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Ways to draw in new customers to your pub

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It’s a difficult time to be running a pub; in the middle of a cost-of-living crisis, every patron through the doors makes a difference. As the number of pubs closing around the UK increases year-on-year, enterprising owners of a local watering hole will be looking for ways to build up business.

The good news is that there are a variety of angles from which you can approach bringing fresh faces into your establishment. Below, we’ll explore some creative and effective strategies you can deploy.

Themed nights and events

Giving customers a reason to visit your pub on a particular day or evening can be useful, rather than simply hoping they’ll decide to pop by. So lean into that and put on some events and activities that catch the attention!

Karaoke nights or open-mic evenings can be reliable ways to draw in talent or encourage people to cut loose, while the trusty pub quiz is a classic for a reason – 64% of those polled by YouGov enjoy one. A themed night can create a unique atmosphere and tie great memories to your establishment, making it feel more like a home away from home and encouraging repeat visits.

Exclusive offers and promotions

If someone is aware of your pub but has been on the fence about coming in, the right offer can be just the thing to get them to try it out. A well-advertised happy hour or discount night for a special occasion provides the incentive to take the plunge – and, once they’ve come inside and enjoyed themselves, a loyalty programme can turn those newbies into regulars.

Ensure these offers as visible as possible – not just on boards or signs outside but on your social media profiles too.

Community engagement

The more your pub feels integrated into its environment, the more essential it is to its patrons. Make the effort to engage with your community – you could sponsor local events or even host them on your premises if suitable. Get involved with local charities and raise money for causes that matter to your clientele.

If you do plan to host anything, you may find it worthwhile to review your pub insurance to ensure it covers your capacity and activities. Successfully reaching out to the area you serve will help you build a positive reputation.

Enhancing the pub experience

Always focus on how you can make the experience better for your customers. Prioritise creating and maintaining a friendly, welcoming atmosphere and be receptive to feedback. To think outside the box, you could explore unique drinks or food menu items that potential visitors won’t be able to find elsewhere.

Meanwhile, emphasise strong customer service to your staff and support them with suitable training so they’re well placed to assist guests.

Business

Business event shares key insights in renewable energy, innovation, and leadership

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BUSINESSPEOPLE across Wales have gained exclusive behind-the-scenes access to JCB Transmissions to learn about its new hydrogen generator technology, workplace culture, and future developments.

Organised by the Institute of Directors (IoD) North Wales, attendees toured the facility in Wrexham and received expert insight into the company’s role in manufacturing components for carbon efficient machinery from JCB operations director Craig Weeks.

Guests were equipped with professional leadership knowledge as Craig shared his career journey with the multinational manufacturing business, as well as highlighting key decisions made to increase business growth and efficiency.

He also revealed practical ways the firm invests in its workforce by utilising training opportunities provided by the North East Wales Skills Academy (NEWSA) and Gatewen Training Services.

David Roberts, chair of North Wales IoD, believes the event spotlighted JCB’s innovation and contribution toward Wales’ net zero by 2050 target.

He said: “From its latest hydrogen generator technology to its production of gearboxes, axles, and transmissions systems, it’s evident that JCB Transmissions is paving the way as a leader in creative, cutting-edge renewable technology.

“Moreover, I think the experience gave guests the chance to understand ways in which they could make more informed investments and the long-term benefits of upskilling members of their respective teams.

“Seeing business leaders and directors attend from across Wales was also very encouraging and I hope they feel more empowered to excel in their industries.”

Speaking about Craig, an IoD North Wales Skills Development award winner, David continued: “I think there is a lot to learn from his leadership.

“His careful, considered allocation of company resources, alongside his career path from axle and gearbox technician to operations director, demonstrates great creative direction and tenacity.

“Overall, building a supportive and welcoming culture in any firm is essential for longevity and it’s something I think JCB Transmissions showcased to all attendees.”

To become an IoD volunteer, contact David Roberts on 07899 910 293.

