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Pure West Radio gears up for DAB launch

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PURE West Radio is poised to enter a new era in its six-year history as it counts down to the launch of Digital Audio Broadcasting (DAB) later this autumn. The station is awaiting the activation of five transmitters, which will enable DAB to broadcast extensively across Pembrokeshire and Carmarthenshire. This move is set to significantly enhance Pure West Radio’s listener base and deliver an exceptional radio sound quality.

Toby Ellis, Pure West’s director, expressed his excitement about this milestone. “This is a very exciting time for Pure West Radio as it means we’re now going to be able to continue to expand in so many different directions,” he said. “Our biggest focus has always been the people who listen to us and who’ve grown with us since we first launched back in April 2018. The way in which we’re now moving forward is due to the hard work and commitment that this dedicated team has shown.”

PWR Director Toby Ellis (Image: Facebook)

The station, which has been a key part of the Pembrokeshire community since its inception, boasts a workforce of 13 people, including presenters, producers, journalists, and sales personnel. Additionally, it benefits from a strong voluntary sector comprising over 100 members, contributing to its hybrid working model. This approach allows the station to maintain a strong community commitment while ensuring commercial viability.

“Our move to DAB will enable more people to remain connected to our platform as we continue delivering interviews, local news, information, and of course, a whole load of quality music,” Ellis added. Pure West Radio has grown rapidly, and claims to be reaching over 3m people across its platforms each month. During the COVID-19 crisis, it played a crucial role in providing up-to-date information in collaboration with Pembrokeshire County Council.

On Air: PWR DJ, Tom Dyer

The station, which celebrated its third birthday recently, has seen two million listens since its start, with an average of 40,000 listens per week. This audience engagement is approaching nearly half of the population of Pembrokeshire. The upcoming DAB launch marks a significant development for the station, allowing it to reach a wider audience and continue its mission of delivering local news, community events, and music to its listeners.

Pure West Radio has close links to the Herald, with its Director, Toby Ellis, General Manager Mathew Rickard and its Head of News, Sarah Jane-Absalom all having previously worked at The Pembrokeshire Herald or Herald Radio.

Herald Editor Tom Sinclair said: “Everyone at The Herald wishes Toby and the team the best of luck with this important milestone.

“Getting on the airwaves is what Pure West Radio needs to take it to the next level and we are very proud of what the PWR team have achieved over the last few years.”

Those interested in becoming part of the radio station can get more information by emailing [email protected].

The official DAB launch date will be announced in the near future, Pure West Radio said.

 

Community

Teifi river revival project secures £1.4m lottery funding

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COMMUNITIES along the River Teifi are set to play a central role in a major new project aimed at improving the health of one of west Wales’ most important rivers.

The Teifi Fyw — Living Teifi: People and Nature Together project has been given the green light after securing more than £1.4m from The National Lottery Heritage Fund.

The conservation project aims to respond to climate change, biodiversity loss and declining river health, while also recognising the Teifi’s deep cultural and historic importance to the communities which live and work along its catchment.

The first stage will be a two-year development phase, bringing together scientific evidence, local history, lived experience and creative work to help shape future restoration plans.

The project will be coordinated by Natural Resources Wales, working with the West Wales Rivers Trust, the Mining Remediation Authority, Strata Florida Trust, Mentera, Ceredigion County Council, UNESCO-MOST BRIDGES at the University of Wales Trinity Saint David, and The Wildlife Trust of South and West Wales.

It will also build on existing work carried out by the Teifi Nutrient Management Board and local stakeholder projects including Llais yr Afon and P.R.A.M.

Cllr Clive Davies welcomed the announcement, saying he looked forward to seeing the project outcomes realised.

The River Teifi is one of Wales’ best-known waterways, flowing through Ceredigion, Carmarthenshire and Pembrokeshire before reaching the sea at Cardigan.

Project leaders say the aim is to ensure that restoration work is not only based on environmental evidence, but also reflects the values and priorities of the people who know the river best.

 

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Community

Henry Tudor Centre designs to go on display in Pembroke

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Public invited to help shape new heritage centre exhibition

MEMBERS of the public are being invited to view the emerging exhibition designs for the new Henry Tudor Centre in Pembroke.

The centre, due to open in spring 2027, will be based at South Quay and will tell the story of Henry Tudor, the son of Pembroke who went on to become Henry VII and founder of the Tudor dynasty.

The exhibition designs will be on display at Pembroke Town Hall from Friday, May 22, to Friday, May 29.

The Henry Tudor Trust, which will operate the new heritage centre, is asking residents and visitors to give their views on how Henry Tudor’s story should be told.

The designs have been developed by exhibition specialists Image Makers, with feedback forms available for members of the public to submit comments. These responses will help refine the exhibition as the project develops.

The new logo for the centre, created by Haverfordwest-based marketing company Media2Motion, will also be on display.

Work is currently underway to refurbish the Grade II-listed building at South Quay, which will house the new exhibition. The centre will also include a new public library, replacing the current library on The Commons, as well as a café.

The capital project is being funded by the Welsh Government, UK Government and Pembrokeshire County Council.

Additional support from The National Lottery Heritage Fund will fund a programme of events and activities at the new centre, alongside volunteering opportunities and educational resources for schools.

The exhibition plans can be viewed at Pembroke Town Hall from Monday to Thursday, 9:00am to 3:00pm, and Friday, 9:00am to 1:00pm. The town hall is closed on Saturdays and Sundays.

 

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Community

Pembroke Town Council Monkton vacancy following town councillor’s Senedd win

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PEMBROKE’S Monkton ward will soon have a new town councillor after its previous representative secured a seat in the Senedd as one of six new members for the Ceredigion Penfro seat.

A notice of casual vacancy for the Monkton ward of Pembroke Town Council was publicised yesterday, May 11.

If no written request is made to the county council’s returning officer, the town council may fill the vacant seat by co-option.

The seat was made vacant following now-former town councillor Reform’s Susan Claire Archibald becoming a Senedd member for the new Ceredigion Penfro Senedd ward, one of two Reform candidates to do so.

At the Senedd count on May 8, the former councillor spoke on behalf of herself, fellow Reform winner Paul Marr, and the party’s supporters, saying the supporters would need “new shoes,” given Ceredigion Penfro’s “ginormous constituency”.

She added: “Paul and I are obviously very excited to get to work to representing our constituency of Ceredigion and Penfro.”

The six Senedd members for the new Ceredigion Penfro ward, which saw three Plaid seats, two Reform and one Welsh Conservatives gained, are: Elin Jones, Kerry Ferguson, and Anna Nicholl Plaid Cymru; Susan Claire Archibald and Paul Marr Reform; Welsh Conservatives Paul Windsor Davies.

A formal request for an election to fill the vacant Monkton seat may be made to: Returning Officer, Pembrokeshire County Council, Electoral Services, County Hall, Haverfordwest, Pembrokeshire, SA61 1TP.

The town council itself saw, last weekend, the inauguration of Councillor Jonathan Grimes, also joint county councillor for Pembroke Monkton and St Mary South, as the 647th Mayor of Pembroke.

Accompanied by his wife, Councillor Deborah Willcocks, a civic lunch was held at the town hall, Main Street, successfully raising £350 in support of his chosen charity, Sandy Bear.

The weekend also saw a service at St Mary’s Church, where the Bishop of St Davids offered a blessing for the newly installed bells.

 

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