Business

Welsh producers to showcase at UK’s leading food and drink show

Published

2 years ago

April 26, 2024

WALES’ finest food and drink companies are gearing up to showcase their innovative spirit and exceptional quality produce at a pivotal show in the UK food and drink calendar.

The group includes 44 Welsh food and drink companies who will be attending the Farm Shop & Deli Show 2024 being held at the NEC in Birmingham between 29 April – 1 May. This event will serve as a prime opportunity for both established companies and emerging stars from Wales to exhibit their products to a national audience.

Supported by the Welsh Government, 13 of Wales’ well-known food and drink companies will be exhibiting on the Welsh Government Pavilion at the show. A further 20 Welsh up and coming and emerging stars will be exhibiting as part of the Cywain Showcase stand, while another 11 Welsh companies will be exhibiting for 1 day during the show on the Cywain Test Trading stand, these companies will change each day.

Welsh Government Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, said, “The Farm Shop & Deli Show provides unparalleled opportunities for Welsh companies to showcase the exceptional quality and innovation of their products. These events are crucial for promoting Welsh products and reinforcing Wales’ reputation for quality and innovation in food and drink.

“The Welsh Government is dedicated to supporting our producers, ensuring they have the platforms needed to succeed and contribute to Wales’ reputation as a place of outstanding natural produce. We are committed to helping them thrive in these important markets and continue to build on Wales’ esteemed reputation.”

Welsh producers exhibiting as part of the Welsh Government Pavilion includes Calon Wen Organic Dairy, Cradoc’s Savoury Biscuits Ltd, Crwst Ltd, Golden Hooves, Hive Mind Mead & Brew Co, Mario’s Ice Cream, Morning Foods, Rural Foodies Ltd/Coco Pzazz, Snowdonia Cheese Company Ltd, The Anglesey Sea Salt Company/Halen Môn, Tregroes Waffles, Welsh Hills Bakery and Welsh Lady Preserves.

The 31 Welsh companies making up the showcase under the support of Cywain, a Welsh Government funded project that works with food and drink producers across Wales, helping them grow and develop their businesses, will feature products from alcohol, coffee, tea, chocolate, cheeses, rapeseed oil to preserves, sauces and spices.

Commenting on being part of the Welsh Government delegation, owner Alison Lea-Wilson from Anglesey sea salt company Halen Môn said, “We’ve attended Food & Drink Expo several times and always find it an interesting mix of people giving us a chance to stay updated on the food and drink industry. We’re looking forward to catching up with our current customers at the Farm Shop & Deli Show this year and are excited about the possibility of meeting new ones, particularly ingredient suppliers.

“It’s also our first time here as a B Corp business, which is a big step for us, and we’re launching our new Beetroot ketchup, adding a vibrant touch to our product line.”

Cradoc’s Savoury Biscuits Ltd is set to feature their new Gluten Free range at the Farm Shop & Deli Show, with products ready to order alongside their traditional offerings. The company is also proud finalists for the Artisan Food and Drink Business of the Year at the Wales Food and Drink Awards 2024.

Reflecting on a year of innovation and growth, Allie Thomas from Cradoc’s Savoury Biscuits said, “2023 was a pivotal year for Cradoc’s. We embarked on a journey of transformation, starting with a significant update to our packaging, which is our main sales tool and we invest as much as possible in protecting the authenticity of the Cradoc’s brand. Working with Zero2Five Food Industry Centre led to enhancements that resonate with our customers, emphasizing our Net Zero Carbon Manufacturing status and sustainability efforts.

“We have recently got the go ahead for our new gluten free bakery, which is testament to our commitment to inclusivity and innovation. We’re looking forward to seeing what visitors to these shows think of our new three gluten free flavoured crackers: Rosemary and Garlic, Chilli Ginger and Cumin and Cheddar Cheese and Chives.”

After a successful rebranding launch and a Farm Shop & Deli Gold Award win for their Traditional Mead at last year’s Farm Shop & Deli Show, Hive Mind Mead & Brew Co are set to showcase their modern mead to a wider audience at this year’s show.

“Our presence at the Farm Shop & Deli Show is testament to our growth and the significant demand for our products over the last 5 years, but in particular within the last 12 months which has seen us stocked in Selfridges and in 3 Michelin Restaurants” says Kit Newell, Co-founder of Hive Mind Mead & Brew Co.

