News
Firefighters to rally against shift changes in Mid and West Wales
FIREFIGHTERS from across Mid and West Wales will stage a rally in Carmarthen next week, protesting against proposed changes to their shift patterns that they say will negatively impact their wellbeing and family life.
The Fire Brigades Union (FBU) is organising the demonstration, which will take place at 9:30am on Monday, March 24, 2025, outside the Mid and West Wales Fire and Rescue Service (MAWWFRS) headquarters on Lime Grove Avenue. Around 80 firefighters are expected to attend, including union officials.

At the heart of the dispute is a proposal by the Fire and Rescue Service to change the current 2-2-4 shift system—two day shifts, two night shifts and four rest days, consisting of 9-hour days and 15-hour nights—to a new ’12-12′ model. Under the new arrangement, firefighters would work two 12-hour day shifts and two 12-hour night shifts, followed by four days off. The number of hours worked per week would remain unchanged at 42.
The Service says the proposed changes have been developed from data gathered through its Community Risk Management Plan (CRMP) 2040, as well as recommendations from Welsh Government’s Fire and Rescue Service Advisor. It argues that the change will improve productivity, safety, and training opportunities by reallocating non-productive hours from the night shift to daytime.
A spokesperson for MAWWFRS said: “By increasing daytime working hours and reducing those at night, firefighters will have more time for training, community safety work, and maintaining the skills and knowledge necessary for modern fire and rescue duties. The proposed system also aligns with Health and Safety Executive guidance on adequate rest between shifts.”
The Service claims the changes will result in a 13% increase in productive hours during a 48-hour tour and better align with the changing nature of emergency callouts, which tend to be more frequent during daytime hours.

However, the FBU has strongly criticised the plan, arguing that it is being imposed without meaningful consultation and could be harmful to firefighters with caring responsibilities. The union says it will place an unnecessary strain on the mental and physical wellbeing of its members.
A spokesperson for the FBU said: “There is no justification for these changes. Senior managers are refusing to listen to the valid concerns of firefighters, who are already working in a high-pressure environment. This decision will make it even harder for them to balance their personal and professional lives.”
The Fire and Rescue Service said it has been trying to engage with the FBU since summer 2024, with formal discussions beginning in November, but claims no meaningful progress has been made.
“It is disappointing that no agreement has been reached,” a spokesperson added, “but we remain open to further dialogue.”
The Herald understands that the rally will include speeches, interviews, and opportunities for media coverage. The demonstration is expected to draw attention to broader tensions within the fire service over staffing, resourcing and work-life balance.
A response from Welsh Government is awaited.
Business
St Clears discount store in closing down sale after chain enters administration
A WELL-KNOWN discount retailer in St Clears is advertising a closing down sale after its parent company fell into administration, raising fresh concerns about the future of another high street store in west Wales.
The Original Factory Shop, which trades from Pentre Road in St Clears, has launched an “up to 30% off” sale as administrators attempt to secure the future of the business.
The chain, which sells clothing, homeware, garden products, toys and everyday essentials, appointed joint administrators Rick Harrison and James Clark of Interpath Advisory last week.
Founded in 1969, the retailer operates 137 stores across the UK and employs around 1,180 staff.
In a statement, Interpath said the company had faced difficult trading conditions common across the high street, including rising costs, weaker consumer spending and increased employment expenses. It added that problems with a third-party warehouse and logistics provider had also disrupted sales.
Despite the administration, the joint administrators say all stores will continue trading for now while options for the business are explored. The company’s online store is set to close.
Rick Harrison, managing director at Interpath and joint administrator, said the retailer had long been a fixture in town centres across the country but had struggled in the current climate.
Over the coming weeks, administrators will review whether parts of the business can be sold or restructured.
However, signage and social media posts from the St Clears branch suggest uncertainty locally, with the store promoting a closing down sale and urging shoppers to “grab a bargain while stocks last”.
