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Business

Start-ups and entrepreneurs get a helping hand in Cardigan

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A RAFT of innovative business support is boosting trade and the economy in West Wales.

And nowhere more than Cardigan, where access to guidance and funding via Antur Cymru Enterprise has provided start-ups and entrepreneurs with a platform to grow in past months.

The South Ceredigion Local Business Support project, delivered by Ceredigion County Council via the UK Government’s Shared Prosperity Fund, has had a positive impact on ventures looking to develop their strategies and products.

As well as advice and expertise, small businesses have been given space at the town’s historic Guildhall market, which reopened during the summer following a £3m revamp.

Neil Croucher: His Mellangell brand is growing in popularity

Among them were Amaze Me 3D, Under the Laurel handmade jewellery, and The Craft Wife of Teifi.

Clive Davies, a Project Manager for Antur Cymru’s Smart Busnes programme, said they are already reaping the rewards.

“The Guildhall has the potential to be a destination space for Cardigan, and I’m sure will attract a lot of footfall,” he added.

“It’s great to see their progress in taking an idea through to their own trading space and business.

“This Antur Cymru project has been a big support to them and others, and I’m so pleased they had the confidence to relocate to the market, which as it develops will benefit them even further.”

As well as offering a space to trade, advisors are delivering training workshops and one-to-one advice to existing stall holders at the Guildhall.

In addition to the South Ceredigion Local Business Support project and Smart Busnes, local start-ups have capitalised on the Cynnal y Cardi Fund – also delivered by Ceredigion County Council via the UK Government’s Shared Prosperity Fund – which aims to support and engage local people, businesses and communities in delivering sustainable solutions to address some of the economic, social and environmental challenges facing the Ceredigion area.

Beverley Winn, owner of The Craft Wife of Teifi, has now based her sustainable crafts venture at the Guildhall, as well as receiving advice on visual merchandising and administrative tasks.

“Without the encouragement and ‘hand holding’ throughout the process I wouldn’t have had the self-belief and confidence to launch and run my little business,” she said.

“I only started three months ago at the Antur Cymru trading space in Cardigan and have now relocated, which has enabled me to continue running things – the rent is affordable – and engage with the local community, especially neurodivergent young adults who are highly creative.

“I buy and sell their items through my shop, and they also help with serving customers and learning new communication skills, which has had a positive impact on their self-esteem and confidence.”

“For me, that is a mark of success, rather than any monetary gain.”

Another to join the Guildhall was Loren Nash, who founded Under the Laurel in 2021 after learning to make bespoke jewellery – and later painted designs for greeting cards and prints – during the Covid-19 pandemic.

“I would not have been able to do this had it not been for the encouragement and support of Antur Cymru and the low risk of trying a new product in the shop initially,” she said.

“And now, being in the Guildhall has allowed me to have a permanent base for local customers and opened my business up to the tourist trade. It’s the first time I’ve been able to see my products in a space that I decorated and designed. It makes me so happy every time I walk in there.”

Loren added: “A constant challenge for me is my health. I have a disability called Ehlers-Danlos Syndrome, which is unfortunately degenerative, so I am always constantly adapting how I work.

“But that won’t stop me working towards my goal – with the support of my partner, Rob – to have a shop on the high street where I can set aside a percentage of my profits to pour into free art workshops, where people can turn up to create, relax and possibly learn a new skill.

“Antur Cymru afforded me the opportunity to grow my product base and gave me the belief in myself that I could run my business from a bricks and mortar location, and I’ll always be thankful for that.”

Others in Cardigan to have accessed the services of Antur Cymru this year are Theo Latham, who produces stylish card wallets made from Italian leather; Andrea Edwards, whose Amaze Me 3D venture uses 3D printers to build model animals and dinosaurs from sustainable materials; Three Little Pigs, which sells high-end crafts and furniture online, and Neil Croucher, whose Mellangell brand is growing in popularity, creating stained-glass art, jewellery, candles and more.

For more on Antur Cymru, visit the website www.anturcymru.org.uk and follow them on social media at @AnturCymruWales.

Alternatively, call 01239 710238 or email [email protected].

Business

Capestone Organic Poultry Ltd redevelopment scheme backed

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PLANS by one of the largest independent organic poultry producers in Wales to extend their Pembrokeshire facilities have been given the go-ahead by the national park.

In an application to Pembrokeshire Coast National Park, Walwyn’s Castle-based Capestone Organic Poultry Ltd, through agent Harries Planning and Design Management,sought permission for a new storage shed on site.

A supporting statement said: “Capestone Organic Poultry Ltd is an established farming enterprise (established over 20 years ago) and has grown into a large independent poultry producer, processing between 40 and 50,000 chickens a week.

“A large range of activities associated with the rearing and killing of poultry (chickens and turkeys), the preparation of various products and subsequent dispatch of products occurs within Capestone Farm.

“Capestone Organics has also expanded into the processing of organic beef, lamb, pork, and salmon. The complex comprises a mixture of conventional portal frame sheds and stone buildings throughout the complex, which have been expanded and altered over the years as the business has grown.”

