Entertainment
Is attending the theatre still popular in Wales despite technological advancements?
The digital age is radically changing entertainment. As time passes, more shows are being released for online platforms, rather than having drawn-out residencies at theatres. This allows producers to showcase their work to billions of people worldwide, without having to put on a show, night after night.
A single show can be recorded at a prestigious venue, and then released in a format that allows the user to experience the performance at home. With that being said, trends like this don’t mean that theatre is dying out. In fact, it’s now more prevalent than ever.
Theatres are embracing technological advancements
Theatre is, in a way, more popular than ever right now. Various theatres are embracing the digital era by uploading their shows in a digital format, or by posting snippets of them on social media to try and encourage people to buy tickets.
By providing people with a snapshot of the experience they could be having, theatres can reach more fans, while encouraging attendance at venues across the country. The movement as a whole is comparable to that of the live casino sector. Live online casino games can be played across a range of devices, with the opportunity to connect with a live dealer in the same way you would if you attended a game at an establishment. This hasn’t taken away from traditional casinos, as it’s made such games more accessible for all.
The theatre sector is working in the same way, as people who don’t have an interest in theatre may be a bit reluctant to pay a lot of money for a show. This is especially the case if they have no idea what the story is about, or the theme of it. People can delve into stories and performances by uploading key moments of shows to social media. This can translate to more tickets being bought, helping to ensure that the art of theatre survives the digital transformation.

Source: Pexels
Theatres across Wales are thriving
Theatres across Wales, including the Wales Millennium Centre and the Venue Cymru are thriving right now. The Donald Gordon Theatre, which can be found at the Wales Millennium Centre, is the second biggest in Europe. It also hosts several opera performances, including drama and music celebrations. You also have the Aberystwyth Arts Centre, which is the biggest centre in Wales for art.
As bigger theatres find ways to navigate the digital era, smaller venues stand to benefit. Simple advancements like screens, effects and the opportunity to use digital tickets on a mobile device help to make the process of attending a show more convenient. Effects can also be programmed, using tech as a way to take the manual process of managing a show, out of the equation. This makes it easier to put on different shows, as the effort to manage each one is significantly reduced.
Another important element is that even though live-streaming theatre shows are helping to bolster the sector, the acoustics and atmosphere you get to experience when attending a show at the theatre cannot be compared. The thrill of hearing an opera singer live evokes emotion on a whole new level. Even though tech is paving the way for the theatre sector, and is helping to bring more people to shows, the shows themselves still have a lot to offer.
Regardless of how many shows might be uploaded to social media, YouTube or released on DVD, live shows will always have a place because they help to show a side that can only be experienced if you’re there in person. The way the performers connect with the audience cannot be translated the same through a digital format, so although live shows and digital releases benefit each other, live shows will always have something to offer music fans in Wales. With people travelling from across the country just to attend the live shows held here, it’s evident that the theatre scene is now thriving more than ever.
Entertainment
Gavin & Stacey stars reunite for Christmas advert
GAVIN & STACEY favourites Joanna Page and Mathew Horne have reunited on screen for a Christmas special – though not the one fans might have hoped for. Instead of returning to Barry or Billericay, the duo appear together in a new festive advert for Waitrose, sharing a turkey pie while responding to a fan’s heartfelt letter about expressing love through food.
The short film marks their appearance in How to Say It With Food, a six-part series in which Page and Horne tackle some of the nation’s most common Christmas food dilemmas. The clip opens with Page teasingly nodding to their iconic sitcom: “Oh, you didn’t think we’d let Christmas roll around without showing up again, did you?”
Horne quickly follows with his own playful line: “Us? Miss Christmas? Not a chance. But this time we’re here to help you say it with food.”
The pair are then handed an envelope “from Santa”, containing a letter from a viewer asking how he can show his “leading lady” he loves her through food. Mathew quips: “First time saying it, you want a statement. Sixteenth time, you want a statement that doesn’t involve socks.”