“Our rebranding to Hive Mind Mead & Brew Co in 2023 was a milestone of our progress and our commitment to modernising mead. This year, we’re not just expecting to showcase our products to those unfamiliar with contemporary mead; we’re here to forge lasting connections with larger retailers and regional distributors, and to reaffirm our relationships with those who have supported us from the start. The Farm Shop & Deli Show is more than an event for us—it’s a platform to test the pulse of the market, to ensure our products resonate with current trends through direct consumer feedback.”

“Our achievements, such as winning the Golden Fork Award for Wales, are symbols of our dedication to quality and taste. Alongside our flagship wine-style meads and modern sparkling varieties we will have our special edition meads that celebrate and support bee charities such as Bees For Development, made using honey from forests in Zambia. Our Spiced Honey Rum, launched in February, is the newest addition to our family of products, and we’re excited to see it take its place in the spotlight.”

Also, within The Restaurant Show, there will be a Geographical Indication (GI presentation) and tasting taking place on the Restaurant Stage between 15:30 – 16:15 on Monday 29 April.

Farm Shop & Deli Show is packed with new launches, fresh industry insights and trend-setting food and drink to help you get face-to-face with the people driving the market forward in 2024.

Whether you’re an independent farm shop, delicatessen, or artisan food outlet, you can help grow your business along with your passion at Farm Shop & Deli Show. At the show you’ll find all the big ideas to help you discover fresh thinking and practical tips and techniques to increase your profits with our exciting line up of live events and sessions. The show will also reveal the winners of the Farm Shop & Deli Retailer Awards 2024.

Farm Shop & Deli Show will run alongside Food & Drink Expo, National Convenience Show, The Forecourt Show and The Restaurant Show in 2024 as part of the UK Food & Drink Shows, bringing together the grocery, specialist retail, wholesale, foodservice and hospitality sectors under one roof. With over 1200 exhibitors and 25000+ visitors to five shows over 3 days, the event is a must-visit for anyone in the food and drink industry.

Other Welsh companies participating independently at the other shows include Cygnet Distillery, Dewkes Ltd, Gasm Drinks, Heartsease Farm, Meadowvale Foods, Peter’s Food Ltd, Brain Blasterz and Celtic Frozen Drinks.

Come and visit the Welsh food and drink companies at the Farm Shop & Deli Show from the 29 April – 1 May:

Welsh Government Pavilion | Hall 20 | Stands S160 & S170
Cywain Showcase Stand | Hall 20 | Stands S180, S190, S200
Cywain Test Trading Stand | Hall 20 | Stands S200

For more information on how the Welsh Government can assist your business with reaching new markets through trade event visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events

Business

MamGu Welshcakes earns B Corp certification

Published

10 hours ago

May 12, 2026

Tom Sinclair

A WELSHCAKE maker from Wales has joined a global movement of businesses recognised for high standards of social and environmental responsibility.

MamGu Welshcakes has announced that it has become a Certified B Corporation, also known as a B Corp.

The certification, verified by B Lab, recognises companies which meet standards covering social and environmental performance, transparency and accountability.

The assessment looks at a company’s operations across areas including governance, workers, community, the environment and customers. Businesses must also legally embed a commitment to purpose as well as profit.

MamGu Welshcakes now joins more than 10,700 B Corps globally, including more than 2,700 in the UK. Well-known certified businesses include The Guardian, Innocent Drinks, Patagonia, The Big Issue, Finisterre, Elemis and Sipsmith Gin.

The company says it is only the 13th food and drink producer in Wales to receive B Corp certification.

Chris Turner, CEO of B Lab UK said: “We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals and across many different industries.

“Business is a powerful force and B Corps demonstrate that positive impact is possible in any sector. Welcoming MamGu Welshcakes is an exciting moment for the food and drink industry.

“B Lab UK and the rest of the B Corp community are really pleased that MamGu Welshcakes is paving the way for a new way of doing things.”

Sam Swift, director of MamGu Welshcakes said: “From day one we have always strived to be a business rooted in the community and we’re over the moon to now achieve B Corp certification.

“It’s a clear and rigorous standard that holds us accountable for how we do business; from supporting our people and communities to reducing our environmental impact.”

He added: “B Corp is not just a badge and certainly not the finish line, in fact we see this moment as a new baseline for everything we do next.

“We’re already looking at ways we can be better at everything, from who we work with to the ingredients we use and where they come from.”

B Lab is a non-profit organisation which says it is working to transform the global economy to benefit people, communities and the planet.

