Community
Family’s heartbreak as ‘beautiful’ 19-year-old takes his own life after night out

A TEENAGER with a passion for rugby and a heart “full of love” took his own life at his home in Narberth after taking cocaine and leaving a note for his family.
Samuel Price, who was 19, died in the early hours of September 21, 2023, at a property in the centre of the Pembrokeshire town.
At an inquest held at County Hall in Haverfordwest on Thursday (Mar 27), the coroner heard how Sam had returned home after a busy day which included a job interview, a shift at a local pub, and rugby training. He had messaged his mother later that evening to ask to borrow some money, which she agreed to.

At 11:15pm, he contacted someone to ask about buying cocaine. He then began walking to a friend’s house but changed his mind and returned home. His stepfather found him unresponsive the following morning, and despite the efforts of paramedics, he was pronounced dead at 7:32am.
A note was discovered on his phone indicating his intention to end his life. A post-mortem examination confirmed the cause of death as hanging, with recent cocaine use recorded as a contributing factor.
Sam’s mother, Clare Price, described her son as a “very happy kid” who was “beautiful” inside and out.
“This came completely out of the blue,” she told the hearing. “We had plans to go to a gig on Saturday night. He had a big, big heart and loved people so very much. There was no middle ground with Sam—he was very black and white. I want everyone to know that he was so much more than this. He was a beautiful human being.”
The coroner concluded that Sam had taken his own life and extended his condolences to the family.
A legacy of love and hope
Following Sam’s tragic death, his family has worked tirelessly to raise awareness of mental health issues and suicide prevention. His auntie Shelley, uncle Anthony, and cousins Hollie and Sophie recently completed a 19-mile walk from Minehead to Donniford—one mile for every year of Sam’s life.
The fundraiser, which has already passed £1,000, was part of a wider campaign led by Sam’s mother, Clare, who has raised more than £6,500 through her initiative, The Sammy-sized GAP. The project aims to strengthen support networks for people in crisis and push for changes in government policy, including allowing friends and family to refer vulnerable adults for mental health intervention.

Sam, who grew up in Minehead before moving to Pembrokeshire, was known for his love of rugby and was a proud member of Minehead Barbarians’ mini team, once taking part in a memorable trip to France with the side.
Speaking after the walk, Clare said: “The Hooper family’s walk is a powerful symbol—a tribute filled with love, but also a call to action. It echoes Sam’s vibrancy, emphasizing the need for suicide prevention education and support for those affected. From this tragedy, they are crafting a legacy of hope, ensuring that others find strength and assistance in their darkest moments.”
She has also warned against young people self-medicating to deal with anxiety, isolation and mental health struggles, urging anyone affected to seek proper help.
“If you knew our Sam, or know a young person who might be going through similar struggles—who might be tempted to numb the pain with drugs—please consider giving what you can to this fund,” she said. “On Sam’s behalf, we will be very grateful.”
Donations to The Sammy-sized GAP initiative can be made via GoFundMe.
If you or someone you know is struggling
If you are affected by the issues raised in this article, help is available.
You are not alone, and talking to someone can make a difference.
- Samaritans offer a free, confidential 24/7 listening service. Call 116 123 at any time or visit www.samaritans.org for more support.
- CALL Mental Health Helpline for Wales: Free support and listening service available 24/7 on 0800 132 737 or text “Help” to 81066.
- Papyrus HOPELINE247: Support for young people struggling with suicidal thoughts. Call 0800 068 41 41, text 07860 039967 or visit www.papyrus-uk.org.
- Mind: Mental health charity offering advice and support. Visit www.mind.org.uk or call 0300 123 3393.
If someone is in immediate danger, always call 999.
Community
Parents urged to engage with Newgale Coastal Adaptation consultation

PARENTS and guardians across Pembrokeshire are being urged to take part in a statutory consultation on major infrastructure changes planned for Newgale.
The Newgale Coastal Adaptation Project: Phase 1 Proposals are currently out for public consultation from April 14 to May 11 2025, and the project team is especially keen to engage with families in the local school community to raise awareness of the long-term changes being proposed.
The Herald understands that AtkinsRéalis, the firm leading the project on behalf of Pembrokeshire County Council, has contacted schools across the area asking them to help distribute information to parents and carers.

