Business
How to incorporate branding elements into your commercial sign design
In a world where visual communication carries immense weight, commercial signs play a crucial role in conveying your brand’s identity to potential customers. A well-designed sign can effectively capture attention, leave a lasting impression, and communicate essential information. This guest post aims to offer practical tips on incorporating effective branding elements into commercial sign design.
1. Clearly define your brand identity
Before diving into the commercial signs design process, it’s crucial to have a clear understanding of your brand’s identity. Consider your unique selling proposition (USP) and target audience. By defining these key aspects, you can develop a cohesive visual representation that resonates with your desired customers.
2. Consistency is key
Consistency throughout different touchpoints is essential for building brand recognition and loyalty. Carry over existing branding elements such as logos, typography, colours, and graphics onto your commercial signage. Your sign should be an extension of your overall branding strategy, ensuring consistency across all marketing channels.
3. Choose colours strategically
Colour psychology plays an integral role in influencing emotions and consumer behaviour. Select colours that align with your brand personality while considering their impact on human perception. Experiment with warm or cool colour palettes that evoke specific feelings or associations related to your products or services.
4. Typography matters
Font selection is another critical component of effective signage design. Typeface communicates personality traits such as professionalism, creativity, elegance, or approachability about your business or organisation.
Mix contrasting typefaces subtly to create a hierarchy and emphasise key messages on your sign; however, do exercise caution to avoid overwhelming the viewer with too many competing fonts—one or two complementary typefaces are often sufficient.
5. Simplicity enhances impact
When it comes to designing commercial signs for optimal effectiveness, simplicity reigns supreme.
Keep the text minimal and easy-to-read by using concise phrases instead of lengthy sentences—think “Quality Coffee” rather than “Our Coffee is Crafted with Meticulous Care.” The simpler the message, the greater the impact on viewers.
6. Prioritise readability
Your sign’s primary purpose is to communicate information to passersby effectively. Therefore, visibility and readability should be considered during the design process. Legibility should never be sacrificed for elaborate aesthetics.
Create contrast through font size, weight, and colour to enable easy reading, even from a distance. Additionally, consider placing your signage at key locations where it will attract attention while allowing enough time for passing pedestrians or motorists to read it fully.
7. Highlight unique selling points
Commercial signs are fantastic opportunities to showcase your unique selling points (USPs). Determine what sets you apart from competitors and use your signage as a platform to communicate these differentiators.
Whether it’s personalised customer service, innovation in products/services, affordability, or sustainability practices, accentuate these key attributes creatively within your sign design.
8. Utilise interactive elements
Gone are the days of static signage. Consider incorporating interactive elements into your commercial design strategy. Incorporate features like touch screens or QR codes that engage customers further by offering additional information or rewards, such as discounts or promotions, when scanned on their smartphones.
9. Understand your space restrictions
Consider where you plan to place your sign and understand any limitations regarding size or format. Take into account the environment in which the sign will exist—indoors versus outdoors—and ensure dimensions are suitable for optimal visibility without being obtrusive.
10. Regular maintenance ensures longevity
Commercial signs require regular maintenance to maintain their effectiveness and longevity. Over time, weather conditions can impair visibility due to fading colours or dust accumulation. Conduct routine inspections and cleanings while being prepared for periodic touch-ups or replacements when necessary.
Conclusion
Incorporating branding elements into commercial sign design is key in conveying a memorable impression of your business in split-second interactions with potential customers. By carefully choosing colours, fonts, and messaging and maintaining consistency with your overall brand identity, you can create signage that not only stands out but also communicates your unique value proposition effectively. Remember to prioritise simplicity and readability while considering interactive or digital elements that engage the viewer further. A well-designed commercial sign is a powerful marketing tool that invites customers to discover more about your offerings.
Business
Welsh Water slammed after thousands were left without water
DWR CYMRU has been slammed by a councillor who warned people “could have died” after thousands were left without water.
Tens of thousands of residents across the county were left without water after a mains burst at a treatment plant in Dolgarrog last week.
Welsh Water said supplies were restored to homes and businesses on Monday morning.
The chairwoman of Conwy’s finance committee slammed Dwr Cymru during a meeting at the council’s Bodlondeb HQ on Monday.
Old Colwyn councillor Cheryl Carlisle thanked volunteers and council staff for pulling together before calling for a public inquiry into the crisis.
Security guards
Cllr Carlisle claimed those in poor health had been left without water and said security guards at water stations had turned people away with small children.
“I’d like to take the time to thank everyone that’s being involved in the crisis in Conwy over the last six days, the selfless volunteers, everyone that provided water and help to the elderly and vulnerable, and also the engineers for fixing the problem and our social care staff and the other staff who have helped keep our nursing homes going, our care homes, and (looked after) the most vulnerable,” she said.
“On a different note, there will need to be an inquiry, won’t there, into the crisis response from Dwr Cymru.
“You cannot fault the engineers, but the delays in basic organisation, like setting up the water stations.
“It was 48 hours in my particular community. Without the volunteers, it would have been very, very serious, indeed, for those with health conditions.”
She added: “The priority lists of Dwr Cymru did not work.
“There were people on it that were still undelivered (not had water delivered) as was last night [Sunday], cancer patients, dialysis patients. This is completely unacceptable.
“Security guards turned away members (of the public) with little children. That was absolutely unacceptable as well.
“I think this has brought out the very best in people and, in just a few, the very worst. There needs to be a clear disaster plan going forward.”
Cllr Carlisle then insisted an inquiry was needed after Cllr Goronwy Edwards suggested a review.