It added: “The proposed storage shed is to be located adjacent to the existing loading bay located to the north of the complex. The proposed shed will be a conventional portal framed structure, with insulated box profile sheet elevations to match existing buildings on site.

“The existing access to the site is to be retained, and there will be no increase in capacity of workers on site. The proposed shed will allow better access to storage, will help to facilitate daily operations and will help the business run more efficiently.”

An officer report recommending approval said Capestone Organic Poultry Ltd is one of the largest independent organic poultry producers in Wales; the proposed building measuring approximately 30 metres in length, 15 metres in width, and six metres to the ridge, providing a total floor area of approximately 450 square metres.

It added: “The proposed storage shed at Capeston Farm is considered an appropriate development within the established farm complex. It respects the landscape character [of St Bride’s Bay], preserves nearby heritage assets, and safeguards residential amenity.”

The application was conditionally approved by park officers.

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Business

WestJet announces new direct Cardiff–Toronto route

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First Wales–Canada air link in nearly twenty years – and a major boost after Qatar setback

CARDIFF AIRPORT has announced a significant expansion of its long-haul offering with confirmation that WestJet will launch a new direct service to Toronto next summer.

The non-stop flights, beginning on 23 May 2026, will create the first direct air link between Wales and Canada in nearly two decades.

A major boost after Qatar Airways withdrawal

The announcement comes after a difficult period for the airport, which suffered a major setback when Qatar Airways suspended its Cardiff–Doha service during the pandemic.
The route had operated for only two years and was widely viewed as transformational for Wales, offering global connectivity and prestige. While Qatar Airways has since resumed all of its other UK services, the Cardiff route has never returned — a loss that has been felt across the tourism and business sectors.

WestJet’s decision to select Cardiff as its exclusive airport in Wales and England for 2026 therefore represents a significant vote of confidence and a crucial step in rebuilding long-haul capacity.

Four flights a week

WestJet will run four weekly flights between Cardiff and Toronto Pearson International Airport. Travellers from Wales, the South West and the Midlands will gain a fast, convenient gateway to Canada, with easy onward connections to Vancouver, Calgary, Montreal and other North American destinations.

The new service forms part of the airline’s strategic UK growth plan and marks a key milestone in Cardiff Airport’s post-pandemic recovery. Passenger numbers have been steadily rising towards one million annually, supported by renewed investment and expanding leisure and long-haul options.

Strong support

Jon Bridge, Chief Executive Officer of Cardiff Airport, said the route was “a major step forward” for Wales.
“We’re incredibly proud that WestJet has chosen Cardiff Airport as a new UK destination for summer 2026,” he said.
“This Toronto route is an exciting milestone in our growth and a significant moment in reconnecting Wales with North America. After the loss of the Qatar Airways service during the pandemic, this represents a very welcome boost for our long-haul ambitions.”

Chris White-DeVries, Senior Airport Affairs Manager at WestJet, said the airline saw “huge potential” in Wales.
“Cardiff is a vibrant capital with a proud and rich history. This route will allow Canadian travellers to experience Wales’ incredible coastline and culture, while giving passengers here seamless access to Canada and beyond.”

Economic opportunity

First Minister Eluned Morgan MS welcomed the development, noting that Canada remains an important trade partner.
“This is good news for passengers, businesses and our tourism industries,” she said. “Canada is an export market worth over £300m a year, and this strengthens our reach ahead of the Wales Investment Summit on 1 December.”

Timely launch

The new route arrives just months before Canada co-hosts the FIFA World Cup 2026, offering new opportunities for tourism, business and cultural exchange between Wales and North America.

Toronto’s extensive onward network means long-haul travel from Wales will soon be easier and more accessible than at any point since the Qatar Airways era.

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Business

Goodwick salon celebrates triple win at national awards

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A GOODWICK hair salon is celebrating after scooping three major honours at a national ceremony in London.

Michelle Summers Davies, owner of MD Hair in Goodwick, Pembrokeshire, was named winner of Best Colour Salon, Best Boutique Salon, and Best Customer Service at the Salon Awards – an annual event recognising excellence and innovation across the UK hairdressing industry.

The awards are judged regionally by experienced industry professionals, with entries assessed on technical ability, creativity, client care and the overall salon experience.

Michelle’s salon impressed judges with its high standards, customer focus and consistent delivery of high-quality results.

Speaking after the ceremony, she said: “I am over the moon to receive these awards as they reflect years of passion, hard work, and dedication from our entire team. It’s a true celebration of our craft, our creativity, and our community. Thank you to our clients for supporting us every step of the way – we will continue delivering outstanding experiences for our clients.”

The Goodwick stylist is also a finalist for Wales & South West Hairdresser of the Year at the British Hairdressing Awards, which take place at the Grosvenor House Hotel on Park Lane next week.

Michelle has worked in the industry for more than thirty-five years and has been part of the Matrix UKI artistic team for nineteen years, contributing to national campaigns and salon education across the UK. She has also worked on the hair teams for the National Television Awards and The X Factor.

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