Business
Research reveals preference for climate friendly products among Welsh shoppers
TWO in three (67%) Welsh shoppers prefer to buy products that have a more positive environmental impact, but are unsure how to identify them, according to new research from Amazon.
According to a recent Amazon-commissioned study of 2,000 British shoppers, two in three (67%) shoppers in Wales prefer to buy products that have a more positive environmental and social impact, but are unsure how to identify them due to confusing sustainability statements on product labels.
In fact, Welsh shoppers surveyed find completing a giant crossword puzzle (41%), building flat-pack furniture (40%), and cooking an elaborate dinner party from scratch (30%), easier than figuring out which everyday products have a lower environmental impact when shopping online.
As a result, only 1% of Welsh respondents say they always understand a product’s environmental impact when they shop. More than half (59%) want retailers to help them easily identify products which have a more positive environmental and social impact. This ranges from everyday items like socks and sugar, to personal care products like soap and sunscreen.
Amazon makes it easier for customers to discover and shop for products with improvements in at least one aspect of sustainability. Its Climate Pledge Friendly badge helps shoppers to discover and filter products based on clear sustainability features – from products containing recycled materials and designed with less packaging, to items made from organic content and safer chemicals. These features are based on vetted and reputable third-party certifications, such as Rainforest Alliance, Fairtrade International and Forest Stewardship Council.
Certifications matter to Welsh shoppers, with 74% saying they are more likely to trust a product’s sustainability claims if it is supported by an official certification from a reputable organisation. 32% of those surveyed also claim to have abandoned a purchase when they did not trust or understand its sustainability claims.
More than a quarter (29%) of respondents claim they are more likely to try a new brand or product if their social, ethical and environmental credentials are clear on the product itself, or at the point of sale online, giving them reassurance these brands align with their principles.
“Products with certified sustainability features are a top choice for UK shoppers, and it’s important that customers can easily understand exactly what those features are. At Amazon, we’re taking the guesswork out of the shopping experience, helping customers to shop for items that match their values,” said John Boumphrey, Amazon UK Country Manager.
Among the most sought-after sustainability features that Welsh shoppers surveyed look for are kindness to animals (52%), recyclable packaging (45%), made with chemicals safe for human health and the environment (43%), reduced packaging (34%), and items made with recycled materials (33%), while 31% seek products that are made with responsible farming and forestry methods.
The top five product categories that shoppers expect to find more sustainable options for include food and beverage items (54%), cleaning products (54%), cosmetics and beauty (51%), apparel (32%) and pet supplies (20%).
Nearly 37.6 million Amazon customers have switched to Climate Pledge Friendly badged products in 2023, leading to over 1.16 billion items sold, a 42% increase from 2022 – sending a strong signal to Amazon’s selling partners that customers want to shop for products with sustainability features. As of today, Amazon’s Climate Pledge Friendly product selection has grown to more than 1.4 million items globally – a 157% increase from 2022.
“Amazon’s Climate Pledge Friendly certifications help us to communicate our brand commitment to more-sustainable processes and products. The qualification process is reassuringly thorough which means when customers see the Climate Pledge Friendly badge, they can be confident they are purchasing a product that goes some way to help preserve the natural world we live in,” said Tom Lloyd, Co-Founder and Commercial Director at Bloomsbury Mill, an award-winning children’s and baby brand in the UK, with several popular Climate Pledge Friendly products on the Amazon UK store.
Amazon’s UK Climate Pledge Friendly programme features more than 50 independent sustainability certifications. Products which have one or more of these certifications can be found by clicking on Climate Pledge Friendly on Amazon.co.uk. Each Climate Pledge Friendly-badged product comes with clear and detailed descriptions of their sustainability features and underlying certifications, helping consumers make more informed choices when shopping online.
Business
Maenclochog care home turned down after community concerns
A CARE HOME scheme for a Pembrokeshire village, which saw objections from the local community council after youngsters had ‘absconded’ from similar sites locally, will need a formal application, planners have said.
In an application to Pembrokeshire County Council, Future Nest Care Ltd, through agent Evans Banks Planning Limited, sought a certificate of lawfulness to allow the use of dwelling house Brynawel, Maenclochog as a care home for two youngsters between the ages of five and 16 with specific needs.
A supporting statement said the youngsters would be supported by three qualified and experienced staff members during the day and two at night; the certificate of lawfulness application made to establish that formal planning permission is not required to use an existing two-storey detached dwellinghouse into a residential care facility to accommodate two children, supervised 24/7 by staff.
