Community
The Britpop legend and the cheese maker

Tech savvy: O2 helps businesses work smarter with Alex.
O2 BUSINESS is launching a significant new offering of bespoke products and free expertise from O2 Gurus for small business owners, under a £20m investment to help British businesses go digital. To mark the launch, O2 has shown one of the country’s best known small businesses – the cheese business of Blur bassist Alex James – ways to help take the hassle out of technology.
The launch follows new research from O2 Business which reveals that while over three quarters (81%) of small business owners in Wales appreciate ‘techpertise’ can make their business more efficient and successful, the majority feel they lack the time, money and understanding to make the most of technology. With 78% stating that tech solutions are often too expensive and present a barrier to business growth, almost half (43%) admitted to searching online for help. To show how free help is at your fingertips, O2 Business sent an O2 Guru to Alex James’ farm to help him and his team work smarter from both the office and the top of a cherry picker: “My parents thought I was mad to join a band and Blur thought I was mad to start a cheese business.
If you have a passion – go for it. Unfortunately, that passion can mean, like me, you’re not that good with spreadsheets or mastering remote working. My one greatest piece of advice is – don’t be afraid to ask for help,” said Alex James. Like many SoHo (Small Office, Home Office) business owners, Alex James faces day-to-day challenges in keeping a small business running. Working with a small team who are based across the country, including his Oxfordshire farm, Alex has found keeping everyone continuously updated problematic.
The O2 Guru helped him solve the issue with one of its newly launched products, Office 365, which allows employees to create and edit documents from any device, even when they are away from the office. As a result, Alex is now able to keep an eye on the balance sheet whether he’s at his farm or on a tour bus on the other side of the world. Alex said: “Cheese making is a really traditional business, but I know that technology should have its place in all businesses nowadays, including my own. One of the problems is that new business owners like myself are often confused about what’s available and the difference it will make, but tech shouldn’t be ignored. I would encourage any business owner to seek advice, trust in the tech and see the positive impact on their business.”
Recognising that the availability of technology is only half the issue when it comes to small businesses benefitting from the digital world, O2 Business has introduced specificallytrained over 200 O2 Gurus and advisors to provide free, impartial tech advice. They are on hand from today in O2 stores across the country, online through web chat and on the phone. O2’s £20m investment over two years is the culmination of the global development of the digital platform – which allows customers to choose pick and mix the devices, airtime plans and apps they want, all on one bill – as well as the recruitment and training of O2 Gurus and a marketing campaign to promote the launch.
Ben Dowd, O2’s Business Director added: “At O2 we know that no two small businesses are the same, and the technology which will help each business fulfil their full potential varies widely. We want to treat each small business as an individual, which is why we offer a ‘Pick and Mix’ approach to our entire new range of products and services. We want to help more small businesses to grow and thrive in an increasingly digital Britain, and we believe a key step is to take the hassle out of technology. We see first-hand how the right tech can help any company work smarter, faster and more efficiently, and we are proud to be making such a significant investment in the cause.” O2’s offering is unique in that it allows small business customers to pick and choose from a range of products and services, to create a bespoke package that is most beneficial for them.
Launching within the range is: Box – an app allowing small businesses to access their content on any device and from any location McAfee Multi Access – helping protect small businesses against a range of threats such as malware, data loss, identity theft and other fraudulent activity across multiple devices Microsoft Office 365 – giving small businesses access to the familiar Office desktop apps on any device, all based in the cloud Just Call Me – a conference calling product, which turns a mobile number into an audio conference bridge (coming soon) TuGo for Business – allowing for wifi calls over smartphones, tablets and desktops (coming soon)
Charity
Welsh opticians raise £1,600 for people experiencing homelessness
SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.
Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.
Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.
Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.
This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.
Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.
‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.
‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’
Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.
‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.
‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’
Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.
To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.
Business
Community council objections to Tenby Lidl store scheme
PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.
In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.
The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.
The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.
A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.
It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”
Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.
Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”
It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.
An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.
The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”
The application will be considered by county planners at a later date.
Community
Craig Flannery appointed as new Chief Fire Officer
MID AND WEST WALES FIRE SERVICE LEADERSHIP CHANGE
MID and West Wales Fire and Rescue Service has announced the appointment of Craig Flannery as its new Chief Fire Officer, with effect from Monday, December 15, 2025.
Mr Flannery has served with the Service for more than twenty years, progressing through a wide range of middle management and senior leadership roles across both operational and non-operational departments.
During his career, he has been closely involved in strengthening operational delivery, risk management and organisational development. His work has included leading innovation in learning and development, overseeing the Service’s On-Call Improvement Programme, and driving investment in key enabling functions such as workforce development and information and communication technology.

The appointment followed a rigorous, multi-stage recruitment process led by Mid and West Wales Fire and Rescue Authority. Candidates were assessed through structured interviews, strategic leadership exercises and scenario-based assessments designed to test operational judgement, organisational vision and the ability to lead a modern fire and rescue service.
External professional assessors were also engaged to provide independent scrutiny, ensuring the process met high standards of fairness, transparency and challenge.
Mr Flannery emerged as the strongest candidate, demonstrating clear strategic leadership capability, detailed organisational knowledge and a strong commitment to community safety and service improvement.
Councillor John Davies, Chair of Mid and West Wales Fire and Rescue Authority, said: “Craig brings a deep understanding of our Service and a clear vision for its future. His appointment will strengthen our ability to innovate, support our workforce and deliver high-quality protection for the communities we serve.
“As we navigate a rapidly changing landscape, Craig’s experience in driving innovation and organisational development will be invaluable in helping us adapt and transform for the future.”
Commenting on his appointment, Mr Flannery said: “It is a privilege to lead this outstanding Service. I am committed to supporting our people, strengthening partnerships and building on the strong foundations already in place.
“As the challenges facing fire and rescue services continue to evolve, we must modernise and innovate, ensuring we have the skills, technology and capability needed to meet the needs of our communities. I look forward to working with colleagues and partners across Mid and West Wales to deliver a resilient, progressive Service that keeps people safe and places our staff at the heart of everything we do.”
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