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First drive-thru Starbucks in Pembrokeshire approved

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PEMBROKESHIRE is to get its first drive-thru Starbucks coffee shop after a scheme was backed by county planners today, May 21.

An application – expected to create 20 jobs – by Magic Bean Company Ltd to site an Electric Vehicle (EV) charging station and drive through Starbucks coffee shop on land adjoining Days Garage, Fishguard Road, Haverfordwest, was recommended for conditional approval when it came before the May meeting of Pembrokeshire County Council’s planning committee.

A report for planners said: “There are two principal elements to the proposed development. The provision of an EV charging station with eight charging points and a drive through coffee shop, which will provide 20 full time jobs.

“A further 13 parking spaces are provided to serve the development, including two spaces for people with disabilities. The coffee shop will be situated at the western end of the site opposite the proposed EV charging station, which is centrally located within the site. “

It added: “The coffee shop building will be single storey with a ‘tower’ feature in the west elevation where the customer collection point will be located beneath a timber finished pergola.”

The report said the proposal represented a more effective use of the application site than its current car parking use.

10 representations from members of the public raised concerns about the proposal, issues including: no need for additional coffee shops locally, adverse impact on existing small local coffee shops and that the planning authority should not be supporting “multinational businesses,” and littering and highway issues.

While Starbucks was not mentioned in the planning documents, Magic Bean Company Ltd, on its website, says: “Established in 2014, The Magic Bean Company opened our first store and became the first licensee to open a Starbucks Drive Thru.

“Since then, we have gone on to become Starbuck’s only national growth partner covering England and Wales, developing our green electric vehicle Starbucks platform.”

Speaking at the May 21 meeting, Magic Bean Company Ltd agent Matthew Gray said the drive-thru coffee shop would be a Starbucks, adding: “The application is driven by the requirement for Days to diversify, following a slowing of vehicle sales across the UK.”

He added: “It’s pretty well reported that car sales are slow in the UK in the past few years, this is an opportunity to boost the viability of their [Days’] own operation.”

He said the eight EV charging units would be provided by Ionity, one of Europe’s largest charging providers, with a need for more such facilities in west Wales.

After Cllr Alistair Cameron raised concerns from members of the public about potential littering, Mr Gray said Starbucks had a standard approach to litter management, with staff maintaining the area, and coffee outlets having a lower level of litter than some other drive-thrus.

Concerns were raised by Councillor John Cole on highways grounds, fearing the combination of the drive-thru and a nearby school, along with the nearby annual County Show, could create “havoc” with parents stopping off for a coffee.

Following an approval call by Cllr Brian Hall, members unanimously backed the application.

Business

Amendments submitted for holiday chalets scheme at trout fishery

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Amendments to a scheme granted by Pembrokeshire councillors last year after being repeatedly recommended for refusal have been submitted to county planners.

Last summer, Pembrokeshire councillors backed plans for holiday chalets at a trout fishery, despite them being recommended for refusal on multiple occasions.

Plans to provide nine accommodation cabins and ancillary works at a former fishery business at Millbrook, Manorwen, Fishguard, were backed at two meetings of Pembrokeshire County Council planning committee, despite them being recommended for refusal.

The application was backed for a second time at the committee’s May meeting, after a ‘minded to approve’ decision at the previous meeting.

The decision, a departure from the adopted Local Development Plan, meant the application would need to be referred to full council for a final decision.

Officers had repeatedly recommended Messrs L & C Williams’ application  – diversification of an existing agricultural holding and trout fishery business – be refused on the grounds it would have an unacceptable adverse impact on the character and appearance of the countryside.

The application was then considered at the July 2023 meeting of Pembrokeshire County Council, with a recommendation that the council did not endorse the resolution of the planning committee on the grounds it went against Development Plan policies which directed that planning permission should not be granted.

The application was conditionally approved by 48 votes to eight, with one abstention.

The applicants have now submitted amendments to the granted scheme, asking for revisions to the plans to include a lower carbon footprint through air-source heat exchangers for both heating and hot water and the use of solar panels.

It also includes the need for addition excavations needed and hopes to make it more disability-friendly.

The amendments will be considered at a later date.

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Business

The Amber Boutique: Gemma triumphs as Apprentice of the Year

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IN a testament to hard work and dedication, Gemma Phillips, co-owner of The Amber Boutique, has been named Apprentice of the Year at the prestigious B-wbl Consortium Annual Apprenticeship and JGW+ Learner Awards. The event took place on 7th June at the Tower Hotel in Swansea, celebrating the outstanding achievements of apprentices and learners within the B-wbl Consortium Provider Network.

Gemma Phillips began her journey at The Amber Boutique in November 2020, embarking on an apprenticeship that saw her complete both NVQ Level 2 and Level 3 in Nail Services by 2023. Demonstrating remarkable commitment and skill, Phillips not only excelled in her training but also took the bold step of taking over the salon in April 2024, alongside her colleague Rebecca Lloyd. Under their stewardship, The Amber Boutique has thrived, becoming a beacon of success in the local business community.

