with all profits going directly to breast cancer charities.
Community
End of the line for Intercity 125s as GWR retires Castle Class fleet
Final services mark the end of an era for West Wales rail passengers
THE LAST remaining Intercity 125 High Speed Trains on the Great Western network will make their final scheduled journeys this Saturday (Dec 13), bringing to a close nearly 50 years of service on routes across Wales and the West Country.
Great Western Railway confirmed that its refurbished “Castle Class” sets – shortened HST formations powered by the iconic Class 43 locomotives – will be withdrawn from passenger use after this weekend. The trains, first introduced in 1976, were once the backbone of long-distance travel between West Wales and London Paddington, including the direct Milford Haven–Paddington service used by generations of students and commuters.
Although the Castle sets stopped operating long-distance routes in 2019, they continued to run regional services between Cardiff and Penzance, and were a familiar sight in Pembrokeshire during summer diagrams. Until a few years ago, it was still possible to see a 125 working into Pembroke Dock on weekend services.
To manage expected public interest, GWR will operate an additional farewell round-trip on Saturday, leaving Plymouth at 3.16pm, running to Penzance (calling only at Par), before returning at 5.32pm.
GWR said the trains will be replaced by its existing diesel fleet alongside 26 recommissioned Class 175s, which will roll out gradually during 2026.
The retirement brings a wave of nostalgia for many West Wales passengers who remember the era when a full-length 125 left Milford Haven each morning bound for London. The distinctive Valenta engine note, table seating, and early laptop users powering their machines from the staff hoover socket made the service part of local student life in the late 1990s and early 2000s.
Saturday’s farewell run will mark the final chapter for a train that transformed long-distance travel and, for nearly half a century, connected Pembrokeshire to the capital at high speed.
If you’d like, we can add a nostalgia breakout box revisiting the Milford Haven–Paddington days, the Red Dragon breakfast service, and the 125 summers on the Pembroke Dock branch.
Community
Christmas song pokes fun at Haverfordwest’s ‘Instagram-friendly’ bridge
Rock track raises money for charity while giving a gentle dig to the council
A BRAND-NEW Christmas rock song by a Pembrokeshire musician has namechecked Haverfordwest’s much-debated riverside bridge, offering what its creator describes as a “gentle dig” at local decision-makers while raising money for charity.
Local musicians behind the track
The single, Where has the Christmas spirit gone, has been released by Pembroke Dock musician Ray Roberts, who performs alongside Paul Smith, Ian Pearce and his son Nathan. The idea, Ray says, started as a casual chat about Christmas number ones before quickly turning into a full production.
“We were chatting about Christmas number ones; ‘sausage rolls’ got to number one a few years ago and I thought ‘hold my beer’,” he said. “It’s also quite a catchy song and locally everyone is talking about it. I went to the post office in Pennar and people were saying, ‘I like your song’.”
The accompanying video features locations across Pembrokeshire including Haverfordwest Castle and the new bridge, Pembroke nightclub OUT, Central Motors, Dales Music Store in Tenby, Wisebuys Pembroke, Tenby’s beach and castle, Pembroke Castle, and even a cameo from Ray’s wife’s grandmother, aged 101, who still lives independently in Tenby.

Lyrics take aim at local frustrations
The song opens with lyrics about the pressures facing older residents:
“No money for heating this Christmas time,
Old folks shivering as the frost starts to climb…
Council tax spent on a bridge we didn’t need,
Instagrammable views, but we have mouths to feed.”
Ray told The Herald he included the controversial bridge because “it just p****d me off, simple as that,” referring to recent cutbacks affecting elderly residents in Pembroke Dock, including the closure of the Anchorage day centre.
“Around Pembroke Dock they are having these warm rooms and they’ve recently closed the Anchorage day centre, and they spend £5m…” he said.

Supporters defend the project
Supporters of the bridge, which forms part of the wider regeneration of Haverfordwest, have pointed out that the funding came from a levelling-up scheme and could not have been used to support general council services. The actual cost to the county, they say, is only a proportion of the oft-quoted figures.
“They can spin it how they want,” Ray said. “They can spend money how they want to; they’ve always got a spare pot and then can close centres for OAPs. It’s got to p*** you off spending more money on council tax and getting less and less. It kind of hits home when you see close family friends hit by these cutbacks.”
A good-humoured project for charity
Despite the pointed lyrics, Ray stresses that the song is intended to be more humorous than hostile.
“It’s a bit tongue in cheek and a bit of a kick at the council and a chance to raise money for charity,” he said. “It’s not about a hard hit, it’s a gentle dig and a call to spend time with your family. Don’t waste your money on glitz, be with your family. That’s where the lyrics are. It’s written with good intent.”
Ray has invested around £1,500 of his own money into producing the song and video. Instead of selling CDs, the track is available on YouTube, Spotify and Apple Music, with charity proceeds raised through advertising and streaming revenue. The song is also registered for the UK charts.
“I want people downloading it. I want to raise money but not get people paying for it,” Ray said. “Hopefully advertising revenue will do that. None of the £1,500 is coming back to me; I’ve always wanted to do a rock video.”
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