Business

Milford Haven energy scheme backed despite local concerns

Published

13 hours ago

May 12, 2026

Bruce Sinclair - Local Democracy Reporter

PLANS for a micro energy storage facility ‘battery box’ scheme in a Pembrokeshire town have been given the go-ahead, despite local objections including the town council.

In an application to Pembrokeshire County Council, AMP Clean Energy sought permission for a micro energy storage project on land between Steynton Road and Sheffield Drive, Milford Haven.

A supporting statement accompanying the application said the battery boxes import electricity from the local electricity network when demand for electricity is low or when there are high levels of renewable energy available, exporting it back during periods of high demand to help address grid reliability issues prompted by an increase of intermittent (wind and solar) generation.

AMP Clean Energy says it is developing up to 1,250-plus Battery Boxes in the UK over the next three years.

It says each box, which takes up roughly two car parking spaces, stores 800kWh of electricity, giving the potential to power 200 homes for four hours where there is a supply disruption.

The battery box schemes are part of a raft of applications in the county; AMP has gained approval for similar schemes on land between King Street and Meyrick Street, Pembroke Dock and land in between Castle Quarry and Haven Court, Pembroke, on a verge at the Bridge Innovation Centre, Pembroke Dock, and land to the south of Withybush Road, Withybush Industrial Estate, Haverfordwest.

However, a scheme for a micro energy storage project on land at Fishguard Leisure Centre Car Park, near Ysgol Bro Gwaun was refused by the council’s planning committee late last year after concerns were raised including being in “an unsafe, unsustainable and unnecessary location,” and the “nightmare scenario” of a fire as children were leaving the school, which was disputed by AMP’s agent.

For the latest Milford Haven scheme, 34 objections from members of the public were received, raising concerns including closeness to neighbouring properties, traffic congestion and safety during the construction phase, potential fire safety risks, noise and light pollution, landscape impact and impact on property values, and claims of an active covenant on the land.

Milford Haven Town Council had initially supported the scheme but later withdrew that backing, after the chair of the town council’s planning, policy and community committee Councillor Lee Bridges met with residents “deeply concerned about this application”.

“After hearing these concerns (which have been greatly researched and extensively detailed) Milford Haven Town Council would like to officially withdraw the recommendation made on March 3.”

However, an officer report for county planners recommended approval, saying the council public protection team and Mid and West Wales Fire and Rescue Service raised no objections, adding any active covenant on the land was not deemed a material planning consideration.

Business

Caws Cenarth celebrates growing success with Tesco partnership

Published

1 day ago

May 11, 2026

Tom Sinclair

WEST WALES cheesemaker Caws Cenarth is celebrating a successful first few months in Tesco stores after its artisan cheeses were launched into the retailer’s Grab and Go range.

The award-winning family business, based in Carmarthenshire, says strong customer demand has followed the launch in selected large Tesco stores across Wales.

The range includes Thelma’s Original Caerffili PGI, Perl Wen, Cenarth Brie and Perl Las, which have proved popular with shoppers looking for high-quality Welsh produce in a convenient format.

Business growth

The success has marked a significant step forward for Caws Cenarth, which has expanded its team and appointed Paul Garnish as Commercial Director to support continued growth.

He will work on strengthening retail partnerships, identifying new opportunities and building on the momentum created by the Tesco launch.

Founded in West Wales, Caws Cenarth has built a reputation for producing artisan cheeses using locally sourced milk and traditional cheesemaking techniques.

The company says the Tesco partnership reflects growing appetite among customers for premium Welsh produce that combines quality, convenience and strong local provenance.

Tesco praise

Tesco Wales buyer Nathan Edwards said: “We’re delighted to see Caws Cenarth go from strength to strength with their artisan cheeses in our Grab and Go range.

“Customers are increasingly looking for high-quality, locally sourced options, and this success is a fantastic example of how Welsh suppliers like Caws Cenarth are meeting these needs.

“Caws Cenarth’s commitment to craftsmanship and quality really stands out, and we’re proud to support their continued growth.”

‘Just the beginning’

Caws Cenarth Managing Director Carwyn Adams said: “We’re absolutely delighted with how our cheeses have been received by Tesco customers.

“It’s incredibly rewarding to see more people enjoying what we do, especially as a family business rooted in West Wales.

“We’ve always believed in making cheese the right way – with care, quality ingredients and respect for tradition – and it’s exciting to be able to share that with a wider audience.

“This is just the beginning, and we’re looking forward to building on this momentum.”

The partnership forms part of Tesco’s wider commitment to supporting local suppliers and bringing regional produce to customers across the UK.