The St Clears outlet is one of the last remaining branches in west Wales. Stores in Fishguard, Haverfordwest and Milford Haven closed last year. The Cardigan branch is also understood to be running a similar clearance sale.
The loss of another discount retailer would mark a further blow for smaller town centres already facing reduced footfall and rising costs.
Crime
Dorset man stopped at Fishguard ferry given domestic violence order
Magistrates told of 13 prior incidents as protection order imposed
A DORSET man was stopped by police at Fishguard Harbour while attempting to travel to Ireland and has now been made subject to a Domestic Violence Protection Order.
Nathaniel Cruickshank, aged 22, of Gillingham, appeared before Haverfordwest Magistrates’ Court on Monday (Feb 2).
The court heard he had travelled to Pembrokeshire on January 30 and was intercepted at the ferry port while planning to board a sailing to Ireland with his partner, prompting police intervention.
Magistrates were told Cruickshank has a lengthy history of domestic violence and abusive behaviour, with officers having attended 13 separate incidents involving him.
Prosecutors outlined a number of previous allegations, including an incident in which he punched his mother in the face and another where he smashed a family television with a guitar after being refused money.
The court also heard that on January 29 a protected person attended their GP surgery expressing fear of him, triggering safeguarding measures.
Police subsequently served a Domestic Violence Protection Notice, and Cruickshank was later arrested at Fishguard.
Magistrates granted a 28-day Domestic Violence Protection Order preventing him from threatening or using violence, making any direct or indirect contact with the protected person, or returning to her address.
Issuing a warning in court, magistrates told him any breach would have serious consequences.
Cruickshank was ordered to pay £284 in costs to Dyfed-Powys Police.
international news
Data watchdog probes Musk’s AI firms over deepfake fears
Investigation launched into Grok chatbot after reports of explicit images created using people’s likeness without consent
THE UK’s data protection regulator has opened formal investigations into X and artificial intelligence company xAI amid growing concerns that their chatbot Grok may have been used to create sexualised “deepfake” images without people’s knowledge.
The action has been taken by the Information Commissioner’s Office, which enforces Britain’s data protection laws, following complaints that the AI tool could generate intimate or explicit images using real individuals’ faces or personal data.
Such images, often referred to as deepfakes, are digitally altered or AI-generated pictures that make it appear someone has posed for photographs or videos they never took.
Regulators fear the technology could be exploited for harassment, blackmail or abuse.
The probe follows a separate investigation by Ofcom, which began examining the platform earlier this year over wider online safety concerns.
Mounting pressure
Both investigations come amid mounting scrutiny of services linked to tech billionaire Elon Musk, whose companies have rapidly expanded the use of generative AI tools capable of producing realistic text and images in seconds.
While such tools are marketed for creative and commercial use, campaigners say safeguards have not kept pace with the risks.
Privacy experts warn that if AI systems are trained on, or can access, personal images or data without clear consent, they may breach UK data protection law.
The ICO said it is now examining how Grok was built, what data may have been used in its development, and whether sufficient protections were put in place to stop misuse.
William Malcolm, the watchdog’s executive director for regulatory risk and innovation, said reports surrounding the chatbot were “deeply troubling”.
He said losing control of personal information in this way could cause “immediate and significant harm”, particularly where children or vulnerable people are targeted.
Safeguards questioned
Investigators will look at whether the companies properly assessed risks, limited the use of personal data and introduced effective barriers to prevent the creation of explicit or abusive content.
Under UK law, organisations found to have mishandled personal data can face enforcement action, including large fines or orders to change how their systems operate.
The ICO confirmed it is working closely with Ofcom and overseas regulators as concerns about AI-generated content increasingly cross international borders.
In response to criticism, X has said it has introduced additional moderation tools and technical measures aimed at preventing the creation of harmful or non-consensual images.
However, regulators say they will continue to examine whether those steps go far enough.
The ICO said it would take action if it finds that legal obligations have not been met.
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