Business
Ways to draw in new customers to your pub
It’s a difficult time to be running a pub; in the middle of a cost-of-living crisis, every patron through the doors makes a difference. As the number of pubs closing around the UK increases year-on-year, enterprising owners of a local watering hole will be looking for ways to build up business.
The good news is that there are a variety of angles from which you can approach bringing fresh faces into your establishment. Below, we’ll explore some creative and effective strategies you can deploy.
Themed nights and events
Giving customers a reason to visit your pub on a particular day or evening can be useful, rather than simply hoping they’ll decide to pop by. So lean into that and put on some events and activities that catch the attention!
Karaoke nights or open-mic evenings can be reliable ways to draw in talent or encourage people to cut loose, while the trusty pub quiz is a classic for a reason – 64% of those polled by YouGov enjoy one. A themed night can create a unique atmosphere and tie great memories to your establishment, making it feel more like a home away from home and encouraging repeat visits.
Exclusive offers and promotions
If someone is aware of your pub but has been on the fence about coming in, the right offer can be just the thing to get them to try it out. A well-advertised happy hour or discount night for a special occasion provides the incentive to take the plunge – and, once they’ve come inside and enjoyed themselves, a loyalty programme can turn those newbies into regulars.
Ensure these offers as visible as possible – not just on boards or signs outside but on your social media profiles too.
Community engagement
The more your pub feels integrated into its environment, the more essential it is to its patrons. Make the effort to engage with your community – you could sponsor local events or even host them on your premises if suitable. Get involved with local charities and raise money for causes that matter to your clientele.
If you do plan to host anything, you may find it worthwhile to review your pub insurance to ensure it covers your capacity and activities. Successfully reaching out to the area you serve will help you build a positive reputation.
Enhancing the pub experience
Always focus on how you can make the experience better for your customers. Prioritise creating and maintaining a friendly, welcoming atmosphere and be receptive to feedback. To think outside the box, you could explore unique drinks or food menu items that potential visitors won’t be able to find elsewhere.
Meanwhile, emphasise strong customer service to your staff and support them with suitable training so they’re well placed to assist guests.
Business
Authentic Turkish flavours come to Haverfordwest with exciting café opening
A DREAM is set to become reality for Hatice Eltan as she prepares to open Turkish Kitchen Café on Quay Street, Haverfordwest, on February 1, 2025, at 10:00am.
The café promises to bring the vibrant and authentic tastes of Turkish cuisine to Pembrokeshire, offering carefully crafted dishes, aromatic coffee, and a welcoming atmosphere. Open daily from 9:00am to 3:00pm, the café aims to become a hub for both locals and visitors.
Hatice, who moved to Pembrokeshire five years ago with her daughter Eliza and son Deniz, described her excitement: “I’ve always had a passion for cooking and catering, and opening my own café has been a long-standing dream. Pembrokeshire deserves a place where people can experience traditional Turkish food. Many locals love visiting Turkey on holiday, and I want to bring a piece of that experience here.”
The launch event will feature a special food-tasting experience, giving visitors a chance to savour traditional Turkish delicacies such as savoury gözleme, sweet baklava, and refreshing Ayran — a classic yoghurt-based drink. Complimentary samples of Turkish coffee and tea will also be available.
In addition to the tasting, the café will run a raffle where one lucky winner will enjoy a free meal for two, and the first 50 guests will receive a special gift voucher.
Hatice will be joined by her brother-in-law Mustafa Eltan in running the café. Together, they plan to create a warm and inviting space that celebrates Turkish culture and cuisine.
Looking ahead, Hatice has ambitious plans for the café:
“If all goes well, I hope to expand Turkish Kitchen into a full restaurant with extended hours. I already have the necessary licensing to remain open until 3:00am, and I’m excited about the possibilities for the future.”
Hatice, originally from London with Turkish heritage, spoke about her love for Pembrokeshire: “We first visited Pembrokeshire on a weekend trip and instantly fell in love with the community, the beaches, and the slower pace of life. Moving here was one of the best decisions I’ve made for my family.”
Turkish Kitchen Café aims to offer more than just food; it promises an experience — a journey through flavours, tradition, and heartfelt hospitality.
For more information, visit turkishkitchencafe.co.uk.
Business
Welsh firms expect brighter profits in 2025
MORE than three-quarters (79%) of Welsh businesses expect greater profitability in 2025, a significant increase from 69% recorded in December 2023, according to Lloyds’ Business Barometer.
The survey also revealed that 73% of firms anticipate a rise in turnover next year. Of those, nearly a third (32%) predict revenue growth of between six and 10%, while over a quarter (26%) expect even higher gains.
Profitability remains the top priority for 55% of businesses, followed closely by staff upskilling (43%) and productivity improvements (33%). Additionally, 17% of firms aim to enhance their technology, including automation and AI, while 18% are focused on improving environmental sustainability.
To achieve these goals, more than a third (35%) of Welsh businesses plan to invest in staff training, with 29% allocating resources towards research and development (R&D) of new products or services.
The Lloyds Business Barometer, which surveys 1,200 businesses monthly and has been running since 2002, provides valuable insights into regional and national economic trends.
Sam Noble, Regional Director for Wales at Lloyds, said: “Welsh businesses are looking ahead to the new year with ambitious plans. While uncertainties remain, these strategies will help them achieve growth and strengthen their resilience against potential challenges. As they move forward, we’ll continue to stand by them with our support.”
Business
Three daily sailings from Pembroke to Ireland from January 7
THE PORT OF MILFORD HAVEN has confirmed it will facilitate a third daily ferry sailing from Pembroke Dock Ferry Terminal on a temporary basis from 7th January 2025. Irish Ferries vessel the ‘Isle of Innisfree’ will call at the Port in addition to the twice-daily scheduled call of the ‘James Joyce’.
There will now be two sailings to Rosslare and one to Dublin from Pembroke Dock, daily.
Chief Executive at the Port of Milford Haven, Tom Sawyer, said: “Since the temporary closure of Holyhead Port, the Port of Milford Haven has been working in close collaboration with the Department for Transport, Welsh Government and Irish Ferries to identify ways in which it can support the national effort to move freight and passengers between Britain and Ireland.
“As the UK’s largest energy port responsible for the facilitation of around 20% of the UK’s energy needs, we have had to look carefully at how we can support additional ferry traffic without impacting vital UK energy supplies.
“After careful analysis we have identified that we can accommodate an additional daily ferry sailing from Pembroke Dock Ferry Terminal on a temporary basis. This third sailing of Irish Ferries vessel ‘Isle of Innisfree’ will be in addition to the usual twice-daily sailing of the ‘James Joyce’. However, whilst the James Joyce will be departing from Pembroke Dock Ferry Terminal at its usual timetabled slots of 02:45 and 14:45, the Isle of Innisfree departure time will be dependent on other traffic movements, although we will be aiming for a departure time of 0600 where possible.
“Thank you to all our customers for their patience and understanding whilst we have taken time to identify ways to support all traffic movements on the Milford Haven Waterway. Finally, thank you to the community of Pembroke Dock who have endured additional traffic through the town throughout this period.”
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