Business
Welsh food and drink companies forge new connections in Asia
SOME of Wales’ best known food and drink companies have recently returned from Japan, where they have been promoting the best of what Wales has to offer at Asia’s largest food and drink exhibition.
Supported by the Welsh Government, seven food and drink producers from Wales attended Foodex Japan, under the Cymru/Wales banner, with many returning having made important new contacts, that will hopefully lead to lucrative orders.
Among the Welsh exhibitors were Calon Wen, Castle Dairies, Edwards – The Welsh Butcher, Glamorgan Brewing, Hybu Cig Cymru, Mydflower and Ty Nant.
Welsh food and drink exports to non-EU countries were worth £203m in 2022, a large increase from £176m in 2021. This is also a significant increase over the longer term, increasing by £58m since 2018. The value of Welsh food and drink exports to Asia and Oceania in 2022 was £47m.
Welsh Government Minister for Rural Affairs, North Wales and Trefnydd, Lesley Griffiths, said “Foodex Japan is an important event for Welsh food and drink companies to showcase their high-quality products, build valuable contacts and expand their exports in a country which is known for its food culture.
“The Welsh Government offers a number of programmes to assist businesses attending trade events on the world stage, such as Foodex, and I would encourage anyone with an interest to get in touch with the team and find out how we can help.”

Foodex Japan is a four day event, held at Tokyo Big Sight, and hosted over 2,500 leading food and drink companies from more than 60 countries and regions. It is a hub for numerous business negotiations with top food and drink buyers from across Asia, as well as Japan. It provides a key opportunity to promote and build on the reputation of Welsh food and drink and connect with new customers across the region.
Conwy based multi-award-winning food brand Edwards – The Welsh Butcher was one of the companies on the Cymru/Wales stand and Jeremy Stoker felt it was a worthwhile visit, “Foodex was a fantastic opportunity for us to showcase our high-quality Welsh ‘meat’ products to an international audience. We were delighted to have ‘interest’ from attendees. We are excited to continue building our brand and expanding our reach in the Asian market.”
Another company hoping to pick up some orders is south west Wales based dry sparkling wines from traditionally foraged local ingredients producers Mydflower Ltd, as Michael Dew-Veal told The Herald: “Events such as Foodex offered us the chance to show off our products to an extensive audience but it’s also an opportunity to meet with buyers and gain insight into new markets. This kind of event allows us the chance to look at expanding our market further.”
Caerphilly based Castle Dairies attracted quite a bit of interest with their range of award-winning butters and spreadable butters, as David Cooknell said: “We were thrilled to attend Foodex and showcase our products to the Asian market. The event was a great success as we were able to connect with many potential customers. It is now the case of following up on that interest and turning it into sales.”
Foodex was held at Tokyo Big Sight on 5-8 March with 7 Welsh businesses in attendance being showcased on the Cymru/Wales stand.
For more information on how the Welsh Government can assist your business with reaching new markets through trade event visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events
For more information on how the Welsh Government can assist your business with exporting please visit https://businesswales.gov.wales/export/
Business
West African café and gallery opens in rural Carmarthenshire village
New venture in Llandybie brings together Ghanaian cooking, Welsh produce and a shared love of community
A NEW café, kitchen and gallery celebrating West African food and culture has opened in the Carmarthenshire village of Llandybie.
Baobab Cymru officially opened at The College Inn on Friday (Apr 17), bringing a new food and arts venture to the Amman Valley community.
The business has been created by Ghana-born Adisa Amanor-Wilks, who has lived in the area for more than a decade and says the project is about blending the cultures she loves most.

Named after the iconic African baobab tree – often seen as a symbol of community, resilience and nourishment – the venue will serve a range of West African dishes alongside regular café favourites.
The menu includes jollof rice with chicken, goat, fish or vegan options, Red Red – a black-eyed bean stew served with fried plantains – and a variety of traditional soups, including light soup, okra soup and groundnut soup with chicken, goat or fish.
Sweet treats will also be on offer, including Chin Chin, a traditional West African snack made from crunchy fried dough.
Many of the ingredients will be locally sourced, with customers able to choose between takeaway and sit-in dining. The venue will also include a gallery space showcasing both African and Welsh artwork.