The proposed works involve the construction of a new inland section of the A487, with a bridge over Brandy Brook, to replace the vulnerable coastal stretch of road currently running through Newgale. That section of road has suffered repeated flooding in recent years, and experts say it will become increasingly unsustainable due to sea-level rise and extreme weather linked to climate change.
Once the new inland road is in place, the existing coastal route would be permanently closed and removed.
In addition to the realignment of the A487, the plans include:
- The reclassification of Newgale Hill and Wood Hill, with adjustments to local traffic management;
- A short-term access road (in place for up to ten years) to serve beachfront commercial properties;
- Improved bus stop facilities and turning areas;
- The creation of a traffic-free Shared Use Path, which would replace a portion of the Wales Coast Path, helping to maintain pedestrian and cyclist access through the area.
The works are part of a wider strategy to manage coastal change in a sustainable way, while maintaining access and infrastructure for residents, visitors, and businesses.
Full details of the proposals, including maps, supporting documents, and environmental assessments, can be viewed online at: https://newgalecoastaladaptation.co.uk/#/Statutory_PAC
Those without internet access can view the documents at St Davids Library, City Hall, St Davids, SA62 6SD, during the following times:
- Tuesday: 10:00am – 1:00pm and 2:00pm – 5:00pm
- Thursday: 10:00am – 5:00pm
- Saturday: 10:00am – 12:00pm
Anyone wishing to make representations about the proposals must do so in writing before 11th May 2025, either by email to Newgale@atkinsrealis.com, or by post to:
Newgale Coastal Adaptation Project Team
AtkinsRéalis
Floor 4, West Glamorgan House
12 Orchard Street
Swansea
SA1 5AD
The Herald will continue to follow developments on this important project as they progress.
Community
Ludchurch petition for vital bus route to be established

A PETITION call to establish a regular bus service from the Pembrokeshire village of Ludchurch to Narberth was heard by county councillors last week.
The e-petition, on Pembrokeshire County council’s own website, by Ryan O’Shea of The Ludchurch Village Committee, asked: “We call on Pembrokeshire County Council to implement a minimum of one daily bus service connecting our village to Narberth. This essential service would significantly enhance the quality of life for our residents by providing much needed access to other destinations such as Tenby and Haverfordwest.
“Ludchurch is a small rural village and many of our residents face difficulties in accessing essential services, employment opportunities, and social activities due to the lack of public transportation. A subsidised daily bus service would not only alleviate these challenges but also contribute to the overall well-being and inclusivity of our community.
“We believe that by offering this service, the council would be supporting the mobility and independence of our residents, fostering greater community cohesion, and contributing to a more sustainable and connected Pembrokeshire.”
After meeting the threshold for consideration, the petition was heard at the March meeting of Pembrokeshire County Council’s Services Overview and Scrutiny Committee
Speaking at the meeting, Mr O’Shea said the village had no shop, post office, or access to a mobile library, and had not had access to a regular bus service for a number of years, asking for a reinstatement of a service, which he said would help social isolation as well as increased employment opportunities for residents and free younger residents “from a dependence on family and friends”.
He said the two-plus miles walk to the nearest bus services, at Summerhill and Princes Gate, on unlit routes without a pavement was “a significant safety concern,” with a Flecsi Bus service not available, and a once-a-week dial-a-bus scheme run from Narberth’s Bloomfield not addressing the community’s needs.
He suggested three ways of addressing the issue: By extending one of the nearby services to include Ludchurch, by enhancing the Narberth-based service, or by improving pedestrian access to the nearest services.
Members heard from Cabinet Member for Residents Services Cllr Rhys Sinnett the Flecsi service was viewed as the best way forward, constrained by funding and no previous offers to tender for the route; the option of re-routing other services adversely affecting timetables.
He reiterated council financial considerations: “As part of the budget for the forthcoming financial year we have had to take an £80,000 reduction in the bus service budget to make our costs and sums add up.
Committee member Cllr Rhys Jordan said he sympathised with Ludchurch, but said many of the county’s rural areas were disconnected from a service; fellow councillor, and committee chair, Cllr Mark Carter adding: “It’s certainly a desirable thing to have but there must be 30 or 40 villages that have the same.”
Local member – and former council leader – Cllr David Simpson said he had been a local county councillor for 20 years and supported the idea, but neither he nor the local community council had “had any approach for a bus service,” adding: “To get this on board in this day and age would cost a lot of money.”
Members resolved the petition be noted along with the Aspirational Bus Network for Pembrokeshire, which is being developed as part of bus franchising, including the expansion and enhancement of Fflecsi services to ensure all rural settlements, including Ludchurch, have access to a daily local bus service.
Community
Police search for missing Carmarthen man, Liam

POLICE are searching for a 28-year-old man who has been reported missing from the Carmarthen area.
Liam was last seen at around 11:00am on Monday (March 31) in the Burry Port area.
Officers from the Carmarthen, Whitland, and St Clears area say they are concerned for his welfare.
He is described as being approximately 6ft tall, of stocky build, with short dark brown hair and a black beard. He was last seen wearing black Adidas trousers and a black jacket.
Dyfed-Powys Police are appealing for anyone who may have seen Liam, or who has information on his whereabouts, to come forward as a matter of urgency.
Information can be reported online at https://orlo.uk/gzXsk, by emailing 101@dyfed-powys.police.uk, or by calling 101.
Those contacting police are asked to quote reference number 35 of March 31.
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