News
England’s Euro 2024 semi-final victory captivates millions

ENGLAND’S Euro 2024 semi-final victory over the Netherlands garnered a peak audience of 20.3 million on ITV, cementing its status as the most-watched television programme of the year. Broadcasters are now hopeful that Sunday night’s final against Spain will attract over 30 million viewers, surpassing the numbers that tuned in for England’s Euro 2020 final defeat.
The overnight viewing figures, provided by ratings agency Digital-i, do not account for the millions who streamed the match on ITVX or watched in public venues. The coverage of Euro 2024 in the UK is split between the BBC and ITV, with the channels alternating first choices for matches in each round. ITV executives celebrated Jordan Pickford’s crucial penalty save against Switzerland, which secured another high-profile England match and delivered a substantial advertising boost to the channel.
Both the BBC and ITV will broadcast the final, with approximately a fifth of viewers typically opting for ITV over the BBC. Euro 2024 has demonstrated the enduring appeal of live sports broadcasting, which continues to draw massive audiences, particularly when the events are free to watch. Even matches not involving home nations have attracted significant viewership, with the Spain v France semi-final on BBC One peaking at 11 million viewers.
The Euros are part of the UK’s “crown jewel” sporting events, which include the football World Cup, Wimbledon, and the Olympics, all mandated by law to be shown on free-to-air channels. In contrast, other sports have opted for the higher revenue available from pay TV channels, resulting in substantially lower audiences for international matches. The England and Wales cricket board successfully lobbied in the 2000s to keep England test matches off the free-to-air list. Consequently, Jimmy Anderson’s farewell match against the West Indies at Lords, broadcast behind a paywall on Sky, attracted a peak audience of only about 700,000 viewers.
Crime
Haverfordwest retailer accused of Bounce Back Loan fraud

A HAVERFORDWEST businessman has been accused of committing fraud by making false representations to multiple banks in applications for Government-backed Bounce Back Loans.
Zahid Afzal, 36, of Albert Street, appeared at Haverfordwest Magistrates’ Court on Tuesday (Feb 6), where he pleaded not guilty to three charges of fraud by false representation.
The court heard that Afzal, listed on Companies House as a director of Phone Bits Ltd and Phones Onn Ltd, allegedly made false statements to secure loans intended to support businesses during the Covid-19 pandemic.

Prosecutors claim that on May 12, 2020, he falsely stated to Barclays Bank that the application for a Bounce Back Loan was Phone Bits Ltd’s only application. It is further alleged that he made similar false claims to Starling Bank on July 23, 2020, and to Metro Bank on November 22, 2020, in relation to Phones Onn Ltd.
The alleged misrepresentations included inflating the company’s turnover to £200,000 and falsely claiming the loans would be used solely for business purposes.
Afzal’s case has been sent to Swansea Crown Court for trial, with a hearing scheduled for March 10. He was granted unconditional bail.
An interpreter will be required for the proceedings, as Afzal requires assistance in Urdu.
Charity
Young fundraiser’s incredible efforts for RNLI

THE CREW of Tenby RNLI have expressed their heartfelt gratitude to 5-year-old Archie Garland for his outstanding fundraising efforts in support of the station.
Archie took part in the Advent Challenge with the Tenby Aces over Christmas, running a minimum of one mile every day throughout Advent. His dedication saw him cover an impressive 47.3 miles, raising a remarkable £552.25 thanks to generous donations from the local community.
Archie is pictured with (L-R): Deputy Coxswain Gary Waring, his dad and Deputy Coxswain Rob Garland, Deputy Coxswain Dan Young, station full-time mechanic Will Horton, and his mum, Tenby Aces member Claire Thomas.
Crime
Commissioner Dafydd Llywelyn launches ambitious four-year policing plan

Public trust at the heart of new strategy
DYFED-POWYS Police and Crime Commissioner Dafydd Llywelyn has unveiled his four-year Police and Crime Plan for 2025-2029, outlining his vision to strengthen public trust and confidence in policing.

The plan, shaped by extensive public consultation, sets out priorities for policing, crime prevention, and the criminal justice system across Ceredigion, Pembrokeshire, Carmarthenshire, and Powys. It follows feedback from surveys and focus groups, where residents highlighted their key concerns.
The three core priorities of the plan are:
- Supporting victims and preventing victimisation
- Preventing harm to ensure safer communities
- Enhancing the effectiveness of the justice system
Llywelyn formally launched the plan on Tuesday (Feb 13) at an event attended by key partners and commissioned services. The event focused on collaboration, with discussions on how joint efforts can strengthen crime prevention, victim support, and justice delivery.
Victims at the centre

Commissioner Llywelyn emphasised the importance of ensuring victims receive the right support.
“This plan is built on the views of our communities, focusing on what truly matters to the people of Mid and West Wales,” he said. “Victims must be at the heart of our policing and justice system. It is essential that those affected by crime have access to timely, effective support to help them recover and seek justice. Strengthening services that prevent victimisation is just as important as responding to crime itself.”
Tackling root causes of crime

The plan also prioritises crime prevention by addressing underlying issues.
“By tackling antisocial behaviour and vulnerability, we can reduce harm and build a more resilient society,” Llywelyn said. “A proactive, problem-solving approach will ensure resources are used effectively to protect our communities.”
A joined-up approach to justice
Llywelyn stressed the need for stronger collaboration across the justice system.
“A fair and efficient justice system relies on agencies working together. I will continue to work closely with partners to ensure that policing, the courts, and support services deliver justice fairly and effectively for victims and communities alike.”
The Police and Crime Plan sets out a clear vision for Dyfed-Powys policing over the next four years, focusing on improving public safety, supporting victims, and delivering an efficient justice system.
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