Business
Retreats Group celebrates double win at Business Growth Wales Awards
Luxury hotel group recognised for excellence in customer service and people development
PEMBROKESHIRE-BASED Retreats Group Ltd has secured two prestigious awards at the Business Growth Wales Awards, held last week in Cardiff. The group was honoured for Customer Service Excellence and People Development, further cementing its reputation as a leader in Welsh hospitality.

Customer service excellence
The Customer Service Excellence award recognises the outstanding hospitality at Twr y Felin Hotel, Wales’ first contemporary art hotel. The St Davids-based luxury venue is renowned for blending culture, heritage, and modern comfort to create an exceptional guest experience.
“At Twr y Felin, we believe hospitality is about creating lasting memories,” said Emma Bowen, General Manager. “Every team member is trained to anticipate and exceed guest expectations, offering personalised touches that make each stay exceptional. From bespoke experiences to celebrating guest milestones with thoughtful gestures, we ensure every interaction is meaningful and memorable.”
The hotel’s commitment to service is reflected in its attention to detail—whether arranging exclusive local experiences, accommodating individual guest needs, or adding thoughtful touches such as handwritten notes and locally sourced treats. Its award-winning Blas Restaurant further elevates the guest experience, offering a fine dining menu that celebrates the best of Welsh produce.

Investment in people
The second award, People Development, highlights Retreats Group’s strong commitment to staff training and well-being. The group considers its employees to be its ‘internal guests,’ ensuring they receive the same level of care and attention that they provide to visitors.
“Our success is driven by the passion and dedication of our team,” said Emma Bowen. “We believe in creating an environment where employees feel valued, supported, and inspired to grow professionally and personally.”
Retreats Group’s Employee Experience Programme focuses on reward, recognition, and career development. Staff benefit from:
- Work-life balance initiatives, including a 50% contribution towards Pembrokeshire leisure memberships and access to Mental Health First Aiders.
- A strong culture of recognition, with employees nominating colleagues for outstanding contributions, rewarded through quarterly awards.
- Career progression opportunities, with industry-specific training, including leadership courses, to enhance skills and future prospects.
- Personal development workshops, covering topics such as resilience, confidence-building, and sign language awareness.
- Open communication, fostered through one-to-one meetings, monthly newsletters, and an internal company Facebook group.
This holistic approach to staff development has created a motivated and empowered workforce, ensuring that Retreats Group continues to set the benchmark for excellence in the hospitality industry.
With these two prestigious awards, Retreats Group Ltd reaffirms its commitment to delivering outstanding guest experiences while investing in the well-being and professional growth of its team.
Business
Pembrokeshire Broad Haven holiday park works refused
A DEVELOPMENT call for a Pembrokeshire holiday park has been turned down by Pembrokeshire Coast National Park.
In an application to park planners, Broad Haven Holiday Park, through agent Gerald Blain Associates, sought permission for the relocation of a boat storage area, vehicle shed and play area along with rewilding of adjoining fields at Broad Haven Holiday Park, Broad Haven, near Haverfordwest.
The application was supported by local community council The Havens.

However, an officer report recommended refusal.
Detailing the application, it said: “The proposal relates to the extension of an existing static caravan holiday site into adjacent undeveloped woodland to accommodate the relocation of boat storage, a vehicle shed, and a children’s play area, together with associated ecological mitigation measures. No increased pitch numbers are proposed.
“The development site has already undergone some site clearance, resulting in the removal of approximately 1,000 square metres of woodland.”
It went on to say: “The existing site is already intervisible with the coast, and the proposed relocation of boat storage would likely increase its visibility rather than reduce it. Without supporting evidence in the form of a Landscape and Visual Impact Assessment (LVIA) or Zone of Theoretical Visibility (ZTV) demonstrating that the development would be visually contained, the proposal appears contrary to the guidance contained within the SPG and the objectives of Policy 41.
“As a result, the proposed development is considered to detract from the special qualities of the National Park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits, and as such does not comply [with policies].”
The application was refused on grounds including it being sited within previously undeveloped land within a flood zone, a lack of information on potential impacts on biodiversity, and it is “considered to detract from the special qualities of the national park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits”.
Business
Manorbier caravan park call refused by national park
A CALL to allow a Pembrokeshire caravan park to change part of its site from touring vans to static units without a formal planning application has been refused.
In an application to Pembrokeshire Coast National Park, Norfolk-based Park Farm Opco Ltd, through Chipping Norton-based agent Laister Planning Limited, sought a Lawful Development Certificate for the proposed stationing of static caravans in lieu of touring caravans, year-round, at Park Farm Holiday Park, Manorbier.
A supporting statement accompanying the application said: “The purpose of this application is to confirm that the touring caravans so permitted for year-round occupation on the western field at Park Farm, are capable of being replaced by static caravan pitches without effecting a material change of use. There is no specific number of touring or static caravans which is being sought at this juncture.”
It says Park Farm Holiday Park comprises of two areas, area A having some 61 owner-occupied static caravans, and area B used for touring caravan pitches and tents.
Planning permission was originally granted way back in 1956 for the caravan site, on a temporary basis, a Lawful Development Certificate for an existing use for the use of the site for up to 70 static caravans granted in December 1998, mainly covering area A.
The statement said the lawfulness of siting caravans year-round was previously confirmed by the park in 2024 “use as a campsite for touring caravans (not including twin-unit static caravans) and tents which shall be occupied for holiday use only and used as temporary, non-permanent units on a year-round basis”.
Of the proposals, it said: “The site is currently used for the stationing of touring caravans all year round. Most of the caravans on the site are stationed on what is called a ‘seasonal’ basis, where the owners leave them permanently stationed on the site and use them as holiday homes, paying an annual ‘seasonal’ fee.
“The proposed use of the site is to replace the permanently stationed touring caravans with permanently stationed static caravans. No specific number is provided, as no number is provided in any of the existing certificates, but it is anticipated that the total number of caravans in the application site will inevitably be reduced as the caravans are generally larger.
“There would be no other change in the way the site is operated, and the intention is to use the caravans for holiday purposes.”
An officer report recommending the certificate of lawfulness for the change be refused, saying it was “not satisfied that the evidence accompanying the application is sufficient to establish that the proposed use would be lawful”.
It said that while lawfulness certificates for tourers had been granted “it is considered that the siting of single-unit statics in lieu of those tourers, as now proposed, would be inconsistent with the lawful use of the site, and cannot be considered lawful in the same way,” adding “the changes proposed would result in a definable character change to the site of a magnitude that would be sufficient to amount to a material change of use requiring planning permission”.
The application for a certificate of lawfulness was refused on the grounds “the proposed use of the site would represent a material change of use requiring planning permission for which no permitted development rights exist, meaning a specific grant of planning permission is needed in order for the scheme to proceed”.
Business
Pembrokeshire Paddle West South Quay boat shed approved
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, sought permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement said: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It added: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It went on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it added: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application, supported by Pembroke Town Council, was conditionally approved by county planners.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
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