Baobab Cymru has created three jobs and is now open for takeaway orders, coffee, sit-in meals and gallery visits.
A grand opening celebration was set for Sunday (Apr 19), with free tasters and live music from kora player Josh Doughty and West African ensemble Successors of Mandingue.
Councillor Julian Tandy, Welsh language campaigner Aran Jones and Dai Nicholas were all expected to attend the launch.
Adisa Amanor-Wilks said: “This is about bringing two cultures I love together in one space.
“West African food, Welsh hospitality, and a place where people can gather, eat well and feel welcome. African roots. Welsh home.”
The business will operate bilingually in both Welsh and English.
For opening times and the full menu, visit the Baobab Cymru Facebook page.
Business
Slebech Park wedding venue ran without planning permission for years
A CALL to keep a wedding venue, erected without permission at a Georgian Pembrokeshire hotel whose site once belonged to the Knights Hospitallers, has been given a five-year period of grace.
In a listed building application to Pembrokeshire Coast National Park, Traverse Development Ltd, through agent Harries Planning Design Management, sought retrospective permission for the temporary retention of a wedding marquee at Slebech Park Restaurant and Rooms, Slebech; works having started back in 2009.
Grade-II*-listed Slebech Park once belonged to the Knights Hospitallers of the order of St John, later becoming the seat of the powerful Barlow family.
The present house was completed in 1776, built by Anthony Keck. This is his largest known house and the biggest Georgian single build in the country.
The grade-II-listed stables, which have the marquee on their eastern terrace, were converted to a hotel, conference centre and restaurant after 2003.
A supporting statement accompanying the application said: “The proposal seeks to retain the already erected temporary marquee used for weddings to allow the site to continue to host weddings, whilst a permanent solution is developed and approved by planning.
“The marquee will continue to operate as it has for over 10 years, with no changes proposed. The marquee is completely removeable without any permanent fixtures.”
It added: “The marquee is only affixed temporarily and will be removed with no damage to any of the listed buildings or the overall site once a permanent solution has been agreed.
“By retaining the marquee in the same location, it ensures that continuation of the site is as existing, reduces the potential impact of moving the marquee to a potentially more harmful site and ensures any ecology is not further disrupted. Once removed the site will return to its historic state.”
An officer report recommending approval said no adverse comments have been received from consultees towards the current proposal, and no third-party representations raising issues relating to listed building matters have been received, the proposed scheme “in keeping with the character of the listed building, and its setting in terms of design and form”.
It added: “Temporary consent for this marquee has been granted on four previous occasions and a letter submitted in support of the current application states that an application for a permanent solution for a wedding venue at Slebech Park is imminent, in line with the original proposals for the terrace restaurant.
“The effect on character and setting is not considered acceptable long-term but short-term retention in the interests of retaining the complex of buildings in viable use (and repair) whilst a suitable permanent solution is found is considered reasonable. As such, the application can be supported for a temporary period subject to conditions.”
The application was approved, conditions including a five-year period of grace.
Business
Celtic Freeport chief steps down less than two years after taking the job
THE HEAD of the Celtic Freeport has stepped down from the role less than two years after being appointed.
Luciana Ciubotariu officially left the post on April 16, with the organisation confirming her departure in a brief statement.
No explanation has been given for the move, but board members praised her contribution during a key period in the freeport’s development and said details of the search for a successor would be announced later.
Ms Ciubotariu joined the Celtic Freeport in May 2024 after previously working with Thames Freeport in London. She was brought in to help steer the project through its formative stages and played a central role in shaping its early direction.
Her exit comes at an important time for the scheme.
Only weeks ago, Neath Port Talbot Council approved a memorandum of understanding with the UK Government, Welsh Government, Pembrokeshire County Council and Celtic Freeport Company Limited. The agreement is intended to confirm the council’s role as the accountable body as the project moves into its next stage.
The Celtic Freeport, which was formally launched in late 2024, is a joint initiative involving Associated British Ports, the Port of Milford Haven, Pembrokeshire County Council and Neath Port Talbot Council.
The project is designed to create designated tax and customs zones aimed at attracting major investment and boosting economic growth across south-west Wales.
In a statement, the organisation said Ms Ciubotariu had led the freeport through the approval of its full business case and helped secure the memorandum of understanding with both the UK and Welsh governments.
That agreement is expected to unlock £25 million in public funding for the project.
The board said it was grateful for her work in helping establish the freeport and wished her well for the future.
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