Business
Becoming a business owner in Carmarthenshire inspires Paul to learn Welsh
MOVING to and establishing a business in Carmarthenshire has inspired Paul Raven, co-owner of Tea Traders, to learn Welsh.
Paul was born in Aberystwyth, and grew up in Swansea in a non-Welsh speaking household. After years of living and working in London and Flintshire, North Wales, in 2017, Paul and his partner, Nick, moved to the Gwendraeth Valley, and opened a specialist tea shop in Carmarthen.
Shortly after moving to the area, Paul found himself living in a Welsh-speaking community, with many local customers speaking Welsh in the shop.
Paul explains: “We are a very community-focused business, and the desire to chat in Welsh with customers and to use more Welsh within our business gave me the motivation to start learning Welsh.”
Paul’s language journey began in 2017, and he took advantage of free translation support and services from ‘Helo Blod’ and Menter Gorllewin Sir Gâr to create a bilingual menu and website. Alongside the business, Paul enrolled on a Learn Welsh course for beginners, but, due to work commitments at the time, and Covid-19, Paul decided to take a break from the learning.
At the beginning of 2024, Paul came across a programme called ‘Cymraeg i Fusnesau Sir Gaerfyrddin’ (Welsh for Carmarthenshire Businesses), which helps local businesses to embrace and promote the Welsh language. The initiative is a collaboration between Carmarthenshire County Council’s ARFOR programme and the National Centre for Learning Welsh’s Work Welsh scheme.
Paul has been following an online course alongside other local businesses, led by a tutor from Learn Welsh Ceredigion-Powys-Sir Gâr, run by Aberystwyth University on behalf of the National Centre. Paul told his staff about the course, and two others enrolled, so now all three are learning Welsh together.
Paul says, “I hear and see a lot of Welsh language around me every day, whether I’m at the supermarket, visiting suppliers, or meeting customers at the shop. It certainly feels as though I’m part of a thriving Welsh community and this gives me extra motivation to learn Welsh and to improve my skills.”
Paul enjoys the weekly sessions on Zoom, and says that everyone in the group supports and encourages one another.
“Learning Welsh has had a really positive impact on our business. We have always actively engaged with our local community. We aim to be customer focused, inclusive, and to provide a warm welcome to all our customers. In addition to connecting with local Welsh speaking customers and increasing the amount of Welsh that we use at the shop, we have also discovered that many visitors to Carmarthen are curious about the Welsh language, and that they really enjoy hearing Welsh and picking up a few words during their visit to our tea shop.”
Paul says that his skills and confidence are improving every day.
“I’m recognising and understanding a lot more spoken Welsh at the shop. I’m practising with my colleagues. I’m encouraging customers to speak to me in Welsh, and I try to respond in Welsh if I can.”
Here’s Paul’s advice to anyone learning Welsh: “Go for it! Find a method that works for you. There are so many ways to learn. Learning with others is fun and a great way to meet people.”
He adds: “Let people know that you’re learning, and when you’re out and about look out for opportunities to use your Welsh in your local community. You’ll soon build up a network of other learners and Welsh speakers who’ll encourage you and help you to practise. Try to find ways to listen to Welsh every day – maybe listen to Radio Cymru, or find a TV programme you enjoy on S4C.”
Paul is now following a Foundation-level course, and is looking forward to gaining confidence and using his Welsh in both the business and the local community.
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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