She added: “I think it needs to be something more than a review, given the seriousness.
“People could have died, those with (serious health conditions). I don’t think we should downplay anything until everyone has come through this intact.”
Conwy Council leader Cllr Charlie McCoubrey also thanked those councillors and members of the public “who had gone above and beyond to look after their communities”.
He added the authority was now in a recovery phase with some households still without water and some schools affected.
“Clearly, with any major incident, questions need to be asked about could this have been prevented, was the response adequate, and what happens in the future in terms of how we coordinate things and prevent incidents like that happening again?”
Cllr McCoubrey said he was working with Welsh Government to get answers from Dwr Cymru.
Report by Richard Evans, Local Democracy Reporter
Business
Decision due on development of buildings at Trewern Farm
A CALL to let a 950-herd north Pembrokeshire dairy farm keep a farm shed built without permission over a decade ago is expected to be approved later this month.
In an application recommended for conditional approval at Pembrokeshire Coast National Park’s development management committee meeting of January 29, Trewern Farms Ltd is seeking permission for the retention of the agricultural building and lay down area at Trewern Farm, Felindre Farchog.
The application is part of a wider complex planning history associated with the site.
A report for Park planners says: “Trewern Farm is operated as a zero grazing style dairy farm with 304 hectares located on two separate parcels of land, one at Trewern with the remainder being at Penpedwast, adjacent to Castell Henllys. The farm has a dairy herd of approximately 950 cows.
“Trewern Farm has expanded significantly over recent years with many of the buildings and structures on site having been erected without the prior benefit of planning permission, and having since been regularised through a combination of retrospective applications and certificates of lawfulness.
“The building subject of this application is believed to have been constructed in 2014. The site currently comprises an agricultural shed immediately adjoining another shed and is used for cubicle housing.
“A slurry lagoon, silage clamps and 12 of the newer agricultural buildings are now lawful as Certificates of Lawfulness were granted for these whilst the Authority was awaiting an Environmental Impact Assessment to be submitted by the applicants for the 2015 planning application to regularise the unauthorised buildings.
“However, this is the last of the outstanding agricultural buildings which are not lawful, and an enforcement notice was served in May 2018 requiring its removal. This notice was appealed in November 2019 and is currently being held in abeyance by the Planning Inspectorate.”
It says the building referred to in the application “is described as being designed to house cattle in a series of cubicles, and forms part of a longer set of buildings running along the southern section of the farming complex,” adding: “The livestock numbers are not proposed for increase as a result of this application but will be as secured [by a planning consent] restricted to no more than 960 milking cows with 1020 maximum excluding calves.”
Local community council Nevern has previously said it has “grave concerns” about the application, asking, amongst other things, how the 960 cattle limit will be policed and important nearby woodland will be protected.
The application was previously recommended for approval at the park’s December meeting, but was deferred as not all received documentation had been published on the national park’s planning website.
The application is now returning to the January meeting, again recommended for conditional approval.
Business
Castell Howell launches new Food Show at Welsh International Culinary Championships
CASTELL HOWELL has launched a new Food Show, showcasing the food trends and innovations that the hospitality industry can expect to see in 2025 and giving visitors a preview of its growing range of Welsh food and drink products.
The new industry event is taking place alongside the 2025 Welsh International Culinary Championships (WICC) at the International Conference Centre in Newport from 20-22 January.
Castell Howell managing director Matt Lewis said: “The Castell Howell Food Show will be a new highlight in this three-day celebration of Welsh culinary excellence, hospitality skills, and innovation. As the largest wholesale supplier of Welsh Food & Drink, it gives us the opportunity to champion our excellent Welsh producers, to support hospitality customers in developing their businesses and, ultimately, to help our communities and local economies throughout Wales to thrive.
“Visitors will have the unique opportunity to engage directly with Castell Howell specialists representing every aspect of our business from insights into the latest trends, to discovering what’s in the pipeline for Welsh food and drink producers in 2025,” he said.
The Castell Howell Food Show will be a new annual event in the calendar at the start of the year, serving as a preview for its larger established trade shows, hosted at Parc y Scarlets in Llanelli and Parc Eirias in Conwy.
The Welsh International Culinary Championships, organised by the Culinary Association of Wales, bring together the nation’s most talented craft chefs, butchers, and front-of-house professionals for three days of demanding competition. The 2025 WICC also hosts the Skills Competition Wales hospitality finals, showcasing the country’s top apprentices.
Deputy First Minister, with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said:
“These two events promise to be a fantastic showcase for Wales’ food and drink industry. It’s an opportunity to celebrate Wales’ culinary excellence and the strength of our hospitality sector. Castell Howell plays an important role in supporting Welsh farmers, producers and the hospitality sector – and I wish them well with this new event.”
Further information about the event is at foodshow.wales
-
Top News7 days ago
Rail worker jailed for biting man’s lip off in Pembrokeshire pub
-
Crime6 days ago
Drug dealers caught trafficking cocaine worth £2,000 to Steynton addict
-
Crime6 days ago
Man in custody after admitting sexual assault of boy under 13
-
Crime5 days ago
Hotelier admits assault on partner at Fishguard venue
-
Crime7 days ago
Cardiff-born teenager admits to triple murder at Southport dance party
-
Top News6 days ago
Pembrokeshire’s heavenly host of angels gains spiritual promotion for Christmas 2025
-
Crime6 days ago
Cabbie and passenger caged for cocaine trafficking in Pembrokeshire
-
Sport7 days ago
Previewing the 2025 Super Bowl