Business
Glorious weather marks first day of Pembrokeshire County Show
THE PEMBROKESHIRE COUNTY SHOW, Wales’ largest and most celebrated agricultural event, opened its gates today to a bustling crowd under glorious sunshine. The first day of the two-day event saw thousands of visitors flock to the Pembrokeshire County Showground in Haverfordwest, eager to soak up the rural atmosphere, enjoy the varied attractions, and take advantage of the perfect weather conditions.
This year’s show is particularly special, marking the 240th anniversary of the Pembrokeshire Agricultural Society (PAS). The Society has worked tirelessly to create a show that honors its rich history while embracing modernity. This year’s show has something for everyone, from livestock competitions and food stalls to live entertainment and interactive displays.

Among the distinguished guests was Wales’ First Minister, Eluned Morgan, making her first official visit to Pembrokeshire since being elected. Ms. Morgan spent the day touring the showground, expressing her admiration for the event’s organisation and its return to pre-pandemic vibrancy. “It’s a really lovely day this year. Things have been building back up to pre-pandemic levels. It’s been wonderful. Lots of people are here from Pembrokeshire and beyond. It has been brilliantly organised,” she remarked.

The First Minister was particularly taken with the livestock exhibitions, a cornerstone of the show. “One of my favourite parts of the show is seeing the livestock. It’s amazing to think about all the work that has gone in over generations to ensure an animal is in peak condition,” she added. Her visit underscored the show’s significance not only as a local tradition but as an event of national importance.
The weather played a key role in the day’s success, with many show-goers arriving early to make the most of the sunny conditions. Traffic began to build up as early as 7:30 a.m., as eager visitors made their way to the showground. “It’s nice to see the sun and it’s certainly brought out the crowds,” said Adam Thorne, President of the Pembrokeshire Agricultural Society, who officially opened the show from the main ring.

Mr. Thorne, an arable and beef farmer and the third generation of his family to hold the office of society president, reflected on the vital role of volunteers in making the show possible. “We’ve got 200 voluntary stewards across all the sections, and the show just wouldn’t be possible without them,” he said, emphasising the community spirit that underpins the event.
Show director and trustee Delme Harries echoed these sentiments, highlighting how the event has evolved over the centuries. “Before the pandemic, we had eight full-time show staff, and that’s now down to two, so we are lucky to be able to rely very heavily on volunteers and are conscious that we must involve the next generation as well,” he explained. Mr. Harries also pointed to the show’s ability to adapt, embracing social media and the growing demand for quality, locally-made goods while staying true to its agricultural roots.

One of the show’s standout attractions was the presence of Aquarius, a magnificent White-Tailed Eagle with a two-metre wingspan, brought by the British Bird of Prey Centre. Aquarius has captivated visitors with her impressive size and grace, serving as a symbol of the effort to reintroduce these majestic birds to Welsh skies. Alongside Aquarius was the Centre’s newest addition, a baby Snowy Owl, which charmed the crowds with its sleepy demeanor.
This year also saw the triumphant return of the poultry competition, which had been absent in recent years due to the pandemic and avian flu concerns. The competition attracted 600 entries, ranging from individual birds to crafts and eggs, delighting both participants and spectators. “Although this year’s entries are half of what they used to be, they are double what we expected because we went ahead at the last minute,” said poultry show secretary Bethan Clarke, expressing her satisfaction with the turnout.
Food lovers were treated to a feast at the Welsh Food Hall, sponsored by Castell Howell. The Hall showcased over 40 local producers offering everything from cider to cheesecake, along with regular cookery demonstrations that drew large crowds. This celebration of Welsh food and drink has become a highlight of the show, reflecting the region’s rich culinary heritage and innovation.
The showground itself was a hive of activity, with the Country Market shopping area featuring 60 stalls selling unique, artisan products. Families and children enjoyed a range of activities, including rugby skills sessions with the Scarlets, Little Legs Football, and the always popular Panic Circus Big Top, which offered free fun and games for all ages.
The Countryside Park was another popular area, where visitors could engage with the British Bird of Prey Centre’s exhibits, including talks on Eagle Reintroduction Wales and the chance to meet some of the Centre’s residents up close. The Ferret World exhibit and the gundog display team led by Wales’ top handler, Meurig Rees, also drew large audiences, offering a glimpse into traditional country life.
The show’s success was further boosted by the live entertainment provided by Pure West Radio, which broadcasted live from the event. The radio station’s stage featured live music, competitions, performances, and special guests, ensuring that there was never a dull moment.
As the first day drew to a close, attention turned to the forecast for the second day of the show, which looks uncertain. However, the Pembrokeshire Agricultural Society remains optimistic that visitors will turn out in force, rain or shine. Thursday’s schedule includes the much-anticipated judging of sheep and pig classes, concluding with the supreme horse championship at 5 p.m.
Thursday will also see the Ladies Day reception in the Members’ Marquee, where guests will don their finest attire and enjoy Prosecco, all while raising funds for the Royal Agricultural Benevolent Institution (RABI).
The Pembrokeshire County Show, with its blend of tradition, community, and entertainment, has once again proven why it is a cornerstone of Welsh rural life. As visitors look forward to the final day, the show’s organisers are confident that it will be another day to remember, whatever the weather may bring.
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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