For more information and to view upcoming events on the IoD in North Wales, visit www.iod.com/events-community/regions/wales

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Business

Air quality at historic Pembrokeshire mill ‘cleanest ever recorded in UK’

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THE AIR around a historic mill on the Bluestone National Park Resort estate has been found to be cleaner than any site currently monitored by the UK Government.

Black Pool Mill, an early 19th-century water mill that now houses a restaurant near Canaston Woods, has been recording air quality since 2024 as part of Bluestone’s ongoing commitment to sustainability.

According to the data, the mean average of PM2.5 – fine particulate matter less than 2.5 micrometres in diameter – at the site is just three micrograms per cubic metre. That is significantly below legal limits in Wales (25) and England (20), and cleaner than any figures recorded at official UK monitoring sites.

PM2.5 particles can come from aerosols, vehicle fumes and industrial emissions, as well as natural sources such as dust and pollen. The health impacts of long-term exposure to these particles are well documented, contributing to respiratory and cardiovascular issues.

Professor Paul Lewis, Chief Scientific Officer at Health and Wellbeing 360 and Clean Air Programme Regional Champion for Wales, is leading the research. He said: “Black Pool Mill is clearly way below the legal thresholds. South Pembrokeshire benefits from westerly sea winds and very low levels of man-made pollution. The mill is surrounded by ancient woodland, in a sheltered estuary valley, and sits within Bluestone’s car-free resort – all of which contribute to these outstanding results.”

Environmental scientist Marten Lewis, director of sustainability at Bluestone, said: “We’re delighted but not surprised. This confirms that our efforts to protect the environment and put the wellbeing of our guests and staff first are paying off. Following our recent King’s Award for Enterprise in sustainable development, this shows why Bluestone stands out as a model for regenerative tourism.”

Mr Lewis added that Bluestone is now looking to trial new low-particulate cleaning products and expand monitoring to indoor areas including lodges, the resort pub, and children’s play facilities.

Black Pool Mill reopened in 2023 following extensive restoration and now forms part of Bluestone’s visitor experience, offering seasonal food in a historic riverside setting.

Photo caption:
Clean air: Black Pool Mill sits in ancient woodland near the River Cleddau (Pic: Bluestone)

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Business

Specsavers launches first at-home hearing care service in Wales

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SPECSAVERS has launched a new audiology service in Wales, supporting people across South East and South West Wales, from Fishguard to Caerphilly, who are unable to visit their high street stores.

The new team of hearing experts will provide free home hearing checks to those who cannot leave their homes unaccompanied. The service is being led by audiology directors Andrew Williams and Matthew Maguire, who have joined forces with the existing optics Home Visits team to expand services beyond eye care.

It offers the full range of hearing services available at Specsavers stores – from hearing checks and wax removal to hearing aid fittings.

Audiology director, Andrew Williams, comments: ‘We’re thrilled to bring this service to Wales, helping people who might otherwise struggle to access quality hearing care – whether due to mobility issues, mental health or the challenges of old age.

‘To be the first Specsavers team in Wales to deliver this type of service is a key milestone and one we’re proud to be leading. We’re looking forward to getting to know the local community and bringing essential support to those who need it most, right where they feel safest and most comfortable.’

Customer service director, Alison Warren, who has led the optics team since it first launched 11 years ago, adds: ‘After months of planning, it’s fantastic to see this new service up and running. The impact of at-home appointments goes far beyond clinical care. For many of our customers, especially those living alone, we might be the only face they see that week.

‘It’s not just about hearing aids or eye tests, it’s about connection, dignity and taking the time to really be there for someone.

‘Having Andrew and Matthew join the team means we can bring that same level of care to people’s hearing needs too and that makes a real difference to their quality of life.’

To mark the launch, colleagues from across Wales came together to celebrate at their new office in Palmerston, Barry. The occasion was an opportunity to raise awareness of the new service and highlight the positive impact it aims to have across the region.

For more information or to book an appointment, call 01446 508128 or visit the Specsavers website: https://www.specsavers.co.uk/home-hearing-tests.

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