Business
What It Takes to Be a Motivational Speaker

Becoming a motivational speaker is an aspiration for many who wish to inspire and uplift others. It involves more than just speaking to an audience; it requires a blend of passion, skill, and dedication. Here’s what it takes to succeed in this impactful profession.
Discover Your Passion and Purpose
The foundation of motivational speaking lies in having a genuine passion for helping others and a clear purpose. Reflect on your experiences, challenges, and triumphs to identify your core message. Your personal story and insights are what make you unique and relatable. A strong sense of purpose will drive you to persevere through the ups and downs of this career.
Hone Your Speaking Skills
Effective communication is crucial for a motivational speaker. Work on your public speaking skills, focusing on clarity, articulation, and engagement. Practice speaking in front of mirrors, friends, or small groups to build confidence. Consider joining a public speaking club such as Toastmasters to receive constructive feedback and improve your techniques.
Develop Your Content
Crafting compelling content is key to connecting with your audience. Structure your speeches with a clear introduction, body, and conclusion. Use anecdotes, metaphors, and real-life examples to make your points more vivid and memorable. Aim to provide actionable advice and practical steps that your audience can implement in their own lives.
Build Your Personal Brand
A strong personal brand sets you apart from other motivational speakers. Develop a professional website showcasing your biography, speaking topics, testimonials, and videos of your presentations. Showcase your branding through personalised leaflets. Engage with your audience on social media platforms, sharing inspirational content and interacting with followers. Consistency in your message and visual identity helps build recognition and trust.
Network and Gain Experience
Networking is vital in the speaking industry. Attend conferences, workshops, and seminars to meet other speakers, event organisers, and potential clients. Offer to speak at local events, schools, or community groups to gain experience and build your portfolio. The more you speak, the more you refine your skills and expand your reach.
Stay Authentic and Adaptable
Authenticity is the cornerstone of effective motivational speaking. Be true to yourself and your message, as audiences can easily detect insincerity. Stay adaptable and open to feedback, continuously improving your content and delivery. Tailor your speeches to different audiences, ensuring that your message resonates with diverse groups.
Pursue Continuous Learning
The best motivational speakers are lifelong learners. Stay updated on industry trends, new speaking techniques, and relevant topics. Attend workshops, read books, and follow other successful speakers to gain new insights and inspiration. Continuous learning ensures that your content remains fresh and impactful.
Cultivate Emotional Intelligence
Emotional intelligence (EQ) is essential for understanding and connecting with your audience. Develop your ability to empathise, listen actively, and respond to the emotional cues of your listeners. High EQ helps you build rapport and create a supportive atmosphere that encourages transformation.
Maintain Resilience and Perseverance
The journey to becoming a successful motivational speaker is challenging and requires resilience. Rejections, setbacks, and periods of self-doubt are part of the process. Stay committed to your purpose, learn from your experiences, and keep pushing forward. Your determination will inspire others as much as your words.
In conclusion, becoming a motivational speaker involves a combination of passion, skill, and business savvy. By honing your speaking abilities, developing compelling content, and building a strong personal brand, you can make a meaningful impact and inspire others to achieve their full potential.
Business
Business event shares key insights in renewable energy, innovation, and leadership

BUSINESSPEOPLE across Wales have gained exclusive behind-the-scenes access to JCB Transmissions to learn about its new hydrogen generator technology, workplace culture, and future developments.
Organised by the Institute of Directors (IoD) North Wales, attendees toured the facility in Wrexham and received expert insight into the company’s role in manufacturing components for carbon efficient machinery from JCB operations director Craig Weeks.
Guests were equipped with professional leadership knowledge as Craig shared his career journey with the multinational manufacturing business, as well as highlighting key decisions made to increase business growth and efficiency.
He also revealed practical ways the firm invests in its workforce by utilising training opportunities provided by the North East Wales Skills Academy (NEWSA) and Gatewen Training Services.
David Roberts, chair of North Wales IoD, believes the event spotlighted JCB’s innovation and contribution toward Wales’ net zero by 2050 target.
He said: “From its latest hydrogen generator technology to its production of gearboxes, axles, and transmissions systems, it’s evident that JCB Transmissions is paving the way as a leader in creative, cutting-edge renewable technology.
“Moreover, I think the experience gave guests the chance to understand ways in which they could make more informed investments and the long-term benefits of upskilling members of their respective teams.
“Seeing business leaders and directors attend from across Wales was also very encouraging and I hope they feel more empowered to excel in their industries.”
Speaking about Craig, an IoD North Wales Skills Development award winner, David continued: “I think there is a lot to learn from his leadership.
“His careful, considered allocation of company resources, alongside his career path from axle and gearbox technician to operations director, demonstrates great creative direction and tenacity.
“Overall, building a supportive and welcoming culture in any firm is essential for longevity and it’s something I think JCB Transmissions showcased to all attendees.”
To become an IoD volunteer, contact David Roberts on 07899 910 293.
For more information and to view upcoming events on the IoD in North Wales, visit www.iod.com/events-community/regions/wales
Business
Air quality at historic Pembrokeshire mill ‘cleanest ever recorded in UK’

