Business
Plans for Tenby’s Brynhir development expected to be backed

UPDATED plans for a controversial housing Tenby development, which will see less homes built than originally proposed, are expected to be approved by the national park despite wide-ranging concerns.
In 2018, Pembrokeshire County Council, which already owned the 15-acre Brynhir site on the edge of Tenby, ‘bought’ the land for £4million using its Housing Revenue Account.
Campaigners fought a two-year battle against the use of the land for housing, calling for protection for ‘Tenby’s last green space’ and fearing it would become a ‘concrete jungle’.
The county council was granted outline planning permission by the Pembrokeshire Coast National Park Authority for the development of 144 properties – including up to 102 affordable residential units, eight shared ownership residential units and 34 open market shared units – in 2020.
Last July, national park planners heard less homes than originally hoped for will be built at the development, but nearly three-quarters will remain affordable.
It is now proposed that only 125 houses will be built, 93 of them affordable, and, of the 32 Open market dwellings, 16 are shared ownership properties.
In July 2023, the national park backed a Pembrokeshire County Council Housing request to modify the Section 106 legal agreement ahead of an official updated application, including a condition that the percentage of affordable housing does not drop below 71 per cent.
Amendments also included the removal of a Multi-Use Games Area (MUGA), one of two Local Equipped Area for Play Spaces (LEAPS) instead providing a multi-use space for ball games.
The county council, through agent The Urbanists, later submitted updated outline plans for 125 homes on the site.
The application stated: “The proposed development is a key development for the town of Tenby and the wider county; it shall make a significant contribution to the delivery of much-needed affordable housing as well as helping much overall local housing targets.”
The reserved matters application, backed in principle by Tenby Town Council, is now recommended for conditional approval at the Pembrokeshire Coast National Park development management committee meeting of September 4, despite being contrary to the provisions of the Development Plan.
A report for committee members says Tenby Civic Society “has raised a number of concerns relating to highway safety issues, lack of sustainable transport facilities, landscaping and skyline development, surface water discharge, low water pressure, retention of stone styles within the scheme, footpath routes and impact on existing amenity space to south of the site”.
20 objections to the scheme have also been received, raising concerns including loss of green space, traffic issues, privacy, design, visual impacts and the scale of the development, sewage capacity, the site being no longer allocated for housing, potential antisocial behaviour within the play area, and a limitation on second homes/holiday lets being required.
The report for planners adds: “It is considered that the proposed appearance, landscaping, layout, access and scale of the proposed scheme would be in accordance with the parameters set out at outline stage.
“Following consideration of the policies contained within the statutory Development Plan (Future Wales and Local Development Plan 2) and National Planning Policy in the form of Planning Policy Wales (Edition 12) and having regard to all material considerations it is considered that the development will be in keeping with the aims of the LDP2 and Future Wales in that the development is considered to provide a new residential estate of 125 dwellings to meet the requirements set out in the outline consent whilst sustaining the local character.”
Business
Haverfordwest opticians celebrate 100 years of long service

WALES’ LARGEST Specsavers store is celebrating a series of individual long service milestones, with nine team members collectively marking a century of long service in 2025.
At the heart of the celebrations is Andy Britton, ophthalmic director at Specsavers Haverfordwest, who has worked at the company for 20 years.
Since becoming a partner in 2006, Mr Britton has overseen the store’s transformation from a small site with just four test rooms to a state-of-the-art £1.2 million premises at 21 Riverside Quay. The enhanced store now boasts 14 test rooms equipped with cutting edge technology and a significantly larger team, growing from 11 to 45 employees.
Haverfordwest residents benefit from Mr Britton’s clinical expertise – he holds multiple postgraduate diplomas that allow him to prescribe medication directly to customers, helping to ease pressure on local GP surgeries and hospitals. He has also led the introduction of enhanced services, including glaucoma monitoring, ensuring more people can access specialist care closer to home.
Reflecting on his career, Mr Britton says: ‘It’s been a privilege to serve the Haverfordwest community over the last 20 years. I’m proud of the team we’ve built and the progress we’ve made – all with the aim of delivering the best possible care for our customers.’
Mr Britton’s anniversary was celebrated alongside colleagues Elise Evans, Gareth Riley and Carrie Lewis-Jones – each marking 15 years with Specsavers – as well as other team members celebrating 10 and five-year milestones.
Fellow director, Wayne Jones, was among those celebrating five years with the business, after joining the Haverfordwest store in 2020. He was named a finalist for Optometrist of the Year at the Optometry Wales Awards in 2023 and then in 2024, joined forces with Mr Britton as retail director of the store.
Commenting on the milestone, Mr Jones says: ‘Our team’s experience and dedication are what makes Specsavers Haverfordwest so special. Reaching 100 years of individual long service milestones in 2025 is something we’re incredibly proud of. It’s a real testament to the commitment of our colleagues, and we look forward to many more successful years ahead.’
To mark the occasion, the directors hosted an in-store awards ceremony, presenting certificates and bottles of champagne to the nine long-serving team members celebrating.
Specsavers Haverfordwest is open seven days a week. To find out more information about Specsavers in Haverfordwest, request an appointment or browse the online store, visit https://www.specsavers.co.uk/stores/haverfordwest.
Additionally, to make eye health accessible to all, the store offers a Home Visits service for those unable to leave their homes unaccompanied due to disability or illness.
Business
Government-backed scheme future-proofs Flintshire firms