It added: “The proposed use is designed to provide a safe, nurturing, and family-style environment to help the young residents develop essential life skills and prepare for independent living. The residing youngsters will attend local schools or colleges and participate in community life, in the same manner as any young person living in a traditional family home.
“The qualified and experienced staff will prepare those children for their re-introduction back into a life without supervised care. The residing youngsters would attend the local school or further education college, as would any youngster under 18 living in a family home.”
However, Maenclochog Community Council objected to the proposals after residents expressed their concerns.
In its objection, it said: “This proposal has raised significant concern within the village, particularly as there are already multiple provisions for similar accommodation on the outskirts of Maenclochog.
“In the past, young people accommodated at these facilities have frequently absconded, leading to repeated searches across the surrounding area. This history heightens local anxiety regarding the introduction of further such provision within the village.”
It added: “Neighbouring residents have not been consulted regarding the proposed change of use, which has led to unease and a lack of confidence in the applicants’ intentions and in the suitability of the site for this form of development.”
It went on to say: “Before any decision is made, Maenclochog Community Council strongly believes that local residents should be afforded the opportunity of a public consultation. While the proposal may represent an economic decision for the property owners, it has wider implications for the village and its residents.”
An officer report recommended refusal of the certificate of lawfulness, concluding that “a material change of use would occur in relation to the proposed use of the site and as a result a certificate of proposed lawful use cannot be granted”.
In refusing the lawfulness call, planners said “the frequency of staff changes and the number of vehicle movements associated with the proposed use of the property would be materially different to those associated with its lawful use as a dwelling,” the material change of use to a care home requiring a formal planning application.
Business
Plaid energy policy challenged by Labour after Adam Price interview
LABOUR SAYS MINISTERS MUST EXPLAIN COST AND TIMETABLE FOR PYLON PLANS
PLAID CYMRU’S approach to energy infrastructure has come under scrutiny after Energy Minister Adam Price was challenged over plans to reduce the use of overhead pylons in Wales.
Mr Price defended the Welsh Government’s position during an appearance on BBC Radio Wales’ Sunday Supplement, arguing that communities must have greater confidence in how major grid projects are handled.
Plaid Cymru has pledged to give communities a stronger voice over energy developments and to look more closely at alternatives to overhead transmission lines, including underground cabling where possible.
The issue has become increasingly sensitive in rural parts of Wales, where proposed pylon routes linked to renewable energy schemes have raised concerns about landscape impact, tourism and local consultation.
However, Welsh Labour said the minister had failed to explain when any restriction on pylons would take effect, or who would pay the additional cost of placing cables underground.
A Welsh Labour spokesperson said: “Adam Price keeps saying how clear their manifesto was and yet he won’t say when they’re banning pylons. They won’t say who is paying for the extra cost of undergrounding cables.
“Without certainty, companies won’t invest. That’s thousands of clean, green energy jobs at risk. Plaid need more than a plan to have a plan.”
Labour said the Welsh Government must now set out how its policy would work in practice, including whether it amounts to an outright ban, what exemptions would apply, and how any extra costs would be funded.
The debate highlights the challenge facing ministers as Wales seeks to expand renewable energy generation while addressing public opposition to large-scale grid infrastructure.
Business
New facilities at Haverfordwest Target Shooting Club agreed
A CALL by a Pembrokeshire shooting club for more disability-friendly facilities has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, Haverfordwest Target Shooting Club, through agent Andrew Sutton Architecture, sought permission for an extension to existing target shooting club building at The Firing Range, Withybush Road, Haverfordwest to improve accessibility and internal facilities, together with associated landscaping works.
A supporting statement said: “The club’s own published history states it was founded in 1968, moved from the Drill Hall to the old wartime airfield butts at Withybush by the early 1970s, and had developed facilities over time, including the clubhouse by 1999. The established leisure/community use has existed on the site for a number of years and the proposal does not seek to intensify the core activity beyond that already authorised/established.”
It added: “The primary objective of the scheme is to improve inclusive access to the club’s facilities for disabled users and those with reduced mobility. The internal arrangement will provide adequate entrance and lobby space, clear accessible routes and appropriately designed sanitary accommodation, including an accessible wetroom/shower and separate WC.”
It also said accessible parking and surfacing designed to provide a firm, even, slip-resistant route from parking to the principal entrance.
It added: “The Equality Act 2010 places duties on service providers to make reasonable adjustments so that people with additional access needs are not placed at a substantial disadvantage.
“The proposal is therefore a positive enhancement to a community/leisure facility and supports wider policy objectives for inclusive environments.”
It went on to say: “The club operates within a highly controlled environment, and the proposed works will maintain and enhance safety and security measures.”
The application was conditionally approved by planners.
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