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First drive-thru Starbucks in Pembrokeshire approved

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PEMBROKESHIRE is to get its first drive-thru Starbucks coffee shop after a scheme was backed by county planners today, May 21.

An application – expected to create 20 jobs – by Magic Bean Company Ltd to site an Electric Vehicle (EV) charging station and drive through Starbucks coffee shop on land adjoining Days Garage, Fishguard Road, Haverfordwest, was recommended for conditional approval when it came before the May meeting of Pembrokeshire County Council’s planning committee.

A report for planners said: “There are two principal elements to the proposed development. The provision of an EV charging station with eight charging points and a drive through coffee shop, which will provide 20 full time jobs.

“A further 13 parking spaces are provided to serve the development, including two spaces for people with disabilities. The coffee shop will be situated at the western end of the site opposite the proposed EV charging station, which is centrally located within the site. “

It added: “The coffee shop building will be single storey with a ‘tower’ feature in the west elevation where the customer collection point will be located beneath a timber finished pergola.”

The report said the proposal represented a more effective use of the application site than its current car parking use.

10 representations from members of the public raised concerns about the proposal, issues including: no need for additional coffee shops locally, adverse impact on existing small local coffee shops and that the planning authority should not be supporting “multinational businesses,” and littering and highway issues.

While Starbucks was not mentioned in the planning documents, Magic Bean Company Ltd, on its website, says: “Established in 2014, The Magic Bean Company opened our first store and became the first licensee to open a Starbucks Drive Thru.

“Since then, we have gone on to become Starbuck’s only national growth partner covering England and Wales, developing our green electric vehicle Starbucks platform.”

Speaking at the May 21 meeting, Magic Bean Company Ltd agent Matthew Gray said the drive-thru coffee shop would be a Starbucks, adding: “The application is driven by the requirement for Days to diversify, following a slowing of vehicle sales across the UK.”

He added: “It’s pretty well reported that car sales are slow in the UK in the past few years, this is an opportunity to boost the viability of their [Days’] own operation.”

He said the eight EV charging units would be provided by Ionity, one of Europe’s largest charging providers, with a need for more such facilities in west Wales.

After Cllr Alistair Cameron raised concerns from members of the public about potential littering, Mr Gray said Starbucks had a standard approach to litter management, with staff maintaining the area, and coffee outlets having a lower level of litter than some other drive-thrus.

Concerns were raised by Councillor John Cole on highways grounds, fearing the combination of the drive-thru and a nearby school, along with the nearby annual County Show, could create “havoc” with parents stopping off for a coffee.

Following an approval call by Cllr Brian Hall, members unanimously backed the application.

Business

Upgrades completed at Port of Milford Haven’s simulator suite

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UPGRADES have been completed to state-of-the-art equipment within the Port of Milford Haven’s navigation simulator suite at Milford Waterfront enabling marine professionals to receive bespoke specialist training. The virtual reality simulation system can safely replicate a range of scenarios that seafarers may experience in real world situations such as extreme weather conditions, emergency situations and escort tug work.


The upgrades provided by Netherlands-based company MARIN contain the latest hardware in terms of processing power and graphics, as well as upgrades to MARIN’s ‘Dolphin’ software, increasing the capability to create scenarios. These are complemented with new 4k visuals on 75” screens which increase the depth and field of vision, adding to the realism.

Recently, a training day was led by Training Pilot Captain Mark Johnson, assisted by ex-Pilot Andy Hillier, involving members of the Svitzer team as well as Pilots Matt Roberts and Ian Coombes. As part of the scenario, they were faced with a loss of engine power and steering along with worsening weather and sea conditions. The Pilots had to communicate with Svitzer in order to successfully instruct them on how to tow and direct a drifting tanker. While scenarios like these are uncommon within port operations, it is important to rehearse procedures that would be implemented if they are required and enhances participants’ skill sets.

Marine Pilot and Simulator Instructor, Captain Ewan McNicoll, said “This simulator suite has future proofed our training capabilities, both internally for Pilots and marine staff, but also externally for clients wishing to use the facility, be it for training purposes or research and development. We can create any type of scenario with any type of ship, ranging from practicing ship handling manoeuvres to emergency situations, it really is game changing! Working with our partners at MARIN has been a complete success and I am very proud of our new facility.”

For more information about training at the navigation simulation suite please contact the Port of Milford Haven at [email protected] or 01646 696100.