THE AIR around a historic mill on the Bluestone National Park Resort estate has been found to be cleaner than any site currently monitored by the UK Government.
Black Pool Mill, an early 19th-century water mill that now houses a restaurant near Canaston Woods, has been recording air quality since 2024 as part of Bluestone’s ongoing commitment to sustainability.
According to the data, the mean average of PM2.5 – fine particulate matter less than 2.5 micrometres in diameter – at the site is just three micrograms per cubic metre. That is significantly below legal limits in Wales (25) and England (20), and cleaner than any figures recorded at official UK monitoring sites.
PM2.5 particles can come from aerosols, vehicle fumes and industrial emissions, as well as natural sources such as dust and pollen. The health impacts of long-term exposure to these particles are well documented, contributing to respiratory and cardiovascular issues.
Professor Paul Lewis, Chief Scientific Officer at Health and Wellbeing 360 and Clean Air Programme Regional Champion for Wales, is leading the research. He said: “Black Pool Mill is clearly way below the legal thresholds. South Pembrokeshire benefits from westerly sea winds and very low levels of man-made pollution. The mill is surrounded by ancient woodland, in a sheltered estuary valley, and sits within Bluestone’s car-free resort – all of which contribute to these outstanding results.”
Environmental scientist Marten Lewis, director of sustainability at Bluestone, said: “We’re delighted but not surprised. This confirms that our efforts to protect the environment and put the wellbeing of our guests and staff first are paying off. Following our recent King’s Award for Enterprise in sustainable development, this shows why Bluestone stands out as a model for regenerative tourism.”
Mr Lewis added that Bluestone is now looking to trial new low-particulate cleaning products and expand monitoring to indoor areas including lodges, the resort pub, and children’s play facilities.
Black Pool Mill reopened in 2023 following extensive restoration and now forms part of Bluestone’s visitor experience, offering seasonal food in a historic riverside setting.
Photo caption:
Clean air: Black Pool Mill sits in ancient woodland near the River Cleddau (Pic: Bluestone)
Business
Specsavers launches first at-home hearing care service in Wales

SPECSAVERS has launched a new audiology service in Wales, supporting people across South East and South West Wales, from Fishguard to Caerphilly, who are unable to visit their high street stores.
The new team of hearing experts will provide free home hearing checks to those who cannot leave their homes unaccompanied. The service is being led by audiology directors Andrew Williams and Matthew Maguire, who have joined forces with the existing optics Home Visits team to expand services beyond eye care.
It offers the full range of hearing services available at Specsavers stores – from hearing checks and wax removal to hearing aid fittings.
Audiology director, Andrew Williams, comments: ‘We’re thrilled to bring this service to Wales, helping people who might otherwise struggle to access quality hearing care – whether due to mobility issues, mental health or the challenges of old age.
‘To be the first Specsavers team in Wales to deliver this type of service is a key milestone and one we’re proud to be leading. We’re looking forward to getting to know the local community and bringing essential support to those who need it most, right where they feel safest and most comfortable.’
Customer service director, Alison Warren, who has led the optics team since it first launched 11 years ago, adds: ‘After months of planning, it’s fantastic to see this new service up and running. The impact of at-home appointments goes far beyond clinical care. For many of our customers, especially those living alone, we might be the only face they see that week.
‘It’s not just about hearing aids or eye tests, it’s about connection, dignity and taking the time to really be there for someone.
‘Having Andrew and Matthew join the team means we can bring that same level of care to people’s hearing needs too and that makes a real difference to their quality of life.’
To mark the launch, colleagues from across Wales came together to celebrate at their new office in Palmerston, Barry. The occasion was an opportunity to raise awareness of the new service and highlight the positive impact it aims to have across the region.
For more information or to book an appointment, call 01446 508128 or visit the Specsavers website: https://www.specsavers.co.uk/home-hearing-tests.
-
Crime2 days ago
Neyland man to appear in court facing child sexual offence charges
-
News7 days ago
Sudden death prompts major police response in Pembroke Dock
-
Crime2 days ago
Charges of extreme pornography and indecent images of children
-
Crime5 days ago
Two arrested following affray near Milford Marina
-
Crime5 days ago
Pembrokeshire businessman sentenced for £150,000 Covid loan fraud
-
Crime16 hours ago
Neyland man admits making indecent images of children
-
Crime4 days ago
Pembroke woman spat at police while in ‘zombie-like’ drug state, court hears
-
Crime20 hours ago
Rosemarket man avoids jail after breaching court order and stalking victim