The awards ceremony highlighted the dedication and high-level skills of learners in the Apprenticeship and Jobs Growth Wales+ programmes. Phillips was nominated by HB Training for the ‘Apprentice of the Year’ category, an honour that recognised her significant accomplishments since the inception of her apprenticeship. Among hundreds of nominees, Phillips stood out, making it to the top three before ultimately being declared the winner.

Her assessor at HB Training praised her indomitable spirit and perseverance. “Gemma was nominated for the Apprentice of the Year award due to her hard work and dedication to learning. She did not let her disability stand in her way and, with support from HB Training and adapted training provision, Gemma successfully achieved her Level 2 and 3 Nail Services qualifications. As a result, she now owns her own salon business. Gemma is a real-life hero and a true inspiration to others, demonstrating that a disability does not need to be a barrier to achieving your goals.”

The B-wbl Consortium awards, held annually, celebrate the success and achievements of their outstanding learners. Providers within the consortium nominate their top candidates for each award category, with a panel of independent judges selecting the finalists from the numerous applications received. Phillips’ victory is a testament to her relentless pursuit of excellence and her ability to overcome challenges.

The Amber Boutique continues to flourish under Phillips and Lloyd’s leadership, embodying the spirit of resilience and entrepreneurial success. Gemma Phillips’ story serves as an inspiration, proving that with determination and support, extraordinary achievements are possible.

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Business

Great news for village chippie after local couple become “sole” traders

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A CEREDIGION couple who were frustrated when their local chippie was closed over a Bank Holiday weekend found the perfect answer – they took over the business.

Aled and Nia Roberts jumped into action when the chip shop in Llanon, between Aberystwyth and Aberaeron, was put on the market just days later and they were able to lease the property.

Eighteen months later they have built up trade based on good, locally sourced food as well as their extensive promotion of the Welsh language and displaying local history and culture prominently in their front windows.

Customers have written glowing reviews of their visit to Sglods (Welsh for chips) on social media and online review websites.

Their fans include European rally champion and friend Chris Ingram who loves their fish and chips and volunteered to help them out one busy evening.

Now Aled and Nia have been shortlisted for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that’s run by Anglesey-based consultancy firm Lafan.

The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.

The winners will be announced at an awards ceremony in Aberystwyth and the couple are thrilled to have been shortlisted in the category for the Most Welsh Brand.

Aled, 50, said: “We found out about being shortlisting when the online voting was launched. We’re delighted and very excited by it.

“Welsh is an important part of our business because Welsh is very much in use in this area. From the signs outside and the menu boards inside to our social media pages we make extensive use of the language and are proud to do so.”

Aled said the opportunity for him and Nia to take over the chip shop was rather unusual.

“It was August 2022 and we had been on holiday with our two children getting back on the Bank Holiday Saturday and we thought we’d get some chips from the chip shop which is opposite our house for supper.

“But it was closed and we tongue in cheek said that if the business was ever to become available we’d give it a try. .

“I thought no more of it but just days later a “Business Opportunity” sign went up. It was as if it was meant to be,” he said.

After their successful bid, the couple re-branded the business, re-named it as Sglods and applied a fresh coat of paint to the exterior.

“Neither of us had any experience in the catering industry and we were quite literally thrown in at the deep end.

“We looked very carefully at what we were offering and have made every effort to source what we sell locally or from Wales.

“Unfortunately we can’t obtain our fish from Wales, the cod comes from Iceland but the potatoes naturally come from Pembrokeshire. We have a very good supplier who also supplies their potatoes to many supermarkets.

“Our special pie of the week is popular and is supplied from a company based in Cross Hands near Llanelli, and our sausages are made in Welshpool” he said.

The couple are just as keen to promote the local area and with the shop having two large windows facing the busy A487 he decided to display artefacts and images explaining the history of the village and events in the surrounding area.

Aled added: “With the help of our close friend Sian, who is the creative one, we try to change the theme every month. When we had the ploughing competition in the village I found an old plough and some photos and put them in the window. At Easter we had a picture of a chicken and I’d hidden some Easter eggs around the village with vouchers for the shop in them.

“We have a picture of the month of local people, buildings or landscape which invariably starts a debate and a Welsh saying of the month.

“The displays have become popular and we have people coming just to see them and some organisations have asked if they can create a display to promote their work or forthcoming events.”

For many years Aled has run Ceir Ardwyn Cars, a motor dealership based in the village while Nia worked for Cyngor Sir Ceredigion Council.

He has a keen interest in motor sports and was a navigator in motor rallying for many years.

“A few weeks ago Chris Ingram and his father John who are friends of the family came to stay and do some testing ahead of a British Rally Championship round.

“Chris was the first British driver to become FIA European Rally Champion in over 50 years and raved about our fish and chips, he even helped us out one busy night and did a shift in the shop.

“We have photos of him working behind the counter on our social media,” he said.

The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line – and put a smile on people’s faces at the same time.

It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.

A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.

“We have received dozens of nominations from a variety of businesses across the four counties of Ynys Môn, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.

“We have 30 finalists and we are conducting a public vote on social media.

“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”

The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.

ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.

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