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Business

Thousands of homes in rural Wales gain from faster 4G boost

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RURAL Wales is seeing a major upgrade in mobile connectivity, with faster 4G now live in several areas. Seven locations across North, South West, and West Wales are benefitting from new 4G mast upgrades funded by the UK Government’s Shared Rural Network (SRN), aimed at closing the digital gap between rural and urban areas.

The upgrades, which went live on Thursday (Nov 14), bring improved 4G coverage to communities including Bontddu, Llanelltyd, Llanarmon Dyffryn Ceiriog, Penmaenpool, Tabor, Snowdonia National Park, and Bontgoch. Local businesses, emergency services, and residents are expected to benefit from faster internet access, which supports daily communication, business opportunities, and economic growth.

There is a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties

Technology Secretary Peter Kyle said: “Fast, reliable connectivity is essential for modern life and should be available from Cardiff to the remotest parts of Wales. Today’s upgrades bring us closer to making this a reality.”

SUPPORTING DIGITAL INCLUSION

As part of the rollout, Peter Kyle and Telecoms Minister Sir Chris Bryant visited Ebbw Vale to discuss digital inclusion with charity and industry leaders. They met with representatives at BGfm, a digital inclusion hub in Blaenau Gwent, to learn about how connectivity impacts daily life in Welsh communities.

Telecoms Minister Bryant said: “We are working tirelessly to make sure rural communities aren’t left behind online.

“These upgrades mean businesses can now operate without connectivity limitations, 999 services are better equipped to respond, and residents and tourists can stay connected across the Welsh countryside.”

ADDRESSING CONNECTIVITY GAPS

An estimated 1.5 million homes across the UK remain without internet access, limiting people’s ability to access essential services such as banking and healthcare. In addition to the SRN upgrades, the Chancellor has allocated over £500 million in next year’s budget for digital infrastructure expansion, targeting these underserved areas.

Welsh Secretary Jo Stevens highlighted the importance of this investment, particularly for rural Wales, where fast, reliable internet can be transformative.

“Connectivity is critical for day-to-day life in rural areas – from supporting local businesses to ensuring emergency services are just a call away,” Stevens said.

The upgraded masts, previously limited to EE customers and emergency 999 calls, now serve a wider user base, bringing essential internet access to more people without requiring new infrastructure.

Ben Roome, CEO of Digital Mobile Spectrum Limited, said: “With the activation of five new SRN sites, Wales is seeing the tangible benefits of the Shared Rural Network, bringing crucial connectivity to rural communities.”

GOVERNMENT INVESTMENT IN REMOTE WALES

The improvements come alongside a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties, helping future-proof digital access in even the most isolated locations.

The latest upgrades mark another step in the Government’s mission to improve mobile coverage and close the connectivity gap across Wales, creating opportunities and supporting economic growth across rural communities.

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Business

Pembrokeshire Coast National Park Authority invites businesses to advertise in mag

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As 2024 comes to a close, Pembrokeshire Coast National Park Authority is encouraging local businesses to prepare for the year ahead by reserving advertising space in Coast to Coast, Pembrokeshire’s highly regarded, award-winning visitor magazine.

Launching its 43rd edition in Easter 2025, Coast to Coast provides a prime opportunity for businesses to reach a wide audience, with a readership exceeding one million people.

The bilingual publication, distributed across Pembrokeshire’s busiest locations and parts of Carmarthenshire and Ceredigion during peak tourism months, is a valuable resource for both visitors and residents. From unique products and delicious offerings to exciting experiences, businesses of all types can benefit from the exposure Coast to Coast offers. The magazine is available in hundreds of outlets countywide and has become an essential guide for anyone looking to explore the best of Pembrokeshire.

“Over the years, Coast to Coast has established itself as the must-have summer guide, packed with inspiration for exploring the Park,” said Marie Parkin, Head of Marketing and Communications for the Authority. “In addition to showcasing our visitor attractions such as Carew Castle and Tidal Mill, Castell Henllys Iron Age Village and Oriel y Parc, National Park Discovery Centre, the magazine includes practical information like maps, bus schedules and tide tables.”

“From scenic walks and beach days to rich insights into the Park’s heritage, culture, and wildlife, Coast to Coast offers something for everyone. Our Activities and Events listings ensure families can enjoy a full calendar of experiences,” Marie Parkin added.

With advertising deadlines set for early January 2025, businesses are encouraged to act swiftly to secure their spot and avoid disappointment.

For more information about advertising in Coast to Coast, please contact [email protected] or call 01646 624895.

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