Productivity, sustainability and skills boosted through decarbonisation initiative
A GOVERNMENT-funded programme is helping businesses in Flintshire become more productive, sustainable and future-ready through cutting-edge support and innovation.
Delivered by AMRC Cymru, a leading research and development facility based in Broughton and part of the University of Sheffield, the initiative has already supported 32 local companies through a combination of tailored reports, training events and one-to-one assistance.
The scheme—Accelerating Decarbonisation and Productivity Technology and Skills (ADAPTS)—is backed by £811,000 from Flintshire’s share of the UK Government’s Shared Prosperity Fund (UKSPF). It aims to boost growth, reduce carbon emissions and create skilled employment across the county’s manufacturing sector.
Sixteen of the participating businesses also received in-depth support from AMRC Cymru engineers to implement new technologies, enhance workforce skills and address key areas for improvement identified in their initial assessments.
Among those to benefit was Biofortuna, a contract development and manufacturing organisation, which developed an automated solution to scale up a critical process—opening doors to new markets while maintaining high accuracy.
Chris McCarthy, development and manufacturing manager at Biofortuna, said:
“If we hadn’t partnered with AMRC Cymru, we would have had to invest a significant amount of time and resource into researching potential options—and even then, we may have ended up limited to off-the-shelf solutions.
ADAPTS gave us the opportunity to approach our challenge from a completely different angle. They developed bespoke solutions tailored specifically to our needs.”
Natalie Jones, project manager at AMRC Cymru, added:
“Seeing the difference the UKSPF-funded ADAPTS programme has made to Biofortuna’s productivity and precision is fantastic. I’m excited to watch how this new technology supports their ongoing growth.”
Reflecting on the wider impact of the scheme, she continued:
“We’ve achieved excellent results across a number of key performance areas—including adoption of new products and services, improved digital connectivity, increased efficiency, and reduced carbon emissions.
Given the nature and timescale of the work, the full impact of the programme will continue to unfold in the months and years ahead, especially in terms of job creation and retention.”
Councillor Chris Dolphin, Flintshire County Council’s cabinet member for economy, environment and climate, welcomed the scheme’s success:
“With UK manufacturers investing around £38.8 billion into the economy each year, it’s great to see the ADAPTS programme preparing Flintshire businesses for future growth.
I believe this investment will boost local resilience and, in the long term, help attract and retain talent in the county.”
Business
Tenby town centre spa hotel could be completed in 18 months

APPROVED plans to change part of Tenby’s former town hall and market hall, and the nearby former TP Hughes department store to a spa hotel, restaurant and café could be completed in just 18 months despite concerns from local traders.
In an application recommended for conditional approval at the April 9 meeting of Pembrokeshire Coast National Park’s development management committee, Wil Crockford of Bassett Crockford Holdings Ltd sought permission for a change of use the former TP Hughes/ M&Co store and a part change of use of the council-owned market hall and former town hall to a spa hotel, restaurant and cafe/bar, with associated extensions and alterations at 12 High Street and Old Town Hall and Market Hall, Tenby.
The development for a new hotel extends across two buildings; the 20 hotel rooms will be located within the remaining upper floors of the existing M & Co buildings, and two new roof extensions in a mansard form to accommodate further hotel space.
The spa would be located at first floor level of the town hall aspect, and into the market’s first floor.
Further facilities in the form of a café will be linked to the hotel reception area at ground floor with additional toilet facilities and bicycle storage provided within the basement level. The proposed restaurant will be accommodated within the southern building.
The scheme was supported by Tenby Town Council, subject to conditions including the protection of existing market operations, and an agreed action plan for integration with potential refurbishment of the market, with Tenby Civic Society has raising concerns about the spa/fitness suite having an impact on the running of the market traders’ businesses.
Concerns have previously been raised about the impact on existing market traders during construction both in terms of noise and dust during works and a potential temporary market closure for construction work to be undertaken, with Cathy Butler speaking on their behalf at the April 9 meeting.
She said that while the market itself – believed to be the oldest in Wales – was flourishing despite the building being in need of renovation, there had been a lack of reassurance and feedback from the council, as landlords of the hall, as the proposed scheme progressed.
She stressed there was no objection to the neighbouring hotel but to the the potential impact on the market operations through the upstairs spa development.
“We’ve learned most of our news from the newspapers and we’re worried sick,” she told committee members, saying any impact on the market affected the “future of not just us but all our local suppliers as well”.
“Consider the small guy here; a spa is for the few, and the market for the many,” she added.
Agent Phil Davies told the committee there was no intention to disrupt the market, with the potential for putting that section of works on hold if there were any potential renovations to the hall through the council.
He said the whole scheme was expected to take 18 months to complete; the committee later hearing from local councillor Sam Skyrme-Blackhall that discussions were ongoing at council level with potential funding identified.
The application was given conditional delegated approval to senior park officers on completion of a S106 legal agreement to cover financial contributions.
A related listed building application was also granted delegated approval.
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