Business
The Amber Boutique: Gemma triumphs as Apprentice of the Year
IN a testament to hard work and dedication, Gemma Phillips, co-owner of The Amber Boutique, has been named Apprentice of the Year at the prestigious B-wbl Consortium Annual Apprenticeship and JGW+ Learner Awards. The event took place on 7th June at the Tower Hotel in Swansea, celebrating the outstanding achievements of apprentices and learners within the B-wbl Consortium Provider Network.
Gemma Phillips began her journey at The Amber Boutique in November 2020, embarking on an apprenticeship that saw her complete both NVQ Level 2 and Level 3 in Nail Services by 2023. Demonstrating remarkable commitment and skill, Phillips not only excelled in her training but also took the bold step of taking over the salon in April 2024, alongside her colleague Rebecca Lloyd. Under their stewardship, The Amber Boutique has thrived, becoming a beacon of success in the local business community.

The awards ceremony highlighted the dedication and high-level skills of learners in the Apprenticeship and Jobs Growth Wales+ programmes. Phillips was nominated by HB Training for the ‘Apprentice of the Year’ category, an honour that recognised her significant accomplishments since the inception of her apprenticeship. Among hundreds of nominees, Phillips stood out, making it to the top three before ultimately being declared the winner.
Her assessor at HB Training praised her indomitable spirit and perseverance. “Gemma was nominated for the Apprentice of the Year award due to her hard work and dedication to learning. She did not let her disability stand in her way and, with support from HB Training and adapted training provision, Gemma successfully achieved her Level 2 and 3 Nail Services qualifications. As a result, she now owns her own salon business. Gemma is a real-life hero and a true inspiration to others, demonstrating that a disability does not need to be a barrier to achieving your goals.”
The B-wbl Consortium awards, held annually, celebrate the success and achievements of their outstanding learners. Providers within the consortium nominate their top candidates for each award category, with a panel of independent judges selecting the finalists from the numerous applications received. Phillips’ victory is a testament to her relentless pursuit of excellence and her ability to overcome challenges.
The Amber Boutique continues to flourish under Phillips and Lloyd’s leadership, embodying the spirit of resilience and entrepreneurial success. Gemma Phillips’ story serves as an inspiration, proving that with determination and support, extraordinary achievements are possible.

Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
-
Community6 days agoPembrokeshire Chess Club crowned Welsh champions
-
Crime3 days agoMilford Haven man jailed for breaching domestic violence protection order
-
Local Government5 days agoSecurity privately arranged by Mayor at Beating of the Bounds
-
News3 days agoCrash on Freeman’s Way causes school-run chaos across Haverfordwest
-
Crime4 days agoMan wanted by court after failing to attend hearing over alleged shop thefts
-
Crime4 days agoMan banned from roads after drink-driving offence
-
Crime4 days agoMan jailed after admitting strangulation and assaults
-
Crime4 days agoMan sentenced over stalking campaign and lock knife offence