He then introduces Waitrose’s new Christmas advert starring Keira Knightley and Joe Wilkinson. The main campaign follows an unlikely festive romance sparked by Sussex Charmer cheese and culminating in Wilkinson presenting Knightley with a turkey pie decorated with the words “I love you”. Watching the moment unfold, Page smiles at Horne and mirrors another classic Gavin & Stacey reference: “Oh, that’s so romantic.”
The duo are soon given their own turkey pie to try. Horne eagerly tucks in before cutting Page a slice, prompting laughter from his co-star. The advert ends with the pair wishing viewers a Merry Christmas as Knightley and Wilkinson share a warm festive kiss on screen.
The reunion comes almost a year after audiences tuned in to the BBC sitcom’s much-anticipated finale, which drew an impressive 12.3 million viewers on Christmas Day. The episode wrapped up storylines including Gwen’s blossoming romance with Dave Coaches, Smithy’s near-wedding to Sonia, and the moment fans had long debated – Smithy and Nessa tying the knot.
Reflecting on the new project, Page said: “You thought you’d seen the last of us! Well, we’re back and what fun we had.” She added: “It was such a treat working with Mat… food is what brings people together over the festive season.”
Horne described the experience as “brilliant”, calling their on-screen reunion “a Christmas tradition”.
Entertainment
Filming for new season of S4C crime drama Cleddau returns to Pembrokeshire
Production crew spotted in Pembroke Dock, Neyland and Burton as series set for 2026 release
FILMING has returned to Pembrokeshire this week for the next season of Cleddau — the hit S4C crime drama released in English as The One That Got Away.
The production crew has been seen in Pembroke Dock, Neyland and Burton capturing new scenes for the upcoming 2026 series. Local photographer Gareth Davies shared images of the team working along the estuary, describing “a real buzz” in the area as cast and crew returned after the success of the first season.
Crime thriller rooted in the Cleddau estuary
Cleddau follows a murder investigation that reopens buried secrets in a quiet west Wales community. The show has been praised for its atmospheric storytelling, strong performances and striking use of local Pembrokeshire scenery — with the Cleddau estuary itself forming a central part of the series’ identity.
Residents have reported seeing cameras and production vehicles around familiar walking routes, waterfront areas and estuary-side villages as the crew makes full use of the landscape that inspired the show’s name.
Local interest and economic boost
The return of filming has been welcomed locally, bringing attention, visitors and activity into communities along the waterway. For many residents, the excitement lies in spotting familiar places on screen when the new season airs next year.
The new series of Cleddau is expected to be broadcast in 2026.
Entertainment
Cardigan Theatre brings Beauty and the Beast to Mwldan this Christmas
Festive panto promises magic, music and family fun
CARDIGAN Theatre is set to bring festive magic to Theatre Mwldan this Christmas with a fun-filled production of Beauty and the Beast, running from 21–29 December. The pantomime is written and directed by Jonathon Preece and promises all the traditional panto sparkle audiences love.
The story follows once-proud Prince Louis (Emily Davies), who angers Agatha the Evil Enchantress (Kelly Lewis). As punishment for his selfishness, she transforms him into the fearsome Beast (Steve Green). His only hope of breaking the spell is to find true love – or remain a beast forever.
Meanwhile, brave and kind-hearted Belle (Ruby Lemoine) sets out to rescue her eccentric father Marcel (Tom Loveday) who on his way to the “Big Invention Competition”, gets lost and stumbles into the enchanted castle and is taken prisoner by the Beast. Determined to save him, Belle is joined by her loyal friend Jaques, the village silly billy (Sarah Harris), flamboyant Dame Madam Fromage (Rhys Davies), and Gavin (Paul Robinson), the vain village heart-throb who is convinced Belle should marry him!
Inside the castle, Belle encounters a host of enchanted objects, including Tick Tock (Lilwen), Flambe (Bryce), and Mrs Kettle (Manon), who provide humour, magic and plenty of encouragement as they try to help the Beast win Belle’s heart and break Agatha’s curse.
With songs, jokes, colourful characters and plenty of audience participation, the production promises festive fun for all ages.
Beauty and the Beast runs at Theatre Mwldan from 21–29 December. Early booking is advised to avoid disappointment.
Cardigan Theatre can be followed on Facebook and Instagram for updates on future shows.

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