Farming
Rural digital connectivity: A catalyst for thriving farming
MAJOR investment across South West Wales will help narrow the digital divide between urban and rural areas in a boost for agriculture and remote communities.
Forming part of the Swansea Bay City Deal’s £25m digital infrastructure programme, a dedicated rural workstream is committed to delivering high-quality connectivity to places where the cost of connecting homes and businesses would otherwise be too high for commercial investment alone to be viable.
Investing in high-speed broadband in rural communities across Carmarthenshire, Neath Port Talbot, Pembrokeshire and Swansea would help enable the introduction of Internet of Things (IoT) technology to benefit businesses including farms.

This technology would help farmers monitor crops, livestock, machinery and environmental conditions remotely and in real time, potentially leading to improved decision-making, resource efficiency and cost savings.
Supporting initiatives such as UK Government’s Project Gigabit is also a key aspect of the digital infrastructure programme’s rural workstream. Local digital champions are on board to ensure communities are aware of when applications for voucher schemes are being accepted.
In addition to Government initiatives, the programme has developed the ‘Better Broadband Infill Project’, and a commercial partner is now being sought to build a gigabit-capable network to serve rural communities with broadband speeds of less than 30mbps which are not in existing commercial plans or interventions such as Project Gigabit.
With the rise of IoT in agriculture paired with the increased pressures to reduce waste and meet sustainability goals, access to high-speed internet will be critical for seamlessly connecting these technologies.
Rhys Jones, of Arwain DGC, said: “By collaboratively supporting investment in rural network connectivity, will help to enhance livestock health, raise production efficiencies and harness the future economic sustainability of local Welsh farmers. Innovation and Technology will be invaluable to secure the reputation of Welsh agriculture as leaders in animal health and welfare”.
“Rural connectivity is essential for long-term economic growth. When rural areas have access to reliable high-speed internet, it opens up a world of opportunities, and empowers rural communities to become more resilient in the face of future challenges”
Cllr Rob Stewart, Chair of the Swansea Bay City Deal’s Joint Committee, said: “As we look to a future where every industry, including agriculture, is seamlessly integrated into the digital economy, rural digital connectivity plays a pivotal role.
“The Swansea Bay City Deal digital infrastructure programme’s approach of working together with both the public and private sectors, alongside the UK and Welsh governments, is providing vital support to ensure that farmers and rural communities are equipped with the tools needed to overcome the challenges of transitioning to an increasingly connected world.”
Visit the case study page to watch a video on the importance of rural digital infrastructure and the future of farming.
For more information on broadband connectivity in your area, you can get in touch with your local digital champions. Funded by the Swansea Bay City Deal’s digital infrastructure programme, the digital champions are continuing to work closely with suppliers, their partners and the UK and Welsh governments to ensure that rural communities are better connected.
Farming
‘Poor decision’ New Creamston housing condition overturned
A “POOR DECISION” agricultural worker-only imposed nearly 40 years ago has been removed from a Pembrokeshire property by county planners.
In an application recommended to be approved at the December meeting of Pembrokeshire County council’s planning committee, Tim and Cathy Arthur sought permission for the removal of an agricultural worker-only condition at New Creamson, Creamston Road, near Haverfordwest.
An officer report for members said the agricultural condition was imposed when the dwelling was built in 1988/89, with a later certificate of lawful development granted this year after it was proven the site had been occupied for more than 10 years on breach of that condition.
An application for a certificate of lawfulness allows an applicant to stay at a development if they can provide proof of occupancy over a prolonged period.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd told members the original agriculture-only condition was a poor decision by planners back nearly four decades ago.
“When this application was made in 1988-89 we go back to the Preseli District Council – I was still in school – it was only a 50-acre farm, it should never have been approved as it shouldn’t have been viable.
“The current applicants have owned it for the last 20 years; they’ve tried to grow apples but couldn’t make a go of it and then went in to holiday lets. We can’t enforce redundant conditions from bad decisions made years ago.”
Approval was moved by Cllr Brian Hall and unanimously supported by committee members.
Business
Cwm Deri Vineyard Martletwy holiday lets plans deferred
CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.
An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.
He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.
He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.
He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”
On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.
He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”
While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.
A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.
Farming
Farmers Union of Wales Warns: Labour’s 5G Expansion Risks Rural Blackspots
FUW Joins Landowners in Urgent Call to Pause Controversial Telecoms Reforms
THE FUW (Farmers’ Union of Wales) has warned that rural communities face worsening mobile blackspots and farmers risk losing essential income if the Labour Government expands a telecoms policy blamed for stalling Britain’s 5G rollout.
In a letter to Digital Economy Minister Liz Lloyd, the FUW aligns with landowners, investors, and property experts demanding a halt to Part 2 of the Product Security and Telecommunications Infrastructure (PSTI) Act 2022. Extending the 2017 Electronic Communications Code (ECC) would “entrench failure,” the group argues, sparking more stalled renewals, site losses, and legal battles just as Wales needs swifter rural connectivity.
The 2017 reforms empowered operators to cut mast rents—often by 90%—from hosts like farmers, councils, and NHS trusts. Far from boosting rollout, they’ve ignited over 1,000 tribunal cases since 2017, versus 33 in the prior three decades. Rural goodwill has eroded, with hosts now eyeing exits.
“Every lost mast isolates households, schools, and businesses,” the FUW states. “No public subsidy can fix this systemic damage.”
A survey of 559 hosts (via NFU, CLA, BPF) shows:
- 35% considering full withdrawal.
- 70% of expired lease holders facing operator legal threats.
Landowner Ted Hobbs in New Tredegar shares the pain: “My 1995 Vodafone lease was £3,500 yearly, renewed in 2010 at the same rate. It expired May 2025—now they demand a slash, backed by the Code. This is confiscation, not partnership.”
Labour’s push forward—despite earlier opposition and a critical consultation—ignores these red flags.
FUW President Ian Rickman adds: “Farmers hosted masts in good faith for rural connectivity. Punishing them with rent cuts sabotages Wales. Halt this now, restore trust, and incentivise real progress.”
The coalition urges ministers to reopen dialogue before deepening rural divides. Wales can’t afford more policy missteps.
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